International Marketing - UNIQLO Group Audit Project
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Transcript of International Marketing - UNIQLO Group Audit Project
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Team 10-ACITY
Natalie HatourIbrahim Olaitan IbrahimPancho Daskalov
Fanny DominguesAshirbad Ghosh
Qiao Zhang
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UNIQLO’s VisionBecome the #1 apparel brand in the U.S.and…the #1 apparel shop in the world by 2020
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What does UNIQLO sell?
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Customer Segments
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Value Proposition
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Industry Competition
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Promotional Strategies
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UNILQO’s Challenges
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• Weak brand awareness in the U.S.• Unclear “unique”-ness• Narrow view of competition
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Our Recommendations
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• Improve its advertising message• Capitalize on its comparative advantage• Watch out for tech apparel entrants