International Moscow Ski & Board Salon

Why Russia?Stable economy, permanent growthPolitical stability, world recognitionGross national product growth is about 7% in 2005 and will be up15-18% in 2007Growth of the middle class purchasing powerThe vacations in Europe became usualHuge growth of the alpine ski & board toursSales growth for sports and active rest goods is about 15% per year

Russian market: positive changesActive lifestyle became popular and trendy

Extreme sports & wellness themes are widely used in the TV commercials and other advertisements State program for youth & children sports

State support for active lifestyle advertising

Dramatic growth of sport goods sales began at the end of 90th

Russian market of sport goodsShare of the Moscow market is more than a half of all RussianAbout 1000 sport shops are in Moscow6 leading companies take about 55% of the market Multi-brand retail chains have the most successful business and expand in the regions Stable 20-30% growth per year for the last three yearsTrend to sell significant volume of expensive goods (alpine ski & board gear, diving, tennis, extreme sports, etc.)Good sales and perspectives at the low segment of mass market (cross-country ski, fitness, sport wear & boots, mass sports)

Russian market of sports goodsRetail chains report the permanent sales growth of the active lifestyle goods and gear

Estimated sales volume of sports wear is up to $150,000,000 per year

Estimated sales volume of gear is up to $70,000,000 per year

The number of regional POS has increased dramatically

More than 5000 companies in Russia which have business in winter sports

Many non-sport world-known brands (such as Panasonic, Carlsberg, Stimorol, Snickers, McDonalds Nivea and others) widely used positive image of active lifestyle and extreme sports in their ads Russian market: sales growth

4

0.07

0.12

0.22

0.25

0.3

1995100

1996149Number of brands presented at Ski Salon within the period 1995-2004

1997190

1998110

1999198

2000210

2001250

2002275

2003300

2004400

2005420

Composition

- 298Total:298

club5

association4

1919 , ski resort19

49199distributor49

1980, hotel, resort19

39-travel agency39

24representative office24

21, mass media21203

70 wholesale70tourism8039.41%

45 retail45sports goods10350.74%

4ail line4ski resorts construction209.85%

29 manfacturer29

quantity of companies-visitors of a stand , 298

less than 100 10013

more than 100 10067

more than 500 50020

would you like to participate at Ski Salon 2005 () 2005

apparently "" ( )82

likely ""11

we should think it over7

Number of business contacts at a stand

- 2004

countries-participants of Ski Salon 2004

Austria1

Sweden1

Switzerland1

France6

Ukraine1

USA1

Poland1

Germany1

Bulgaria2

Italy1

Russia83

Lebanon1

20017%

200212%

200322%

200425%

200530%

350020001

5000200001995

600060001996

8000120001997

8000160001998

10000180001999

15000200002000

24000205002001

28900220002002

40000230002003

50000300002004

2000

2500

3000

Square used, sq.m

Number of visitors

Square used, sq.m

Number of visitors

Dynamics of Moscow Ski & Board Salons Progress

82

11

7

() 2005?

""; 11%

; 7%

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0

0

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0

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Countries-participants of Ski Salon 2004

5

4

19

49

19

39

24

21

70

45

4

29

Composition

82

11

7

Would you like to participate at Ski Salon 2005

103

136

190

104

198

203

250

279

300

400

Number of brands presented at Ski Salon within the period 1995-2004

13

67

20

Quantity of companies-visitors of a stand

19

199

80

2004

103

136

190

104

198

203

250

279

300

400

420

Number of brands presented at Ski Salon within the period 1995-2005

0

0

0

0

0

-80

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50 ___________45

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Ski & Board Salon 2005 Statistics - EXHIBITORS

Quantity of exhibitors - 298, quantity of questionnaires processed - 215

Moscow76.40%Samara0.80%

St-Petersburg1.40%Kaluga0.80%

Obninsk0.29%Kazan0.20%

Tula0.50%Perm0.70%

Ekaterinburg0.19%Rostov - on - Don0.70%

Sergiev Posad0.30%Kolomna0.60%

Novosibirsk0.40%Nizhny Novgorod0.40%

Chelyabinsk0.90%Odintsovo0.80%

Voronezh0.90%Tolyatti0.40%

Kiev0.10%

ERTZOG-SPORT Ltd 14-2, Bolshoy Vlasyevsky Pereulok office 34 121002 Moscow Russia

Phone: +7 (495) 241-66-10 Phone/Fax.: +7 (495)241-09-23 e-mail: salon@skiexpo.ru www.skiexpo.ru

13

67

20

Quantity of companies-visitors of a stand

1

1

1

6

1

1

1

1

2

1

83

1

Countries-participants of Ski Salon 2005

19

199

80

Ski Salon sections

Tourism 39 %

ski resort equipment and development 9 %

Sport 50 %

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Number of visitors

Dynamics of Moscow Ski & Board Salons

2004

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Russian tourist marketAlpine ski and winter sports vacations has become more and more popular

