Internet Market Environment in Singapore

Internet Market Environmentin Singapore

Siteengine Inc. (Tokyo, Japan)16th May, 2014

http://www.siteengine.co.jp/en/

[email protected]


mailto:[email protected]

About SingaporeArea 716.1km²

Population 5,399,200 (2013 est.)

GDP S$370,064.5 million (2013)

Internet TLD .sg

Official Language

English, Malay, Mandarin, Tamil

Religion Buddhism 33.3%

Currency use Singapore Dollar (SGD)

Calling code +65

Mobile subscriptions

8,388,400 (Feb 2014)

Internet Users

3,971,318

Insert SG pic

here

http://www.singstat.gov.sg/statistics/latest_data.html

http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-

Figures/Telecommunications/Statistics-on-Telecom-

Services/Statistics-on-Telecom-Services-for-2014-Jan-Jun

http://www.slideshare.net/wearesocialsg/social-digital-

mobile-around-the-world-january-2014

http://www.singstat.gov.sg/statistics/latest_data.html

http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications/Statistics-on-Telecom-Services/Statistics-on-Telecom-Services-for-2014-Jan-Jun



























http://www.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014















Ethnic groups in Singapore

Ethnic

group

% of

total* Population

Chinese 74.2% 2,853,800

Malay 13.3% 512,800

Indian 9.2% 351,700

Others 3.3% 126,500

*Singapore Residents (3,844,800)

74%

14%

9%

3%

Ethnic Groups in SingaporeChinese

Malay

Indian

Others

http://www.singstat.gov.sg/publications/publications_and_papers/reference/monthly_digest/excel/topic2.xls


Singapore Age Structure

Age Structure % of total*

0-19 22.64%

20-39 29.26%

40-59 31.81%

60- 16.30%

23%

29%

32%

16%

Singapore Age Structure

0-19

20-39

40-59

60-

*Singapore Residents (3,844,800)



Internet Access in Singapore

As of 2012, 91% of Singapore residents have internet access at any location, with 84% having household access to internet.

Age Distribution of Residents with Internet Access at Any Location

http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Infocomm-Usage-Households-and-Individuals

http://www.ida.gov.sg/~/media/Files/Infocomm%20Landscape/Facts%20and%20Figures/SurveyReport/2012/2012HHmgt.pdf

















http://www.ida.gov.sg/~/media/Files/Infocomm Landscape/Facts and Figures/SurveyReport/2012/2012HHmgt.pdf



Mobile Subscriptions

Date

Total Mobile

Subcriptions

2013 Q1 8,067,600

2013 Q2 8,196,200

2013 Q3 8,344,000

2013 Q4 8,420,700

2014 Feb 8,388,400

*The Mobile Phone Penetration Rate (total mobile subscriptions divided by the total population) is at 156.0% as of 2013.

8067600

8196200

8344000

84207008388400

7800000

7900000

8000000

8100000

8200000

8300000

8400000

8500000

2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014Feb

Total Mobile Subscriptions


http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications/Statistics-on-Telecom-Services/Statistics-on-Telecom-Services-for-2013-Jul-Dec

























































































Fixed Line Subscriptions

Date

No. of

Subscriptions

EoY 2012 1,989,500

2013 Q1 1,987,600

2013 Q2 1,980,100

2013 Q3 1,977,500

2013 Q4 1,970,800

1989500

1987600

1980100

1977500

1970800

1960000

1965000

1970000

1975000

1980000

1985000

1990000

1995000

EoY 2012 2013 Q1 2013 Q2 2013 Q3 2013 Q4

Fixed Line Subscriptions



























































































Internet Monthly Rate in Singapore

Fibre Broadband 300Mbps*

Singtel S$59.90

M1 S$49.00

Starhub S$49.90

Data bundled

Mobile Phone Plans

Data

Plan Price

Singtel 2GB S$39.90/month

M1 2GB S$39/month

Starhub 2GB S$38/month

*Monthly

subscription, 24mths

contract

http://info.singtel.com/personal/internet/broadband-at-home/fibre-broadband-plans

http://info.singtel.com/personal/phones-plans/mobile/postpaid/standard

https://www.m1.com.sg/Personal/BUNDLES%20AND%20PROMOTIONS/Promotions/FBB%20Promotion/300mbps_49dollars_0mths

https://www.m1.com.sg/personal/mobile/plans/databundledplans

http://www.starhub.com/personal/broadband/fibre-broadband/price-plans.html

http://www.starhub.com/personal/mobile/postpaid-plans/smartsurf-plans.html















https://www.m1.com.sg/Personal/BUNDLES AND PROMOTIONS/Promotions/FBB Promotion/300mbps_49dollars_0mths

https://www.m1.com.sg/Personal/BUNDLES AND PROMOTIONS/Promotions/FBB Promotion/300mbps_49dollars_0mths
















Telecom Statistics Q4/13

- 3G Mobile Subscriptions: 5,258,300

- Mobile phone penetration rate at 156% as of 2013.

