ABOUT D/WThe Drew/Walker Group, Inc. began in 2007

after a partnership between agency principals

Andrew M. Anguiano and Mollie Walker. Their

partnership created an agency that brought

years of marketing “know how” from Fortune

500 companies (Procter & Gamble, Mattel,

AstraZenca, & Dell, Inc.), regional businesses,

government agencies and nonprofit organizations.

In addition, their experience was derived from

the agency principals’ leadership in the areas of

brand management, organizational management,

advertising planning, and creative execution. With

this in hand, The Drew/Walker Group, Inc. has

grown in the marketing communications industry

and continues to lead in the areas of brand

development, strategy, creative execution and

public relations.

1414 S. Alamo, St. 106

San Antonio, Texas 78210, USA

P 210.220.3739

F 210.579-1188

www.drew-walker.com

GlobAl ProdUcT-To-brAnd develoPmenT & AdverTiSinG

The Sound of You.in The U.S. mArkeT

TechnologyWeb DevelopmentE-MarketingSEM/SEO

MediaMedia PlanningMedia Buying

CreativityPrintOutdoorTelevisionRadioWebEnvironmentalExperientialPromotional

Public RelationsMedia RelationsCommunity RelationsCrisis CommunicationMedia TrainingPublic Affairs WritingEvent PlanningPR MeasurementMedia Value

Your brand works. it works in Asia, europe or latin America. Probably

because you built it there. it spoke the right

language and had the right look. now it’s time to

grow in the U.S. market. but how do you reach over

300,000,000 Americans?

To be on TArGeT in the U.S. market it takes Strategy.

What is Strategy? Strategy is thinking & planning.

Planning that gives you the AdvAnTAGe and works with

you to build a STronG, relevAnT brAnd that sells.

So what does drew/Walker do?

YOU reach them with strategy

PRODUCT-TO-BRAND

DevelOPMeNT & ADveRTISING

GlOBAl

Why choose Drew/Walker? Our success is measured by your success. Our client’s goals are always first.

PRODUCT DevelOPMeNT Market exploration: location, consumer, demand potential

Packaging assessment + design structure direction

Launch Plan + Sustaining Plan (by region, country)

Oversee brand management initiatives to monitor share +

sales growth

Identify long-term strategies + global opportunities based on

market, research+ trends

BRAND BUIlDING

Message strategy

Consumer marketing strategy

Product innovations - including brand evolution, design

and imagery

Product launches - including location specific projects

Lead development of advertising campaigns, videos, collateral

and merchandising programs

Develop the launch material plan for multiple markets

Manage cross-functional teams - including Planning, Purchasing,

Packaging, Costing, Legal, Research

Present new products and key strategies to top retailers

Recommend areas of opportunity to increase market share

Manage General Market/Multicultural Market initiatives including

production of multi-lingual messaging

Lead production of commercials from concept to final edit

Evaluate ad campaigns

ADveRTISING

PART TWO

PART THRee

PART ONe

LAUNCH

PART FOUR

We develop your product, we build your brand, we create memorable communications delivered strategically and on time.