SEO BASICSInternet Marketers

#SEOmkt3730

Done By: Evan Clough Ashley SellersErik Wilson

Stephen Glover

OUTLINE • Introduction of SEO 

• SEO History

• Tour of SEO "How To" 

• Examples of how to make your sites SEO friendly (Best practices- Case Study )

• What's Next? 

• Conclusions & Questions

Search Engine Optimization (SEO)

• SEO 

• Techniques 

SEO History1990

• 1990 December - WWW Server Prototype• Archie

1991• 1991 April - Gopher• 1991 April - WAIS publisher fed search engine• 1991 May - WWW Server Production

1992• 1992 July - Lynx Web Browser• 1992 December – Veronica

 1993• 1993 February - Architext• 1993 March - First email message sent by Bill Clinton• 1993 March - Jughead• 1993 June - WWW Wanderer• 1993 August - Mosaic Web Browser• 1993 November - Aliweb• 1993 December - WWW Worm• 1993 December - JumpStation• 1993 December - RBSE

 1994

• 1994 April - WebCrawler• 1994 April - Yahoo!• 1994 July - Lycos• 1994 December - First W3C meeting at MIT

1995• 1995 February - Infoseek• 1995 May - SavvySearch• 1995 June - MetaCrawler• 1995 August - DejaNews• 1995 August - Magellan• 1995 September - Inktomi• 1995 October - Excite• 1995 December – AltaVista

1996• 1996 January - BackRub• 1996 April - Alexa• 1996 May - HotBot• 1996 June - Archive.org• 1996 October - LookSmart• Dogpile• Mamma

1997• 1997 February - The Mining Company• 1997 April - AskJeeves• 1997 July - FAST Search• 1997 August - Northern Light• GoTo

1998• 1998 April - Direct Hit• 1998 May - Yahoo! Web Search powered by

Inktomi• 1998 June - ODP/DMOZ• 1998 September - MSN Search• 1998 September - Google• 1998 October - Lycos acquires HotBot• GoTo acquires WWW Worm

1999• 1999 January - At Home acquires Excite• 1999 February - GO Network• 1999 June - CMGI acquires AltaVista• 1999 July - Disney acquires Infoseek• 1999 August - AlltheWeb• 1999 September - FindWhat• 1999 November - NBCi/Snap• About.com

1990's• Early SEO

• World Wide Web

• On-Page Factorso Descriptive file nameso Page titles o Meta descriptions.

• SEO Termo John Audetteo Bruce Clay

Mid-1990's Abuse & Ranking Manipulation

• Highly Ranked = Value

• Keyword Density

• Keyword Stuffing

1998• BackRub

• Stanford

• Google oOff-page factors oOn-page factors

Sergey Brin & Larry Page

PageRank 

2004• Rankings

• Leading Search Engines o Googleo Bingo Yahoo

• Publishedo Rand Fishkino Barry Schwartzo Aaron Wallo Jill Whalen

2005-2008 2005• Personalized Search• Logged in

2007• Campaign • Nofollow

2008• "Ranking is Dead" - Bruce

Clay

2009• History

• Real-time-search

SEO: Where to begin???

• WHO? • WHAT?

 • WHERE?

 • HOW?

 • PLAN AHEAD!

   Your Footprint• Your digital "footprint"

o Online Communityo Social Media Platforms 

 • Backlinks

• Won't happen overnight• How often do you contribute?• Who is reading your material?• Why should somebody subscribe to your

page?

SEO

Keywords• What will somebody type into an engine?

o Simpleo Unique o Relevant

Content

• How "good" is your content?o Imageso Linkso Videoso Backlinks?

 • BE UNIQUE!

Example Blog 

SEO Success Stories Case Study

 • Everlasting Memories 

• SEO techniques used:o On Page Optimization o Off Page Optimization

• Within 6 months 

 SEO Success Stories • Swimwear Boutique 

o Stategies Used    •  Lanier Handcrafted Pens

o Strategies Used  • Bottom Line- SEO works and will get your business noticed!

 Next with SEO

Smart Phones

 Conclusions 

• What it is

• This history

• How to SEO your page

• Success Stories 

• What is next to come  

Questions??

Thank You #Mkt3730