Family vacations on the winter resorts of Europe becomes more usual for Russians

Winter is the most profitable season for Russian tourist industry

6

0.07

0.09

0.14

0.15

0.17

Russian tourists on the alpine resorts of the world: sales growth

1995100

1996149Number of brands presented at Ski Salon within the period 1995-2004

1997190

1998110

1999198

2000210

2001250

2002275

2003300

2004400

2005420

Composition

- 298Total:298

club5

association4

1919 , ski resort19

49199distributor49

1980, hotel, resort19

39-travel agency39

24representative office24

21, mass media21203

70 wholesale70tourism8039.41%

45 retail45sports goods10350.74%

4ail line4ski resorts construction209.85%

29 manfacturer29

quantity of companies-visitors of a stand , 298

less than 100 10013

more than 100 10067

more than 500 50020

would you like to participate at Ski Salon 2005 () 2005

apparently "" ( )82

likely ""11

we should think it over7

Number of business contacts at a stand

- 2004

countries-participants of Ski Salon 2004

Austria1

Sweden1

Switzerland1

France6

Ukraine1

USA1

Poland1

Germany1

Bulgaria2

Italy1

Russia83

Lebanon1

20017%

200212%

200322%

200425%

200530%

Russian market: sales growth

20017%

20029%

200314%

200415%

200517%

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8000120001997

8000160001998

10000180001999

15000200002000

24000205002001

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40000230002003

50000300002004

2000

2500

3000

Square used, sq.m

Number of visitors

Square used, sq.m

Number of visitors

Dynamics of Moscow Ski & Board Salons Progress

82

11

7

() 2005?

""; 11%

; 7%

"" ( ); 82%

- 2004

Countries-participants of Ski Salon 2004

5

4

19

49

19

39

24

21

70

45

4

29

Composition

82

11

7

Would you like to participate at Ski Salon 2005

103

136

190

104

198

203

250

279

300

400

Number of brands presented at Ski Salon within the period 1995-2004

13

67

20

Quantity of companies-visitors of a stand

19

199

80

2004

103

136

190

104

198

203

250

279

300

400

420

Number of brands presented at Ski Salon within the period 1995-2005

Russian tourists on the alpine resorts of the world: sales growth

-80

50 __________35

50 ___________45

100 _____________________18

100 _____________________57

____________47

___________8

_________________________________

67

13

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________41

________10

_______________________________________________________________

_________________________________57

______________________20

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Casall . .1

Mountech , , . 2

. 2

Don Joy 2 , 1 . .2

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Airport De Grenoble , ! 2 , 1 .1

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Swell Sport . . 1

. . . .1

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.

Leitner , . .4

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Ski & Board Salon 2005 Statistics - EXHIBITORS

Quantity of exhibitors - 298, quantity of questionnaires processed - 215

Moscow76.40%Samara0.80%

St-Petersburg1.40%Kaluga0.80%

Obninsk0.29%Kazan0.20%

Tula0.50%Perm0.70%

Ekaterinburg0.19%Rostov - on - Don0.70%

Sergiev Posad0.30%Kolomna0.60%

Novosibirsk0.40%Nizhny Novgorod0.40%

Chelyabinsk0.90%Odintsovo0.80%

Voronezh0.90%Tolyatti0.40%

Kiev0.10%

ERTZOG-SPORT Ltd 14-2, Bolshoy Vlasyevsky Pereulok office 34 121002 Moscow Russia

Phone: +7 (495) 241-66-10 Phone/Fax.: +7 (495)241-09-23 e-mail: salon@skiexpo.ru www.skiexpo.ru

13

67

20

Quantity of companies-visitors of a stand

1

1

1

6

1

1

1

1

2

1

83

1

Countries-participants of Ski Salon 2005

19

199

80

Ski Salon sections

Tourism 39 %

ski resort equipment and development 9 %

Sport 50 %

350020001

5000200001995

600060001996

8000120001997

8000160001998

10000180001999

15000200002000

24000205002001

28900220002002

30000250002003

32000300002004

34270380002005

002006

3000

3200

3427

Square used, sq.m

Number of visitors

Number of visitors

Dynamics of Moscow Ski & Board Salons

2004

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80000

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Square used, sq.m

1994350350

1995500500

1996600600

1997800800

1998800800

199910001000

200015001500

200124002400

200228902890

200340004000

- 2001 .2003

Austria32Austria2

France2621France23

Germany1Russia209

Russia146183Spain2

Slovakia11Italy3

Spain21Finland3

Turkey1Germany2

Italy2Poland2

Ukraine2

Switzerland2

0

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0.27675276750.2798558154

0.2214022140.2300432916

0.10332103320.1376999294

0.0369003690.0399405872

0.14391143910.101436412

0.06457564580.0742659445

0.06273062730.054340935

0.02767527680.0199250095

0.04612546130.0407557013

0.01660516610.021736374

, ( 2003/04 2002/03 .), .

2002

2002

0.22

0.12

0.08

0.08

0.12

0.24

0.03

0.09

The visitors of the Ski Salon-2003 are mostly interested in:

0.387

0.165

0.136

0.124

0.085

0.058

0.035

0.01

Ski Salon Participants

Tourist operators38.70%

Wholesale & Retail chains16.50%

Representative Offices13.60%

Distributors12.40%

Media8.50%

Manufacturers5.80%

Ski resorts & Hotels3.50%

Associations1%

- 352

20022003

25 37%36%

26-40 34%34%

40 28%29%

9%

19%

\ ( , )11%

, \ 4%

, \ 10%

, 11%

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(, , )4%

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600$45.50%

600 1000$37.50%

1000 1500$6.50%

1400$7%

" "

300$20%

300 600$46%

600 1000$14.50%

1000$9%

-2003 2002.

25.50%

34.20%

4.50%

17.70%

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33.50%

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27%

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, 37%

19.30%

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4%

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1-3 23.70%

3-7 22.80%

7 23.00%

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24.20%

, , 29.80%

, 26.80%

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5.40%

189000

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2000.001.06%

-2003

76.40%

-1.40%

0.29%

0.50%

0.19%

0.30%

0.40%

0.90%

0.90%

0.80%

0.80%

0.20%

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0.60%

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53%

5%

:

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35%

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1995-2003 .

