international halal conference-2011
Transcript of international halal conference-2011
International Halal Conference
Held on 22nd & 23rd March, 2011
JJJFF
INTERNATIONAL HALAL
CONFERENCE-2011
Sindh Board of Investment in collaboration with
Halal Development Corporation (HDC) organized
International Halal Conference 22nd and 23rd
March, 2011 at Sheraton Hotel Karachi
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OUR GRATITUDE
Sindh Board of Investment is a Primary Investment Promotion Agency with an aim to promote
Investment in Sindh. It is established with broad based responsibility to promote not only traditional
sectors but also non-traditional sectors of the economy in Sindh.
Realizing the immense potential in
Pakistan for development of Halal sector,
a two-member delegation from Sindh
Board of Investment comprising of Mr.
Muhammad Zubair Motiwala, Advisor to
CM on Investment and Secretary
Investment went to Malaysia and met
with the higher management of Halal
Industry Development Corporation
(HDC) for setting up Halal industrial
park and training centre for initiating
cooperation for development of Halal
sector in Pakistan. During the visit, a Memorandum of Understanding was signed between the two
parties on 1st December, 2010.
In follow up of signing of MoU, Sindh Board of Investment (SBI) in collaboration with Halal
Industry Development Corporation (HDC) Malaysia organized an International Halal Conference
(IHC) on 22nd
and 23rd
March, 2011 at Sheraton Hotel Karachi to effectively implement the
provisions of the Memorandum of Understanding. The Malaysian delegation to IHC 2011 was led by
Chairman of HDC, Tan Sri Dato‟ Dr Syed Jalaludin Syed Salim who was accompanied by CEO of
HDC, Dato‟ Seri Jamil Bidin and other senior officials of HDC and also included business
delegations.
An encouraging response was received from Business & Trade Associations, Exporters/ Importers,
Halal Value Chain and Financial Institutions. The Conference attended by HDC Malaysia, Potential
Investors, Foreign Delegates, Diplomatic Corps, Trade Missions, Financial Institutions, Islamic
Scholars, Research Institutions and Government Functionaries.
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I would present my special thanks to the Honorable Chief Minister Sindh for gracing the occasion
and the delegation from HDC as well as other participants for their support making IHC 2011 a
highly successful event.
Mohammad Younus Dagha
Secretary to the Government of Sindh
Director General, SBI
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Table of Contents EXECUTIVE SUMMARY: ............................................................................................................................................... 5
IHC 2011 - AT A GLANCE: ............................................................................................................................................ 7
.............................................................................................................................................................. 9
CONFERENCE OBJECTIVES: ........................................................................................................................................ 9
ACHIEVEMENTS: ........................................................................................................................................................ 11
SEMINAR PROGRAM OUTLINE ................................................................................................................................. 12
ATTENDANCE SUMMARY ......................................................................................................................................... 14
............................................................................................................................................................. 15
HONOURABLE CHIEF MINISTER SINDH: ............................................................................................................................... 15
ADVISOR TO CHIEF MINISTER: ........................................................................................................................................... 16
.......................................................................................................................................................... 17
PRESENTATIONS: ...................................................................................................................................................... 17
1. AWARENESS OF THE HALAL INDUSTRY ......................................................................................................................... 17
2. MALAYSIA HALAL STANDARDS & CERTIFICATION ........................................................................................................... 18
3. TRAINING AND CONSULTANCY ON HALAL INDUSTRY ....................................................................................................... 19
........................................................................................................................................................ 20
PRESENTATIONS ....................................................................................................................................................... 20
1. HALAL PARK DEVELOPMENT ...................................................................................................................................... 20
2. SUCCESS STORY OF HALAL CHAMPION BY HALAGEL SDN BHD (TBC)................................................................................ 21
3. PAKISTAN ~ EMERGING HALAL MEAT HUB ................................................................................................................... 22
4. GLOBAL HALAL SUPPORT CENTRE ............................................................................................................................... 23
.......................................................................................................................................... 24
.............................................................................................................................................................. 24
WAY FORWARD ......................................................................................................................................................... 28
........................................................................................................................................................... 29
NEED ASSESSMENT/ CAPACITY BUILDING ............................................................................................................. 29
POST CONFERENCE ACTIVITIES .............................................................................................................................. 31
MARKETING AND PROMOTION ACTIVITIES .......................................................................................................... 33
PROMOTION OVER INTERNET WEBSITE: .............................................................................................................................. 33
INTERNATIONAL COMMUNITY LINK-UP: ............................................................................................................................... 34
DIPLOMATIC COMMUNITY RELATIONS ACTIVITIES: ................................................................................................................. 34
OUTDOOR ADVERTISEMENT SUMMARY ................................................................................................................ 34
PARTNERS ..................................................................................................................................................................... 34
OUTDOOR PUBLICITY PARTNERS ........................................................................................................................................ 35
SUMMARY OF MEDIA COVERAGE: ..................................................................................................................................... 35
ELECTRONIC MEDIA COVERAGE ......................................................................................................................................... 36
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Executive Summary:
After a series of successful initiatives like Sindh Investment Conference 2010 and Livestock Diary
and Fisheries Exhibition 2011, SBI organized another mega event of International Halal Conference
held at Karachi.
The International Halal Conference 2011
(IHC 2011), was aimed to introduce the
concept of Halal industry to both local
and foreign investors. The Malaysian
delegation to IHC 2011 led by Chairman
of HDC, Tan Sri Dato‟ Dr Syed Jalaludin
Syed Salim who accompanied by CEO of
HDC, Dato‟ Seri Jamil Bidin and other
senior officials including business
delegations. The Chief Minister Sindh,
Hon. Syed Qaim Ali Shah inaugurated
the conference and lauded the Malaysian Government assistance and sharing of expertise with
Pakistan to further explore and equally benefit from the estimated US$1.2 trillion business annually.
The industry's massive potential generated interest among the business community worldwide to opt
for this new trend of industrialization.
The Consul General of Malaysia, Mr. Mohd Khalid Abdul Razak attended the conference and
delivered brief remarks during the opening.
The Conference was inaugurated by Chief Minister Sindh. The event was organized with an idea to
promote Halal industry development in Pakistan and to prepare for a regulatory framework for Halal
certification. The event was aimed to bring local and foreign Investors, Local consumers and buyers
under one roof to make them aware of the trillion dollars economy/industry.
The Conference was the manifestation of commitment of both SBI and HDC to successfully
implement the Memorandum of Understanding (MoU) signed between SBI and HDC on 1st
December, 2010 at Kuala Lampur, Malaysia for the development of Halal Sector in Pakistan. HDC is
the primary Malaysian Agency responsible for promotion of Halal industry in Malaysia.
