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International Education in Numbers in Brazil BELTA Research … · BELTA –Brazilian Educational &...
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International Education in Numbers in Brazil BELTA Research 2017
• How big?Brazil: 8.516.000km²
• How many people?Brazil: 207.7 million
• How far from ... ?Canada: 10.480km United States: 8.486km Australia: 14.586km Ireland: 9.321kmUnited Kingdom: 9.521km
Brazil
Source: Google.com
BELTA – Brazilian Educational & Language Travel Association
• The Brazilian scenario still requires caution but is improving
• GDP increased by 1% in the first quarter of 2017 after eight semesters going down
• Inflation will decrease and will be on the basis of 3,45%
• From January to June more than 67,000 registered jobs were created.
• But, unemployment in Brazil hit a record, never seen before, and reached 14.2 million Brazilians in 2017
• However, with the creation of almost 10,000 jobs in June 2017 and the condition of Brazil improving, unemployment fell to 13.3 million
• The average investment per student increased 82% in 2017
Brazilian Economy
Source: IBGE| Belta Seal Research 2017 | Estadão | G1.com
BELTA – Brazilian Educational & Language Travel Association
Belta Seal Market Research 2017
Belta Seal Research– Agencies
Research team
Manolita Correia Lima
Danilo Torini
Claudia Silva
BELTA – Brazilian Educational & Language Travel Association
Methodology
▪ Research type: quantitative;
▪ Target audience: managers of networks of international education agencies, managers of international education agencies, franchisees, supervisors, managers, owners or representatives of study abroad brands;
▪ Tool for data collection: online questionnaire;
▪ Strategy for data collection: invitations sent by e-mail and phone;
▪ Time span: from March to May 2017;
▪ Range: national (Brazil);
▪ Listing: supplied by Belta;
BELTA – Brazilian Educational & Language Travel Association
Methodology
▪ Rankings were the main tool used for most of the questions in this research. A ranking consists of a scoring system where a set number of points is assigned to each answer according to the order of the items as classified by the participant. (Ex.: 1st place: 20 pts; 2nd place: 19 pts; ... ; 20th place: 1pt)
▪ This tool guarantees better information accuracy and analysis refinement.
▪ This methodology is appropriate for longitudinal comparative studies (researches within a time span).
BELTA – Brazilian Educational & Language Travel Association
Managers of a
network of
international
education
agencies
Managers of
one agency
Franchisees
and others
Belta: 8
Non-Belta: 13
Belta: 16
Non-Belta: 25
Belta: 38
Non-Belta: 6
19,8% 38,7% 41,5%
Total of 106 participants :
67 Belta and 39 Non-Belta
Sample
BELTA – Brazilian Educational & Language Travel Association
Range of the Research
106 participants
618 Sales agencies
The 106 participants represent 555 Belta
points of sale and 63 Non-Belta.
BELTA – Brazilian Educational & Language Travel Association
Regional Distribution
7%
13%
65%
5%
3%National: 7%
BELTA – Brazilian Educational & Language Travel Association
Main programs/products sold
Language course1Language course with temporary work2Vacation teen programme (summer/winter)3High School4
Professional course, certificate or diploma
5
Travel health insurance
Air tickets emission
Assistance for visas
Money exchange operations
Accomodation
Q2. Classify, by order of importance, the main products sold by your agency in 2016
BELTA – Brazilian Educational & Language Travel Association
1234
5
Programs Products
Main goals for studying abroad
Learn another language1Make the CV stand out in the industry2Have an international experience with a focus on career
3Invest in the academic background4Have better employability5
Meet the professional demands of my industry6Professional course, certificate or diploma7Meet new cultures8Experience intercultural activities9Mature emotionally10
P3. Classify, by order of importance, the main OBJECTIVES of your clients who invest in studying abroad:
BELTA – Brazilian Educational & Language Travel Association
01
Canada
02
United
States
04
Ireland
05
United
Kingdom
03
Australia
Main destinations
P4. Classify, by order of importance, up to TWENTY countries preferred by students
who went abroad via your agency in 2016.
