International Year of Pulses - IDAM 2/3.pdf · 2016-12-05 · IYP 2016 . COMMITTEES •36 countries...
Transcript of International Year of Pulses - IDAM 2/3.pdf · 2016-12-05 · IYP 2016 . COMMITTEES •36 countries...
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PULSES
PULSES IN SOUTH AFRICAAn overview of awareness
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CONSUMER WANTS AND NEEDS - PULSE ATTRIBUTES
NutritionI
% Cup
Cooked
Protein (g) Fibre (g) Fat (g)
Rice 2 0.3 0.2
Corn 2.5 1.8 1.1
Wheat
Berries
3. 5 4.3 0 . 5
Quinoa 4 2.6 1.8
LENTILS 9 8 0.4
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IYP 2016
W WW. IYP2016.0R G
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COMMITTEES
• 36 countries
• South Africa – 11 partners
• Focus on consumer awareness,
government relations,food security
PULSES
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PULS ES
PULSE FEAST
• 141events in 36 countries
• #PulseFeast trending globally on Twitter
• #LovePulses
• #PulseRecipes
• #IYP2016
• @LovePulses
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Global Pulse Brand
Consumer Campain
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Funding Partners
§ILTA
SASuilWAN
Pr rowers
GLENCO. \CIU( LLTUK,\ L ['11.0DLClS
Pulse Canada
C"anadum
( 'Of!'
( e ACOS
ILAGraininc
AWAM CROUPOFCOMPANIESPULSES
EMCOlnwrnational DMCC
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Nutrition and Health Based Pr omotions
H e a l t h Sustainability
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THE GOAL
• Increase awareness
• Increase consumption
• Increase production
• Increase business pulse industry to
create demand domest ical ly and
in ternat ional ly
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THEOPPORTUNITY
Align pulseattributes...
with consumer wants and needs.
Create the awareness of
how sustainable pulses are
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• Increase awareness
• Increase consumption of
pulses
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Estimated South
African media value
of over R10 million
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Ages 8-60
LSM – 1 – 10
Millennial Target 18 - 34
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Creating
Awareness
THEMATIC AREAS
Food Security, Nutrit ion
& Innovation
IYP 2016
Init iatives
Market Access &
Stability
Productivity & Environmental
Sustainability
PULSES
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CONSUMER WANTS AND NEEDS - PULSE ATTRIBUTES
Health
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Lesson Plans
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Lesson Plans
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Banner Ads
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Print Ads
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South African Signature Dish - Potjie
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South African Signature Dish - Potjie
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Local Partners
PULSES
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