International Marketing Research Indo Japan

8/7/2019 International Marketing Research Indo Japan

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Language Japanese

Religion Shinto & Buddhism

Literacy Rate 99%

Japanese are familiar with the culture of the

people with whom they are dealing.


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Losing Face concept Not to be too directwith Japanese.

Concept of time No of years they spend incompany. Long term relationship ispreferred.

Japanese purchasing behaviour is centeredmore on the vendors selling the productthan on product itself.


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Risk taking ability is low in Japanese.

While addressing the Japanese it is better toinquire about the well being of their family.

Decision making takes time & they havehierarchy of management to do so.


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Most Japanese do not say no directly.

They phrase it more politely such as we

will think about it.

Japanese men are more involved in

Business environment as compared to

women.


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Value of Time A meeting that may take 3days to conclude in US will probably take 2weeks in Japan.

If after signing a contract something goeswrong, then they try to resolve it by mutual

agreement. Instead of approaching court incase of disputes they prefer to approachpersons who are familiar with similarproblems & situations.


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Prime Minister Junichiro Koizumi ofJapan visited New Delhi for talks withPrime Minister Manmohan Singh in

April,2005. He said: "Japan and India need each

other as strong, prosperous anddynamic partners." He described the

objective of his visit as "to reinforce theJapan-India ties with a new strategicorientation in a new Asian era."


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Addressing an Asian Security conference atNew Delhi on January 29,2005, ShriPranab Mukherjee, the Indian DefenceMinister, said:

Indo-Japan relations, which plummetedafter India's 1998 nuclear tests, are nowpositive and robust.

The fillip to Indo-Japanese relations was

provided by the August 2000 visit of PrimeMinister Yoshiro Mori, the first by aJapanese Prime Minister to South Asia in adecade.


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Shri Pranab Mukherjee, the Indian DefenceMinister, said:

In his speech he declared, "today Indo-Japanese relations also have a strategicimportance, which is quite obvious when weglance at the world atlas". Despite thegeographical distance between the two, thereis a growing acceptance that India and Japanshare a certain affinity on a number of

issues. India and Japan have a convergenceon energy issues and have joint concernsabout the security of sea-lines of communications and vital choke points in theIndian Ocean.


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Both India and Japan are energy-importingcountries. They are dependent on externalsupplies for keeping their economies sustainedand growing. How they could co-operate andhelp each other in this task? While they have

agreed that energy security should be animportant component of the bilateralrelationship, no concrete action has been takenso far at the governmental and non-governmental levels to translate this

agreement into action on the ground. Suchaction has to be in the form of brainstormingbetween the experts of the two countries, thedrawing-up of a joint or co-ordinated plan ofimplementation and giving effect to it.


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Indian iron ore is still an important item ofexport to Japan, but not to the same extentas in the past. The Indian export basket toJapan is still small---iron ore, sea food,textiles and jewellery being the main items.

A drive for the expansion and thediversification of the bilateral trade wasundertaken after the visit of former PrimeMinister Mori in August 2000. Information

Technology (IT) products and services wereidentified as an item, which could have atrigger effect.


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Japan-India IT Promotion and CooperationInitiative was launched and a Japan-India ITsummit was held in Japan. Japan liberalisedrules for the issue of multiple-entry visas forIT experts from India. It has been estimated

that about 50 Indian IT companies havealready set up offices in Japan. Despite allthese measures, the total value of the exportof Indian software products and services to

Japan was estimated in the financial year2002-2003 at an insignificant three per centof the total value of India's global exports ofsoftware products and services.


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Among the reasons cited for the poor flow ofJapanese investments into India are theunpredictability and sluggishness of the Indiandecision-making and implementation process;the tendency to unduly politicise the economic

decision-making process which often results ineach Government reviewing and sometimesreversing the economic decisions of itspredecessor; the poor state of infrastructure ascompared to China; the inadequate and erratic

power supply; the high cost of power supply ascompared to China; and the restrictions (nowbeing removed) on foreign investments in theretail and real estate sectors.


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India's exports (In US$ million)

Ind-Japan

1997-98 1998-99 1999-00 2000-01 2001-02

Exports 1898.43

1651.87

1702.91

1794.48

1510.44

Imports 2144.90

2465.72

2355.32

1842.19

2146.45

Tot Ind

Exports

35049 33211 36760 44147 43976

%age

Exp/tot

5.41 4.97 4.63 4.06 3.43

Source: Federal ministry of Commerce, India


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India's exports (In US$ million)

Ind-Japan 2003-04 2004-05

Exports 1709 1977

Imports 2667 3005

Tot Ind

Exports

63842 79247

%age

Exp/tot

2.67 2.49

Source: Federal ministry of Commerce, India

International Marketing Research Indo Japan

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