The Malaysian delegation led by Chairman HDC, Tan Sri Dato, CEO HDC Seri Jamil Bidin, Dr Syed
Jalal-ud-din Syed Salim and other senior officials of HDC.The Malaysian delegation were optimistic
of their alliance with SBI for Halal industry promotion in Pakistan.
Two follow up sessions discussing future course of action for regular framework and trade in Halal
sector were also held on next day of seminar. The two days event received a very positive feedback
from local business community as it provided a good opportunity for brain storming and consultation
between the government officials, local businessmen and the Malaysian delegation.
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The Conference witnessed the attendance of more than 500 participants including Foreign diplomats,
Provincial and Federal Government officials and local businessmen and a number of private
organizations/ institutions Pharmaceuticals, and it attracted students as well and provided a valuable
platform to learn the importance and need of Halal Industry development in the country.
The Seminar started with an introduction to the objectives of the event by Mr. Mohammad Younus
Dagha, Secretary Investment/DG SBI followed by briefing the seminar. The first session also
included presentations by HDC Delegation led chairman HDC, Tan Sri Dato, CEO HDC Seri Jamil
Bidin, Dr Syed Jalal-ud-din Syed Salim and other senior officials of HDC.
Two follow up sessions discussing future course of action for regular framework and trade in Halal
sector were also held on next day of seminar. The two days event received a very positive feedback
from local business community as it provided a good opportunity for brain storming and consultation
between the government officials, local businessmen and the Malaysian delegation. The Conference
was widely attended by foreign diplomats, Provincial and Federal Government officials and local
businessmen.
At the end of the conference and other related activities it was decided that HDC Malaysia and
STEVTA will collaborate to develop training and awareness programme for development of Halal
sector in Pakistan, in Training of Trainers, Capacity Building of Government agencies for
implementation of Halal standards, Training of consultants for Halal compliance. HDC will help
finalize Halal standards develop by PSQCA.
It was also reached to conclusion that HDC Malaysia will extend Support for implementation of
Halal certification and regulatory framework by providing a resident team of experts work with the
certifying agency of the government and HDC Malaysia will also help assist in developing Halal
Parks in Pakistan.
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Overview
IHC 2011 - At a Glance:
The IHC Conference 2011 was held on 22nd
and 23rd
March‟2011 at Karachi Sheraton Hotel 2011 at
Sheraton Hotel, Karachi. The Conference was organized by Sindh Board of Investment in
collaboration HDC Malaysia which is a premier
Agency of Malaysia for Halal Industry
Development. The event ended up with the
commitment of SBI and Malaysian delegation to
work collectively to promote Halal industry in
Pakistan.
The Seminar was widely attended by more than 500
participants including Ministers, Secretaries to
Provincial and Federal governments, members of
diplomatic corps and representatives of multinational companies, banks, businessmen from
professionals from all walks of Life .There was a strong presence of media persons in the conference.
The first day of the event comprised of a series of presentations and speeches highlighting the
potentials of trillion dollars Halal industry which could bring the country on export oriented footing.
Syed Qaim Ali Shah, Chief Minister Sindh said that the conference was a step towards bringing
awareness on the latest trends in international market the growing popularity of Halal products and
services by providing the entrepreneurs, especially SMEs with the prospects of developing Halal
products and facilitating them in exploring new avenues for their products.
He hoped that implementation of the recommendations of the conference would take Pakistan to a
new height of export oriented industrial development and economic prosperity because he believed
that industrialization was the lifeblood of any country.
Advisor to Chief Minister on Investment, Mr. Mohammad Zubair Motiwala said that the certification
of Halal products will begin by the end of this year with the help of Malaysian certification authority.
He said that currently HDC was training Pakistanis in Halal certification, after the programme
completes we will be able to six to nine months.
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The Secretary Investment/ DG SBI Mr. Mohammad Younus Dagha, highlighted objectives of IHC
2011, saying that the aim of the event is to promote the halal industry and Halal certification in
Pakistan and also highlighted the investment opportunities in this sector of economy. Malaysia have
developed itself as a hub of Halal industry SBI has approached Malaysian Government to help
develop halal certification system in Pakistan.
The Secretary Investment/ Director General Sindh Board of Investment, Mr. Mohammad Younus
Dagha in his presentation highlighted that Malaysia was one of the key players in global Halal
Sectors and Pakistan would be one of those few Muslim countries which would have a legal structure
to develop Halal industry and play due role in the trillion dollar Halal market which continuous to
grow.
Certification of Halal products will begin by the end of the year in Sindh with the help HDC of
Malaysia.
He said that SBI with assistance of HDC was also working on a proposal to develop a Halal Park
with infrastructure to facilitate growth of Halal industry.
The 2nd
day of the event included two parallel sessions between Business community and
Government departments with Malaysian delegation and SBI respectively. The Conference was a
thorough success as it received equal positive feedback from all sectors of economy.
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Conference Objectives:
Mr. Mohammad Younus Dagha Secretary Investment
welcomed the participant to the magnificent event. Mr.
Dagha said that Sindh board of investment feel great
honour to have such a valuable gathering which includes
diplomatic missionaries, Government sector, the leading
businessmen of the country ,all business houses and
chambers , all financial institutions and the
representatives of media, he thanked all the participants
for honoring the event.
Sindh Board of Investment plays a vital role in
promoting the competitive advantage of the province to facilitate investment in various sectors. In the
perspective this pivotal objective, SBI has organized International Halal Conference to highlight
investment opportunities and to explore potential areas where investment can be made, which
ultimately contribute towards ecoinomic prosperity of the people of Sindh.
The primary objectives of conference were to sensitize the business and investors community,
financial institutions and the government departments to increase focus on high potential areas of
investment in Halal industry development. Sindh Board of investment is working with dedication to
bring awareness among masses regarding the importance of Halal endorsement of their products and
also to highlight the potentials of Pakistan in Agriculture, Strategic importance, Scope for higher
expansion and higher productivity.
Scope oriented business can be explored in Meat and slaughterhouses, Food & Beverages
manufacturing, Food retailing and restaurants, Leather made-
ups,Cosmetic,personalcareproducts,Pharmaceuticals,Logistic&warehousing,Financing,Insurance
(Takaful), Research for substitution and technology and Standard Audit and Certification.
Secretary investment further briefed the participants that SBI‟s main aim of collaboration with HDC
Malaysia is to create awareness about the prospects of Halal industry in Pakistan, Halal certification
and standards, Development of Halal Park, Halal Trade promotion, Business Match matching and
awareness and training provided by HDC officials to Pakistani concerned authorities/officials & for
the successful implementation of these objectives SBI and HDC have decided future strategy as HDC
will help finalize Halal standards develop by PSQCA.
