International Dzogchen Communitydzogchencommunity.org/assets/IDC-Membership-Asset-Report... ·...

INTERNATIONAL DZOGCHEN COMMUNITY

GAKYIL

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Membership & Asset Report

2013

International Dzogchen Community


GAKYIL

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The IDC Map of Gars & Asian Lings


GAKYIL

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The total number of members globally is estimated at 6,100

The largest Gar by membership is Meri Gar West, with 2,070

Next largest Gars are Kunsan Gar North, followed by Meri Gar East

Ordinary Membership levels are reasonably consistent throughout the world, which suggests accurate

pricing relative to local economic conditions

IDC Membership Review for 2013

34%

12% 28%

7%

2% 1% 3%

3% 10%

Membership by Gar MEW

MEE

KG

TSE

TGW

TAN

TAS

NG

Asia

6,100

Inconsistent means testing for Reduced Membership is

likely to be producing divergence for a few Gars

The level of Meritorious Members is surprisingly consistent;

between 1 to 4%, indicating, potentially, less relevance for

local economic conditions


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2353

2714

708

92 225

Dzogchen Community Membership (2013)

REDUCED

ORDINARY

SUSTAINING

MERITORIOUS

WELCOME CARD

6,100

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Ordinary Sustaining Meritorious

IDC Members by Type

Three goals we are hoping to achieve from a Membership perspective are;

- Achieve Ordinary Membership of 50%

- Raise Sustaining Membership to 15% or higher - Raise Meritorious Membership at 2% or higher The Gars that are already most aligned with this outcome are; Tashi Gar South, Meri Gar West, Namgyal Gar

and Tashi Gar North.


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Reduced Membership levels reveal some tendencies that require investigation. It is important to review “means testing”

each year for compliance with Reduced Membership policy. Those qualifying for Reduced Membership are meant to be

as follows;

- Students under the age of 30

- Pensioners

- Those with recognised level of low income, for example, below €700 per month is used at MGW. Local

Gakyils should provide formulas in local currency for consideration to the IDC Membership Committee

Well communicated and accurate membership pricing, with calibrated benefits, should positively influence membership

trends

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

MEW MEE KG TSE TGW TAN TAS NG Asia

Gar Percentage of Reduced Members

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Reduced Ordinary Sustaining

IDC Members by Type


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Welcome Cards are another important IDC initiative to be implemented in 2014. The total number of Welcome Cards

issued in 2013 was 225. As the graph below shows, there were only a few retreats where we had the chance to introduce

this new system in 2013, but other Gars will have their first chance in 2014.

Who should be issued a Welcome Card;

- Someone attending a retreat for the first time that wishes to apply

- Anyone attending a retreat whose Welcome Card subscription has expired

- Anyone attending a retreat that has not held an annually paid Welcome Card for three consecutive years

What privileges does a Welcome Card offer, and what does it not;

- It grants the right to attend an IDC retreat

- It grants the right to purchase specified restricted Teaching materials

- It does not grant the right to vote at AGMs

- It does not grant the right to take SMS exams

0

20

40

60

80

100

120

140

Welcome Cards


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0

100

200

300

400

500

600

700

800


Reduced Membership

0

200

400

600

800

1000


Ordinary Membership

0

50

100

150

200

250

300

350

400


Sustaining Membership

0

5

10

15

20

25

30

35


Meritorious Membership

0

20

40

60

80

100

120

140


Welcome Cards


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• Local Gakyil provides IG with local pricing rationale. Fees are then set based according to economic environment & Gar sustainability

• Local Gar Sustaining Member receives retreat discounts locally

• IG sets Global Gars Sustaining Membership (GGSM) price, subject to an annual review. GGSM receives retreat discounts globally

• Meritorious Membership is a fixed scale formula linked to GGSM • IG sets fixed € / $ exchange rate prior to the start of each fiscal year. Local

exchange rates are fixed in consultation with local Gakyils

Global Membership Price Model

IDC fixed exchange rate 36 vs US$ 1.35 vs US$

Local Price Level Ruble US$ €

Reduced Membership 2,430 68 50

Ordinary Membership 4,374 122 90

Local Gar Sustaining Member 17,010 473 350

Family Membership (2 Person Ordinary) 7,290 203 150

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Global Price Level

Global Gars Sustaining Member 24,300 675 500

Meritorious Member 72900 2,025 1,500


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0

50

100

150

200

250

TS

E

TG

W

ME

W

ME

E

Ch

ina

Jap

an

NG

KG

N

KG

S

TA

S

TA

NEuro Price for Ordinary

Membership

0

50

100

150T

SE

Ch

ina

TG

W

NG

ME

W

ME

E

KG

N

KG

S

TA

S

TA

N

Euro Price for Reduced

Membership

0

200

400

600

800

TS

E

TG

W

ME

W

ME

E

KG

N

Ch

i…

KG

S

NG

TA

S

Jap

an

TA

N

Euro Price for Sustaining

Membership

0

500

1000

1500

2000

TS

E

TG

W

ME

W

ME

E

KG

N

KG

S

Ch

ina

NG

Jap

an

TA

S

TA

N

Euro Price for Meritorious

Membership

• Tashi Gar Norte is an example of currency effects which we can manage

• Venezuela devalued its official exchange rate by 50% in 2013,

unofficial rates more. Countries like Russia and Australia also saw significant currency moves (9% and 13% respectively)

• Currency effects are most relevant for Gar economic sustainability

and valuing the “passport” of membership benefits


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0

100

200

300

400

500

600

700

TS

E

TG

W

ME

W

ME

E

KG

N

Ch

ina

KG

S

NG

TA

S

Jap

an

TA

N

Euro Price for Sustaining

Membership • The setting of Sustaining Membership price levels is an area that

will require some additional work. Retreat & book discounts are an important feature of Sustaining Membership, making valuation of these benefits an important exercise for Gar economic sustainability

• When Members pay the higher Sustaining Membership tier fee,

they are essentially committing to support the Gar hosting 2 or 3 retreats, as well as purchases items at the Gar bookshop

• The different costs for hosting a local retreat around the world, and

the variation in price levels currently offered for Sustaining Membership, do not economically equate to Membership benefits being honoured equally at all Gars

Global Membership Price Model

Local Price Level Reduced Membership

Ordinary Membership Local Gar Sustaining Member

Family Membership (2 Person Ordinary)

================================

Global Price Level Global Gars Sustaining Member

Meritorious Member

• Local Gakyil set Local Sustaining Membership price & discounts to match a 3 local retreat benefit profile

• IG will set price for Sustaining Membership that allows

discounts to be valid (a so-called passport) at all Gars • Both Sustaining Memberships will have equal

discounts and “passport” recognistion at Dzamling Gar


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60 126 401

1273

50 130

500

1500

Reduced Ordinary Sustaining Meritorious

Membership Fees Average for All Gars

Average Generic

• 60% of all Members are in these central membership definitions • This group represents 70% of total Membership revenues • Accurate pricing, communications and real economic

understanding will help us to achieve self-sufficiency, economic sustainability

• the 39% Reduced Membership generates 16% of total revenue,

while the 1.5% Meritorious Members generate 13% of the revenue

Influence this group with incentives

Influence this group through accurate assessment


GAKYIL

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Physical Asset Report for 2013

International Dzogchen Community


GAKYIL

™

Conservative estimate for value of 5 Gars & Samten Ling is 14,500,000 euro

Gonpa’s at these six retreat centres are worth approximately 3,000,000 euro

Our Office space is valued at approximately the same as retreatant Accomodation; 1,700,000

We will continue to add dimensions to the Physical Asset Survey as details come in

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