INTERNET MARKETING

Ameerul HasanMUJIMRC ,Bhiwandi

What is internet ?

• Global network of interconnected networks.• Includes millions of corporate, government,

organizational and private networks.• Types of network forming internet Intranet Extranet Web

What is E Marketing

• Process of growing & promoting an organization using online media

• Ties creative and technical aspects of internet.

• Creating, communicating and delivering value to customers.

• Managing customer relationship.

Objectives of Internet Marketing

• Create Awareness.• Generate Interest.• Disseminate Information.• Create an Image.• Create a Strong Brand.

Types of E-Commerce

• Pure –Click Companies • Brick and Click Companies

Pure Click Compnies

• There are several types of Pure click companies • Search Engines • Internet Service provider ISP• Commerce Sites• Transaction Sites • Content Sites

Types

B2C: Transactionsbetween companies andcustomers

C2B: Transactionsbetween companies andcustomers

C2C: Transactionsbetween two or moreprivate individuals orconsumers

Types

• Business-to-consumer (B2C)• Commercial transactions are between an

organisation and consumers

• Consumer-to-consumer (C2C)• Informational or financial transactions are

between consumers, but usually mediated through a

• business site

• Consumer-to-business (C2B)• Consumers approach the business with an offer

Brick & Click Companies

M Commerce

• M Check on Airtel Nokia Money by Union Bank

Amazon.com

Futurebazaar.com

• Business-to-business (B2B)• Commercial transactions are between an

organisation and other organisations• (interorganisational marketing)

• Makemytrip.com• Irctc.

E Commerce Market

81%

6%

6%5% 2%

Sales

Online Travel E TailingFinancial Services Other Online Services Digital Download

Email Marketing

• Comm100

Rediff P4C Presentation

IAMAI