Internet Marketing Andy Main December 1 st, 2011.

Internet MarketingInternet Marketing

Andy MainAndy Main

December 1st, 2011


What is Internet Marketing?What is Internet Marketing?

Search Engine Optimization (SEO)Search Engine Optimization (SEO)

Page Ranking – Why it matters!Page Ranking – Why it matters!

It’s all about the Keyword/PhraseIt’s all about the Keyword/Phrase

Top 10 Website Ranking FactorsTop 10 Website Ranking Factors

Elements of a Good Website (Page)Elements of a Good Website (Page)– 25 ‘Must Haves’ for Driving Traffic, Leads & Sales25 ‘Must Haves’ for Driving Traffic, Leads & Sales

Getting to the Top & Staying ThereGetting to the Top & Staying There


What is Internet Marketing - WikipediaWhat is Internet Marketing - Wikipedia““Internet marketing ties together the Internet marketing ties together the

creative and technical aspects of the Internet, creative and technical aspects of the Internet, including design, development, advertising, and including design, development, advertising, and sales. Internet marketing also refers to the sales. Internet marketing also refers to the placement of media along many different stages placement of media along many different stages of the of the customer engagementcustomer engagement cycle through cycle through search engine marketingsearch engine marketing (SEM), search engine (SEM), search engine optimization (SEO)optimization (SEO), banner ads on specific , banner ads on specific websites, email marketing, mobile advertising, websites, email marketing, mobile advertising, and Web 2.0 strategiesand Web 2.0 strategies


Search engine marketingSearch engine marketing, (, (SEMSEM), is a form of Internet ), is a form of Internet marketing that seeks to promote websites by increasing marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) their visibility in search engine result pages (SERPs) through the use of paid placement, contextual through the use of paid placement, contextual advertising, and paid inclusion.advertising, and paid inclusion.

Search engine optimizationSearch engine optimization ( (SEOSEO) "optimizes" website ) "optimizes" website content to achieve a higher ranking in search results, for content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links example, by incorporating specific keywords or links associated with the website. Depending on the context, associated with the website. Depending on the context, SEM can be an umbrella term for various means of SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast marketing a website including SEO, or it may contrast with SEO, focusing on just paid components.with SEO, focusing on just paid components.

Interent Marketing - SEOInterent Marketing - SEO

Every page gets a ranking (SERP)Every page gets a ranking (SERP)

Why focus on Google?Why focus on Google?

What’s a #1 Ranking Worth?What’s a #1 Ranking Worth?

Anatomy of Search Result PageAnatomy of Search Result Page– Case Study (Solar and Wind Energy in Redding)Case Study (Solar and Wind Energy in Redding)

– Pay per Click vs Organic ResultsPay per Click vs Organic Results

– Map Listings (New & Important)Map Listings (New & Important)

Page Ranking – Why it MattersPage Ranking – Why it Matters


GoogleGoogle

BingBing

YahooYahoo

AOL, Ask, 100’s of others AOL, Ask, 100’s of others

http://www.klimmedia.com/google-vs-bing-vs-yahoo/

http://training.seobook.com/google-ranking-value

Internet Marketing – Page RankingInternet Marketing – Page Ranking

Pay per Click vs. OrganicPay per Click vs. Organic

How does it work? How does it work?

Which should I do?Which should I do?

Setting up a Pay per Click Account

Internet Marketing – Page RankingInternet Marketing – Page Ranking

Organic Search ResultsOrganic Search Results

Using Rich KeywordsUsing Rich Keywords

Top 10 Ranking FactorsTop 10 Ranking Factors

Anatomy of a Good WebpageAnatomy of a Good Webpage

Organic Search Results

Link Popularity & Relevance

Example of Optimized Webpage


Getting to the Top and Staying thereGetting to the Top and Staying thereReview your website regularly and update it.Review your website regularly and update it.

Update, Optimize and Advertise your WebsiteUpdate, Optimize and Advertise your Website

Track your traffic, i.e. “visits/month” and “$’s/visit”Track your traffic, i.e. “visits/month” and “$’s/visit”

Have a clear “Call to Action” on your webpages.Have a clear “Call to Action” on your webpages.

Work on getting more Links – inside & outside links.Work on getting more Links – inside & outside links.

Start an Email Campaign – Collect email addresses.Start an Email Campaign – Collect email addresses.


To Learn More - Download Free eBookTo Learn More - Download Free eBook

Recommended Google Search:Recommended Google Search:

25 Website “Must Haves” for Driving Traffic, Leads and Sales 25 Website “Must Haves” for Driving Traffic, Leads and Sales


Question and Answers?Question and Answers?

Andy MainAndy Main

[email protected]@shasta.com

Internet Marketing Andy Main December 1 st, 2011.

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