It was decided that HDC Malaysia will help assist in developing Halal Parks in Pakistan and would
extend its support for implementation of Halal parks in Pakistan, while PSQCA which is working
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tremendously on quality and standard authenticity of product will also collaborate with HDC in
bringing awareness in halal development and standard certification. Also TDAP, Livestock &
Fisheries department, Agriculture, Religious Affairs Department, Local Government, Shariah
Scholars, experts of Halal compliance will be taken on board in all future endeavors being taken up
by Sindh Government and HDC Malaysia.
M.Younus Dagha thanked the concerned fellow departments for showing great interest in the Halal
subject and for showing overwhelming participation.
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Achievements:
The major objective of the conference was to highlight untapped potential of Global Halal Market
and to create the awareness in local market about Halal. The conference was a major success with
participation of more then 500 people from all walks of life.
The Success proof of the event can be
witnessed by the Number of participants
attended the conference. SBI received
requests for participation in the conference
from government departments, different
organizations, Banks, Academia‟s, Business
Houses and students who were keen to
attend and after procedure of short listing of
target audience SBI finalized the
participants.
The participants were commendable & the
respective audience provided SBI a very
positive feedback of both sessions.
The main achievements of the IHC were the overwhelming presence of more than 500 audiences
which included diplomats, foreign and local businessmen & investors, Provincial and Federal
Secretaries, Provincial and Federal Ministers, Media persons and students.
A successful Business to Business (B2B), Government to Business (G2B) sessions were also held
among Government Departments, Business community, SBI and Malaysian delegation for
brainstorming of future strategy.
The conference was addressed by the highest level political leadership of the province including
Chief Minister Sindh Honorable Mr Qaim Ali Shah and Deputy Speaker Sindh Assembly, Ms Shehla
Raza, which affirmed the future commitments for the promotion of Halal sector in the country
between SBI, Malaysian Government and Business community at large.
The wide pre and post event media coverage both print and electronic was estimable. SBI also
received a warm feedback and the participants desired to have such awareness events in future
according to the feedback survey made by SBI.
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Seminar Program Outline
Monday MARCH 21, 2011
Time Schedule
03:45 pm Arrival in Karachi by Malaysian Airline MH 160
06:00 pm Pre-Conference Meeting with SBI at Sheraton Hotel Karachi
DAY 1 – Tuesday March 22, 2011 CONFERENCE
SESSION I
Time Schedule
09:25 am Registration of delegates
10:00 am Arrival of Chief Guest
10:05 am Recitation from Holy Quran
10:10 am Welcome address by Mr. Mohammad Younus Dagha,
Secretary to Government of Sindh, Investment Department / DG ,SBI
10:20 am Address by Y.Bhg. Dato‟ Seri Jamil Bidin, CEO, HDC, Malaysia
10.30 am Video Presentation about SBI and HDC
11:00 am Address by Mr. Muhammad Zubair Motiwala, Advisor to CM on Investment
11:10 am Speech by the Chief Guest
11:25 am Press Conference and Coffee Break
SESSION II
Time Schedule
12:00 pm Awareness on Halal Industry by Tuan Haji Saifol Bahli
Head of Training and Consultancy
12:30 pm Training and Consultancy on Halal Industry by Tuan Haji Saifol Bahli
Head of Training and Consultancy
12:50 pm Malaysian Halal Standard & Certification by Tuan Haji Saifol Bahli
Head of Training and Consultancy
01:20 pm Speech by H. E. Mohd Khalid Razak, Consul General of Malaysia
01:30 pm Q & A Session
01:45 pm Lunch
SESSION III
Time Description
02:30 pm Halal Park Development by Dr. Nor Azman Ngah
Head of Investment and Infrastructure
03:00 pm Success Story of Halal Champion by Halagel Sdn Bhd (TBC)
03:15 pm Presentation by Dr. Hamid Jalil, CEO, Punjab Meat Co.
03:30 pm Global Halal Support Centre by En Rohaizad Hassan Head, Information
Resource Management
03:50 pm Presentation by Mr. Sajid Yoosfani, DG Punjab Board of Investment & Trade
04:00 pm Q & A Session
04:10 pm Speech by Mr. Muhammad Zubair Motiwala, Advisor to Chief
Minister Sindh on Investment
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04:20 pm Speech by Mr. Saleem H. Mandviwalla, Chairman Board of
Investment, Govt. of Pakistan
04:30 pm Address by Y. Bhg. Tan Sri Dato‟ Dr Syed Jalaludin Syed Salim
Chairman, Halal Industry Development Corporation
04:40 pm Address by Makhdoom Amin Fahim, Federal Minister of Commerce
04:50 pm Registration for Discussion Session on devising Road Map for Government
Agencies/Pakistani Businesses on the basis of Need Assessment for
Entering Global Halal Trade on 23/3/11 at 10:00 am
9:00 pm Gala dinner hosted by Chief Minister Sindh at CM House.
DAY 2 – Wednesday March 23, 2011 SESSION I
PRELIMINARY DISCUSSION ON HALAL REGULATORY FRAMEWORK, MALAYSIAN HALAL
STANDARD, TRAINING PROGRAMME AND HALAL PARK CONCEPT
Time Schedule
10:00 am Welcome Remarks by Representative from SBI (TBA)
10:15 am Introduction by Dr. Nor Azman Ngah
10:25 am Discussion on devising Road Map for Pakistani Businesses on the basis of need
assessment for entering Global Halal Trade
11:15 am Session Introductory by HDC, G2G linkages
11:30 am Discussion Starts
12:30 pm Visit to National Industrial Park Korangi & Bin Qasim
02:00 pm Lunch at Country Club
05:00 pm Visit to Mohatta Palace
08:00 pm Dinner TBC
DAY 3 – March 24, 2011 Time Schedule
09:00 am Departure from Hotel
Visit to PK Livestock (Near Port Qasim)
Visit to University of Karachi Lab (HEJ Research Institute) (Gulshan Town)
Visit to PCSIR (Gulshan Town)
Visit to EBM (Korangi Industrial Area)
Presentation by Engro Foods (Harbor Front Building, Clifton)
Lunch
03:00 pm Visit to SBI Office in FTC Building, Shahrah-e-Faisal to discuss the way forward
08:00 pm Check out from hotel and Departure for KL by Malaysian Airline MH 161 at 11.20
pm
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Attendance Summary
The International Halal Conference received an outstanding gathering of more than 500 audiences
which was exceptional. SBI received participation from;
Religious Scholars
Diplomatic Missions
Business Houses
Government agencies
Provincial Government
Secretaries
Provincial Ministers
Federal Government
Secretaries
Federal Agencies
Financial Institutions
City District Government
–CDGK
Sindh Enterprise Development Fund
Multinational Corporation
Chambers and Association
Academia
Research Institutes.
