International Link Building

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International Link Building


Agenda

• Hiring International Authors• Creating Content• Beginning Outreach


Process

Identify

Region

Hire

Authors

Keyword

ResearchCraft

Content

Create

Relationships


Hiring International Authors

• Use online freelance services

that allow you to search for

authors by language or country

• Look for services that specialize

in translators or foreign-speaking

writers

• Avoid low-cost services like

Fiverr; cheap = bad


Hiring International Authors

You are not just hiring

freelancers. You are

building a team.


Build Your Team


Build Your Team

Reviews and money

talk. Bull!@#$ walks.


Build Your Team


Scout Multiple Sources


Collect Examples


Content Creation

Create something

worth reading, worth

sharing and worth

linking to


Matt Cutts Be Like


Keyword Research

Imagine you run a food blog and you want

to expand your audience to include Japan.

Use Google Translate to find the closest

match to your idea to start your journey.

If you’re really awesome, you’ll consult with

your new content team instead.


Foreign Language, Familiar Tools



Choose your location and language



Search using the native language, not

English



Translate the results


Translate & Target

Translate in Chrome can be used almost

anywhere, including in the Keyword

Planner.

The highlighted term has a lot of volume

and may be culturally significant.


Research & Learn

Visit Google.co.jp and enter the Japanese

query. Translate the results to start

identifying a theme.

Apparently there is a demand for easy and

inexpensive recipes for single family homes

in Japan.


Content Ideas

There were 200 instances of Google

Autocomplete for this term.

That’s 200 content ideas.


Put Your Team to Work


Paid Promotion

Our goal is to build links, but we can give

our content (which is really, really amazing)

a nice targeted push on Facebook, Twitter,

Reddit, StumpleUpon and other channels.


Targeted Facebook Ads


Identify Influencers


Followerwonk (English)


Followerwonk (Japanese)


Identify Potential Blog Partners

• Search for the keyword in the native

language on the native search engine

• Identify blogs or lists of blogs

• Scrape the URLs found and export to

Excel or CSV


Identify Potential Blog Partners


Buzzstream

• Paste or import the URL list into

Buzzstream


Acquire Contact Information

• Buzzstream searches for contact

information on the URLs you selected


Begin Outreach

• Goal: obtain links, mentions and guest post opportunities by

establishing relationships

• Have your author translate the following:

• A guest post request that mentions a specific article on the

partner’s website

• A Tweet promoting your content

• All promoted ad copy for Twitter, Facebook, Reddit, etc.

• A PR pitch


Be Real

Even though you will be working with a native speaker,

start your conversation in English. Be transparent

and direct in your request.

End with the translated version. Including both shows

that you are sincere in your request and that you care

enough to make the effort to reach them in their own

language.


Egobait

• Follow your potential link partner on Facebook, Twitter,

Google Plus

• Use Followerwonk to determine the best time to Tweet;

Tweeting at the right time of day can improve chances

of getting a mention, a follow or a retweet.

• Promote a page on the partner’s website, preferably

the same content you reference in your outreach email


Crazy, right?


Recap

International Authors

Build a team of native-

speaking writers

Content Creation

Identify what your target

region is interested in

reading that relates to

your content

Promotion

Identify link partners and

start developing a

relationship

Measure results and

improve your process


Resources


Authors

• https://www.elance.com/

• https://www.freelancer.com/

• http://copywritercollective.com/

• http://www.guru.com/

https://www.elance.com/



https://www.freelancer.com/

https://www.freelancer.com/

http://copywritercollective.com/

http://copywritercollective.com/

http://www.guru.com/

http://www.guru.com/


Tools

• Followerwonk

• Google Keyword Planner

• Google Translate

• Topsy

• Buzzstream

• Buzzsumo

• Facebook

• Twitter

International Link Building

Marketing

Transcript of International Link Building