International Wine Fair the 3 rd edition 26 th – 28 th of November 2010 World Trade Plaza Pullman...

International Wine Fair the 3rd edition

26th – 28th of November

2010

World Trade PlazaPullman Hotel

BUCHAREST

GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest

GOODWINE BUCHAREST 2010

Review of the second edition of GOODWINE, 12th - 14th of March 2010, World Trade Plaza, Pullman Hotel, Bucharest

The second edition of International GOODWINE Fair enjoyed success, with more than 4,000 visitors, professionals, connaiseurs and wine lovers visiting the exhibition during the three-day event. Among them were food and beverage managers, sommeliers, authorized tasters, wine industry managers, business people, ambassadors, journalists.

The event gathered together over 20 wine producers, distributors, importers and also restaurants. Visitors had the opportunity to taste exhibited premium wines, many of them being premiers at Goodwine.

Visitors also watched over the three days, the cooking shows performed by Bella Italia – Chefs School and the Chef Antonio Passarelli pairing food with the help of sommeliers.

The wines exhibited were from Romania, France, Italy, Chile, Australia, Bulgaria, South Africa, Argentina, California, Republic of Moldavia. .



GOODWINE Reception

Barbizon Steak House

World Trade Plaza, Pullman Hotel, Bucharest

The event official reception is held at Barbizon Steak House Restaurant, Pullman Hotel offering the exhibitors the best opportunity to socialize and to present their wines to a selected and specialized public.

The receptions also offers the exhibitors the opportunity to invite their partners at the wine tastings which are paired with a special menu offered by the Restaurant’s Chefs.

The exhibitors who want to have a wine presentation at Goodwine reception must announce the organizer and pay a 300 euro + VAT fee. Each exhibitor can present only one wine at the reception over five-minute period. Only the Goodwine Official Partner can present two wines.



International GOODWINE Fair 2010 presents:

• Premium wines (romanian and foreign wines)

• Modern equipments and technologies, wine accessories

• Wine books

• GOURMET Zone - fine quality foodstuffs, delicacies


GOODWINE BUCHAREST 2010 Concept

• GOODWINE is the only specialized wine fair from Bucharest and also the place where business opportunities are gathering under the same cupola.

• Visitors and exhibitors would find to GOODWINE more than a gathering of wines existing on the Romanian and International market. Tasting and the new comers on the Romanian market will fulfill the ambient of the exhibition.

• GOODWINE is the opportunity to see, to taste, to compare and why not, to choose from a rich collection of wines.

• Catalin Paduraru, wine critic, will be the Master of Cermony during the Goodwine Fair. He will present to the public the wine launches and also the cooking shows.


The second edition of INTERNATIONAL GOODWINE Fair aims to:

• To present the most complete premium wine offer existing on the Romanian and International market

• To ensure a friendly environment the exhibitors to help them to enrich their business contacts

• Experience and expertise: meet the main Romanian wine producers who can share from their experience and expertise in choosing the first quality wines as they are already doing for wholesalers, retailers, sommeliers but also for the individuals who are looking for premium wines’ unique bouquet



Each guest will receive a special tasting glass according to international norms.

The tasting glass will be offered to

visitors with a support.

The autumn edition GoodWine Fair will take place before the Christmas, offering to wine producers the opportunity to promote their oeno-turistic offers. .

The Goodwine organizers will offer to the exhibitors the opportunity to sell their wines in a shop at the fair entrance. So, the visitors can buy the wines at promotional prices.



• Attending GOODWINE offers exhibitors the opportunity to promote their products directly or to launch new wines, but also to see what the competition have to say.

• The presence at GOODWINE brings exhibitors a plus for their image and the brand awareness on the local wine market.

• A plus not to be forgotten for the exhibitors partners is the opportunity to advertise through various media chancels – TV, papers, magazines, radio, internet, outdoor, at a lower cost than a traditional advertising campaign.

GOODWINE BUCHAREST 2010Info exhibitors


GOODWINE BUCHAREST 2010Our Exhibitors Target


Why should you be visitor at GOODWINE BUCHAREST 2010?

• Because you would have the advantage to find in single place a large number of wine assortments

• Because you will get information and recommendations directly from the most advised people in the wine industry

• Because you can contact and start doing business with wine producers and importers from GOODWINE 2010

• Least but not last, your taste will be delighted by the bouquet of high quality wines and discover new ones.