Research Institutes
Investment Consultative Group comprising of more than 18 financial institutions
IT Consultative Group comprised of leading IT players of industry.
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Honourable Chief Minister Sindh:
Syed Qaim Ali Shah
I applaud efforts of Sindh Board of Investment for
organizing such a valuable event after the success of LDF
2011.
I must say that the Pakistan is a very appropriate market
for the investment in Halal Sector. The Halal industry is
growing in whole world with a fast pace and there are
ample Opportunities of investment available in this sector
of economy.
This conference will not only provide awareness among local masses regarding halal products, but
will also increase export of the Country.
I am overwhelmed to see such a gathering; I am sure that this development will not only contribute to
the economy of the province but will also benefit the peoples of Pakistan.
This was a step in making an advance and industrialized country, as it is extremely important to bring
in awareness on latest trends in international markets.
My special appreciation to the Sindh Board of Investment for taking positive initiatives for making
Sindh a financial hub and efforts fulfilling the aim of SBI establishment.
I can see that in future our province will emerge as a matchless destiny for the world to explore.
Thank you so much to all.
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Advisor to Chief Minister:
Mohammad Zubair Motiwala
First of all I present gratitude to the Honorable Chief
Minister Sindh for accompanying us at this historic
event. I would also like to thank all the worthy
participants including the Malaysian delegation for
joining us.
The main objective of SBI holding this ceremony is to
construct Pakistan‟s first Halal industrial park with
technical assistance from the Halal industry Development Corporation HDC, Malaysia. It is worth
mentioning that this is the first time when Malaysian and Pakistani governments are collaborating in
the halal sector. We all know that Pakistan has huge potential to capitalize on the opportunity offered
by the global Halal market of $1.3 trillion. Pakistan will be one of the few Muslim countries which
have taken concrete steps to develop the industry. We should have make our mark in this market as
not many Muslim countries have developed their Halal industry and Pakistan can phenomenally
increase its pharmaceuticals and food exports, if it acquires Halal Certification, as this will lead to
higher acceptability in international market.
At last I would like to thank Mr. Younus Dagha for his selfless effort to make this event happen.
Thanks to all.
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Presentations: 1. Awareness of the Halal Industry
By: HJ Saifol Haj Bahli
Training and Consultancy
Mr. HJ Saifol Haj Bahli gave a detailed
presentation about HDC Malaysia which is a
Malaysian Government linked company which
provides support to local and international
businesses wishing to participate in the global
Halal market, to grow the industry and to
benefit these businesses in the process, benefit
Muslims and the global Halal industry. He
added that Malaysia is the global hub of halal
industry therefore in may, 2008 the cabinet of
Malaysia government has approved the halal
master plan, addressing the issue of
certification, sectored development, halal
integrity, implementation, time frames and responsibilities and the master plan envisages three
phases of the role-out from 2008 to 2020. Mr. HJ Saifol Haj Bahli said that Malaysia cannot be
involved in every thing therefore focus areas were identified based on demand potential, local
capabilities and potential to create economic impact and Global Reference centre for halal integrity
has been established to ensure export led growth with high priorities given to standards, certification,
Training and consultancy. Through halal standard development and research programme, Malaysia
keen to increase awareness and skills development programmes and to provide support service for
potential SMEs, investment opportunity and hosting of Halal parks, and public equity financing for
FDI‟s through creating and strengthening halal awareness and promotion in manufacturers, producers
and consumers alike. These programmes will be targeting at least 10 companies/products a year using
SME Corp and score system Oppurtunities for Halal producers to increase their production and
efficiency by providing the necessary infrastructure and amenities within the halal park. He said that
halal industry of Malaysia is fastly growing as in 2004 its market size was 6.6 BIL and in 2009
reached to 9.4 Bil, so the estimated annual halal market increase is 2.5% & the no. of halal certified
companies is 3,900.
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2. Malaysia Halal Standards & Certification
By: HJ Saifol Haj
Halal Certification
Mr .HJ Saifol Haj informed the participants that Halal Certifications is becoming more relevant in
today‟s market mainly because people are more aware of the Halal concept it is not just about
religious related matters but it extends
to the products or services being deemed
safe for consumption as well as have
health benefits. This is what we call
Halalan Thoyyiban which means quality
and wholesome.
He said that halal certification of products
confirm that the ingredients used in a
product are halal certified and the premise
is free from haram or non halal products
and it helps in maintaining halal integrity
from farm to table, as such certification is
very important in multi religious
countries.
Mr. HJ Saifol Haj said that halal certification prevent consumers fraud in the preparation,
distribution and sale of halal food.
Application for HDC certification can be done on-line in different categories including consumer
product, food premise, Slaughter house, cosmetics and logistics.
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3. Training and Consultancy on Halal Industry
By: HJ Saifol Haj Bahli
Training and Consultancy
Mr. HJ Saifol Haj Bahli during his
presentation informed the participants that
there are other global Halal hubs with whom
Malaysia collaborates. Malaysia‟s vision is to
be the preferred destination for certain focus
areas in Halal products and services that lead
to Malaysia economic goals and competitive
advantages & therefore Halal Industry Master
Plan approved by the Malaysian Government.
HDC exists to grow Malaysia‟s Halal industry
by giving businesses the support from Malaysia to participate in the global Halal market. HDC
prioritized and focused on three phases. First phase included development of Malaysia a centre global
centre for Halal integrity and industrial growth, to develop Malaysia as one of the preferred locations
for halal-related businesses and to broaden geographic footprint of home-grown companies. Training
programme included identification and development of halal industry training modules(current &
new), collaboration with subject matter specialists with promotion and marketing of halal training
programmes HDC conducts and manage training
programs both domestic and international.
Consultancy programme will encompass Halalan
Toyibban compliance advisory services and will
consult other organizations globally. He said that
Halal training Programme will help in understanding
halal concept in real sense and its requirements and
it will give maximum exposure of hala market and
Halal Management system globally. HDC has
designed Halal executive programme in Malaysia
which is the world‟s first systematic programme
targeted for public, industry and professionals. He
further added HDC has consulted over 200
companies in Dec 2010 and there are many going requests received from abroad to set-up „Halal
Centre‟.
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Presentations 1. Halal Park Development
By: Dr. Nor Azman Ngah Head of Investment and infrastructure
Dr. Nor Azmah Ngah, Head of Investment and
infrastructure briefed the participants about
Halal Park that it is a community of
manufacturing and service business located on
a common property. In essence, it is a center of
infrastructure excellence, and has been
regarded as one of the building blocks of the
halal industry.
