Internet Banking Web 2 Style
11
INTERNET BANKING WEB 2.0 STYLE OCTOBER 2008 STEFAN RUST STEFAN@EXICON.MOBI @SRUST99
-
Upload
stefan-rust -
Category
Economy & Finance
-
view
2.008 -
download
1
description
Last year we pitched a couple of consumer banks on the concept of making their online services more 2.0. Here some the material, particularly timely with the MINT acquisition by Intuit....
Transcript of Internet Banking Web 2 Style
WEB 1.0
“… but I was sure I bookmarked that
b it !”
USER“Web 1.0 is rigid!I have to search
website!”
I have to searchso many websites…”
WEB 2.0
U i iWEB2 0WEB2 0 User permissionWEB2.0WEB2.0
“How did I live without RSS feeds?”
USER““Web 2.0 is fluid! I can create my own Web, my own space, tailored to my own space, tailored to myneeds”
NEWBANK ONLINE BANKING 2.0
My Dashboard
My Dashboard Credit Card
New Bank Group
AccountsTransfersBillsInsuranceM t
My Balance US$ 50,165>
Savings Account US$ 30,600Checking Account US$ 15,450Credit Card (US$ 560)
Credit Card
Only 4 more days to settle your credit card balance of US$ 430
P N !Mortgage
My BudgetMy ReportsSave more
( )Securities US$ 4,675
My Monthly Expenses>
Save more
Transfer USD10,000 from your checking to your
Pay Now!
Save moreLife events
your checking to your savings account and save USD100 more per month
Transfer Now!CategoryFoodRent
AmountUS$ 540US$ 1,000
BudgetUS$ 1,000US$ 1,000
DetailsDetails
January as of January 20th
LeisureUtilities
US$ 670US$ 300
LeisureUtilities
DetailsDetails Life Events
•Buying a new home•Travelling•Having a babyMy Investments>
NEWBANK ON FEED READERS
New Bank
New Bank
NEWBANK ON SOCIAL NETWORKS
Make business personal
Interact with Customers
Update frequentlyUpdate frequently
Harness Newsfeeds
SCM 2008: RegisteredFirst run: 2003Favorite run: 20 kms
3 of my friends ran last year:
NewBank
New Bank
Choose relevant applications
Best ranking: 3459Referred friends: 1
Runner-Get-Runner
Use me as a referrer to register and we may get a special gift
My souvenir picturesMy souvenir pictures
Promote your page
RegisterMore pictures…More pictures…
NEWBANK ON PERSONAL HOMEPAGES
New Bank New Bank Updates E‐Trade Stock Watchlist
Your Portfolio today 0 5%• New Credit Card for Premium CustomersMy New Bank 0.5%Customers
• Interest Rates Lowered by 0.25 points
• Travel Insurance rebate for Chinese New Year
• Special promotion on fixed deposits
y
Latest Transactions
Fancy Restaurant - US$ 145Seven Eleven - US$ 10Broadband TV - US$ 34
• Value Partners added in our fund offering
Next
GoCompare Insurance
Home
My Budget
more
You have exceeded your food budget for this month by US$ 100. Take action ! Home
Total Home Protect
SmartHome Optimum
My Deadlines
moreTake action !
Only 3 days left to settle your credit card balance
Compare
HomeSurance Classic
more
Balance: US$ 450 (Min: US$ 50)
Settle Now
NEWBANK ON PERSONAL FINANCE WEBSITES
SaveMoney.comOverview Check Analyze Save AccountsOverview Check Analyze Save Accounts
AllUS$ 1,000 Your current credit card
NewCard
SavingsUS$ 500
Monthly Bills
NewCard2.0 Card
Annual Fee: US$50
Savings: US$ 50
Annual Fee: none
Savings: US$ 250Monthly BillsUS$ 200
Credit CardsUS$ 300
Starbucks: -10%AT&T: none
Reward Program:none
Starbucks: noneAT&T: -30%
Reward Program:$1 = 1 point at AT&T
Estimated Annual Savings: US$ 300
• Apply Now!• Compare with other credit cards
POSSIBLE WEB 2.0 PROJECT FLOW
Customer Identification & S i
Brand issues
Strategy Type R d
Due Diligence
Roll Out Web 2.0 Project
Kick Off
• Mission
• Project
Segmentation
Product and Service
Market Segmentation
Strategy Type Own Site
Feed ReadersSoc. Ntwk. WidgetPersonal Home Pg3rd Party FMT
Recommend Target
Partnerships or Acquisitions by customer & market
Strategy
2.0 Strategy jObjectives
• Steering Committee
Product and Service Options
Competitive Analysis
Technology options •Partners
•3rd Party Providers•In‐houseO t
External & Internal
Integration Compatibility
Documentation
•Out‐source p y
EXICON: STRATEGY AND EXECUTION
Mobile and Internet specialists• Totally focused on Mobile and Internet
Teamy
Proven track record• Repeat global clients since 2001
Immersed in the Industry• In the flow and in the know
CORECORE team• Innovative thought leaders
CORE+ team• Scalable, qualified value based resources
• Global reach with specialist network
