International Strategy Management Phasesin MGX 5181

Strategy Formation

Mgt ToolsEnvironment

Scanning

Scenario PlanningGame Theory

Conceptual Mapping

Country Assessment

Strategy Planning

Corporate Strategy Planning

Business Level Planning

Strategy ImplementationPlanning & Execution

Internationalisation Process

Corporate LevelConfiguration &

Coordination

Foreign Market Strategies evaluation &

selection

Leadership, innovation & governance

Organisational Design & Control

Country Strategy DevHere now

Last Week

Scenario Planning

Country Based Scenario Planning(Outcomes = Modes of Entry/Operations

Strategic What-If Scenarios(Outcomes = Which Strategies are likely to

succeed/fail under what conditions Plan the best Strategic Scenario specifics &

with the best choice of Countries’ modes of

entry/operationsScenario optionsCo

untr

y-m

odes

of

entr

y/op

s op

tions

Introduction to Scenario Planning: https://www.youtube.com/watch?v=yVgxZnRT54E (4.03m)

Shell Scenarios – Imaging the Future - https://www.youtube.com/watch?v=srY-hJuqYTM (3.23 m)

Game TheoryThe Current Environment

Everyone understand the drivers of IB Competition

The Smart IB organisationchanges the Drivers of Competition

& takes advantage when everyone does not understand the new “rules” yet

Eventually become common knowledge until someone changes the rules for their strategic advantage

Video: Game theory & Business Strategy https://www.youtube.com/watch?v=sU1RvicQkvM (3.22m) How Apply changed the phone market https://www.youtube.com/watch?v=WlZrRuHBzAs (3.4m)

Conceptual Mapping – Strategic Groups & Industry Dynamics

Example Granite Coy’s SGID Map

Strategic group analysis identifies groups of competitors (within or across an industry) with similar strategic characteristics market positioning strategies.

Strategic Group Mapping: https://www.youtube.com/watch?v=sQMn9AUjAZ0 (3.06m)Strategic Group Mapping: https://www.youtube.com/watch?v=CcF3ZMgXQrA (5.41 m)

Assignment 1 and 2

Checking Progress

Country Assessment

Strategy Formation

Mgt ToolsEnvironment

Scanning

Scenario PlanningGame Theory

Conceptual Mapping

Country Assessment

Country Strategy Dev

If your case development is about applying the concept of country assessment, then you need to:

1. Identify which method your case used to decide which country/countries to enter or grow ; or if the case has not entered its intended country, you will then have to recommend which ES method you are using and justify why

2. Describe the ES method and summary the findings to decide which country/countries to enter / grow existing business

3. Your country assessment will also give you clues to possible business scenarios and current competition rules of the selected country/countries – state these country situations and how your case position itself strategically to address these situations.

If you are not doing Country assessment

Strategy Planning

Corporate Strategy Planning

Business Level Planning

Strategy ImplementationPlanning & Execution

Internationalisation Process

Corporate LevelConfiguration &

Coordination

Foreign Market Strategies evaluation &

selection

Leadership, innovation & governance

Organisational Design & Control

Which aspects of strategy planning, implementation & execution mgt are you addressing?

Specifically which topics and concepts you intend applying in your case development.

Groups with Companies

Approved

STUDENT_CODE FIRST_NAME LAST_NAME Company

25658867 YAFAN GAO AESOP into China

25636901 WEIWEI JIANG AESOP into China

20062737 KA KEI NG AESOP into China

24877255 FAN QIAN AESOP into China

25008978 GENGDUO TIAN AESOP into China

25497715 NICHOLAS FITZGERALD Keija - coy tba

25059114 MINSOO KIM Keija - coy tba

23340428 HOI LEI KOU Keija - coy tba

23714913 KEJIA (Angela) LIU Keija - coy tba

25729179 GEMMA MATAINAHO Keija - coy tba

22614060 TIM DILLON Rodd & Gun Fashion Retailer

24887153 OMAR MD MAINUDDIN Rodd & Gun Fashion Retailer

21468796 ALEXANDRA JANE PAUL Rodd & Gun Fashion Retailer

23134577 YINAN (Kelly) SHEN Rodd & Gun Fashion Retailer

25342827 YANJUN WANG Xiaomi Inc

24941425 YUFEI WANG Xiaomi Inc

25386506 GUYI YING Xiaomi Inc

25095382 JUNJIE YU Xiaomi Inc

25015532 YUE ZHAO Xiaomi Inc

25401696 YINING HE

25042939 QIANHAO HUA

25468588 VATCHARIT JONGPAISANSILP

24907316 SHUXI MEI

25463217 NHU THACH DUY NGUYEN

25311875 ARVIND PRAKASH VENKATRAMAN

24912778 TONG WU

25691937 WEILIN YANG

24904929 YONGCHONG ZHU

Assignment 3 Presentations

Week 4 Tim Dillon Ally J Paul Abercrombie & Finch case study

Week 5 Guyi Ying JunJie Yu GM Holden

Tong Wu 24912778

Weilin Yang 2569193

Prahalad. C. & Hamel. G, The core competence of the corporation case

Week 6 Gemma Matainaho Angella Liu Reading 5.1 by Porter. M on

Competitive Strategy.

Yufei Wang KA KEI NG reading 5.4 Barney. J, Firm resources and sustained competitive advantage plus

Week 7 Yinan Shen Gengduo tian Reading 8.3 Moore, G. Living on the fault line

Shuxi Mei Porter. M's changing patterns of international competition

Week 8 WEIWEI - 25636901 Jiang Cotton On Case

Week 9 Yafan Gao 25658867

Fan Qian 24877255

7.1 Hamel G, Doz Y & Prahalad, C.K Collaborate with your competitors -and win. pp 383 - 387

Min Soo Hoi Lei Kou Dyer J. et al How to make strategic alliances work plus pp409-413

Week 10 Nick Fitzgerald Topic - pls advise

Week 11

QIANHAO HUA 25042939

YINING HE 25401696 AirAsia

Week 12

Game Theory Activity Split into 4 groups, each representing an engineering company

Negotiation Scenario:

1. AUD$1 billion Request for Tender – to build 6 new bridges over a large river in Upper Volta

2. Rumour that Government of Upper Volta wants to award the work to 6 different companies each doing one bridge (therefore two bridges will be done by overseas companies) or all of it will go to a consortium (minimum of two companies)

3. Have each group negotiate with each other (keeping the results of agreements secret) decide your strategic goals and how you would apply game theory to win the RFT.

4. Post Game Reflections: What did each agree to in the end? What games were played and their impact?

Scenario PlanningSplit into 4 groups, each a company wanting to enter a selected country - pick you country

Your company wants to build a nuclear power plant in your chosen country, to bolster its current energy system under pressure from a rapid increase in demand from industry.

1. Select 2 issues you think are importance2. Break up the issues into 4 high/low trend scenario options3. For each scenario, anticipate what would happen and the impact on your choice of entry .

For example: consider a government policy issue – where the main opposition party wants “green power” and the current ruling party accepts all offers, and there is an election in year 1.

Assume that cost of enriched Uranium required for the plant is changing - in 2 possible directions: (a) More uranium is available now and future prices would drop; (b) Uranium is getting scarce and future prices are likely to rise. Therefore there are 4 scenarios for this govt policy issue:

Option 1Uranium scarce - Green Power in

Option 2Uranium scarce- current party wins election

Option 3abundant - Green party wins

Option 4Uranium abundant - Current party wins