Internet Marketing, Its trend and Effect!
-
Upload
vivekkumaranand -
Category
Documents
-
view
16 -
download
0
description
Transcript of Internet Marketing, Its trend and Effect!
![Page 1: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/1.jpg)
Presentation on
“Internet Marketing: Its Trends & Effect”
Presenter:Name: Vivek Kumar Anand+91 9560710871
1
![Page 2: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/2.jpg)
Contents
• Introduction About Project: Internet Marketing,
Its Trends & Effect
• Objectives
• Methodology
• Data Collection
• Data Analysis
• Key Findings and Conclusion
• Recommendations
• My Learnings
2
![Page 3: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/3.jpg)
Internet Marketing: It’s Trends & EffectSocial
Networking
Advertising
The Digital
Age
The emergence of new medium
Print Advertisi
ng
3
![Page 4: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/4.jpg)
Objective of The Research
• To compare the trust level of traditional
advertising and online advertising (consumers
point of view)
• To find the effectiveness of internet advertising
(Penetration and awareness)
• To find the reliability of internet advertising (recall
and remembrance)
4
![Page 5: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/5.jpg)
Methodology of The Research
• Descriptive Research Methods
• Data collection : Questionnaire and Online Report
• Age Group : 20 to 40 Years
• Sample Size: 80
• Location: India
• Sampling Technique: Judgmental Non Probability
Sampling
5
![Page 6: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/6.jpg)
Initial Findings
Part 1- (Consumers Point of View)Consumers show positive attitude towards advertising and trust word of mouth, recommendation and prefer the traditional form of advertising than that of online.
Part 2- (Penetration & Awareness)Even though the reach of internet is much higher than that of other modes, the penetration still depends on the content and creativity of the Advertisement.
Part 3- (Recall and Remembrance)Through the remembrance and recall values it is pretty clear that TV advertisements are much reliable than that of their counterparts.
6
![Page 7: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/7.jpg)
Recommendation - 1
Internet marketing have huge potential but
somehow it is lacking in term of user
preference, remembrance and recall. To
overcome this issue and utilize the power of
this tool advertisers need to focus on the
creativity side.
7
![Page 8: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/8.jpg)
Recommendation - 2
Consumer trust word of mouth,
recommendation and prefer the traditional
form of advertising than that of online.
Marketer can influence the decision of
consumer in much better way than traditional
form of marketing by using the tool of
blog/forum and social networking sites.
8
![Page 9: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/9.jpg)
My Learning
9
• How to coordinate and guide team to achieve a
common goal
• How to use management theory in practical life
• Effective creative marketing strategy and how
management tools can help in that
![Page 10: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/10.jpg)
Supporting findings
10
![Page 11: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/11.jpg)
Part 1- (Consumers Point of View)
35%
25%
31%
3% 3% 3%
Attitude towards Ads
InformativeEntertainingCreates AwarenessIrritatingAnnoyingWate of time
11
![Page 12: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/12.jpg)
Part 1- (Consumers Point of View)
34%
31%
18%
17%
Preference
T.V CommercialsPrint AdsOOH: Banner, PosterOnline Ads
12
![Page 13: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/13.jpg)
Part 1- (Consumers Point of View)
Trust in Ad Medium
0 5 10 15 20 25 30 35
4
520
106
1428
1720
723
1230
RecommendationsRadioT.VMoviesNews PapersMagazinesBlogs and ForumsBrand WebsiteEmailSponsorshipsSearch EngineOnline BannerMobile
13
Back
![Page 14: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/14.jpg)
Part 2- (Penetration & Awareness)
Internet
Radio
Newspaper/Magazine
T.V/Movie
0.00%5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
40.21%
10.00%
20.10%
30.42%
Time Spent
Time Spent
14
![Page 15: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/15.jpg)
Part 2- (Reach and Creation of Awareness)
10.53%
26.32%
63.16%
I change the channel during ads
SometimesOftenIt Depends
15
![Page 16: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/16.jpg)
Part 2- (Reach and Creation of Awareness)
41.00%
58.00%
1.00%
I see online Ads
NeverIt DependsOften
16
Back
![Page 17: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/17.jpg)
Part 3- (Recall and Remembrance)
Ad Remembrance
0 5 10 15 20 25 30 35 40 45 50
24.4
32.42
43.18
TVPrintOnline
17
Back
![Page 18: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/18.jpg)
18
Part 3- (Recall and Remembrance)
Ad Re-
mem-brance
0 10 20 30 40 50
24.4
32.42
43.18
TVPrintOnline
Part 1- (Consumers Point of View)
34%
31%
18%
17%
Preference
T.V Com-mercialsPrint AdsOOH: Banner, PosterOnline Ads
Part 2- (Penetration & Awareness)
Time Spent
0.00% 5.00%
4.21%
0.97%
1.10%
2.42%T.V/MovieNewspaper/Mag-azineRadioInternet
Back
![Page 19: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/19.jpg)
19
Trust in Ad Medium
0 5 10 15 20 25 30 35
45
2010
614
2817
207
2312
30 RecommendationsRadioT.VMoviesNews PapersMagazinesBlogs and ForumsBrand WebsiteEmailSponsorshipsSearch EngineOnline BannerMobile
17%
40%
29%
6%8%
Influencers
Magazine & NewspaperFriends & RelativesT.V CommercialOnline Adver-tisementsSocial Media
Back
![Page 20: Internet Marketing, Its trend and Effect!](https://reader035.fdocuments.in/reader035/viewer/2022062320/55cf8f62550346703b9bdab8/html5/thumbnails/20.jpg)
20
Back
Let’s apply Maslow’s Hierarchy of Needs mapped to social media sites.
Self- RealizationMorality, Creativity, Problem Solving, Acceptance
of Acts
EsteemSelf Esteem, Confidence, Achievement, Respect
for Others
BelongingsFriendship, Family, Sexual Intimacy
SafetyOf employment, of family, of property, of
resources
PhysiologicalBreathing, Food, Water, sleep etc.