In addition to high quality infrastructure, it
also houses a wide array of hygienic facilities
and uses an integrated approach to maintain
standards.
The objective of halal parks is to improve the economic performance of the participating companies
while minimizing their environmental impact component of this approach includes the “green”
design park structure. The real innovation in creating halal parks is the bringing the real innovation in
creating halal parks is the bringing together of ideas, concepts and practices involving industrial
parks development, food park development, food manufacturing, halal traceability and logistics into a
totally new halal system of supply chain management.
The outcome in mind is the production of halal food, which is safe, hygienic, wholesome, of high
quality and trustworthy that could be trace back from its source- Halalan Toyyiban. HALMAS status
is an accreditation given to the Halal Park Operators who have complied with the requirements under
the HDC Designated Halal Park Development Guidelines.
It is also a mark for world-class park status and an achievement which is in compliant with the seven
(7) criteria namely designing Halal Park to produce Halal product that is of the highest quality,
integrity and safe for consumption.
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2. Success Story of Halal Champion by Halagel Sdn Bhd (TBC)
BY: MOHAMAD YAKOB MUNSHI DEEN MANAGING DIRECTOR HALAGEL GROUP OF COMPANIES M A L A Y S I A
Mr. Mohamad Yakob Munshi Deen, Managing
Director of Halagel Group of companies, Malaysia
shared Halagel success story with the participants.
He said that the search and discovery started with
empty hard gelatin capsules when a friend of him
needed hala capsule and during their visit to Pakistan
they realized great potential of halal gelatin in the
region and they started trading business by importing
empty hard gelatine capsules and halal gelatin from
Pakistan.
Halagel has now broaden its business activities from trading to manufacturing & distributing an entire
range of halal products under the Halagel Brand. Today our mission is to serve the world with Halal
products. Halagel Plant (M)SDN BHD started its operation in September 20 and consisted of two
manufacturing line for the production of empty hard gelatin capsules and one manufacturing line for
the production of Softgel.
There is wide range of Halagel consumer products from herbal tooth paste to Edible rock salt. The
metorics success of Halagel gave rise to various
subsidiaries.
He further added that they are now focusing on total
customer satisfaction by continuous improvement of
performance, quality, deliverability, productivity and
effectiveness of quality management system to meet
the stated technical quality needs of costumers.
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3. Pakistan ~ Emerging Halal Meat Hub
By: Dr. Hamid Jalil
Lahore Meat Company Govt. of Punjab, Pakistan
Dr.Hamid Jalil of Lahore meat company,
Government of Punjab, gave presentation
on emerging halal meat hub.
He said Pakistan is blessed with natural
resources including water land resources
and with world‟s largest and unified
irrigation. Irrigation water availability is
103.5 million acre feet, because of four
seasons and diversified topography
interventions Pakistan has various breeds
and classes of Livestock, ratio of human
and livestock population is 1:1 and
Pakistan has 3rd
largest livestock population. Where livestock feeding is 100% Halal and agro
based. Grain, Agro industry by products and grazing lands are the source of livestock feeding.
Pakistan regional market is vast, which includes Iran, China, Afghanistan, India, Pakistan allows
sea route to China, Afghanistan and central Asian states and has regional Halal market of more
than 360 million consumers.
Dr.Hamid further added that Government of Punjab has taken institutional reforms for potential
investors by establishing food safety agency. A regulatory frame work is being made for
certification system in compliance with international standards (Halal animal feeding, Disease free
animals, No antibiotic residual effect, Halal slaughtering, HACCP & ISO etc).
He told the participants that the provincial government is giving incentives for meat production,
farming and establishing Halal Industrial Park. In public private partnership slaughter houses will
be made 36 districts as major step is joint Red Meat Revolution for boosting Economy-capture
domestic & Global Halal meat market.
[International Halal Conference-2011] | 23
4. Global Halal Support Centre
By: En Rohaizad Hassan
Head Information Research Management
Mr. En Rohaizad Hassan, Head of Information Research Management, Global Halal Research
Centre gave a detailed presentation on mission
statement of GHSC. He said that GHSC is very
particular about its mission statement as we are
committed to make Malaysia a global halal hub.
GHSC is providing world class information to
our consumer countries and providing support
and service to its stakeholders and clients. He
told the participants that GHSC was formely
known as Halal Reference Centre which was a
brainchild of the Malaysian Prime Minister, during the inaugural on 31st December 2008. By
December 2010, Global Halal Support Centre has received approximately 13 million visitors
from more than 100 countries.
Main Participants of the centre are International Companies, public and private researched
and research institutions local as well as stationed abroad GHSC has made a roadmap 2009-
2011 for knowledge management including content acquisition, collaboration with
universities and publication agencies, establishment of call centers, Information distribution
channel and B2B Portal. In the attempt to help consumers locating halal food premises or
restaurants, HDC has introduced Halal Apps on iPhone platform. This World‟s First
Government Halal Certified premise locator developed to assist users to accurately locate
halal food premises using the Global Positioning System (GPS) technology and Google Maps.
Users would be able to locate and do ratings on halal food premises and restaurants certified
by JAKIM. After the successful HDC iPhone Apps launch last year, GHSC has moved
forward with Nokia, our newest collaborator is now optimizing our existing Halal Apps
module into their fleet. Soon HDC Halal Apps will be made available in Nokia‟s OVI store.
This is one of the reach-out program in promoting the lifestyle of “Halalan Thoyyiban”
globally apart its functionality for online business matching through halal directory, GPS
locator for halal premises, restaurant ratings system and knowledge based contents such as
Global News, Ingredients database and related fatwas on halal. Other initiatives included
Modern Compendium of Halal, HDC iKiosk The impact study conducted since July 2010 has
recorded more than 150,000 users have utilized HDC iKiosk, The launch of Global Halal
support centre, Data warehouse, New Portal Development and a long list of such initiatives.
At last to be a truly Global Halal Support Centre (GHSC), it is our vision is to integrate data
between various agencies and institution.
[International Halal Conference-2011] | 24
The second day of the conference was committed for B2B interactive sessions between Goverment
bodies, Business community, SBI and Malaysian delegation. Two parallel sessions were organized
session one focused upon way forward and development of Halal certificate session one focused
upon way forward and development of Halal certification and regulatory framework. Second session
was scheduled for having joint discussion of
stakeholders with HDC representative Tuan
Haji Saifol Bahli and SBI officials.
Director Projects, Sindh Board of Investment
welcomed the participants on the onset.
Meeting started with the presentation of Mr.
