Internet Culture and social media - lecture at AU
-
Upload
martin-christensen -
Category
Documents
-
view
867 -
download
0
description
Transcript of Internet Culture and social media - lecture at AU
![Page 1: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/1.jpg)
Internet Culture and social mediaPresentation | IC ICSM20 Internet Cultures and Social Media
Martin Sønderlev Christensen, PhD Managing Partner [email protected] Twitter @nowuseit
![Page 2: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/2.jpg)
Managing PartnerConceptual, strategic and creative direction
PhD Social Computing, IT University of CopenhagenExternal Lekcor @ The IT University of Copenhagen
Censor at media- and informations science
Twitter: @nowuseit
Martin Sønderlev Christensen
![Page 3: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/3.jpg)
Socialsquare is a leading social agency adding value to companies by making participation happen.
We do strategies, concepts and social design.We do insight, audits and reviews We also build, educate and execute.
seriously social since 2005
![Page 4: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/4.jpg)
Social media strategiesCommunity buildingCitizen involvementUserled innovationSocial enterprise Social mobile apps
![Page 5: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/5.jpg)
![Page 6: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/6.jpg)
Social design People
ProcessPlatforms
We work with
![Page 7: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/7.jpg)
Today’s message:before social media: Internet culture vs. real world culturenow with social media: Internet = culture
![Page 8: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/8.jpg)
![Page 9: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/9.jpg)
Vague, but exiting!
![Page 10: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/10.jpg)
It’s getting realand it’s getting powerful!
![Page 11: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/11.jpg)
(Image: Reuters)
![Page 12: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/12.jpg)
![Page 13: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/13.jpg)
![Page 14: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/14.jpg)
14
![Page 15: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/15.jpg)
![Page 16: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/16.jpg)
![Page 17: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/17.jpg)
17
![Page 18: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/18.jpg)
![Page 19: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/19.jpg)
19
![Page 20: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/20.jpg)
20
![Page 21: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/21.jpg)
![Page 22: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/22.jpg)
22
![Page 23: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/23.jpg)
23
![Page 24: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/24.jpg)
24
![Page 25: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/25.jpg)
![Page 26: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/26.jpg)
![Page 27: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/27.jpg)
27
![Page 28: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/28.jpg)
28
![Page 29: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/29.jpg)
29
![Page 30: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/30.jpg)
30
![Page 31: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/31.jpg)
31
![Page 32: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/32.jpg)
32
![Page 33: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/33.jpg)
33
![Page 34: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/34.jpg)
![Page 35: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/35.jpg)
35
http://www.flickr.com/photos/sharky_rol/1213066131/sizes/o/
![Page 36: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/36.jpg)
36
![Page 37: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/37.jpg)
![Page 38: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/38.jpg)
BrugereMis-brugereMed-brugereMed-skabereProdusage
38
![Page 39: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/39.jpg)
39
![Page 40: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/40.jpg)
![Page 41: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/41.jpg)
41
![Page 42: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/42.jpg)
Paradigm Convergens
NETWORK SOCIETY NETWORKED PEOPLE
20. århundrede 21. århundrede TECHNICAL PARADIGM CULTURAL PARADIGM
-> <-
Social
![Page 43: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/43.jpg)
Why is this important to organizations!?
![Page 44: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/44.jpg)
...the world is becoming too fast, too complex and too networked for any company to have all the answers inside.
Yochai Benkler. Yale University from The Wealth of Networks
![Page 45: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/45.jpg)
INTERNAL
EXTERNAL
![Page 46: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/46.jpg)
INTERNAL
EXTERNAL
![Page 47: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/47.jpg)
Social is no longer something you choose!!!
![Page 48: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/48.jpg)
Either you get dragged into it...
![Page 49: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/49.jpg)
... or you choose to jump.
http://www.zootpatrol.com/wp-content/uploads/2010/11/stagedive.jpg
![Page 50: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/50.jpg)
It’s culture, alright. So get cultural.
![Page 51: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/51.jpg)
The indian kitchen is designed for social organizing
![Page 52: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/52.jpg)
Eventually...Everything that can be digital will be digital.
So..If it is digital it can be social!
![Page 53: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/53.jpg)
The price for being social digitally is dropped to zero...That makes a hugh difference
![Page 54: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/54.jpg)
Loooong tail
high
Low
Value
Information
Cost
![Page 55: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/55.jpg)
Loooong tail
High
Low
Value
Information
Cost
![Page 56: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/56.jpg)
cost
Loooong tail
High
low
Value
information
![Page 57: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/57.jpg)
The prize for not being social has become very high
![Page 58: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/58.jpg)
Transparency and openness is no longer something you can choose.