BELTA – Brazilian Educational & Language Travel Association
Main destinationsPosition
2016Position
2015 CountryScore
2016
1st 1st Canada 1938
2nd 2nd United States of America 1684
3rd 3rd Australia 1604
4th 4th Ireland 1386
5th 5th United Kingdom 1309
6th 6th New Zealand 922
7th 7th Malta 902
8th 8th South Africa 732
9th 10th Spain 607
10th 9th France 491
11th 11th Germany 469
12th 12th Italy 311
13th 13th Argentina 229
14th 14th Chile 170
15th 15th Mexico 105
16th 19th Switzerland 97
17th 20th Austria 70
18th Netherlands 65
19th 16th Japan 52
20th 17th Belgium 52
21st 18th Colombia 52
22nd China 47
In total, 40 countries
were mentioned
Canada was placed in the top 3
at least 89% of the times it was
mentioned.
The United States were placed in
the top 3 at least 72% of the
times the country was mentioned.
BELTA – Brazilian Educational & Language Travel Association
Favorable
exchange
rate
Life
quality
Policies that
allow
international
students to
combine
study and
work activities
Offer good
structure to
host
international
students
Ease in the
visa
process
54
32
1
Main motivations for the country choice
P5. Classify, by order of importance, the FIVE main aspects that influence your clients’ choice for these countries:
BELTA – Brazilian Educational & Language Travel Association
Age groups of clients who went abroad in 2016
1
2
3
4
25 to 29 years
22 to 24 years
18 to 21 years
30 to 39 years
5 15 to 17 years
P6. Classify, by order of importance, the age groups of clients who went abroad via your agency in 2016:
BELTA – Brazilian Educational & Language Travel Association
Languages for the programmes commercialized
English
Spanish German Japanese
French Italian Mandarin
1 2 3 4 5 6 7
P7. Classify, by order of importance, the languages of the courses commercialized by your agency in 2016:
BELTA – Brazilian Educational & Language Travel Association
Total of products commercialized in 2016 (compared to 2015)
Growth63%
Decline22%
Stabilization15%
Average: +12%
P11. Compared to 2015, the total number of products commercialized in 2016 represented:
BELTA – Brazilian Educational & Language Travel Association
Average investment from clients(measured in dollars)
Average per client: $ 8.902 (+82%)
29% 29%27%
15%
Até 3 mil De 3 a 5 mil De 5 a 10 mil Acima de 10 mil
P16. What was the average investment by clients in 2016 (in dollars)?
Up until 3k 3 to 5k 5 to 10k 10k or above
BELTA – Brazilian Educational & Language Travel Association
Total sum moved by the sector (projection)
$ 2.2 billion
BELTA – Brazilian Educational & Language Travel Association
StudyAbroad
Experience
Studies abroad
TYPE 2015 2016Language course 43,2% 39,2%
Undergraduate programme 19,0% 25,5%
Language course with temporary work 5,2% 6,4%
Professional course, certificate or diploma 4,5% 4,7%
High school 4,6% 4,5%
Vacation teen programme (summer/winter) 2,4% 2,7%
Academic graduate programme (Master’s or PhD) 2,2% 2,7%
Work in the US (work during vacation) 3,0% 2,3%
Cultural tourism 1,5% 1,8%
Internship (work experience) 2,1% 1,6%
Graduate programme (MBA or Master) 2,6% 1,2%
Volunteer work 2,4% 1,0%
Corporate events 0,5% 0,8%
Academic events 1,1% 0,6%
Don’t know/Didn’t answer 1,2% 0,0%
Other* 4,5% 4,9%
*au pair; free short-term programmes etc
P6. What type of study abroad programme did you take part in?
BELTA – Brazilian Educational & Language Travel Association
Method for acquiring programme
2015 2016
In person, via international education agency 61% 68,1%
Directly with school or organization abroad 31,4% 25,3%
Online, via international education agency 7,7% 6,6%
P10. How did you acquire your study abroad programme?
BELTA – Brazilian Educational & Language Travel Association
Reasons for agency decision
REASONS 2016
Trust in the programme offered 41,6%
Custom-tailored services 30,3%
Easy to get in contact 29,9%
Payment methods compatible with my budget 22,9%
Final price for the programme 22,5%
Accessible location 17,7%
Appropriate structure 10,8%
Other* 7,0%
Recommendation from friends 3,6%
P16. What were the main reasons that justified your decision for the agency or organization that dealt with your programme?
* Agreements with school, company or funding agency.
BELTA – Brazilian Educational & Language Travel Association
Nowadays Brazilians would like to get experiences that add more value
to their lives. They give up material goods to take a study trip because
they consider it much more relevant. It is the new times. It is a new
generation that wants to make a difference.
The Belta Seal Agencies are the best way to plan and start this trip!
