Internet Cafe Sample Marketing Plan New

7/30/2019 Internet Cafe Sample Marketing Plan New

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JavaNet Internet Cafe - Sample Plan

This sample marketing plan was created using Marketing Plan Pro-marketing planning software published by Palo Alto Software, Inc.

This plan may be edited using Marketing Plan Pro and is one of 70+sample plans available from within the software.

To learn more about Marketing Plan Pro and other planning products forsmall and medium sized businesses, visit us at www.paloalto.com.

This is a sample marketing plan and the names, locations and numbers may have been changed,and substantial portions of the original plan text may have been omitted to preserve


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confidentiality and proprietary information.

You are welcome to use this plan as a starting point to create your own, but you do not have

permission to resell, reproduce, publish, distribute or even copy this plan as it exists here.

Requests for reprints, academic use, and other dissemination of this sample plan should be

emailed to the marketing department of Palo Alto Software at [email protected]. Forproduct information visit our Website: www.paloalto.com or call: 1-800-229-7526.

Copyright Palo Alto Software, Inc., 1995-2007. All rights reserved.


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Confidentiality Agreement

The undersigned reader acknowledges that the information provided by ________________ in thismarketing plan is confidential; therefore, reader agrees not disclose it without the express written

permission of ________________.

It is acknowledged by reader that information to be furnished in this marketing plan is in all respects

confidential in nature, other than information which is in the public domain through other means and

that any disclosure or use of same by reader, may cause serious harm or damage to

________________.

Upon request, this document is to be immediately returned to ________________.

____________________Signature

_____________________

Name (typed or printed)

_______________

Date

This is a marketing plan. It does not imply an offering of securities.Table of Contents

1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..

.

Sample. . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . .

1

2.0 Situation Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . 1

2.1 Market Summary . . . . . . . . . . . . . . . .. . . . . . . . . .

. . 1

2.1.1MarketDemographics . . . . . .

. . . . . . . . .

. . 2

2.1.2MarketNeeds . . . . . . . . . . . .

. . . . . . . . . .

. . 3

2.1.3MarketTrends . . . . . . . . . . . .

. . . . . . . . . .. . 3

2.1.4Market Growth . . . . . . . . . . ..

. . . . . . . . . .

. . 4

2.2 SWOT Analysis . . . . . . . . . . . . . . . . . .. . . . . . . . . .

. . 5

2.2.1Strengths . . . . . . . . . . . . . . .. .

. . . . . . . . .. . 5

2.2.2 Weaknesses . . . . . . . . . . . .. .

. . . . . . . . .. .

6
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2.2.3Opportunities . . . . . . . . . . . .. .

. . . . . . . . .. . 6

2.2.4Threats . . . . . . . . . . . . . . . . .

. .

. . . . . . . . .. 6

2.3Competition . . . . . . . . . . . . . . . . . . . . ..

Pr

o. . .. . . . . . . .

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2.4

Service

Offering . . . . . . . . . . . . . . . . . . . 72.5 Keys to Success 7. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2.6CriticalIssues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

2.7Macroenvironment . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

3.0

Marketing

Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83.1

Mission

. . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

3.2MarketingObjectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

3.3FinancialObjectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

3.4 Target Marketing 9. . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3.5Positioning . . . . . . . . . . . . . . . . . . . . .. .

. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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0

3.6Strategy Pyramids . . . . . . . . . . . . . . . ..

. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

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3.7MarketingMix . . . . . . . . . . . . . . . . . . . .

. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

1

3.7.1Services and ServiceMarketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

1

3.7.2Pricing . . . . . . . . . . . . . . . . .. .

. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

1

3.7.3Promotion . . . . . . . . . . . . . . .

. .

. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

1

3.7.4Service . . . . . . . . . . . . . . . . .. .

. . . . . . . . ..

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.1

2

3.8MarketingResearch . . . . . . . . . . . . . . . .

. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

2

4.0

Financials, Budgets, and ForecastsPlan.. . . . . . . .

. . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124.1

Break-even Analysis . . . . . . . . . . . . . ..

. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

3

4.2SalesForecast . . . . . . . . . . . . . . . . . . . .

. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

4

4.3Expense Forecast . . . . . . . . . . . . . . . ..

. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

5

4.4Linking Sales and Expenses toStrategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

7

4.5Contribution Margin . . . . . . . . . . . . . . ..

. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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5.0

Controls . . . . ..

. . . . . . . . . . . . . . . . . . . . . . . .

.

. . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

5.1Implementation Milestones . . . . . . . . ..

. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

9

5.2Organization . . . . . . . . . . .. .

. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

9
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5.3Contingency Planning . . . . . . . . . . . . ..

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Appendix . ..

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Market

ingCopyright Palo Alto Software, Inc. 1995-2007 All rights reserved. Not for resale, reproduction, publication, or distribution. www.paloalto.com
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