![Page 59: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/59.jpg)
![Page 60: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/60.jpg)
Either you have a strategy, or you become part of someone else strategy
![Page 61: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/61.jpg)
... It might even be unintended.
![Page 62: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/62.jpg)
How want’s to print a FREE encyclopedia?
![Page 63: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/63.jpg)
![Page 64: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/64.jpg)
Institutionalized organizations and business don’t change because they want to, but because they must!!
![Page 65: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/65.jpg)
Social media is often interchanged with general societal change!
![Page 66: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/66.jpg)
Generation Y is getting one day older each day.
![Page 67: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/67.jpg)
![Page 68: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/68.jpg)
production
distribution
consumption
![Page 69: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/69.jpg)
production
distribution
consumption
everywhere
all the time
everybody
![Page 70: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/70.jpg)
19
![Page 72: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/72.jpg)
![Page 73: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/73.jpg)
![Page 74: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/74.jpg)
Quality vs. Scalability
Scalability is the new quality
![Page 75: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/75.jpg)
The tools are now better outside the organization, than inside the organization.
That’s really big...
![Page 76: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/76.jpg)
71% agree that it is easier to locate "knowledge" on the web than to find it within their internal systems. AIIM Industry Watch Collaboration and Enterprise 2.0, 2009
![Page 77: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/77.jpg)
![Page 78: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/78.jpg)
![Page 79: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/79.jpg)
Work vs. Co-Work
![Page 80: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/80.jpg)
If you look five years out, every industry is going to be rethought in a social way, You can remake whole industries. That’s the big thing.”
http://www.ft.com/cms/s/2/57933bb8-fcd9-11df-ae2d-00144feab49a.html#ixzz18HJBsEbh
![Page 81: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/81.jpg)
500 Million active users
50% log on each day
35 Million updates everyday
3 Billion photos and videos uploaded each month
3,5 Million events created each month
20 Million people becomes fans of Pages each day
Avarge user has 130 freinds
![Page 82: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/82.jpg)
By volume alone... Facebook is rethinking media, democratizy, empowerment, organizations, business, privacy, identity ... and ... whatever!
![Page 83: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/83.jpg)
Some say it’s making us more stupid.
![Page 84: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/84.jpg)
They say that at lot...
![Page 85: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/85.jpg)
85
... we do stupid things!
![Page 86: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/86.jpg)
but not because of social media
![Page 87: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/87.jpg)
social media is an amplifier
![Page 88: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/88.jpg)
offline dating did not go away because of online dating
![Page 89: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/89.jpg)
... it became massive!making dating easier and more effective
![Page 90: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/90.jpg)
social media is not only a media or a technology.moreover it’s a culture on top of a culture... with a powerful platform
![Page 91: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/91.jpg)
Any culture is and will be amplified by the social web
![Page 92: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/92.jpg)
where are we at...
![Page 93: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/93.jpg)
![Page 94: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/94.jpg)
![Page 95: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/95.jpg)
![Page 96: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/96.jpg)
Sharing with afew
![Page 97: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/97.jpg)
niche communities
![Page 98: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/98.jpg)
passion is king
![Page 99: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/99.jpg)
Social objects?
![Page 100: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/100.jpg)
100
Criiiiaaaouwd
![Page 101: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/101.jpg)
101
Flickrowd
![Page 102: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/102.jpg)
102
![Page 103: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/103.jpg)
400.000 registered users
![Page 104: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/104.jpg)
104
ikearowd
![Page 105: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/105.jpg)
105
Growd
![Page 106: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/106.jpg)
106
![Page 107: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/107.jpg)
107
![Page 108: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/108.jpg)
![Page 109: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/109.jpg)
![Page 110: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/110.jpg)
110
![Page 111: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/111.jpg)
![Page 112: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/112.jpg)
![Page 113: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/113.jpg)
People build their own culture...What does this mean for business
![Page 114: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/114.jpg)
![Page 115: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/115.jpg)
![Page 116: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/116.jpg)
![Page 117: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/117.jpg)
Expectations are high
see more at http://socialsemantic.eu/
![Page 118: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/118.jpg)
Investments are still low
![Page 119: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/119.jpg)
Knowledge is weak
![Page 120: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/120.jpg)
Sporadic, no planning or responsibility
![Page 121: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/121.jpg)
Run by few people
![Page 122: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/122.jpg)
why is that...?