GOODWINE BUCHAREST 2010Info visitors


GOODWINE BUCHAREST 2010Our Visitors Target



Exhibitor built-up stand package

• Octanorm-type walls on the outline;

• One table;

• Two chairs ;

• 1 Spotlight at 4 sqm;

• One 220V plug-in;

• The company name on the fascia board;

• Carpet;

• Invitations at the exhibition and Goodwine reception;

• Listing with contact details in the exhibition catalogue;

• registration in the list of participants on www.goodwine.ro

• The event photo dvd;

• Exhibitors badges;

• Cleaning service;

• Security service.


Posting logo on the self-adhesive arrows, guiding the visitor on the fair corridors, towards your stand (20 cm-long each, placed every meter). The price is per piece.


Promotion options


GOODWINE BUCURESTI 2010 Event schedule

First day – Friday, 26th of November 2010, 12.00 A.M. – 19.00 P.M.

2nd day – Saturday 27th of November 2010, 10.00 A.M. – 19.00 P.M.

3rd day – Sunday, 28th of November 2010, 10.00 A.M. – 16.00 P.M.

First day of International Wine Fair will be dedicated to HORECA specialists, associations and organizations in wine industry, journalists.

Will be invited the sommeliers, representatives of restaurants, bars and hotels, representatives of exhibiting companies, representatives of industry structures, Ministry of Agriculture and Rural Development, Romanian Association of Wine Tasters (ADAR), Embassies,representatives of local and central public institutions.


GOODWINE BUCURESTI 2010 Event schedule

- Wine tasting at the exhibitors stands

- Presentation of wines launched at GoodWine 2010

- Gastronomic Shows

- Book launches


Advertising Campaign

GOODWINE International Fair would benefit an advertising campaign through its media partners:

Papers, magazines

• Vinul.ro, Food&Bar Magazine, Piata, Modern Buyer, HORECA Romania, Good Food, Romanian Wine Art, Good Homes, Top Gear, Financiarul, Saptamana Financiara, Jurnalul National, Confidential, Gastromedia, Stop to Shop, Suplimentul de Vinuri din Romania Libera, Domus, Caminul, Casa Mea;

Radio

• Zu Radio, Kiss Fm;

TV: Antena 1, Antena 2, Antena 3

Online

• www.goodfood.ro, www.foodandbar, www.revista-piata.ro, www.modernbuyer.ro www.horecaromania.ro, www.vinul.ro, www.evinoteca.ro, www.vinexpert.info, www.deluxe-lifestyle.ro, www.gastromedia.ro, www.infoaliment.ro, www.wall-street.ro, www.rol.ro, www.9am.ro,www.degustari.ro, www.delly.ro.

• Launching Press Conference;


Outdoor

• Ledscreens: Piata Romana, Dorobanti/ Stefan cel Mare, Piata Natiunilor Unite, Iuliu Maniu Plaza Romania, Calea Floreasca si Piata Presei Libere from Media Advertising;

• Ledscreens: Calea Mosilor – Pizza Hut, B-dul Timisoara – Vasile Milea, Piata Bucur Obor, Calea Vitan – Bucuresti Mall, Universitate – Spitalul Coltea, Doamna Ghica, Sinaia - DN 1 from INGAMEDIA.

Indoor

• InstoreTV – Monopoly Media network comprising a total of 500 TV screens above supermarkets cashiers in Bucharest (Carrefour, Cora, Metro, Kaufland, Inmedio, Mall Vitan and Plaza, private medical clinics, airport, Sensiblu drug store network)

Other advertising channels:

• Street posters

• Flyers

• Event catalogue

Advertising Campaign


World Trade Plaza Map


Angelica Iva –Event Coordinator

Tel: 021.230.21.92

Fax: 021.231.41.47

Mob: 0722.333.401

e-mail: [email protected] [email protected]

www.goodwine.ro

Address: 167 Calea Floreasca, 4th Floor, District 1, Bucharest

GOODWINE BUCHAREST 2010 Contact

International Wine Fair the 3 rd edition 26 th – 28 th of November 2010 World Trade Plaza Pullman...

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