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Internet MarketingNew face of marketing….

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Digital Communication Marketing

Transections Customer Satisfaction

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Digital Communication

Technically Digital communication is the physical transfer of data over a point-to-point or point-to-multipoint communication channel.

Examples:- copper wires, optical fibers,wireless communication channels.

Helping market….

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In case of “marketing”, Marketing communications are messages and related media used to communicate with a market.

“promotion" part of the “4 ps": product, price, place, and promotion.People who practice marketing are called as marketing communicators.

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Internet Marketing

Marketing with the help of virtual world.Like:-

etc…

A click away….

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In days like these every house has internet connection….

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Steps for Internet marketing

1.) Ad/information should be small, clear and attractive….marketer thing….

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2.) their product/organization should be easily located….

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3.) People are multitasking so the advertisement should must grab their attention….

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Steps for Internet Purchasing

There are lots of challenges for customers which forbid them to buy…

Such as….To FindTo ChooseTo EvaluateTo Use

Payment, a bigger concern…..

Customer thing….

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Internet Transections

It is a method of electronic funds transfer from one person or institution to another.

A internet transection can be made from one bank account to another bank account

No cash required….

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Processes for TransectionA customer places order on website

Web browser encrypts the data

Encrypted data are send to payment gateway

Data sent to respected bank for inquiring

Reply from bank

Gateway receives the response and forwards it to browser

And the payment and order confirms.

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Internet transection

Security

Failure

Multiple sites

Protocol problems

Server product limitations

Response time

Challenges….

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Security

Confidentiality: Encryption.

Authentication: Certification

Frauds

Biggest issue….

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Failures

Hardware failure

Software crash

User switched off the PC

Single computer….

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Failures

Network failureOr has the remote computer crashed?Or is it just running slowly?

Message loss?

Denial-of-service attack

Multiple sites….

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Customer service

Provision of service before, during and after a purchase.

series of activities designed to enhance the level of customer satisfaction

the feeling that a product or service has met the customer expectation.

Expectations….

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Continued….

Customer support:Customer support is a range of customer services to assist customers in

making cost effective and correct use of a product

Automated customer service:Customer service may be provided by an “automated means”

Example: touch-tone phone, which usually involves a main menu, and the use of the keypad as options (i.e. "Press 1 for English, Press 2 for Spanish", etc.)

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Customer Satisfaction

It is a measure of how products and services supplied by a company meet customer expectation

It is a Percentage of total customers, whose reported experience with a firm, its products, or its services exceeds specified satisfaction goals.

It has become a key element of business strategy

All that a marketer wants….

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Building Satisfaction

A firm always try to give better service to customer then they expect...

Like:

delivery of products on timeBetter service after deliveryBetter customer support

A firm always try….

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Thanks and RegardsSandipan ShandilyaSU1Spring 12-15