![Page 123: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/123.jpg)
Corporations tend to focus more on the media prior to the social
![Page 124: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/124.jpg)
social media is seen as communication and marketing primarily
![Page 125: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/125.jpg)
Well...
![Page 126: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/126.jpg)
Just another Channel?
![Page 127: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/127.jpg)
Openness and transperency doesn’t sit well in communication or in marketing department.
![Page 128: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/128.jpg)
Work vs. Communication->Work as Communicaiton
![Page 129: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/129.jpg)
Everyone worksEveryone communicate
![Page 130: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/130.jpg)
The tools communicate for us
![Page 131: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/131.jpg)
Social = productivitynew ways to work, collaborate, innovate, organise etc.
![Page 132: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/132.jpg)
the biggest challenge for 21. century organizations is the organization
![Page 133: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/133.jpg)
this means... we shall not only engage in social media...
![Page 134: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/134.jpg)
...rather we should askwhat can we adapt and learn from the social internet?
![Page 135: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/135.jpg)
The organization on the internet -> The internet into the organizationen
![Page 136: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/136.jpg)
organization
![Page 137: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/137.jpg)
organizing
![Page 138: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/138.jpg)
Good enough is perfect
![Page 139: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/139.jpg)
Simple beats complex
![Page 140: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/140.jpg)
140
![Page 141: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/141.jpg)
# @ rt <- wtf?
![Page 142: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/142.jpg)
![Page 143: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/143.jpg)
![Page 144: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/144.jpg)
144
![Page 145: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/145.jpg)
![Page 146: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/146.jpg)
SHARE
COLLABORATE
CO-CREATE
CONVERSATION
The social organization must
![Page 147: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/147.jpg)
New forms of work and production
![Page 148: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/148.jpg)
Crowdsourcing som ren forretning
![Page 149: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/149.jpg)
“Deloitte got 1500 taglines inlast 24 hours using Yammer.”
Deloitte leveraged the power of its collective employee base to gather taglines for a campaign and unlock hidden value in its organization.
Deloitte saved time and money by not having to hire an outside advertising firm.Employees felt engaged and built team camaraderie through collaboration.
Different departments discussed similar topics, but surfaced and shared different ideas.
Peter Williams,CEO of DeloitteDigital AU
![Page 150: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/150.jpg)
150
![Page 151: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/151.jpg)
151
![Page 152: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/152.jpg)
152
![Page 153: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/153.jpg)
![Page 154: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/154.jpg)
![Page 155: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/155.jpg)
![Page 156: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/156.jpg)
![Page 157: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/157.jpg)
We work with thousands of innovators around the world. In fact, more than 50 percent of our product initiatives involve significant collaboration with innovators outside of P&G.
Bruce BrownCTO, Proctor & Gamble
![Page 158: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/158.jpg)
Peer production is about more than sitting down and having a nice conversation... It's about harnessing a new mode of production to take innovation and wealth creation to new levels.
– Eric Schmidt, Google CEO talks crowdsourcing in Don Tapscott’s Wikinomics, 2007
![Page 159: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/159.jpg)
![Page 160: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/160.jpg)
Our customers don’t buy a car – they buy an ownership experience
![Page 161: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/161.jpg)
What does it take...
![Page 162: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/162.jpg)
Be strategical...
![Page 163: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/163.jpg)
Leaders must put social on the agenda. Understand and encourage.
![Page 164: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/164.jpg)
Learn it, love it or live with it!
![Page 165: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/165.jpg)
Social needs to solve a problem or cover existing needs.
![Page 166: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/166.jpg)
Cultural change. Open must be default and sharing should be possible
![Page 167: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/167.jpg)
It have to be bottom-up driven with support from the management
![Page 168: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/168.jpg)
It needs to create value!
![Page 169: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/169.jpg)
Supported by Guidelines, governance and rules of engagement.
![Page 170: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/170.jpg)
It need to be on the budget.
![Page 171: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/171.jpg)
You need to experiment, learn and iterate.
![Page 172: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/172.jpg)
Competences and education
![Page 173: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/173.jpg)
Don’t call it social media!
![Page 174: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/174.jpg)
Call it what it is..!Collaboration, conversation, knowledge sharing etc.
![Page 175: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/175.jpg)
and remember...
![Page 176: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/176.jpg)
Guns don't kill people, people do.
![Page 177: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/177.jpg)
By Thom Shannon
Social media don't makeorganizations social, people do.
![Page 178: Internet Culture and social media - lecture at AU](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c40e2a4a7959947c8b4571/html5/thumbnails/178.jpg)
socialsquare.dk-> whitepapers