INTERNATIONAL FOOTBALL SUMMIT 2012

NOVEMBER 22nd I DORINT HOTEL I COLOGNE - GERMANY

INTERNATIONAL FOOTBALL SUMMIT 2012 - REVIEW

On November 22nd, 2012, REPUCOM’s

annual International Football Summit took

place in Cologne for the ninth time. Around

200 participants from more than 14 different

countries joined the congress, including

representatives of the likes of Adidas,

Manchester City, Audi, FC Barcelona, FIFA,

ING, DFL and FC Bayern Munich.

We heard fascinating presentations and

discussions on the topic of football business.

Among others, Emirates, ING and A.S. Roma

provided absorbing insights into their sponsor-

ship strategies.

In the afternoon session, tipp3 and the

Austrian Football Bundesliga outlined their

‘innovative strategic marketing model’ and the

effectiveness of synergies in football business.

Electronic Arts talked about their ‘Virtual

Bundesliga’ and FIFA presented the

‘Interactive World Cup’.

Later in the day representatives from Twitter,

Electronic Arts and FC Barcelona discussed

the topic ‘Football business meets social

media’ in the expert panel discussion.

An informal get-together at Harry's New York

Bar rounded off the day.

FACTS 2012

30.7 % Sponsors 20.1 % Clubs

19 % Marketer

8.9 % Other

10.1 % Federations

11.2 % Media Industry

One of the leading networking events in European

football business

Speakers from top clubs, sponsors and federations

worldwide

A closed shop only for invited guests

The 9th edition with over 200 participants from 14

different countries

REVIEW - PROGRAMME 2012

WELCOME TO COLOGNE

Thomas Zimmermann I Global Director Marketing & Communication I

REPUCOM

Danny Townsend I President EMEA & South Asia I REPUCOM

SUMMIT KICK-OFF BY THE HOST

Ian Nuttall I Director I Xperiology

FOOTBALL GOES GLOBAL

Stuart Priestley I Manager Special Projects &

Sponsorships I Emirates

Emirates football strategy: Shifting from

mass awareness to meaningful

engagement

Sandra Prins I Head of

Sponsorships I & Edwin

Jansen I Sr. Sponsorship

Manager I ING

Global brand engagement

through football

REVIEW - PROGRAMME 2012

Tom Glick I CCO & COO I Manchester City

Manchester City: A club in transformation

BRANDS AND

RIGHTHOLDERS

Philip Newald I CEO I tipp3

Melf Sönnichsen I Head of

Marketing I Austrian Football

Bundesliga

tipp3 Bundesliga powered

by T-Mobile: An innovative

strategic marketing model

FOOTBALL REACHES EVERYONE

Christoph Winterling I Commercial Director I A.S. Roma

A.S. Roma: The way to become a global brand

Dirk Schülgen I Marketing Director CEE I Electronic

Arts

Digital Football: EA SPORTS FIFA 13 and the

virtual Bundesliga

Expert Discussion – Football meets

social media

Dirk Hensen I Head of Communications &

Puplic Affairs I Twitter

Pasi Lankinen I Business Intelligence

Manager I FC Barcelona