Saad S Khan, National Project Director of
Pakistan Halal Food Certification System. He
further elaborated initiatives taken by
Ministry of Livestock and Dairy Development Board with the establishment of unified and
centralized government backed halal certification system in Pakistan, which is at project stage and its
PC-2 has been prepared. He elaborated that Pakistan is lacking in unified and government back halal
certification body and. only private sector operators NGO`s commercial motives rather than
regulatory. Halal certification system should be like Malaysia where Government authorities head the
all Halal certification process. Pakistan is in dire need of proper unified Halal certification body.
Ministry of Livestock and Dairy Development Board has its Animal Quarantine Department which is
not in the purview of provincial government and its major task is to keep check on the import and
export of the animal and to contain smuggling of livestock from the country.
He further opined that Ministry of Science and Technology heads bodies/Institutions, which help in
issues of Halal certification. Bodies like PCSIR with large and very well equipped laboratory, can
help in testing food, nutrition and other related components. National Accreditation Council of
Pakistan has allowed 14 private sector operators to issue Halal certification. These many operators
doing same work causes overlapping and disturbance in certification of Halal Products.
Keeping all this in view, it was decided at the Prime Minister‟s level that project to be initiated,
which will rest under one ministry in respect of halal certification.Ulemas can help in strict
compliance of Sharia and technical experts can look into the technical components and micro
ingredients of the products under scrutiny. Within one year project will be on board for unified
Government Halal Certification body and the same shall be recognized by PNAC as per these
standards of PSQCA. Seven Federal Ministries will be a member for Halal Certification System/
Halal Certification Council
[International Halal Conference-2011] | 25
Ministry of Commerce
Ministry of Science and Technology
Ministry of Industry and Production
Ministry of Religious Affair
Ministry of Livestock & Dairy Development Board
And two other Federal Ministries.
Once finalized this composition will be part of parliament act and will have18-25 members. The
project will be headed by Cabinet Division under the direct control of Prime Minister of Pakistan. All
other halal certification bodies will then seize to exist.
It was also told to the participants that Halal is not only about Shariah it is about technicality and due
to non availability of well equipped and highly technical testing facility the quality of the product is
normally compromised. Halal is about generalizing the product, eco friendly, hygiene and technically
oriented with Shariah compliance it is the complete package instead of simple slaughtering the
animal.
Dr. Saifol Bahli of HDC Malaysia said that the challenges in Pakistan are same as we faced about 10
years ago. Halal product is not about logo and slaughtering it is all about safety of product in all
general terms. After all these years now we have reached at a respectable and centrally controlled
position. Now we have centrally controlled certification system under one umbrella. Chemistry
department scrutinize the raw material and for auditing and keep watch on the production companies
we have auditing system in place which has now been outsourced to Private sector. For auditors, they
need to fulfill the requirements at both Shariah and technical compliance and we compliment each
other through transferring of knowledge by having training at different levels. It is must for auditors
to be well versed with not only Shariah knowledge but also highly skilled in technical field. All the
six halal certificating private bodies operating earlier in Malaysia were not ignored in this process,
they are asked to join at national level and share their experiences.
Mr. Hamid CEO, Punjab Meat Company said that Punjab Meat Company established by the
Government of Punjab as a facilitating and regulatory body to facilitate private sector and that the
Government should only be an inspection body. We should support PSQCA in providing us with
unified standards for Halal production plus value chain. Accredition council should develop the rules
and Standard operating Procedures to register any private sector in this field. Government mandates
is to facilitate the private sector and make possible that private sector should adopt the rules and
SoP`s for halal certification which will be accepted by other countries.
Mr.Saad S.Khan National Project Director and Pakistan Halal Food Certification System briefed that
the Federal Government doesn‟t have infrastructure and capacity to inspect the farms and this can
only be done at Provincial level and that‟s why provinces and relevant ministries have prominent
presence in Halal Council. We have to follow the standards made by PSQCA even OIC has asked
PSQCA to formulate Halal standards, which will be replicated into other Muslim countries.
[International Halal Conference-2011] | 26
Pakistan Standards and Quality Control Authority is a national standard formulating and
implementing body and is responsible for development of all kind of standards. It comprises of 10
national standard committees. Halal is most difficult aspect which comes under Ministry of science
and technology with Pakistan Council of Science and Industrial Research and Pakistan National
Accreditation Council playing a pivotal role. PSQCA has well equipped laboratories with 11 state of
art technological laboratory in Karachi at the cost of Rs. 414 Million. Other projects are also in
different cities of the country. They have the facility to test foods with expertise and that is why we
are not in a favor of having another Halal certification body when PSQCA has the capacity to fulfill
all standards.
Dr. Ghulam Sarwar Shaikh DG, Livestock Department, Government of Sindh lauded the effort of
Sindh Board of Investment for initiating the much needed Halal discussion with relevant information.
On behalf of Livestock Department, Sindh, after 18 amendment provincial governments has the
permission for having their own regulatory framework in ministries assigned to them. All framework
and regulations will be in line of federal laws. Livestock department is currently running a project
“Bhambore Dairy Village” and we need to have certain framework to scrutinize things and we will
authorize farmer‟s associations and other private sector halal certification bodies to adopt standards
made by PSQCA but definitely our role should only be monitoring and to check either standards are
implemented and followed for all value chain, which may take a year or half.
Mr. Ahmed Afnan Alam from a recently launched Pak Halal Council from Jama-e-Rasheed said that
they have visited South Africa for training at SENHA. In two month course they have studies the
practical application of Halal certification and procedure they have on receipt of any application for
Halal certification SNEHA normally conduct detail meeting with Concern Company and ask them
about raw material, which is then passed on to the regulatory department. Regulatory department will
confirm the whole details of product and its whole value chain. If they found any doubt regarding the
non halal practice at any step in production the whole process is then stopped.SENHA certify meat
processing and the important step, which are mandatory for slaughtering such as one who is
slaughtering should be a practicing Muslim and supervisor must be present during whole process and
no product without the permission of supervisor can go outside the production plant. There should be
a proper accommodation and other living facilities for a Muslim supervisor. Each level of hygiene
has been followed their under supervisor instruction. SENHA has 12-13 Pakistan companies
registered and they don‟t have own Shariah and fatwa board, they ask and get advice from difference
scholars all over the country and then give certification. Pakistan Shariah Council has its own Shariah
board and also has technical board for halal certification. We would like to see Government
certification council role as a monitoring role as the same duty done by SBP in banking sector.
Private sectors should be encouraged, and government should have the standards and these standards
need to be followed by private sector. We should be flexible in term of procedure looking at the
constraint as per country requirement
There should be one proper centralized body controlling the procedure, when one talks about Shariah
there are deviation and difference of opinion and one proper centralized body for certifying products
Dr. Omar Tarar of PCSIR told the audience that we always have standards for each and every
product but in when we talk about halal we don‟t have any global halal standards.
