INTERNATIONAL PROGRESSINTERNATIONAL PROGRESSCombined Major Assignment:

Analyse data from international markets BSBMKG511AForecast international markets and business needs

BSBMKG512A

Fran----Economic and demographic analysis Blair----Information of marketingCathy----Marketing mixSylvia----PESTMandy----SWOTMolly---- Conclusions

Company name: Tornado sell vehicles Target market: Chile and Tanzania.

The information about Tanzania and Chile.

Chile1.population : 1.7557 million2.population ratio : 4.22% of South America .3.national area : 7566.26 million square meter.4.official languages : Spanish and English.5.neighbour : Argentina, Peru, Brazil and Bolivia.6.GDP : $277.023 billion.7.main industries:mining industry and forestry.8.main products:mineral,wood and wine.

Tanzania:

1.population : 43.7million. 2.population ratio: 4.18% of Africa's population.3.land area :945203 square kilometers. 4.population density :42 people per square kilometer. 5.neighbour: Uganda,Kenya, Mozambique and Zambia.6.official language: Swahili and English.7.GDP : 28.242 billion.8.main industries : agriculture and light industry, such as food

processing and textile industry. 9.main products : crop, Coffee bean and cotton.

Economic analysis of Chile

Chile is one of South America's most stable and prosperous nations, leading Latin American nations in human development, competitiveness, income per capita, globalization, economic freedom, and low perception of corruption.

Since July 2013, Chile is considered by the World Bank as a "high-income economy", and hence as a developed country.

Chile

In 2006, Chile became the country with the highest nominal GDP per capita in Latin America.

Copper mining makes up 20% of Chilean GDP and 60% of exports. Overall, Chile produces a third of the world’s copper.

The unemployment rate was 6.4% in April 2013. There are reported labour shortages in agriculture, mining, and construction.

Economy of Tanzania

The economy is heavily based on agriculture, which accounts for more than 25 percent of gross domestic product, provides 85 percent of exports, and employs 80 percent of the workforce.

Tanzania has vast amounts of minerals including gold, diamonds, coal, iron, nickel,natural gas, and others.

In 2011, Tanzania was the fifteenth-largest producer of gold in the world and the third-largest in Africa after South Africa .

Tanzania----Child labour

Child labour is common in Tanzania with millions working.

It is more common with girls rather than boys. Girls are commonly employed as domestic servants, sometimes by force.

Poor children in particular are trafficked internally for commercial sexual exploitation.

Chile (marketing mix)

Product :We mainly sell Sport Utility Vehicle . To fit the taste of young people. Our objectives: facing the young people who have

children. It will be convenient for the family trip.Price :The car mainly take competitive low price strategy. Our goal : attack into the market quickly with no profit

from single product. get a certain amount of market share. get a long-term development.

Place : We choose an intensive sales market. Then we can move to the next market, even the whole country.Promotion :A large amount of advertising on TV , improve the brand awareness.

Tanzania (marketing mix)

Product : Multipurpose vehicle(MPV) is the vehicle that combine functions of car,

MVP: More rows of seats, rooms MPV can be applied in business instead of individual.

Price : Choose low price strategy Lower price and lower gas consumption can appeal

to more consumers.

Place: Direct marketing Direct and effective way to transfer

the information to customers. Promotion : Hold a commodity exhibition

meeting. Post advertisements in column and offer installment to promote it.

Chile PEST analysis

Political• Introduce a neo-liberal economic policies• Now Chile has signed trade agreements with 59 countries Economic• one of the best countries of the Latin American economic evaluation in the

world• become the first South American country to join the OECD. Political• one of the first countries to establish a social security system in the world• recommended by the United Nations around the world  Technological• create the National Science and Technology Development Fund for

developing their improvement of technologyNote: the OECD is short for the Organization for Economic Cooperation and

Development

Tanzania PEST analysis Political a stable political system Economic• one of world’s least developed countries • Now it grows apparently over 6.5% for three consecutive years• a strong development in mining and tourism. Social• Tanzanian national per capita income: $ 8.9 monthly salary• city residents $ 22.9; Dar es Salaam city residents $ 43; rural population$ 4.1 Technological• Low level of scientific development • China provides Tanzania agricultural technology support

SWOT analysis ChileStrengthsOur company’s cost for labor is cheaper and more efficient in manufacturing,.Large and rapid development of the domestic market provides a huge market support for overseas development of automobile industry.WeaknessesOur company is small in scale because of the low starting point.Compared with the developed countries, our company has less investment in research and in lack of independent intellectual property rights.There is quite a long distance between China and Chile.

OpportunitiesOur company has a trend to get into the field of new energy vehicles.We have launched a number of support policies for new energy vehicles. ThreatsThe global financial crisis must have a great impact for our company's exports . More advanced technology from developed countries will hit our sales volume severely.

TanzaniaStrengths We can take advantage of the technology and experience to supply

enough cars for this country. For that Tanzania has much cheaper labor force and land rent, we can

employ local people to produce cars in their domestic land.

Weaknesses There is quite small demand in quantity due to its poverty. Market for cars is starting.

Opportunities Though this country is poor ,there exists much commercial interest in

market for cars. Our cars are practical with excellent quality and reasonable price.

Threats Our company lacks a regular organization to take charge of exports. Market development is a difficult process, which remains so much

unknown emergencies

recommendation&requirementrecommendation&requirement Tanzania Tanzania economic development is slower

Wrose scenario :Our cars' sale will decrease 5%

Best scenario :Scenario is we will increase the automobile exports about 5%.

Recommendation :1.pay attention to after-sales service quality

:2.reduce the cost of the cars

Requirement :improve cars’ fuel efficiency

ChileChina became Chile's largest exporter

Wrose scenario

:Chile’s government adds the tax to protect local business

Best scenario

:Chile’ government will ask our company boost production to support their demand for cars

Recommendation :1.enhance the efficiency of production

:2.raise technical equipment level

:pay addition to design unique cars to catch the consumers’ eyes

Requirement

THANK YOU!!!