1995 .1031030

1996 .1361360

1997 .1901900

1998 .1041040

1999 .1981980

2000 .2032030

2001 .2502500

2002 .2792790

2003 .3003000

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12%

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9. :

26%

13%

20%

13%

2%

6%

11%

9%

2003

Alpine skis22.00%

Gear & wear12.00%

Boots8.00%

Tourism and leisure8.00%

Accesoiries12.00%

Snowboarding24.00%

Caps, hats and helmets3.00%

Alpine ski resorts equipment9.00%

805

573

, 2002/03%2003/04%

Andorra1500027.68%1545027.99%

Austria1200022.14%1270023.00%

France560010.33%760213.77%

Switzerland20003.69%22053.99%

Finland780014.39%560010.14%

Italy35006.46%41007.43%

Slovakia34006.27%30005.43%

Turkey15002.77%11001.99%

Bulgary25004.61%22504.08%

Germany9001.66%12002.17%

5420055207

200080000

200192000

2002100000

2003150000

0.8695652174

0.92

Sport wear&boots24.30%

Hiking gear18.70%

Sport gear18.50%

Velosport17.70%

Wintersports16.40%

Games sports14.00%

Gym equipment12.90%

Footbal12.70%

Roller sport12.10%

Hockey11.00%

Snowboards10.00%

Tennis and badminton10.00%

Floors and equipments8.40%

Sport medicine, nutrition6.60%

Fitness wear10.40%

Gyms, pools, sauna, solarium equipment7.30%

Swimming sports11.50%

Diving10.40%

Billiard7.10%

Byjes, scooters, etc.7.40%

Others23.40%

01

0

0

0

0

0

0

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0

0

0

0

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0

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The visitors of the Ski Salon-2003 are mostly interested in:

00

00

00

00

00

00

00

00

00

00

, ( 2003/04 2002/03 .), . 2003/04 . 100 000 .

0

0

0

0

Number of Russian tourists on the alpine resorts of the world

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

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Russian sports market: structure of sales

3501

5001995

6001996

8001997

8001998

10001999

15002000

24002001

28902002

40002003

Square used, sq.m

Dynamics of Moscow Ski Salons

MBD000A8491.xls

Chart1

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Ertzog - the Organizer of the Ski & Board SalonEstablished at 1992Ertzog holding controls two travel agencies Ertzog is one of the leading tourist operators in RussiaThe company has partners in France, Austria, Switzerland, USA and many other countriesThe company is the member of the Tourist Exhibitions Association Mikhail Mousiniants, the President of ERTZOG- tourism

Who We Are NowInternational Moscow Ski & Board Salon is the biggest winter sports exhibition in Eastern Europe4000 sq.m298 exhibitorsIn the heart of Moscow410 brands presentedMore than 38,000 visitors

Ski & Board Salon: State SupportLeonid Tyagachev, President of Russian Olympic Committee, Chairman of Russian Ski and Snowboarding Federation opens the Moscow Ski & Board SalonVladimir Strzhalkovsky,Deputy Minister of Economical Development and Trade greets the participants and guests of the Ski & Board SalonVyacheslav Fetisov,the head of Federal Agency on physical training and sports

Ski & Board Salon: Si magazine SupportDr. Kurt Wieser (editor-in-chief, Si magazine) gives an interwiew to the Ski&Board Salon TeamS&BS: Why did you decide to take part at the Moscow Ski&Board Salon? As one of the leading special interest magazines for ropeway technologies and wintersport industries we are sitting in the center of information. And if we recognize, that the same information comes from different directions, we know: Oh, it is a trend. And one of the most important trends in the wintersports industry of the last years was the awaking of the east-european wintersport market. It started with a fastly growing number of guests from Russia, Poland, Hungary and so on. And the second step was the information from our industrial clients that they realizise a number of projects in russia. So we startet our project for a special journal in russian language for the russian costumers and for the marketing of our clients in russia. The first step was so successfull that we surely will make it every year from now on ... and maybe several times over the year. The distribution of your journal has been startet at the moscow Ski & Board salon, because it is the first step to meet the whole russian wintersport economy at one point. S&BS: What were you impressions about the Salon? Special interest fairs in the wintersport industry in europe are divided in several parts: Technical investments like rope ways, snow grooming, snowmaking eg. are presented in special fairs like INTERALPIN Innsbruck, SAM Grenoble eg. Wintersport-Equipment (cloths, skis eg.) and so on is represented at fairs like the ISPO Munique. In moscow the different parts of the branche are all in one place, including all kinds of touristic informations. And as we could see: It is a big event and a great party specialy for the youth. This is probably the best way to for a get-together of everyone in russia which is interestet in wintersports. But if the market grows it surely will be usefull to separate the different parts of interests some day also in different fairs. But the next time it would be enough to separate the different interests of investors and consumers only localy a part of the fair for general public, a separated (and a little more silent) part for investors to get in contact for information and business. S&BS: What are you plans about Russia? The first journal was so successfull that we surely will make it every year from now on ... and maybe several times over the year. It will be distributed at the fair but in future time we surely will also send it directly to the managers of the russian ski areas for free as we do it already in Austria, Switzerland, Germany and Italy. And we also try to get in contact with russian producers to use our special interest journal for their marketing. S&BS: What do you want to say! For someone who comes the first time to russia it is very fascinating and strange at one time: Everything is big ... but probably also the problems. But we saw so many big cars in the streets of moscow that we hardly can image and surely never can afford. And if you dont speak the language it is more difficult to find your way because you even dont find streets or places because you cannot read the names. So the next thing to do will be to learn the language.

