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Transcript of International Marketing Week Lahti 1 Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika...
German examples of re-use solutions of furniture
International Marketing Week Lahti
1Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
International Marketing Week Lahti
Agenda1. Facts2. Why are there few re-use furniture?3. Why is it a growth market? 4. Examples
1. Zweitsinn2. ReDesign 3. Chemo-thermo-mechanic-recycling 4. Non-profit organisation
5. What could we do ?
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International Marketing Week Lahti
Facts 7 million tones of furniture-rubbish every year in Germany ONLY 5 - 10 percent is re-used
Biggest part goes to incinerators CO2
precious raw materials wasted
Experts: 50 % could be possible till 2012
Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz 3
Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
International Marketing Week Lahti
Why are there few re-use furniture ?single peaces expensive
It´s complex to restore furniture
ways to decontaminate furniture are unknown
People think that re-used furniture is of minor value and not stylish
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Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
International Marketing Week Lahti
Why is it a growth market ? Environmental awareness increasing Individualism single peace Recycling products have changed: from greenie-design to top-design
Professional networks
Most furniture is manufactured to last a lifetime and as a result, furniture very rarely wears out
Obsolescence through rapidly changing fashions contributes to the growing
mountain of redundant furniture
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International Marketing Week Lahti
www.ecomoebel.defounded by students from the university
Dortmund/GermanyPromoted by German environment foundation Brings waste disposal contractors, craftsmen,
ecologists, designers, personnel of sheltered workshops, job creation companies, social-stores and universities together
rough material for all “zweitsinn”-products are old furniture, parts of old furniture and other recycled materials
By now 15 producers are selling recycled, pollutant free furniture on this platform
Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz 6
International Marketing Week Lahti
Projectcooperation of a German recycling-bourse and OS2-
designgroupStarted a recycling-design- project (ReDesign-project)Promoted by the unemployment centre, that built a
cabinetmaking Everybody can bring old furniture to the recycling-bourse Furniture that is in good condition is sold in a social-store Furniture that is fragmentary or damaged is used to
build new designer –furniture
Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz 7
Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
International Marketing Week Lahti
ProjectOS2 Designgroup develops ideas for the
fabrication of furniture, permanently unemployed or handicapped people build them
Produce armchairs, sofas, shelves ,sunbeds, tables, chars and lamps in small series
protect resources , decrease CO2 emission and qualify and employ permanently unemployed persons
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International Marketing Week Lahti
Project Shelve “Frank” Sofa “Pixelstar“
Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
recycled chip- and blockboards plywood, beaverboards and solid wood tables
Price: 34 € one element Co2 –saving: 2 kg
recycled chip- and blockboards, solid wood tables, cleaned cellular material from mattresses cover fabric: old, cleaned trousers and coats Price: 375 € Co2-saving: 26 kg 9
Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
International Marketing Week Lahti
“Chemo-thermo-automatic-recycling”2005 a German institute of wood developed a
recycling-concept for furniture’sFurniture is soaked in water, carbamide and
oil of vitriolThis mixture causes that the individual parts
drop downThey can be re-used
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Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
International Marketing Week Lahti
Non-profit organizationsTake furniture donations Give them to the deserving poor
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Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
International Marketing Week Lahti
What could we do ? Buy long-living furnitureBring old furniture to furniture- bourses, give them away, or donate themTell family and friends
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International Marketing Week Lahti
Thank you for your attention !!!
Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz 13