Internet MarketingM. Ali Nawaz AdilWeb Marketing Consultantwww.alinawaz.com

Profile

www.esoulconsultancy.comAs Web Services Executive

Microsoft Vendor Company in PakistanISO 9001:2000 Certified CompanyCMMI Level

Currently

www.e-ingtech.comAs Web Marketing Consultant

UAE based Software HouseContent Management System

Previously

•5 Years of Professional Experience•3 Years in Internet Marketing•2 Years in Content Management System (CMS)•1 Year in SharePoint Portal

•Designed More then 400 Websites•Over 7 Years in Website Business

Winner in Website Designing and Development Category at SZABIST Software Competition and Exhibition 2008

Best Computer Performance Award at Muhammad Ali Jinnah University Annual Dinner 2006

3 Programming Competition1 Website Designing Competition

2nd Position in Website Designing Category at ACM CS KU All Pakistan University Competition (Pro Quest 2005)

Runner’s up Position in Website Designing Category at Best of Pakistan 2003 Competition

Search Engine OptimizationSearch Engine MarketingSearch Engine Promotions

Internet Marketing

•Marketing of Products and Services on internet

•Website function, appearance, advertising type, media, and design.

Internet Marketing (Cont.)• Display advertising• E-mail marketing• Interactive advertising• Social media optimization• Web analytics

• Affiliate marketing • Cost per action• Cost per impression• Contextual advertising

• Search engine marketing • Search engine optimization• Pay per click advertising

Internet Marketing (Cont.)

•Search Engine Targeted•Visitor Targeted

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Friday, April 21, 2023

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Internet Marketing (Search Engine Targeted)

Process

•Pre SEO Analysis•Search Engine Optimization

▫Organic SEO On Page Optimization Off Page Optimization

Direct marketing Indirect marketing

▫Inorganic SEO•Analysis & Tracking

Pre SEO Analysis

•Competitors Analysis Report •Performance, Usability and Accessibility

Testing •Existing Keyword Analysis or Key phrase

Analysis (if any) •Website Architecture Analysis •Research on your website's Industry •Keyword Density / Keyword Market

Intelligence / Keyword Research Analysis

Search Engine OptimizationOn page Optimization

• Meta-Data Optimization (Titles, descriptions, etc...)

• Link Optimization • Image Optimization • Keyword Optimization with Targeted Keyword • Site Map Creation & Updation• Optimization of “robot.txt” file • Optimization of HTML code on Pages • Create & organize directory structures • Improvement of navigation and linking to

interior pages

Search Engine OptimizationOff page Optimization

•Direct Marketing•Indirect Marketing

Search Engine Marketing (Promotions)•Indirect Marketing

▫Directory Submission ▫Search Engine Submission ▫Social Bookmarking ▫Article Submission ▫Link Building ▫Forum Posting▫Blog ▫Video Submission ▫RSS

Analysis & Tracking

•Google Analytics•Other Statistical Software

Cost per Impression (CPI)Cost per Click (CPC)Etc…

Tips• Navigation• ‘Alt’ text for Images• Link Titles for Hyperlinks• Bread Crumbs• Optimized Graphical Images• Frames• External CSS and Java Scripts• Broken Links• Site Map• Sub Directory• Etc…

Your sites…

Contact Information

M. Ali Nawaz Adilwww.alinawaz.com