Ski & Board Salon: leading winter exhibitionThe biggest exhibition of winter sports and active lifestyle goods in Eastern Europe

Main sections are the following:Alpine skiing and snowboardingWinter sportsExtreme sportsTourismResorts equipment and construction

Moscow Ski Salon: dynamics

1

350020001

5000200001995

600060001996

8000120001997

8000160001998

10000180001999

15000200002000

24000205002001

28900220002002

30000250002003

32000300002004

34270380002005

002006

3000

3200

3427

Square used, sq.m

Number of visitors

Number of visitors

Dynamics of Moscow Ski & Board Salons

1995100

1996149Number of brands presented at Ski Salon within the period 1995-2004

1997190

1998110

1999198

2000210

2001250

2002275

2003300

2004400

2005420

Composition

- 298Total:298

club5

association4

1919 , ski resort19

49199distributor49

1980, hotel, resort19

39-travel agency39

24representative office24

21, mass media21203

70 wholesale70tourism8039.41%

45 retail45sports goods10350.74%

4ail line4ski resorts construction209.85%

29 manfacturer29

quantity of companies-visitors of a stand , 298

less than 100 10013

more than 100 10067

more than 500 50020

would you like to participate at Ski Salon 2005 () 2005

apparently "" ( )82

likely ""11

we should think it over7

Number of business contacts at a stand

- 2004

countries-participants of Ski Salon 2004

Austria1

Sweden1

Switzerland1

France6

Ukraine1

USA1

Poland1

Germany1

Bulgaria2

Italy1

Russia83

Lebanon1

350020001

5000200001995

600060001996

8000120001997

8000160001998

10000180001999

15000200002000

24000205002001

28900220002002

40000230002003

50000300002004

2000

2500

3000

Square used, sq.m

Number of visitors

Square used, sq.m

Number of visitors

Dynamics of Moscow Ski & Board Salons Progress

0

0

0

() 2005?

""; 11%

; 7%

"" ( ); 82%

0

0

0

0

0

0

0

0

0

0

0

0

- 2004

0

0

0

0

0

0

0

0

0

0

0

0

Countries-participants of Ski Salon 2004

Composition

0

0

0

Would you like to participate at Ski Salon 2005

103

136

190

104

198

203

250

279

300

400

Number of brands presented at Ski Salon within the period 1995-2004

0

0

0

Quantity of companies-visitors of a stand

0

0

0

2004

103

136

190

104

198

203

250

279

300

400

420

Number of brands presented at Ski Salon within the period 1995-2005

-80

50 __________35

50 ___________45

100 _____________________18

100 _____________________57

____________47

___________8

_________________________________

67

13

( , , )-

________41

________10

_______________________________________________________________

_________________________________57

______________________20

()___________________________3

, " " . , " " ,1

Casall . .1

Mountech , , . 2

. 2

Don Joy 2 , 1 . .2

, .1

Airport De Grenoble , ! 2 , 1 .1

. 7

Swell Sport . . 1

. . . .1

. .1

.

Leitner , . .4

- .1

, .2

mountain.ru - (). 1

- ().1

prosnow 3- 3- 1

1

, ! , !1

, / . - , , ( / .1

. . .3

.

??? , . , .1

. . . .1

. "" , "".

. .1

optic dias . ( ). . ( ).1

c 1

( ) , - . .

snowboardzone.ru / - Atom-Racing. - Atom-Racing.1

. .

c-

-

. .

.

900 D&G 25 000 , 900. ,

Mountech-, -.

.

.

???

-, -.

/ .

0

0

0

0

0

0

-

0

0

2005

0

0

- , ,

0

0

0

()___4%

Ski & Board Salon 2005 Statistics - EXHIBITORS

Quantity of exhibitors - 298, quantity of questionnaires processed - 215

Moscow76.40%Samara0.80%

St-Petersburg1.40%Kaluga0.80%

Obninsk0.29%Kazan0.20%

Tula0.50%Perm0.70%

Ekaterinburg0.19%Rostov - on - Don0.70%

Sergiev Posad0.30%Kolomna0.60%

Novosibirsk0.40%Nizhny Novgorod0.40%

Chelyabinsk0.90%Odintsovo0.80%

Voronezh0.90%Tolyatti0.40%

Kiev0.10%

ERTZOG-SPORT Ltd 14-2, Bolshoy Vlasyevsky Pereulok office 34 121002 Moscow Russia

Phone: +7 (495) 241-66-10 Phone/Fax.: +7 (495)241-09-23 e-mail: salon@skiexpo.ru www.skiexpo.ru

13

67

20

Quantity of companies-visitors of a stand

1

1

1

6

1

1

1

1

2

1

83

1

Countries-participants of Ski Salon 2005

19

199

80

Ski Salon sections

Tourism 39 %

ski resort equipment and development 9 %

Sport 50 %

350020001

5000200001995

600060001996

8000120001997

8000160001998

10000180001999

15000200002000

24000205002001

28900220002002

30000250002003

32000300002004

34270380002005

002006

3000

3200

3427

Square used, sq.m

Number of visitors

Number of visitors

Dynamics of Moscow Ski & Board Salons

2004

, " " .

.

, , .

.

2 , 1 .

,

, !

.

. .

. . .

.

, .

-

- ().

3-

, !

, / . - , , (

. .

