International Interactive Entertainment Law
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Transcript of International Interactive Entertainment Law
(Not) One to Rule Them All A look into the future (or: Is today tomorrow already?)
@vhirsch
International Interactive Entertainment LawLondon, 30 Oct 2012
Hi, my name is Volker...- BlackBerry: Global Head of Business Development - Games
- Scoreloop: Chief Strategy Officer & General Counsel
- Connect2Media: Co-Founder, EVP Corporate Development & General Counsel
- Mforma: VP Corporate & Legal Affairs
- iWorld Group: Head of iSmartMoney & General Counsel
- Luther & Partner: Private Practice
- Deringer Tessin Herrmann & Sedemund (now: Freshfields): Private Practice
- Fellow of the Royal Society of Arts- Governor of the Fallibroome Academy- Co-Founder of TEDx Youth @ Manchester, Mobile Monday Manchester, ...
VIEWS ARE ENTIRELY MY OWN!
How it was...
http://www.labourmobility.com/wp-content/uploads/2012/02/handshake.jpg
Then came Digital...
http://compmed.com/wp-content/uploads/2009/07/hiv-budding-color1.jpg?w=300
Viral Growth
Many hands to shake...http://www.st-gabriel.org/images/faith_sacramental/confirmation/many%20hands.gif
- Mobile Social Gaming Platform
- Profile, leader boards, achievements, challenges
- Cloud storage: save-state
- Virtual currencies & goods
- Cross-platform (BlackBerry 10, iOS, Android, Marmalade)
- 210m+ users across 120+ countries
- 3,000+ game developers using it. Strategic partnerships with telcos, large publishers, brands & OEMs
- 50 employees, 1 (part-time) lawyer
Heart Attack?
http://healthfully.org/sitebuildercontent/sitebuilderpictures/coronary-vesels.jpg
- Standard developer licenses
- Standard usage terms
- Click-wrap agreements (for SDK)
- Contract management processes
- Risk profiling
- Country segmentation
- ...
Risk Mitigation
Is that all?Will it stand up?
Does it really solve our issues?
http://gapingvoid.com
Does it solve our real issues?
82,764,913 unique visitors>1,000,000,000 page loads50,000,000 daily visitors4% of global Internet traffic180,000,000 registered members25 petabyte storage (= 25,000 terabyte)
- They know the bargain.- Too much friction? They will leave!- They will call it out (remember #StopSOPA).- They only care for cookies in chocolate form!
13 (nearly 14)Facebook, BBMPC, BlackBerry, iPodCode: none (yet)Music via YouTube & Spotify
17Facebook, Twitter, Tumblr, WordPressMac, Android, iPodCode: JS, C++, C#Spends £40+/month on music
The cat is out of the bag...
New Rules Required...
PeopleCentricDesignDesign should
not dominate things. Not dominate people. It should help people.
Dieter RamsPhoto: Abisag Tullmann
Transparency
http://fc04.deviantart.net/fs70/f/2012/212/b/d/transparency_by_kameolynn-d59bn22.jpg
http://wlppr.com/wallpapers/2010/12/23/Minimalism_superhero.1440x900.jpg
What do we really need?
... besides the severability clause ...
- Simplify terms.- Design services rather than try to bullet-proof (if it blows up, it will always be a business decision anyway).- Adapt concepts (e.g. “privacy as a currency”).- Do not try to shoe-horn old templates into new behavioural patterns!
New Tools?
+44 7843 599 678
http://vhirsch.com
Thank you!