[International Halal Conference-2011] | 27
Syed Nazar Ali Director STEVTA gave detailed that they mainly emphasized on technical training
and education. In order to build capacity in Halal certification and standards there is a needto capture
the idea by training the youth through Skill Development and Training Centre. He further requested
the Malaysian government to initiate halal training courses.
Tuan Haji Saifol Bahli HDC, Malaysia said that Halal is all about learning, there is a proper halal
training which is known as Halal Management System and it is not all about slaughtering an animal.
In Malaysia we have 3 modules to train the peoples in Halal Sector We are engaged with Higher
Education for halal courses. We are working with different countries to have agreements for having
unified halal standards and procedures.
Mr. Saad. S. Khan said that our idea is not to replicate any standards from any departments; our
project is to bring all stakeholders under one roof. The major idea is to have a single focal point in a
country for sorting out certification issues. This project may take months or a year but it will be
worth waiting.
[International Halal Conference-2011] | 28
Way Forward
Halal certification body is a need of time not only for exporting but also at domestic level. Thing are
going at right level very soon we will capitalize the halal issues at provincial level. STEVTA happy
to be associated with the process and will be
able to implement training, awareness and do
the consultancy part.
PCSIR is working and enhancing its capacity
and within one year will be able to fulfill the
need of all parts of halal certification
Pak Halal Council representative informed that
they would like to assist Government at any
level for halal certification. Dr.Hamid Jalil said
that Investment Department from Sindh and
Punjab should come forward and start
reformulating the Parliament Act for halal
certification. There should be reference
laboratories in all four provinces of the country.
All certifications from public and private sector will be accepted when they accredited by PNAC.
The inspection and auditing institutions should be set up or being declared in all provinces of
country.
PSQCA will be assisting the Halal standards and will help to judge the quality of food through its
laboratories.
Tuan Haji Saifol Bahli said;
A) We need to re-evaluate the process and procedures of halal, as per the flexibility as discussed
B) Halal is not about food, it is moving in all directions of general life we need to take concerned
ministry and train the relevant peoples with halal standards
C) We initiate the standards as per the demand of industry or demand from the consumer. We
may also ask Pakistan authority to come up with their industry standard requirements and we
will figure out standards.
The session 1 concluded with vote of thanks.
[International Halal Conference-2011] | 29
Need Assessment/ Capacity Building
The session II was jointly chaired by Secretary Investment/DG SBI, Mr. Mohammad Younus Dagha
and Dr.Nor Azman Ngah of Malaysia. Secretary
SBI started proceedings with Name of Almighty
Allah and briefed attendees about the proposed
discussion.
The session was based on interactive
brainstorming to clarify and to bring awareness
regarding importance of Halal accreditation and
development of Halal chain of products which
should not be limited to food items only but also
include informal products like toothpastes,
cosmetics, Pharmaceuticals, toiletries and so on.
Dr. Nor Azman briefed the forum about HDC
functions and informed that HDC purpose is to coordinate matters pertaining to Halal capacity
building and to assist Government on Halal policies. HDC aim is to take over global Halal market
and capitalize markets of Halal internationally and to have a check on Halal Logo‟s and originality in
all countries, he further stated that Halal Park concept is to Group all products at one place and to
operate them as a one window facility.
While answering to the question asked regarding Gelatine exported from Pakistan which is only 1%
Halal, and what are the steps HDC and SBI to take in order to cope up and how to create awareness,
Dr. Nor Azman said that Malaysia do have some big industry players in terms of development of
brands, its an issue which needs to be addressed, there is a need to upgrade local SME to Global
standards which requires a better strategy, SME may be capitalize, Niche- product and step by step
capacity building and then step into new market. Mr. Mohammad Yakob was asked about the
feasibility of Gelatin/ ROI to that he said the feasibility is done only Gelatin factory is not feasible
but Halal Gelatin is most usable and 2% of Market is only Halal Gelatin. Pakistan is the only
producer of Halal Gelatin. Enough Raw materials is present in Pakistan to set up plant in Pakistan.
ROI is 40%.
The local investors asked Dr. Nor Azman that dates export do not fulfill result, dates may be exported
to Malaysia, to which he replied that During Ramadan dates are coming to Malaysia, export can be
made but only issue is to have quality of Dates. For this purpose dates sample may be sent to
Malaysia. SBI also have proposed a project for Dates Processing at Khairpur which will add value to
the product.
[International Halal Conference-2011] | 30
It was also inquired that how competent is Pakistan in terms of Halal as compared to India and China,
Dr Azman briefed that competitiveness can be compared by products as Gelatine in Pakistan is
number one and china is number 2. In meat quality authenticity of India is ahead of Pakistan and
china because of the fact of massive production and packaging facilities.
Mr. Hussain of Engro foods said that for serious investment Pakistan need to access to reliable data
and how primary access to data can be made to which Dr. Azman briefed about pricing of meat as;
frozen meat from India is RM-8 per kg and fresh meat is RM – 18 per Kg.
Frozen meat from China is same and fresh meat is around RM 25 per Kg.
Volume is around 800,000 Metric tons of frozen meat from India and in case of fresh/chill meat is
around 200,000 Metric tons from Australia. Officers from JAKIM / Government Department will be
sent to different countries for checking the quality. The investors also inquired about procedure of
registering company in Malaysia and how much investment is needed, Mr Zalina of HDC told that
any company who wants to Invest in Malaysia needs to be registered locally. Half Million equity is
needed when company product is not in local market but when product is launched in local market
then one Million RM is required.
License is required – one stop license centre in Port Klang is helpful for Investors.
Mr. Sheeraz Memon said that in Karachi we have 1 million animals and we need good quality
milking system to be installed locally, Dr Nor Azman told the forum that Malaysia produces 5% milk
locally and it is in three forms Fresh, Frozen and processed. He said that built in for wholesalers of
meat middle/retail level rate for frozen whole sale rate is RM 6 and chilled is RM 20. Dr Azman also
briefed about the importance of Halal Gelatine that as Gelatine is an important area in food
processing, pharmaceuticals. In Malaysia, drugs, medicine, manufacture only prefer to use Halal
Gelatine.
Dr Azman told that HDC Malaysia is also approaching not only countries that are new to Halal
market but also planning to do the same in those countries who are already certifying Halal products.
Malaysia is having a disease free zone and representatives of HDC , Veterinary department, JAKIM
and religious body linked through Ministry of Food, check all these Halal standards and make sure
products is disease free.