.

, .

. .

. "" , "".

.

. ( ).

( ) , - . .

- Atom-Racing.

. .

-

. .

.

900

D&G 25 000 , 900.

, 40$ 60. 400-600. 200$.

35

45

18

57

47

8

-

67

13

2005

41

10

- , ,

57

20

3

()___4%

Why Moscow Ski & Board SalonOne of the biggest tourism, sport exhibition in Russia

National Tourist Offices of France, Austria, Switzerland, Finland, Andorra and many other countries participate in Moscow Ski Salon for several years

Most of Russian and many international travel operators and agencies are presented

Why Moscow Ski & Board SalonMost of world-known ski & board gear brands (Adidas/Salomon, Fischer, Rossignol, Head, K2, Volkl, Burton, Oxbow and others) present their new collections on the Ski Salon

Ski & Board Salon ParticipantsTourist operators: 38%Wholesale & Retail chains: 16%Representative Offices: 14%Distributors: 12%Media: 9%Manufacturers: 6%Ski resorts & Hotels: 4%Associations: 1%

8

19

199

80

Ski Salon sections

Sport 50 %

ski resort equipment and development 9 %

Tourism 39 %

1995100

1996149Number of brands presented at Ski Salon within the period 1995-2004

1997190

1998110

1999198

2000210

2001250

2002275

2003300

2004400

2005420

Composition

- 298Total:298

club5

association4

1919 , ski resort19

49199distributor49

1980, hotel, resort19

39-travel agency39

24representative office24

21, mass media21203

70 wholesale70tourism8039.41%

45 retail45sports goods10350.74%

4ail line4ski resorts construction209.85%

29 manfacturer29

quantity of companies-visitors of a stand , 298

less than 100 10013

more than 100 10067

more than 500 50020

would you like to participate at Ski Salon 2005 () 2005

apparently "" ( )82

likely ""11

we should think it over7

Number of business contacts at a stand

- 2004

countries-participants of Ski Salon 2004

Austria1

Sweden1

Switzerland1

France6

Ukraine1

USA1

Poland1

Germany1

Bulgaria2

Italy1

Russia83

Lebanon1

20017%

200212%

200322%

200425%

200530%

Russian market: sales growth

20017%

20029%

200314%

200415%

200517%

350020001

5000200001995

600060001996

8000120001997

8000160001998

10000180001999

15000200002000

24000205002001

28900220002002

40000230002003

50000300002004

2000

2500

3000

Square used, sq.m

Number of visitors

Square used, sq.m

Number of visitors

Dynamics of Moscow Ski & Board Salons Progress

82

11

7

() 2005?

""; 11%

; 7%

"" ( ); 82%

- 2004

Countries-participants of Ski Salon 2004

5

4

19

49

19

39

24

21

70

45

4

29

Composition

82

11

7

Would you like to participate at Ski Salon 2005

103

136

190

104

198

203

250

279

300

400

Number of brands presented at Ski Salon within the period 1995-2004

13

67

20

Quantity of companies-visitors of a stand

19

199

80

2004

103

136

190

104

198

203

250

279

300

400

420

Number of brands presented at Ski Salon within the period 1995-2005

Russian tourists on the alpine resorts of the world: sales growth

-80

50 __________35

50 ___________45

100 _____________________18

100 _____________________57

____________47

___________8

_________________________________

67

13

( , , )-

________41

________10

_______________________________________________________________

_________________________________57

______________________20

()___________________________3

, " " . , " " ,1

Casall . .1

Mountech , , . 2

. 2

Don Joy 2 , 1 . .2

, .1

Airport De Grenoble , ! 2 , 1 .1

. 7

Swell Sport . . 1

. . . .1

. .1

.

Leitner , . .4

- .1

, .2

mountain.ru - (). 1

- ().1

prosnow 3- 3- 1

1

, ! , !1

, / . - , , ( / .1

. . .3

.

??? , . , .1

. . . .1

. "" , "".

. .1

optic dias . ( ). . ( ).1

c 1

( ) , - . .

snowboardzone.ru / - Atom-Racing. - Atom-Racing.1

. .

c-

-

. .

.

900 D&G 25 000 , 900. ,

Mountech-, -.

.

.

???

-, -.

/ .

0

0

0

0

0

0

-

0

0

2005

0

0

- , ,

0

0

0

()___4%

Ski & Board Salon 2005 Statistics - EXHIBITORS

Quantity of exhibitors - 298, quantity of questionnaires processed - 215

Moscow76.40%Samara0.80%

St-Petersburg1.40%Kaluga0.80%

Obninsk0.29%Kazan0.20%

Tula0.50%Perm0.70%

Ekaterinburg0.19%Rostov - on - Don0.70%

Sergiev Posad0.30%Kolomna0.60%

Novosibirsk0.40%Nizhny Novgorod0.40%

Chelyabinsk0.90%Odintsovo0.80%

Voronezh0.90%Tolyatti0.40%

Kiev0.10%

ERTZOG-SPORT Ltd 14-2, Bolshoy Vlasyevsky Pereulok office 34 121002 Moscow Russia

Phone: +7 (495) 241-66-10 Phone/Fax.: +7 (495)241-09-23 e-mail: salon@skiexpo.ru www.skiexpo.ru

13

67

20

Quantity of companies-visitors of a stand

1

1

1

6

1

1

1

1

2

1

83

1

Countries-participants of Ski Salon 2005

19

199

80

Ski Salon sections

Tourism 39 %

ski resort equipment and development 9 %

Sport 50 %

350020001

5000200001995

600060001996

8000120001997

8000160001998

10000180001999

15000200002000

24000205002001

28900220002002

30000250002003

32000300002004

34270380002005

002006

3000

3200

3427

Square used, sq.m

Number of visitors

Number of visitors

Dynamics of Moscow Ski & Board Salons

2004

, " " .