Dirk Schülgen I Marketing Director CEE I

Electronic Arts

REVIEW - PROGRAMME 2012

FOOTBALL GOES SOCIAL

David Fowler I Group Leader Strategic Projects Marketing

Division I FIFA

The FIFA Interactive World Cup

NETWORKING / GET-TOGETHER 2012

1. FC KÖLN ∙ 40 BEATS ∙ A.S. ROMA ∙ ADIDAS ∙ ADOE DEN HAAG ∙ AEGON ∙ AIM SPORT ∙

AJOINT.COMMUNICATION ∙ AKZIO! ∙ AL-KO KOBER ∙ ANSON'S ∙ ARD ∙ ARENA LVIV ∙ ARENA

ONE ∙ ARENACOM ∙ ATP BUSINESS TRAVEL ∙ AUDI ∙ AZ ALKMAAR ∙ BAYER ∙ BAYER 04

LEVERKUSEN ∙ BEISSWANGER-CONSULTING ∙ BETCLIC ∙ BITBURGER ∙ BRANDSCAPE ∙

BRANDSOME ∙ BRAU UNION ÖSTERREICH ∙ BV VITESSE ∙ CARLSBERG ∙ CASHPOINT

AGENTUR & IT SERVICE ∙ CASHPOINT SCR ∙ CEMANO COMMUNICATION CHELLOMEDIA

PROGRAMMING ∙ CITROËN ∙ CMS HASCHE SIGLE ∙ COMMERZBANK ∙ CONSTANTIN SPORT

MARKETING CONTINENTAL ∙ DEUTSCHE POST ∙ DEUTSCHE POSTBANK ∙ DEUTSCHE

TELEKOM ∙ DEVK VERSICHERUNGEN ∙ DFB ∙ DFL DHBW MANNHEIM ∙ DP BERATUNG ∙

E|MOTION ∙ EASTWAY CONSULTING ∙ EINTRACHT FRANKFURT ∙ ELECTRONIC ARTS

EMIRATES ∙ ENBW ∙ ESB ∙ FASPO ∙ FAZ ∙ FC BARCELONA ∙ FC BAYERN MÜNCHEN ∙ FC

INGOLSTADT 04 ∙ FC INTERNAZIONALE ∙ FC SCHALKE 04 ∙ FC UTRECHT ∙ FEYENOORD

ROTTERDAM ∙ FIFA ∙ FITNESS FIRST ∙ FLYERALARM ∙ GAZPROM ∙ GALATASARAY ISTANBUL ∙

GREFFENIUS ZEHLE BEULKE BARBER ∙ GRUNDIG INTERMEDIA ∙ HARTMUT SCHULZ

KOMMUNIKATIONS ∙ HEIKE MAHLER + PARTNER EXECUTIVE SEARCH ∙ HENKEL ∙ HEUS ∙

HORIZONT ∙ HYUNDAI ∙ IBC MARKETING ∙ IMG ∙ INFRONT ∙ ING INTERSPORT ∙ ISS

SPORTMANAGEMENT ∙ JACK WOLFSKIN ∙ JONAS ∙ JP 4 ∙ KNVB ∙ KROMBACHER ∙ KYOCERA ∙

LEGA SERIE A LMS SPORT ∙ MAGE SOLAR ∙ MAN ∙ MANCHESTER CITY ∙ MASTERCARD ∙

MILWALL FC ∙ ML SOLUTIONS ∙ MOVE ON COMPANY MSV DUISBURG ∙ N.E.C. NIJMEGEN ∙

NÜRBURGRING AUTOMOTIVE ∙ OPEL ∙ ÖSTERREICHISCHE SPORTWETTEN ∙

ÖSTERREICHISCHE FUßBALL-BUNDESLIGA ∙ PETERS RECHTSANWÄLTE ∙ PLAYERS UNITED ∙

PON ∙ PR MARKETING ∙ PUMA ∙ PSV EINDHOVEN ∙ REWE GROUP ∙ RODA JC KERKRADE ∙ RTL

TELEVISION ∙ SCHAEFFLER ∙ SETONE ∙ SKY ∙ SMC MANAGEMENT SPARHANDY ∙ SPONSORS ∙

SPORT1 ∙ SPORTCAST ∙ SPORTFIVE ∙ STADA ∙ STADION FRANKFURT MANAGEMENT ∙

STRAUBE MEDIEN SERVICE ∙ SUNEXPRESS ∙ SV ZULTE WAREGEM ∙ T.E.A.M. MARKETING ∙

TARGOBANK ∙ TASK COMMUNICATION ∙ THE SPORTSMAN MEDIA GROUP ∙ THE STADIUM

CONSULTANCY ∙ TIPICO ∙ TIPP3 ∙ TRENTINO MARKETING SPA ∙ TRI:CEPS. TSG 1899

HOFFENHEIM ∙ TÜV RHEINLAND ∙ TWITTER ∙ UEFA ∙ UFA SPORTS ∙ UNIQUE1 ∙ UNITYMEDIA ∙

VEREINIGUNG SPORTSPONSORING- ANBIETER ∙ VELTINS ∙ VFL WOLFSBURG ∙ _WIGE

SOLUTIONS ∙ XPERIOLOGY ∙ YOKOHAMA ∙ ZDF ∙ ZECCO SPORTVERMARKTUNG

DELEGATES 2012

INTERNATIONAL FOOTBALL SUMMIT 2012 - REVIEW

Ilka Wendlandt

Luxemburger Str. 299 Tel: +49 (0) 221-430 73 132

50939 Cologne Fax: +49 (0) 221-430 73 111

Germany

iwendlandt@repucom.net

repucom.net

We look forward to seeing you again next time.

Should you have any questions or require further information,

please do not hesitate to get in touch.