Press Conference Scott Alcott - EVP Consumer Business Unit Ariane Marchant - Customer Marketing Director Bart Van Den Meersche - EVP Entreprise Business Unit

March 28th 2012

The world changes...

Belgacom reinvents its Internet

Our ambition:

Convergence for all

Chaque jour plus de possibilités Elke dag meer mogelijkheden

Our technologies and solutions ease and enrich people in their private and professional life

We ‘ve been working on building blocks since years...

In 2011, we focused on new convergent elements:

June 11

180k Downloads 91% Promoters!

TV Everywhere

July 11 December 11

500k Nat’ Fon Spots

5Mio Int’ Fon Spots

We are now ready

with unique connectivity assets

Largest Wi-Fi network in Belgium 99.85% DSL (among world leaders)

>81% VDSL2 (2nd in Europe)

>91% TV coverage

97% coverage

DSL 3G

99.98% coverage

2G

A high quality national network,

convergent Fix/Mobile

Our ambition:

Convergence for all

We are ready…

But is the customer ready?

Customer behaviours have rapidly changed

Boom social media 59% population on Facebook

Mobile usage > phone

Gsm = camera 60% population

Devices Content

Involving content

News, pictures, music

Boom

Smartphones (18%), tablets, Multiscreen: 3.2 digital screens /population

It’s time to meet customers new needs with our unique assets

Convergent devices

Convergent network

Convergent content

On April 16th, Belgacom launches Internet Everywhere

Convergent devices Convergent network Convergent content

simple & convergent, peace of mind for all

Internet Partout Internet Overal the full converged internet solution

• to access your favorite content,

• to stay in contact with friends,

• wherever you are in Belgium

• via all your devices

• Included in all Belgacom Internet

50GB Wi-Fi (Home + Fon)

50MB 100MB 250MB

Internet Everywhere: stand-alone Simplified, without price increase

Comfort Maxi Start

24,95€ 34,05€ 44,94€

150GB Wi-Fi (Home + Fon)

Unlimited (Home + Fon)

Up to 30 Mbps

100GB Wi-Fi (home + Fon)

100MB 250MB 1GB

Internet Everywhere - Packs more internet, more free calls, more content/device

Pack Comfort Pack Start

55,95

€ 59,95

€ 73,95

€

more volume more volume

Free calls off peak > fix to fix + GSM in Belgium

Free calls off peak > fix to fix + GSM in Belgium > fix to fix international

more volume

Free calls off peak > fix to fix + GSM in Belgium > fix to fix international

or

Up to 30 Mbps

Unlimited Wi-Fi (home + Fon)

Unlimited Wi-Fi (home + Fon)

Pack Maxi

Pack Maxi:

All in one!

Tablet

Internet Partout

Content OR

1GB

+

Deezer Premium +

Speed Automatic upgrade

Internet Everywhere :

(depending on technical situation)

what happens for existing customers ?

Wifi volume Automatic upgrade

Mobile 3G volume Contact us for free SIM card

Changes for internet will be applied automatically

Internet Everywhere,

it is just peace of mind

Networks Bill 1

1 Subscription

3

Private Business SME

Internet Everywhere :

a new standard for all

New way to respond to small enterprises needs

Dedicated offer

Office&Go

• Internet everywhere • via Fon spots • via 3G

• Any device

• Remote 24/7 support • Guaranteed onsite

repair time • Mobile Internet as

back-up • Online data back-up

• Secured and smart access

• Online data back-up

Readiness

Complete new portfolio

More for the same price

Office&Go Comfort

Office&Go Maxi

Office&Go Intense New

entry offer

33,13€ 42,13€ 53,47€

Up to 30 Mbps 2,5 Mbps 150 GB

Up to 30 Mbps 3,5 Mps

Unlimited

Up to 30 Mbps 4,5Mbps

Unlimited

Day after

24/7

Same Day

24/7

Same Day

24/7

Fon

100 MB

Fon

500 MB

2X 20 GB

.be

Incl.

Fon

250 MB

10 GB

-

Incl.

20 GB

.be

Incl.

Onsite repair

Remote repair

Max download speed

Max upload speed

Volume (Fix/Fon)

Via free wifi spots

Mobile Internet vol. via 3G

Becloud Backup

DNS

Secured smart access

Launch May

Price VAT excl.

(Bizz) Internet Favorite / Intense

Office&Go Maxi / Intense

For new & existing customers Automatic migration

New and existing small enterprises get more for the same price!

1

Smart access 2

Q4

2012

May

June

Conclusion

Belgacom Internet Everywhere:

just 1 subscription for surfing at home and anywhere else Our technologies and solutions ease and enrich people in their private and professional life

a new Belgacom is born...

...each day more opportunities

Discover how we inspire our customers on

facebook.com/belgacom

Today, we are ready to offer customers

the best of the fixed and the mobile internet, integrated in 1 single subscription

Everywhere

Q&A