- Total Wireless Broadband Subscriptions: 9,260,100

http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications









Top websites in Singapore by alexa.com

1 Google.com

2 Google.com.sg

3 Facebook.com

4 Youtube.com

5 Yahoo.com

6 Wikipedia.org

7 Linkedin.com

8 Live.com

9 Wordpress.com

10 Amazon.com

http://www.alexa.com/topsites/countries/SG



1 Dbs.com.sg

2 Qoo10.sg

3 Hardwarezone.com.sg

4 Propertyguru.com.sg

5 Asiaone.com

6 Straitstimes.com

7 Singpass.gov.sg

8 Ocbc.com.sg

9 Jobstreet.com.sg

10 Tripadvisor.com.sg

Top local sites in Singapore by alexa.com




Popular ecommerce sites in Singapore by techinasia.com

1 Reebonz/Kwerkee

2 Qoo10.sg

3 Redmart

4 Luxola

5 NoQ

6 HipVan

7 Bellabox

8 VanityTrove

9 Clozette.co

10 Rakuten Singapore

http://www.techinasia.com/14-popular-ecommerce-sites-singapore/











Age Distribution of Facebook Users in Singapore

6%

23%

35%

19%

10%

5%

2%

17 and below

18-24

25-34

35-44

45-54

55-64

65-

*There are 3.22 million Facebook users in Singapore as of 2013.http://www.socialbakers.com/facebook-statistics/singapore

http://infographics.sg/?portfolio=social-media-usage-statistics-for-singapore-static-infographic

http://www.socialbakers.com/facebook-statistics/singapore




















Gender Ratio of Facebook Users in Singapore

54%

46%Male

Female






Facebook vs Twitter in Singapore

+ There are 3.22 million Facebook users in Singapore as of 2013.

+ Compared to Facebook, there are 2.56 million Twitter users in Singapore.

+ Singaporeans spend on average 19.6 hours monthly on Facebook, over twice the 7.7 hours spent monthly on Twitter.


















Top Facebook Page in Singapore

Page Type Local Fans Fans

1 Samsung Mobile Brands 299,788 36,795,163

2 Taylor Swift Celebrities 275,566 61,791,424

3

McDonald’s

Singapore Brands 268,905 367,229

4 FlyScoot Brands 265,383 867,915

5

Texas HoldEm

Poker Entertainment 258,340 70,357,940

6 Lee Hsien Loong Society 236,575 337,811

7 Subway Singapore Brands 226,844 260,555

8 KFC Singapore Brands 221,163 293,722

9 SingTel Brands 217,549 268,792

10

Resorts World at

Sentosa Place 215,249 439,946






Popular Local Youtube Channels

http://www.socialbakers.com/youtube-statistics/country/singapore/





Fastest Growing Channels in May






Online Business in Singapore

+ Online shopping has been gaining popularity in Singapore, with 52% of Internet users shopping online as of 2012, compared to 17% in 2003.

http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Infocomm-Usage-Households-and-Individuals#5


















+ 72% of Internet Users aged 25 to 34 years shop online.

http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Infocomm-Usage-Households-and-Individuals#6


















+ Most e-commerce sites in Singapore sell the same items as physical stores but at lower prices.

+ Postal service is common with some sites offering free delivery (with a minimum spending).

+ Singapore Post (Singpost) is the commonly used service.

E-banking in Singapore

- Currently there are 124 Commercial banks in Singapore. 5 of which are Local banks.

- Most major banks in Singapore offer I-Banking.

- Credit card usage is very common in Singapore with an average of 3.3 credit cards owned per person.

- There are 8,063,481 credit cards (primary) issued as of Feb 2014.

https://secure.mas.gov.sg/fid/

https://sg.finance.yahoo.com/news/singapore-top-asia-credit-cards-105414790.html

https://secure.mas.gov.sg/msb-xml/Report.aspx?tableSetID=I&tableID=I.17



















E-banking in Singapore

+ Singapore Dollars (SGD) is the official currency.

+ Transactions are usually made in SGD, although certain shopping centers do accept other major currencies (USD, AUD, JPY, GBP).

http://singapore.tourism-asia.net/singapore-money-matters.html









From E-banking to Internet Market

+ Flexible payment methods

+ Secure internet transactions

+ Quick and reliable logistics

http://www.guidemesingapore.com/industry-guides/ecommerce/singapore-ecommerce-industry-overview











Starting a new business in Singapore

The following URLs provide information on Starting a new business in Singapore.

http://www.doingbusiness.org/data/exploreeconomies/singapore/starting-a-business

http://www.mom.gov.sg/foreign-manpower/working-in-singapore/starting-a-business/Pages/default.aspx

Focusing on E-commerce

http://www.guidemesingapore.com/industry-guides/ecommerce/singapore-ecommerce-startup-guide




























Popular in Singapore

Portal Bank Internet Market

News Government Websites

Dbs.com.sg

Founded: 1968CEO: Mr Piyush Gupta

+ Prior to joining DBS: Citigroup’s Chief Executive Officer for South East Asia, Australia and New Zealand

+ External appointments include serving on the Group of Experts to the ASEAN Capital Markets Forum, the boards of the Institute of International Finance, Washington etc.

