INTERNATIONAL FORUM ON ORAL CARE INGREDIENTS

omya.com

Webinar

THE HEALTHY BITE June 9th, 2020

Andrew McDougall

Global Associate Director for Beauty & Personal Care, Mintel Group Ltd.

Tanja Budde

Head of Innovation & Technical Marketing, Omya International AG

Oral Care trends

& innovation: 2020

The Healthy Bite Conference

June 2020

Andrew McDougall

Global Associate Director,

BPC

Market data Natural Appeal Experimenting

with formats

Agenda

1 2 3

Oral health – gum,

tongue, breath

Sustainability Winning strategies

4 5 6

Market Data

Source: Mintel GNPD

Top new global toothpaste claims

Source: Mintel GNPD

Top new global mouthwash claims

Natural Appeal

NATURAL

INTEREST

63%of US oral care users have

tried or are interested in trying

natural oral care products

REPLACE WITH

NATURAL/ORGANIC

58%of Vietnamese adults have

replaced a regular product

with a natural/organic

version*

NATURAL OVER

ENJOYMENT

60%of Chinese oral care users

would choose a toothpaste

with more natural ingredients

despite it having an

unpleasant user experience

* From 35 market data Jul 2019 Base: US: 1,960 internet users aged 18+ who have used oral care products in the last 6 months; Vietnam:

1,000 internet users aged 18+; China: 3,000 internet users aged 20-49 Source: Lightspeed/Mintel; KuRunData/Mintel

Consumer demand for natural ingredients

and products maintains

Colgate Clean Mint Anticavity

Fluoride Toothpaste with Coconut

Oil uses coconut oil to promote "a

moisture-rich mouth feel“.

Crest Zesty Mint Flavoured

Charcoal with Ginger Oil

Toothpaste promotes gentle

nourishment, strengthening

and whitening of teeth.

Hello's Hemp Seed Oil collection

is infused with coconut oil &

Yakima Valley spearmint.

Continued popularity of coconut, charcoal & hemp

Experiment

with formats

Brands need to think

outside the norm to stand

out. Be inspired by recent

innovations that blur with

beauty markets, strongly

focus on oral microbiome

health or provide appeal in

a different way, such as via

social media.

Select European markets: % of adults interested in trying selected oral care innovations, 2019

Base: France, Germany, Italy, Spain: 2,000 internet users aged 16+ in each country Source: Lightspeed/Mintel

Consumers are interested in trying 'think-outside-the-box'

oral care

“hair, face and smile care”

“three beauty-inspired

ingredients (Japanese kelp

extract, hyaluronic acid,

and betaine)”

“leaves lips hydrated”

“makeup for the breath“…

“ability to not smudge lipstick”

Use language and benefits often seen in Beauty

Health – gum,

tongue, breath

Base: US: 2,000 internet users aged 18+ Source: Lightspeed/Mintel

Put oral health top of the agenda as consumer concerns vary

Consumer awareness about gum conditions seems to be

high; an issue that increases in priority as consumers age.

IMPROVE GUM HEALTH

68%of Spanish oral care

consumers have tried to

improve gum health using

oral care products/methods

GUM DETOX

53%of US oral care users have

tried or are interested in

trying gum-detoxifying

treatments

PURCHASE INFLUENCE

42%of UK adults who buy

toothpaste say that gum

health is a key consideration

when making a purchase

Base: Spain: 1,975 internet users aged 16+ who have used oral care products in the last 3 months; US: 1,960 internet users aged 18+ who have used oral care products

in the last 6 months; UK: 1,680 internet users aged 16+ who have bought a toothpaste in the last 3 months Source: Lightspeed/Mintel

Target gum health as a key purchase factor

Sustainability

In the UK,

38% of oral care users/buyers

look for oral care products

with eco packaging.

In the US,

26% of oral care product users

agree that natural products

are eco-friendly.

Source: Mintel GNPD

Sustainable focus in oral care is increasing

Select European markets: % of adults who agree that oral care products should

be more environmentally friendly, 2019

Base: France, Germany, Italy, Spain: 2,000 internet users aged 16+ in each country Source: Lightspeed/Mintel

Consumer desire for oral care to be more eco-conscious

Four winning strategies

for the future

Build on natural trends and prove efficacy Make products exciting and desirable

Promote health for physical &

emotional wellbeingFocus on sustainable materials

Four winning strategies for the future

Omya in Comsumer Goods

Our expertise in Oral Care

October 7, 2019

This document contains proprietary information which shall not be used and disclosed without explicit written authorization of Omya

22

We deliver solutions

…NATURAL AND

SUSTAINABLE

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...TO IMPROVE PRODUCTS FOR

CONSUMERS

We want to connect

…ESTABLISH A COMMUNITY ON

ORAL CARE

Natural Ingredients for Oral Care

October 7, 201923

Our solutions are based on Natural Calcium Carbonate –

sustainably sourced under highest standards and

enhanced by proprietary technology.

Functionalities of Omyadent®

▪ Gentle Cleansing

▪ Whitening

▪ Remineralization

▪ NEW: Desensitizing

What’s next ?

June 9th, 2020

This document contains proprietary information which shall not be used and disclosed without explicit written authorization of Omya

24

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