International Marketing of Vocational Education and...
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International Marketing of Vocational Education and Training Indo – German SME Forum New Delhi, May 31st – June 1st, 2013
Transcript of International Marketing of Vocational Education and...
International Marketing of
Vocational Education and Training
Indo – German SME Forum New Delhi, May 31st – June 1st, 2013
iMOVE. Training – Made in Germany
About us
iMOVE
• stands for International Marketing of Vocational Education
• is an Initiative of the Federal Ministry of Education and
Research (BMBF) to promote the internationalisation of
German providers of vocational education and training
• Target audience / Partners in Germany:
Small and medium-sized enterprises from the vocational
education and training sector / Business Membership
Organisations like Industrial Associations, Chambers…
iMOVE. Training – Made in Germany
iMOVE – Activities and Services
• Strategy seminars and workshops
• Seminars and workshops on target markets
• Conferences and conventions
• Participation in trade fairs and exhibitions in Germany
• Trade missions, trade fairs and conferences abroad
• Market information and studies / surveys
• Online services
• Press and public relations
iMOVE. Training – Made in Germany
Strategy seminars and workshops
to offer German training providers the opportunity
• to plan their foreign actvities in a strategic manner
• to acquire a set of helpful tools for business development
• to get information about potentially attractive markets
to provide helpful and practical information on
• Market entry strategies
• In-house processes and requirements
• Succesful marketing activities abroad
iMOVE. Training – Made in Germany
Seminars and workshops on target markets
• Focus on regions and areas with great market potential like
India
• Preparation for business meetings and
negotiations with foreign partners
• Information about foreign educational systems
and their cultural context
• Best practices and experience sharing
• Development of institutional Collaborations
iMOVE. Training – Made in Germany
Conferences and conventions
Target audience:
• Training providers, political decision-makers and
industry representatives
National conferences
To examine the chances and risks, conditions and success
factors , trends and developments of german education
export
International conferences and iMOVE-conferences abroad
Focus on the specific needs of the targeted countries and
tangible cooperation opportunities with German partners
iMOVE. Training – Made in Germany
Trade fairs and exhibitions in Germany
• Close contacts to industry and business and BMOs
• Joint / co-operative stands with German training providers
• To establish and maintain contacts
• Fairs 2013: World Didac Mumbai Sept. 2013
• Network Day India
iMOVE. Training – Made in Germany
To countries with a great need for skills development
Components:
• Face to face meetings with decision-makers from public
offices, companies, local trade federations and educational
institutions
• Presentations at trade fairs , VET workshops, cooperation
exchanges and conferences
= manifold opportunities to observe and survey the market
and to initiate cooperations and future partnerships
Trade missions, fairs and conferences abroad
iMOVE. Training – Made in Germany
Online services I www.imove-germany.de
• Up-to-date online portal
• Easy access and quick-to-find information in several
languages: German, English, Arabic, Chinese, French, Russian
and Spanish
iMOVE. Training – Made in Germany
Online services II www.imove-germany.de
Visit our website and find out
about iMOVE
latest news from the international education market
Market information and studies
iMOVE-provider-database
Cooperation exchange platform
Calendar of events
Collection of country-related web links
iMOVE. Training – Made in Germany
Why we are here ?
iMOVE. Training – Made in Germany
Vocational Education & Training (VET) or „Skill
Development“
= important matter for SMEs / crucial issue
= limited resources of individual SMEs
= scope for activities of BMOs
iMOVE. Training – Made in Germany
Role & Responsibilities of the German BMOs like
Chambers of Skilled Crafts / Commerce & Industry
/ Associations in Vocational Education & Training of
SMEs (… the hidden Champions!)
Conclusions for the Formation of BMOs in India as
facilitators for VE&T Development in India
iMOVE. Training – Made in Germany
Chambers’ Training Centers
134 chambers run 1,100 centers
1.4 million trainees
30,000 trainers
400 professions
Funding: chambers (= contributions
of Members) & Government (PPP)
iMOVE. Training – Made in Germany
Federation of Construction
Industry Northrhine-Westphalia:
Training Centres at Hamm, Essen
& Kerpen, providing support in
VE&T to 400 Members, Majority
SMEs
iMOVE. Training – Made in Germany
An Indian live example:
SIASIE
Society of Indian Automobiles Service
Industry & Engineers, Tilak Nagar
iMOVE. Training – Made in Germany
Bhupinder Singh
Girsa, President
of SIASIE,
proudly
presenting the
facilities (under
construction) of
the training
center at Dwarka
Contact:
9711196811
iMOVE. Training – Made in Germany
iMOVE Office India
Anjali Sinha, Project Manager iMOVE
German House 2,
Nyaya Marg
Chanakyapuri
New Delhi 110 021
India
Phone: +91 11 4716880-7
Fax: + 91 11 26118664
Email [email protected]
iMOVE. Training – Made in Germany
Thank you for your attention!
Contact:
iMOVE
At the Federal Institute
for Vocational Education and Training
Robert-Schuman-Platz 3
D-53175 Bonn
Tel.: +49 (0)228 107-1745
www.imove-germany.de
