International Corruption Prevention: Awareness Raising Campaigns and Public Education Alun Jones...

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International Corruption Prevention: Awareness Raising Campaigns and Public Education Alun Jones Chief of Communication and Advocacy

Transcript of International Corruption Prevention: Awareness Raising Campaigns and Public Education Alun Jones...

International Corruption Prevention:Awareness Raising Campaigns

and Public Education

Alun JonesChief of Communication and Advocacy

6 Pillars of Anti-Corruption Efforts

• Institution Building• Situational Prevention• Social Prevention (Awareness Raising)• Enforcement• Evaluation and Monitoring• International Legal Cooperation

Importance of Corruption Prevention, Education & Awareness Raising

• UNCAC devotes Chapter 2 to prevention in private and public sectors.

• Articles 5-14 focus on implementing specific measures and requirements to prevent and fight corruption.

• UNCAC Article 61 stresses the importance of promoting and sharing good practices in corruption prevention.

Corruption prevention is an integral part of crime prevention policies.

Prevention: A Shared Responsibility

UNCAC also promotes that a culture of integrity and corruption prevention are shared responsibilities for all sectors of society, including:– the corporate community– civil society– media– members of parliaments – scientific and educational institutions

How Does Corruption Prevention, Education & Awareness Raising Work?

1. Agenda-setting:• Puts the issue at the top of the government’s, media’s and

public’s agenda.• The more people are exposed to information about corruption

from a variety of sources, the more importance they place on it.• Puts pressure on states reluctant to ratify or enact UNCAC.

The pressure of public opinion will get policy-makers to act on an issue.

How Does Corruption Prevention, Education & Awareness Raising Work?

2. Create a culture of integrity (long-term): • Bring together all important parties in the fight against corruption

(e.g. government, civil society, media, public).• Educate about integrity and what to expect from elected officials

civil servants, etc. • Stimulate societies to move from a culture of acceptance of

corruption to one of rejection of corruption.• Promote access to information (e.g. through transparency

portals or e-government utilities).

UNODC’s International Anti-Corruption Campaign:Your NO Counts

Objectives: • Increase awareness of corruption and its extraordinarily negative

impact on individuals and society.• Promote the United Nations Convention against Corruption. • Promote the observance of the International Anti-Corruption Day

(9 December).

Slogan and branding

• The slogan encourages people around the world to take a stand against corruption.

• Each ‘no’ to corruption counts and makes a difference in fighting this crime.

Your NO Counts 2009

• Joint global campaign with UNDP• Focuses on how corruption:

– Hinders achievement of MDGs– Undermines democracy and rule of law– Distorts free markets– Erodes quality of life– Drives fragile countries towards state

failure

• “Call to Action Matrix”:– Provides practical advice for fighting

corruption by government officials, private sector, civil society, etc.

You can become part of the campaign by:

• Organizing activities around the world to mark 9 December• Publishing the campaign banner on websites• Using the “Your NO Counts” logo on publications & at events• Creating a link to the campaign website:

www.yournocounts.org • Sending a message to your networks about the campaign and

the UNCAC• Joining the campaign’s social networking groups/cause and

inviting your employees to do so

Future campaign products:

• Advocacy Guide • Media models, training curricula and guidelines for journalists• Teacher/professional training curricula and ethics/anti-corruption

school and university lesson plans• Incorporating ethical values in continuous education and school

management, for example, by means of special days and competitions

• Children’s campaigns, including websites, cartoons, anti-corruption essay or art competitions, clubs and other school programs

• online tools for social networking websites (Facebook, Twitter, Flickr)

Thank You!Please visit the 2009 Anti-Corruption

Campaign website:www.yournocounts.org

[email protected]