Conclusion
BELTA – Brazilian Educational & Language Travel Association
“Develop, facilitate and promote global education, aiming for a better relationship among nations and personal development”
• 1st association into the International Education field in Latin America
• In 2017 we celebrate our 25th anniversary
• Members admission: upon demonstration of integrity before the market and a conduct in accordance to the Bylaw and association’s Code of Ethics
BELTA – Brazilian Educational & Language Travel Association
• ABC International• AFS Intercultura Brasil• AIUSA / Inter-Brasil• Beth Coutinho Intercâmbio• Best Intercâmbios• BEX• Bil Intercâmbios e Turismo• BOS – Best Overseas Studies• Canadá Intercâmbio• Casil Intercâmbios• CCIBrasil Intercâmbio Cultural• Central do Estudante• CI – Intercâmbio e Viagem• CP4 Cursos no Exterior|Traveller• Cultura Global• Descubra o Mundo• Dri Viagens• EF – Education First• Embarque Educational• English Experience Intercâmbio• ETC – Exchange Travel Company
Belta Seal Agencies
• Experimento• Greensystem Intercâmbio• ICCE• IE• Intercâmbio Global• Intercultural Cursos no Exterior• International Schools• Intervip• Just Intercâmbios• Mundial Intercâmbio• Roda Mundo• S7 Study• SIS Intercâmbio• Schultz Intercâmbios• This Way Intercâmbios• Travelmate• True Experience• Trust Intercâmbio• Via Mundo• Wide Intercâmbio• World Study• Yázigi Travel / Youniverse
BELTA – Brazilian Educational & Language Travel Association
STM Language Star Awards
STM Language Star Awards
Winner for five times the Agency
Association by STM (Study Travel
Magazine) Language Star
Awards.
BELTA is in the Hall of Fame.
BELTA – Brazilian Educational & Language Travel Association
FELCA
• President of Belta – President of Felca (The Federation of Education & Language Consultant Associations) 2015- 2019.
BELTA – Brazilian Educational & Language Travel Association
• DISTRIBUITON
• AUDIENCE
TARGET AUDIENCE
Age Range From 15 to 39 years old
Social Class High, Upper Middle and Middle classes
Education LevelHigh School / Undergraduate /
Graduated / Master Students
NETWORK DISTRIBUTION IN 2016
Fairs: International Education Organizations
(Imagine Canada, UK Universities, EDUEXPO,
CIEE, etc)
54%
Universities all over Brazil 32%
Belta Associates / International Events /
International Education Organizations in
Brazil / Consulates
11%
Belta (website and mail requests) 3%
• Profile of Belta Seal Agencies;
• 30,000 copies distributed nationally + online version
• Focuses on students of all Brazil
Belta Magazine
BELTA – Brazilian Educational & Language Travel Association
Belta Online
AUDIENCE
• 25,000 visits per month
• 37,000 registered users
BELTA – Brazilian Educational & Language Travel Association
/BeltaAssociationwww.belta.org.br
@BeltaAssoc
associacao_belta
• Program of Inbound Department created to promote the Brazilian
Education to students and agencies of international exchange
programs
• Building up foundations for the educational receptive tourism in
Brazil
• With a support of EMBRATUR – Brazilian government
Inbound Department
BELTA – Brazilian Educational & Language Travel Association
• Exclusive for exchangeprogram agencies associated to Belta
• Value exchange programagencies that work withbest practices and followa strict Code of Ethics of Belta
• Belta agencies are reviewed periodically
Belta Seal
BELTA – Brazilian Educational & Language Travel Association
• Financial Council:Ms. Derci JardimMs. Carla AmaralMs. Mariana Cardoso
• Ethics Committee:Mr. Thiago España Ms. Ana Beatriz FaulhaberMr. Flávio Crusoé
Contact Information
• Ms. Maura de Araujo Leão [email protected]
• Mr. Marcelo AlbuquerqueFinancial [email protected]
• Ms. Neila ChammasInstitution Relations [email protected]
• Mr. Allan MitelmãoOperations [email protected]
• Regional Coordinators:North/Northeast (excluding BA/PE): Mr. Antônio Bacelar Jr. Bahia/Pernambuco: Mr. Kamil DaihaRio de Janeiro: Ms. Ana Beatriz FaulhaberMinas Gerais: Mr. Leonardo MendonçaParaná/Santa Catarina: Mr. Alexandre ArgentaRio Grande do Sul: Ms. Carla Mussoi
• Belta staff:Ms. Maria Eglantine GabarraExecutive Director [email protected]
BELTA – Brazilian Educational & Language Travel Association
Thank you!
Neila [email protected]