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International Marketing Norway
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Transcript of International Marketing Norway
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¾ White - peace and honesty
¾ Red - hardiness, bravery, strength & velour
¾ Blue - vigilance, truth and loyalty,perseverance & justice
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� Official Name : Kingdom of Norway
� Independence day: 7 June 1905
� Total Area : 385,252 Square Kilometers
� Population : 4.9 million
� Capital City : Oslo
� Norwegian Currency : Norwegian krone (NOK)
� Language : Bokmal
� Literacy : 100%
�
No
rway's Description
: Land of the Midnight Sun
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� Food stores are not allowed to stay open on
Sundays, but petr ol stations and kiosks sellinggr oceries are.
� The Swedish bor der trade
� Norwegians love fr ozen pizza.
� When a stranger on the street smiles at you, you
assume that: A. He is drunk. B. He is insane. C. He isAmerican D. He is all of the above
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� GDP is 413 Billion Dollars.
� GDP Per Capita is 59100 Dollars.
� GDP by Sector : agriculture:
2.2%; industries : 45.1%;ser vices: 52.7%
� Four th highest GDP Per
� Capita in the World.
� Inflation Rate is 2.4 %.
� First place in the UNDP Human
Development Index.
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� Income Tax up to (47 %)
� Wealth Tax( 30%)
� Corporate Tax (27 %)
� Value added tax (12 to 25 %)
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� Petr oleum and Gas
� Food pr ocessing
� Ship building
� Pulp and paper pr oducts
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Oil vegetables and
Gas Fruits
Electricity CarsAluminum Machinery
Salmon Ir on and steel
Timber Capital Goods
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�
No
rwayh
aso
ften
been
iso
lated
fr o
mmajor Eur opean cultural trends and developments. Yet a str ong culture was
flourishing here fr om at least the ninth
century.
� Folk Music
� Pop Music� Literature
� Films
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� The Norwegian culture·s essential item is the
traditional national costume, called Åbunadµ, which iswor n with pride on every special occasions and fests.
� In the development of the Norwegian folk music the
Saami, wh
ich
wereth
e ind
igeno
us peo
pleo
fNorway, had an impor tant par t.
� Norwegian folk music both vocal and instrumental, is
usually performed by soloists.
� The country has an unbr oken folk music tradition.
Since folk music has been passed along continouslyfr om generation to generation.
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� Norwegian contemporary literature hasgained a popular following both at homeand abr oad.
� The N
orwegia
n Litera
ture
has ma
nyexcellent authors in every par ts of it.
� Between 1903 and 1928 3 Norwegian authors were awar ded the Nobel Prize for
Literature� Bjornson won the 1903 Nobel Prize, he·d
been followed by Knut Hamsun in 1920.
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Today, Norwegian pop, rock, hip-
hop, metal, R&B and electronica
are more popular than ever.
Thanks to a multitude of other
active bands and new record
companies, more is going on inNorwegian popular music than
ever before.
Norway has a large and active rock
scene.
Norwegian popmusic boasts a
number of gifted and distinctive
songwriters and performers
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�
Appo
int
ment
s aren
ecessary and
sho
uld
be mad
ein advance.
� Appointments may be made in writing or bytelephone.
� Punctuality is imperative since it indicatestrustwor thiness.
� If you are delayed even 5 minutes, it is polite to telephone and explain the situation.
� Arriving late without prior notice can damage apotential relationship.
� It is often difficult to schedule meetings during July
and August, which are popular vacation times;
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� Send an agenda before the meeting so that your Norwegian colleagues can be prepared.
� There is not much small talk. Norwegians prefer to get to the business discussion quickly.
� Presentations should be precise and concrete, and backed up with char ts, figures and analysis.
�
Avo
id
h
ypeo
r exaggerated
claims in
yo
ur presentation.
� Leave time for Q&A at the end of a presentation.Norwegians do not interrupt and will save their
questions until you have finished speaking.
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� Management style is par ticipative like
US.
� Consensus is high priority , but the bossmakes the final decisions.
� Men should be pr operly dressed with
suits a
nd ties
� Women should wear suits, dresses, and dress pants
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� Women are highly respected in businessand generally receive equal pay and haveaccess to senior positions.
� Norwegian women expect to be treated with respect in the office.
� Businesswomen are direct and can be
skilled
n
egot
iato
rs.
� If a woman decides to stay home with pre-school children she receives a monthlystipend fr om the gover nment.
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� Foreign women will have no pr oblem
doing business is Norway.� It is acceptable for a foreign woman to
invite a Norwegian man to dinner
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� If invited to a Norwegian's home, bring flowers,chocolates, pastries, wine, or impor ted spirits to the hostess.
� Flowers may be sent the mor ning of a dinner par ty so they may be displayed that evening.
� Do not give car nations, lilies or white flowers asthey are used at funerals.
� Do not give wreaths, even at Christmas.� Do not give even numbers of flowers.
� A house plant is well received in the winter months.
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� Foreign entrepreneur must be 18 years old.
� You don't have to live in Norway yourself; however,
the enterprise must have a Norwegian address.
� In or der to run a business enterprise you have to beregistered in the Central Coor dinating Register for Legal Entities (CCRLE)
� Business name must be consisting of at least three
Norwegian letters, numbers, signs.� Authorization is required for cer tain business before
star ting up e.g. Driving instructors, doctors,physiotherapists, auditors, accountants, lawyers,
sto
ckbr o
kers, real-est
at
e br o
kers
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� Norway and the standar d corporate tax rate is 25%
� All of the local and foreign companies are required to get registered with VAT : having incomes in excess of 50,000 NOK
� Standar d VAT Rate is 25%
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� Offshore/Energy� Renewable Technology, Energy
Efficiency
� Quality Consumer Goods� Herbal Tea and coffee
� Winter Clothing
� Telecommunications/ICT � Healthcare and Biotechnology
� Medical Equipment
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