.

, , .

.

2 , 1 .

,

, !

.

. .

. . .

.

, .

-

- ().

3-

, !

, / . - , , (

. .

.

, .

. .

. "" , "".

.

. ( ).

( ) , - . .

- Atom-Racing.

. .

-

. .

.

900

D&G 25 000 , 900.

, 40$ 60. 400-600. 200$.

35

45

18

57

47

8

-

67

13

2005

41

10

- , ,

57

20

3

()___4%

MBD000C7CBA.xls

Chart5

80000

92000

100000

150000

Square used, sq.m

1994350350

1995500500

1996600600

1997800800

1998800800

199910001000

200015001500

200124002400

200228902890

200340004000

- 2001 .2003

Austria32Austria2

France2621France23

Germany1Russia209

Russia146183Spain2

Slovakia11Italy3

Spain21Finland3

Turkey1Germany2

Italy2Poland2

Ukraine2

Switzerland2

0

0

0

0

0

0

0

0

0

0

-

Sheet1

0.27675276750.2798558154

0.2214022140.2300432916

0.10332103320.1376999294

0.0369003690.0399405872

0.14391143910.101436412

0.06457564580.0742659445

0.06273062730.054340935

0.02767527680.0199250095

0.04612546130.0407557013

0.01660516610.021736374

, ( 2003/04 2002/03 .), .

2002

2002

0.22

0.12

0.08

0.08

0.12

0.24

0.03

0.09

The visitors of the Ski Salon-2003 are mostly interested in:

0.387

0.165

0.136

0.124

0.085

0.058

0.035

0.01

Ski Salon Participants

Tourist operators38.70%

Wholesale & Retail chains16.50%

Representative Offices13.60%

Distributors12.40%

Media8.50%

Manufacturers5.80%

Ski resorts & Hotels3.50%

Associations1%

- 352

20022003

25 37%36%

26-40 34%34%

40 28%29%

9%

19%

\ ( , )11%

, \ 4%

, \ 10%

, 11%

32.00%

(, , )4%

" " (1 , 1 .-)

600$45.50%

600 1000$37.50%

1000 1500$6.50%

1400$7%

" "

300$20%

300 600$46%

600 1000$14.50%

1000$9%

-2003 2002.

25.50%

34.20%

4.50%

17.70%

- -2003

" " (, , , )19%

( - 2003.)27%

34%

18%

, 28.50%

20.50%

33.50%

12%

, 28%

45%

27%

25%

, 37%

19.30%

5%

4%

3%

2%

?

30.50%

1-3 23.70%

3-7 22.80%

7 23.00%

-2002

24.20%

, , 29.80%

, 26.80%

12.00%

5.40%

189000

- , REN-TV, , -VIASAT19000.0010.05%

- 6000.003.17%

- , 48000.0025.40%

87000.0046.03%

27000.0014.29%

2000.001.06%

-2003

76.40%

-1.40%

0.29%

0.50%

0.19%

0.30%

0.40%

0.90%

0.90%

0.80%

0.80%

0.20%

0.70%

--0.70%

0.60%

0.40%

0.80%

0.40%

0.10%

?

, 29%

12%

53%

5%

:

26%

35%

30%

9%

1995-2003 .

1995 .1031030

1996 .1361360

1997 .1901900

1998 .1041040

1999 .1981980

2000 .2032030

2001 .2502500

2002 .2792790

2003 .3003000

,

, , ,

(),

5005%

10071%

10024%

- (" ")

6%

74%

12%

, ( - )8%

" 2004"

"" ( )87%

""10%

3%

" "

"" (, , ) 57%57%

12%

- ( )20%

( - -, )11%

9. :

26%

13%

20%

13%

2%

6%

11%

9%

2003

Alpine skis22.00%

Gear & wear12.00%

Boots8.00%

Tourism and leisure8.00%

Accesoiries12.00%

Snowboarding24.00%

Caps, hats and helmets3.00%

Alpine ski resorts equipment9.00%

805

573

, 2002/03%2003/04%

Andorra1500027.68%1545027.99%

Austria1200022.14%1270023.00%

France560010.33%760213.77%

Switzerland20003.69%22053.99%

Finland780014.39%560010.14%

Italy35006.46%41007.43%

Slovakia34006.27%30005.43%

Turkey15002.77%11001.99%

Bulgary25004.61%22504.08%

Germany9001.66%12002.17%

5420055207

200080000

200192000

2002100000

2003150000

0.8695652174

0.92

Sport wear&boots24.30%

Hiking gear18.70%

Sport gear18.50%

Velosport17.70%

Wintersports16.40%

Games sports14.00%

Gym equipment12.90%

Footbal12.70%

Roller sport12.10%

Hockey11.00%

Snowboards10.00%

Tennis and badminton10.00%

Floors and equipments8.40%

Sport medicine, nutrition6.60%

Fitness wear10.40%

Gyms, pools, sauna, solarium equipment7.30%

Swimming sports11.50%

Diving10.40%

Billiard7.10%

Byjes, scooters, etc.7.40%

Others23.40%

01

0

0

0

0

0

0

-2003 (1 , 1 ., )

0

0

0

0

?

0

0

0

0

- .