+ Primary operations in Singapore and Hong Kong.

+ A leading consumer bank in Singapore and Hong Kong, serving over 4 million and 1 million retail customers respectively.

+ A leading financial services group in Asia, with over 250 branches across 17 markets.

http://www.dbs.com/about/management/PiyushGupta/default.aspx

http://www.dbs.com/about/aboutus/default.aspx





Qoo10.sg

Founded: 2010 by GiosisGmarket International Private Limited

+ Giosis Pte. Ltd. is a joint venture company formed with eBay to become Asia’s leading online marketplace.

+ Currently operates 7 localized online marketplaces in 5 countries, including Japan and Singapore.

+ Provides an online marketplace platform that allows buyers to enjoy a secure and convenient shopping experience.

+ Offers fashion & clothing, beauty & sports, digital & mobile, household items, automotive products, baby products, food, books, movies and music, and leisure products.

+ Aims to bring together diverse buyers and sellers worldwide.

http://www.qoo10.com/gmkt.inc/Company/AboutCompany.aspx



Hardwarezone.com.sg

+ Operated by Hardware Zone Private Limited (under Singapore Press Holdings)

+ Started in May 1998 as Singapore Overclockers’ Group (SOG), a simple enthusiast website

+ An IT-oriented Internet portal based in Singapore.

+ Offers news, reviews, articles and price comparisons on technological gadgets including but not limited to smart phones, tablets and cameras.

+ Provides a platform for user discussions (forum) and classified advertisements.

+ 82,991 Facebook likes (May 16, 2014)

http://advertising.hardwarezone.com/about-us/





Propertyguru.com.sg

Founded: May 2007Founders: Jani Rautiainenand Steve Melhuish

+ Melhuish was running ComiAsia, a startup for uploading, buying and selling mobile comics, when he pitched the online property idea to an investor.

+ The investor connected him to co-founder Rautiainen.

+ Singapore’s leading property portal and a flagship website of PropertyGuru’sNetwork.

+ PropertyGuru.com.sg has expanded into neighbouring countries and the network now consists of 8 countries including Malaysia, Indonesia and Thailand.

+ In 5 years, PropertyGuru has grown from having 1,000 to 24,000 property agents using its site.

+ Used by over 4.5 million consumers.

http://www.techinasia.com/propertyguru-steve-melhuish/

http://www.propertyguru.com.sg/about-us











Asiaone.com

+ A Singapore Press Holdings news portal.

Founded: 1 January 1984Chairman: Dr Lee Boon Yang

+ Former Minister for Defence, Minister for Manpower and Minister for Information, Communications and the Arts, as well as a Member of Parliament for JalanBesar GRC.

+ Free-access, one-stop information mall.

+ Offers news and infotainment from SPH’s newspapers and special interest sites which cover finance, technology, health and lifestyle topics.

+ Every month, the homepage and its various micro sites enjoy 100 million page views from 6 million unique visitors.

+ Connects marketers to a desirable demographic that represents the cream of online audiences.

http://www.asiaone.com/html/aboutus.html

http://www.parliament.gov.sg/mp/lee-boon-yang?viewcv=Lee%20Boon%20Yang



http://www.parliament.gov.sg/mp/lee-boon-yang?viewcv=Lee Boon Yang






www.hipvan.com

+ Design-focused online store for home & furnishing goods, fashion & accessories, art & collectibles etc.

+ Members enjoy exclusive discounts at up to 70% off retail prices.

+ 14,107 Facebook Likes as of May 16, 2014

+ HipVan was founded in 2013.

http://www.hipvan.com/

https://www.facebook.com/thehipvan





+ Luxola.com is an online market place for skincare and comestics in South East Asia.

+ Free next day delivery in Singapore for orders over S$10. Also ships to Malaysia, Indonesia, Thailand, Philippines, Hong Kong, Brunei and UAE.

+ Luxola was founded in 2011.

+ 64,449 Facebook Likes as of May 16, 2014.

www.luxola.com

http://www.luxola.com/about

https://www.facebook.com/Luxola





About us

Website: http://www.siteengine.co.jp/en/

Facebook: http://www.facebook.com/siteengine (Japanese)

Email: [email protected]

SITEENGINE INC. is a global webmarketing agency based in Tokyo, Japan.

We help brands to expand their business in South East Asia. We translate

websites and ads into Thai, Indonesian, Vietnamese, Tagalog, Malay, Burmese,

Khmer and Japanese.

We have an affiliate in Bangkok, Thailand.


http://www.facebook.com/siteengine

mailto:[email protected]

Internet Market Environment in Singapore

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