Internet Marketing At Its Best
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Transcript of Internet Marketing At Its Best
Welcome to Internet
Marketing www.MavericksMoneyMaking.com
Contents Introduction to Internet Marketing Market Research Selection of Market Niche Research Listening to the problems Creating Solutions Finding Solutions Connecting the Market to Solutions Driving Traffic Capturing Details on Site Squeeze Page Setup Auto-responder Setup Email Marketing Free Giveaways Expanding The List Sorting The List Increasing Reputation Internet Marketing in a Nutshell
Introduction
Internet Marketing is buying and selling of goods online without a physical place where buyers and sellers meet. The definition of market has had a drastic change with the advent of internet marketing.
Example:
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Buyer Located in Australia
Internet Located in America
Seller
Market Research
Any company or individual who is interested in online marketing has to first do the market research to find out what the people are searching for. Based on the volume of searches in any given month for a particular string of keywords, the decision can be taken whether to enter the market or not.
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Raw Research
Search Engine Ads
Forums Newspapers Local
Magazines Hoardings
Selection of Market
Markets can be selected based on personal interest and expertise. But, in the long run, to be successful in internet marketing, those markets should be chosen which are high yielding in shortest period possible.
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Markets
Buyers
Solution Seekers
Immediate Relief
Preferable Markets
Future Decision
Collectors
Immediate Ownership
Deferred Ownership
Free Info Seekers
Avoid
Niche Research
Once the market is selected the research has to be done further to find out the highly profitable sub-markets or micro-markets. Micro-markets are also called as niches. By focusing on a specific aspect of a larger market the chances of generating sales and profits increase exponentially.
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Market Niches
Profitable Niches
High Ticket Items Combination
Selling Low Ticket
Items Non-
profitable
Listening To The Problems
Find out the forums or communities related to the niche.
Participate in the discussion with genuine problem-solving objective.
Suggest the users a proper solution to their problems.
Lead them to the website where they can buy products/services.
Have a system to contact them again in the future for offers and recommendations.
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Market Buyers Hot
Products
Own Similar Products
Create It Yourself Keep 100%
Profits
Outsource
Affiliate Products
Refer The Visitors
Earn up to 75%
Creating Solutions
To make sales and earn profit, we have to sell those things which the people are already buying. Once we know that, we can either create our own products or sell someone else’s products for a handsome commission(Popularly known as affiliate marketing).
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Commission rates differ
Finding Solutions
If creating solutions seems to be a daunting task and your technical skills are limited, you can find them and become an affiliate to those products. Companies pay from 50% to 75% commission to affiliates for selling their products.
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Products
Company Website
Navigate to Affiliate Section
Sign Up & Get Your Unique ID
Promote The Product
Product Catalogue Websites
Clickbank, Commission Junction
Connecting The Market To Solutions
As an affiliate your task is to connect the market to the solution provider. The task can be as simple as just providing a link to the buyer to purchase or as difficult as improvising the original offer and adding irresistibility to it.
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Buyer Searching
For Solution
Affiliate Searching For Buyers
Seller
Driving Traffic To The Site
With increasing affiliates promoting same products, it becomes difficult to earn good amounts of profits selling affiliate products. Therefore, we have to proactively drive visitors to our sites and sell products to them rather than wait for them to come to us somehow.
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Traffic Generation
Articles
Article Directories
Reputed Websites
Magazines
Videos
Youtube
Dailymotion
Metacafe
Blogging
Comments
Guest Blogging
Paid Blogging
Squidoo
Lens
Comments on Lens
Hub Pages Yahoo
Answers Social Media
Paid Ads
Google Adsense
Yahoo Ads
Sponsored Ads
Capturing Details on Site When the visitors come to your site, most of them will
not make an outright purchase. They are just curious to find out about your site and whether it is worthwhile to spend their money there. Therefore, you have to set up a system of capturing their details so that you can contact them again and make them interested in your site and products.
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Visitor Squeeze
Page Free
Giveaway Auto
Responder Website
Home Page
Lands on squeeze page through various traffic sources
Visitor offered a free gift in exchange for his details
Squeeze Page Setup
A squeeze page is a page meant to capture the details of a visitor before he clicks away from the website. It is also called as opt-in page.
Most of the websites have squeeze page as their index page, which means; it is the first page visible to anyone who comes to their site.
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Squeeze Page
Free Giveaway
Email Capturing
System
Disclaimer
Some Benefits
of Opting In
Auto-responder Setup
An auto-responder is an email marketing tool which helps in sending out promotional emails to buyers and all those who have opted to receive offers from the website.
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Auto-responder
Self-Hosted
Create a List & Email
Account
Create a Database
Design Opt-in Form & Upload
Connect Opt-in
Form to Database
Generate Java/Html
Code & Paste on Webpage
Setup Cron Jobs for Email Retrieval
Third Party
Create a List & Email
Account
Design Opt-in Form
Generate Java/Html
Code & Paste on Webpage
Email Marketing
Email marketing is to send out emails to the people who have opted into our mailing list. The emails may be a notification of new content on website, a promotion, or a free giveaway, a poll or feedback or anything which the webmaster wants to communicate with his subscribers.
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Visitor Squeeze Page Website
Homepage
Emails Sent Periodically to
Subscribers
Confirmation Email Sent To Subscriber to Finalize Opt-in
Free Giveaways
In exchange of visitor’s details the website may give something for free. The freebies will range from e-books, reports, videos, templates, bundled products, niche-related technical stuff or anything else which the website wants to give.
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Freebies
Create Your Own Freebie
Hire Ghost Writer
Purchase Private Label Rights Image is a Must
Expanding The List
When the visitors start signing up on the opt-in page it is time to expand the list for maximum earning. The list can be expanded by driving large amounts of traffic from various sources, swiping the existing email list with other internet marketers, participating in a firesale etc.
Create awesome content and make it go viral.
Contact other marketers for email swipes.
Develop relationship with new subscribers.
Start promoting genuine products periodically for maximum earnings.
Repeat the process of expanding the list whenever possible.
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Sorting The List
When building the list most of the subscribers will be freebie seekers. They will try to get their hands on whatever is free of cost. No matter how much you try they will never spend a single dollar on your promotional emails. This calls for sorting out the buyers(income generators) from the non-buyers.
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Subscribers
Buyers Offered High
Quality Freebies Safeguarded
Soft Selling for long term value
addition
Non-Buyers Offered Normal
Freebies
Offered As Swipes for other
Marketers
Hard Selling to extract some
value
Increasing Reputation After working for some time in a particular niche your
reputation goes on increasing and you will be taken as a leader in that particular market. People will start following your advice and take your recommendations seriously. To further increase your reputation you have to:
Give interviews or podcasts to other marketers and
showcase your knowledge. Give away some of your best products to increase value in
other marketers’ efforts. Give public appearances, tv/radio shows and seminars to
increase your audience and build followers. Pioneer the changes required by most of the business
owners online and provide them at affordable prices. Try to make others’ life easier by creating business systems
which are proven to be successful. www.MavericksMoneyMaking.com
Internet Marketing In A Nutshell
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Market Research and Selection
Niche Research and Selection
Observing Requirements of
People
Finding/Creating Solutions
Connecting The Market To Solutions
Driving Traffic To The Site From
Various Sources
Capturing Visitor Details on Site
Squeeze Page with a Freebie
Auto-responder for email
marketing
Provide Rich Content To Add
Value
Rinse and Repeat
Enter Other Markets for
Business Growth
Thank You
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