" " (, , , )19%

0

0

0

0

12%

34%

21%

, 28%

0

0

0

0

0

0

0

-2003

0

0

0

0

0

2003

0

0

0

0

0

0

0

0

0

0

?

0

0

0

0

0

0

0

0

0

, 1995-2003 . " "

0

0

0

0

0

0

0

0

()

, 11%

, \ 10%

9%

19%

\ ( , )11%

0

0

0

45%

0

0

0

0

0

0

0

-, ( )

0

0

0

" 2004"

0

0

0

0

0

0

0

0

( )

0

0

0

0

0

0

0

0

The visitors of the Ski Salon-2003 are mostly interested in:

00

00

00

00

00

00

00

00

00

00

, ( 2003/04 2002/03 .), . 2003/04 . 100 000 .

0

0

0

0

Number of Russian tourists on the alpine resorts of the world

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Russian sports market: structure of sales

3501

5001995

6001996

8001997

8001998

10001999

15002000

24002001

28902002

40002003

Square used, sq.m

Dynamics of Moscow Ski Salons

MBD000A8491.xls

Chart1

0.07

0.12

0.22

0.25

0.3

Sheet1

199907

2000012

2001022

2002025

2003030

Sheet1

0

0

0

0

0

Sheet2

0

0

0

0

0

Sheet3

9

13

67

20

Quantity of companies-visitors of a stand

1995100

1996149Number of brands presented at Ski Salon within the period 1995-2004

1997190

1998110

1999198

2000210

2001250

2002275

2003300

2004400

2005420

Composition

- 298Total:298

club5

association4

1919 , ski resort19

49199distributor49

1980, hotel, resort19

39-travel agency39

24representative office24

21, mass media21203

70 wholesale70tourism8039.41%

45 retail45sports goods10350.74%

4ail line4ski resorts construction209.85%

29 manfacturer29

quantity of companies-visitors of a stand , 298

less than 100 10013

more than 100 10067

more than 500 50020

would you like to participate at Ski Salon 2005 () 2005

apparently "" ( )82

likely ""11

we should think it over7

Number of business contacts at a stand

- 2004

countries-participants of Ski Salon 2004

Austria1

Sweden1

Switzerland1

France6

Ukraine1

USA1

Poland1

Germany1

Bulgaria2

Italy1

Russia83

Lebanon1

20017%

200212%

200322%

200425%

200530%

Russian market: sales growth

20017%

20029%

200314%

200415%

200517%

350020001

5000200001995

600060001996

8000120001997

8000160001998

10000180001999

15000200002000

24000205002001

28900220002002

40000230002003

50000300002004

2000

2500

3000

Square used, sq.m

Number of visitors

Square used, sq.m

Number of visitors

Dynamics of Moscow Ski & Board Salons Progress

82

11

7

() 2005?

""; 11%

; 7%

"" ( ); 82%

0

0

0

0

0

0

0

0

0

0

0

0

- 2004

0

0

0

0

0

0

0

0

0

0

0

0

Countries-participants of Ski Salon 2004

5

4

19

49

19

39

24

21

70

45

4

29

Composition

82

11

7

Would you like to participate at Ski Salon 2005

103

136

190

104

198

203

250

279

300

400

Number of brands presented at Ski Salon within the period 1995-2004

13

67

20

Quantity of companies-visitors of a stand

19

199

80

2004

103

136

190

104

198

203

250

279

300

400

420

Number of brands presented at Ski Salon within the period 1995-2005

0

0

0

0

0

0

0

0

0

0

Russian tourists on the alpine resorts of the world: sales growth

-80

1. "" (-)?

50 __________35

50 ___________45

1. "" ?

100 _____________________18

100 _____________________57

1. ?

1. ?

____________47

___________8

_________________________________

1. -2005

67

13

1. ""

( , , )-

________41

________10

_______________________________________________________________

1. ?

_________________________________57

______________________20

()___________________________3

1.

, " " . , " " ,1

Casall . .1

Mountech , , . 2

. 2

Don Joy 2 , 1 . .2

, .1

Airport De Grenoble , ! 2 , 1 .1

. 7

Swell Sport . . 1

. . . .1

. .1

.

Leitner , . .4

- .1

, .2

mountain.ru - (). 1

- ().1

prosnow 3- 3- 1

1

, ! , !1

, / . - , , ( / .1

. . .3

.

??? , . , .1

. . . .1

. "" , "".

. .1

optic dias . ( ). . ( ).1

c 1

( ) , - . .

snowboardzone.ru / - Atom-Racing. - Atom-Racing.1

. .

c-

-

. .

.

900 D&G 25 000 , 900. ,

1. ?

Mountech-, -.

.

.

???

-, -.

/ .

0

0

0

0

0

0

-

0

0

2005

0

0

- , ,

0

0

0

()___4%

Ski & Board Salon 2005 Statistics - EXHIBITORS

Quantity of exhibitors - 298, quantity of questionnaires processed - 215

Moscow76.40%Samara0.80%

St-Petersburg1.40%Kaluga0.80%

Obninsk0.29%Kazan0.20%

Tula0.50%Perm0.70%

Ekaterinburg0.19%Rostov - on - Don0.70%

Sergiev Posad0.30%Kolomna0.60%

Novosibirsk0.40%Nizhny Novgorod0.40%

Chelyabinsk0.90%Odintsovo0.80%

Voronezh0.90%Tolyatti0.40%

Kiev0.10%

ERTZOG-SPORT Ltd 14-2, Bolshoy Vlasyevsky Pereulok office 34 121002 Moscow Russia