It was also asked by the forum about the ratio of processes meat versus Raw meat in Malaysia. To at
Dr. Azman said that ratio of processed meat is 10% and raw meat is 90%. And further information is
mentioned in Halal logistics as mentioned on HDC website.
The session II concluded with vote of thanks from and to the chair.
[International Halal Conference-2011] | 31
Post Conference Activities Visit to National Industrial Park
NIP organized Lunch in the honour of
Malaysian Delegation at Country Club
KCCI arranged B2B session with Malaysian Delegation
at Pearl Continental
[International Halal Conference-2011] | 32
KCCI organized Dinner in the honour of
Malaysian Delegation at Sheraton Hotel Karachi
Dinner at Chief Minister’s House
Chief Secretary Sindh presenting shield to Chairman HDC
[International Halal Conference-2011] | 33
Marketing and Promotion Activities
Promotion over Internet Website:
All technological tools were used to communicate IHC 2011 locally and internationally. The IHC
2011 gained the prominent place on Sindh Board of Investment website containing all required
information regarding the event with easy access and well designed webpage.
[International Halal Conference-2011] | 34
International community Link-up:
A list of international communities like OICCI, Bilateral Business, Foreign Trade missions and
others were comprehensively formulated for the investment event.
Diplomatic community relations activities:
A large number of Diplomatic communities were invited to the Conference. This was a widely
covered event by the diplomatic corps of Karachi. Members from embassies and high commissions
of Middle Eastern, European, and Asian countries were given preferential assistance in attending the
Seminar.
Outdoor Advertisement Summary
IHC outdoor publicity was positioned beautifully through Bridge Panels and Steamers all over Sindh
to generate awareness to general public. The activity of outdoor publicity was an in house effort of
SBI facilitated by all District Governments of Sindh and all cantonment Boards of Karachi.
Approximately more than 100 road side pole streamers were placed all over Karachi sharing with
more than 10 bridge panels over Karachi.
Partners
IHC-2011 was a partner oriented event organized by Sindh Board of Investment in collaboration with
Livestock and Fisheries Department, Government of Sindh. The partners of Sindh Board of
Investment included Outdoor Publicity Partners and Exhibitors who stood shoulder by shoulder with
SBI to have their robust and prominent presence not only in Outdoor publicity.
[International Halal Conference-2011] | 35
Outdoor Publicity Partners
Livestock & Fisheries Department, GoS
TDAP
Board of Investment, Pakistan
District Governments of Sindh
Karachi Chambers of Commerce
Summary of Media Coverage:
In coordination with Information department, Government of Sindh SBI linked with all major local
and International PR companies and reporting agencies to have their presence in order to cover the
event. It was prominently covered on all channels while keeping the importance and closely
covering all activities specially Horse & Cattle Show. Local print media including all the leading
News Paper (Dawn, Business Recorder, Financial Daily, Kawish, Ibrat etc) published Ads of SBI to
highlight the Event objectives
The Ads in the newspapers were published in different newspapers:
STREAMERS
AREA QTY
Governor House
100
Chief Minister House
Sindh Assembly
Art Counsil
Sindh Secretariat
Area 6 X 40
Shahrah-e-Faisal 10
Total 10
[International Halal Conference-2011] | 36
Electronic media Coverage
Karachi, March 22: The Chief Minister Sindh Syed Qaim Ali Shah inaugurated today International
Halal Conference 2011 organized by Sindh Board of Investment (SBI) in collaboration with Halal
Industry Development Corporation (HDC) of Malaysia, to introduce the concept of Halal industry to
both local and foreign investors. He said that this was a step towards bringing awareness on the latest
trends in international market --- the growing popularity of Halal products and services --- by
providing the entrepreneurs specially SME‟s with prospects of developing Halal products in Pakistan
and facilitating them in exploring new avenues for Pakistani products.
He said the success of this conference will take Pakistan further ahead on the road to export oriented
industrial development and economic prosperity. He emphasized that the implementation of the
recommendations of this conference will take Pakistan to a new height of industrial progress
Mr. Zubair Motiwala Advisor to CM Sindh in his address said the conference is the manifestation of
commitment of both SBI and HDC to effectively implement the provisions of the Memorandum of
Understanding signed between the two parties on 1st December 2010 in Kuala Lumpur, Malaysia for
development of Halal sector in Pakistan. HDC Malaysia is the Government Agency responsible
promotion of Halal industry in Malaysia
Secretary Investment, Mr. Mohammad Younus Dagha said that Malaysia is one of the key players in
global Halal sector, the others being Australia, Brazil, Thailand, India, etc. with China, France and
[International Halal Conference-2011] | 37
Japan having plans to enter soon. Pakistan will be one of those few Muslim countries who have taken
concrete steps to develop Halal Industry and play due role in the trillion dollar Halal Market which
continues to grow.
He said that to the non-Muslims, Halal products are quality products. Thus, products certified under
Halal certification are Halal products which are safe to consume or use, nutritious and with quality.
He further informed that Sindh Board of Investment with assistance of HDC is working on a proposal
to develop a Halal Park with infrastructure to facilitate the growth of the Halal industry in Pakistan.
The Halal Park will be a cluster of Halal-oriented businesses / industries built in a special zone where
they will be provided infrastructure and Halal related service support.
The Malaysian delegation is led by Chairman HDC Tan Sri Dato‟ Dr Syed Jalaludin Syed Salim who
is accompanied by CEO HDC Dato‟ Seri Jamil Bidin and other senior official of HDC.
The Malaysian delegates in their presentations informed the participants of the potential of Global
Halal Market and the Malaysian experience in the fields of Halal Certification, Training and
Marketing. They were enthusiastic about the opportunities that would unfold as a result of the
collaboration between the Sindh Board of Investment and Halal Industry Development Corporation
of Malaysia.
They said that the prospects of Halal market can be viewed by the fact that the global Muslim
population is expected to grow from 1.6 billion to 3 billion. Coupled with the fact that non-Muslims
are increasingly accepting Halal products and services, the global trade value for Halal products is
estimated at USD 1.2 trillion annually. The industry's massive potential has generated interest among
the business community worldwide to opt for this new trend of industrialization.
The speakers pointed out the main objectives of the event are to deliberate on:
• Prospects of Halal Industry in Pakistan
• Halal Certifications & Standards
• Development of Halal Park
• Halal Trade Promotion
• Business Match Making
• Awareness & Training
[International Halal Conference-2011] | 38
SINDH BOARD OF INVESTMENT
GOVERNMENT OF SINDH
First Floor, Block B Finance & Trade Centre Shahrah-e-Faisal Karachi.
Ph #: 99207512-4 Fax#: 99207515
Email: [email protected]
Website: www.sbi.gos.pk
[International Halal Conference-2011] | 39
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