Internet Branding 2009
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Internet Branding, For The Layman. www.proxivision.net
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Transcript of Internet Branding 2009
Internet Branding, For The Layman.
www.proxivision.net
It’s hard to write a brand story in six words, but Ernest Hemingway did.
“For Sale: Baby Shoes, Never Worn.”
A powerful sentence isn’t it!
We are certain that this statement created a myriad of emotions in your mind.
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Can you write your brand story in six words?
Here’s some brand statements we dabbled with:
“Unlimited movies online, choose, click, rent.”
“One destination, any product, free delivery.”
“Change is thinking about tomorrow, today. ”
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Put simply, a brand is your customers gut feeling.
Remember: people are emotional, intuitive beings.
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ergo;
It’s not what YOU say it is…..
…..it’s what your CUSTOMER says it is!
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What consumers expect;
• Immediate Satisfaction• Something Different or Unique• Deals and Offers• Immediate Results• No Thinking Required• Interactive and Immersive• Simple Design, Visually Appealing
The Experience Factor:
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The Experience Factor:
• Notice the design & layout• Asks “What is here?”• Wonders “Why should I care?”• Wants to be persuaded to stay and explore• Needs proof of value to give you their time• Only give you one shot to win their business
What consumers do;
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#01. Clean Design, Simple Interfaces.3 Simple Rules For Success:
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#02. Simple, Functional Navigation & Design.3 Simple Rules For Success:
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3 Simple Rules For Success: #03. Relevant, Useful Content.
• Consumers expect information• They want compelling content;• that is organized, logical, uncomplicated• Something that is deemed as having value
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When you communicate with your customers online, your website needs to follow a simple reading sequence, one that supplies users with the information they need - quickly, cleanly, effectively – rather than trying to communicate everything you do by squeezing it all on the front page LIKE WE ARE DOING HERE. You are making your users do too much work, and not stimulating them to participate. If it is your intention to drown out your message, and bore your user senseless then we suggest you try to satisfy every division, every vendor and every business partners desire to get their message on to your front page. YOU ONLY GET THE USERS ATTENTION ONCE, from then on they decide if, and how, they wish to participate in your value proposition.
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01. DepartmentalismEvery department wants to be on the front page.
02. Information fatigueAn inexperienced communicator always believes that more is
better.03. Technofobia
Experience communicators generally go with what they know, they fear change, especially when its new media.
Why Does This Happen Again and Again?
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And wow, do some companies get it wrong!
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Perhaps tomorrow this companies new front door might look something like this….
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© Proxivision Media, LLC. Layout, branding delivery and design, not paid for by Hollywood Video or Movie Gallery
© Proxivision Media, LLC. Layout, branding delivery and design, not paid for by Hollywood Video or Movie Gallery
© Proxivision Media, LLC. Layout, branding delivery and design, not paid for by Hollywood Video or Movie Gallery
© Proxivision Media, LLC. Layout, branding delivery and design, not paid for by Hollywood Video or Movie Gallery
© Proxivision Media, LLC. Layout, branding delivery and design, not paid for by Hollywood Video or Movie Gallery
We’re guessing that perhaps now you’re getting what Internet Branding actually means. If you would like to find out more on how proxivision might be able to help you, then shoot us an email.
www.proxivision.net
www.proxivision.net
[email protected]/blog
(408 )421 9027
Maybe we can help you look like the ‘Rock-Star’ we know you TRULY are!