Phone: +7 (495) 241-66-10 Phone/Fax.: +7 (495)241-09-23 e-mail: salon@skiexpo.ru www.skiexpo.ru

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Quantity of companies-visitors of a stand

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Countries-participants of Ski Salon 2005

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Ski Salon sections

Tourism 39 %

ski resort equipment and development 9 %

Sport 50 %

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Dynamics of Moscow Ski & Board Salons

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Austria32Austria2

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Ski Salon Participants

Tourist operators38.70%

Wholesale & Retail chains16.50%

Representative Offices13.60%

Distributors12.40%

Media8.50%

Manufacturers5.80%

Ski resorts & Hotels3.50%

Associations1%

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Alpine skis22.00%

Gear & wear12.00%

Boots8.00%

Tourism and leisure8.00%

Accesoiries12.00%

Snowboarding24.00%

Caps, hats and helmets3.00%

Alpine ski resorts equipment9.00%

805

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, 2002/03%2003/04%

Andorra1500027.68%1545027.99%

Austria1200022.14%1270023.00%

France560010.33%760213.77%

Switzerland20003.69%22053.99%

Finland780014.39%560010.14%

Italy35006.46%41007.43%

Slovakia34006.27%30005.43%

Turkey15002.77%11001.99%

Bulgary25004.61%22504.08%

Germany9001.66%12002.17%

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0.8695652174

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Sport wear&boots24.30%

Hiking gear18.70%

Sport gear18.50%

Velosport17.70%

Wintersports16.40%

Games sports14.00%

Gym equipment12.90%

Footbal12.70%

Roller sport12.10%

Hockey11.00%

Snowboards10.00%

Tennis and badminton10.00%

Floors and equipments8.40%

Sport medicine, nutrition6.60%

Fitness wear10.40%

Gyms, pools, sauna, solarium equipment7.30%

Swimming sports11.50%

Diving10.40%

Billiard7.10%

Byjes, scooters, etc.7.40%

Others23.40%

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Square used, sq.m

Dynamics of Moscow Ski Salons

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Ski & Board Salon: Ski BrandsAbout 31% of the Ski Salon participants present alpine ski brands: Fischer, Atomic, Salomon, Rossignol, Head, Volkl, Dynastar, K2, Nordica, Blizzard, Kneissl, Marker, Tecnica, Lange, Leki and many others

Ski Salon: Snowboards BrandsBurton, Rossignol, K2, Dynastar, Head, Morrow, Ride, Fanatic, F2, Flow, Scott, HOT, Volkl, Limited 4 You, Nice, Tech Nine and many others present their collections

Special Snowboard Zone for boarders and riders (special entertainment program: music, video, events, etc.)

Ski & Board Salon: B2B/ ski resort developmentBoom of ski resorts construction in Russia

All sectors of this market are presented on Ski Salon: construction, ski-lifts, snowmaking, data systems, etc.

Brands presented on Moscow Ski Salon: Doppelmayr, LEITNER, Datakrat, Poma, PISTENBULLI, Bombardier, Gorimpex SARL, SkiData, Wiegand and many others

Ski Salon: wear and accessoriesAdidas, Colmar, Columbia, Helly Hansen, Killy, Dainese, Oxbow, Fox, Chemisee, No Fear, Iguana, Schoffel, Reima and many other brands present their collectionsSpecial fashion-show of sport wear and accessoriesCebe, Uvex, Carrera and many other brands of eyewearRollers Roces and all accessoriesThule trunksAll main fashion brands of wear for boarders and extreme sports

Moscow Ski & Board Salon: audience

Total quantity of visitors ~ 38 000, quantity of questionnaires processed 2345

Visitors age:Up to 25 years:36%26-40 years:34%40 and more:29%

Aim of visit:to find whats new in gear & technologies: 33.5%to start new business: 28.5%to find the best price/quality for vacations: 20.5%Other: 12%Visitors of the Salon are interested in: Alpine ski - 22% Snowboarding - 24% Other gear& wear - 12% Accessories - 12% Alpine ski resort equipment - 9% Boots - 8% Tourism & leisure - 8% Caps, hats & helmets - 3%

Moscow Ski Salon: the mountainUnique artificial mountain and the ski liftHeight is 25 m, length is >70 mSpecial show and entertainment programSki Ballet showSki jumpOpen tournament for visitorsFreestyle showFree rent a ski and entrance

Ski & Board Salon: attractionsSpecial programs to attract visitors and mediaSki & Freestyle shows on the mountainRollers ramp with professional rollers show3 indoor climbing (free)Mini-golfSports attractions for kidsQuads, trial and bike showsTrampolineArm wrestling and fingerboards tournamentsFashion show, lotteries and contests

Ski & Board Salon AwardsOfficial awards of the Moscow Ski Salon:

Award The Best B2C exhibition 2005 (EXTREME magazine)

Diploma of the VII International Contest The Leaders of the Tourist Industry - The Best Innovative Project

Award The Best Project of the Year (Doski magazine, the leading extreme sports edition in Russia)

Grow With Us!Do you want to grow yourself?

Grow up with us!

Welcome to Moscow Ski & Board Salon!

ContactsContact person: Anastasia Parafilo, Chief of Advertising & PR Department

+7 (495) 241 -6610, +7 (495) 241-0923+7 (495) 290-45-71 121002 Moscow Russia 14-2, Bolshoy Vlasyevsky Pereulok, office 34 nastya@skiexpo.ru, ski@skiexpo.ru www.skiexpo.ru