International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.
-
Upload
daniela-murphy -
Category
Documents
-
view
223 -
download
3
Transcript of International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.
![Page 1: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/1.jpg)
VENUE OUTLOOK ’08VENUE OUTLOOK ’08
International Convention Center Conference 2007 • Boston, MAInternational Convention Center Conference 2007 • Boston, MA
Facilities to FacilitatorsFacilities to Facilitators
![Page 2: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/2.jpg)
• Convention CentersConvention Centers
• MarketingMarketing
• TechnologyTechnology
• ExhibitorsExhibitors
• Las VegasLas Vegas
• Airports & Convention CentersAirports & Convention Centers
• OutlookOutlookQ&AQ&A
ThemesThemes
![Page 3: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/3.jpg)
Convention Convention CentersCenters
![Page 4: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/4.jpg)
-8.0%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Supply: Venue Exhibit Space Demand: Net Square Feet
Venue Supply vs. Demand Annual GrowthVenue Supply vs. Demand Annual Growth
Source: TSW
![Page 5: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/5.jpg)
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
10
+
62 63 63 63.4 65.5 67.672.4 77.2
80.5 82.3 85.1 85.993.7
0
10
20
30
40
50
60
70
80
90
100
Total Convention Center Space MIL Sq FtTotal Convention Center Space MIL Sq Ft
7.8 million square feet in pipeline
Source: Tradeshow Week
![Page 6: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/6.jpg)
19901995
20002007
332 369 389
469
0
100
200
300
400
500
U.S. & Canadian Convention Centers, U.S. & Canadian Convention Centers, Exhibit HallsExhibit Halls
Source: Tradeshow Week
![Page 7: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/7.jpg)
Total ExhibitSpace Prime Exhibit
Space Meeting Space
188,079
155,816
59,881
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
Average U.S. & Canadian Convention Average U.S. & Canadian Convention Center Center
Average Number of Meeting Rooms 2007: 27
Source: Tradeshow Week
![Page 8: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/8.jpg)
Total ExhibitSpace Prime Exhibit
Space Meeting Space
109,482
70,825
109,186
0
20,000
40,000
60,000
80,000
100,000
120,000
Average U.S. Hotel Exhibit HallAverage U.S. Hotel Exhibit Hall
Average Number of Meeting Rooms 2007: 40
Source: Tradeshow Week
![Page 9: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/9.jpg)
500,000 or more8%
100,000-499,000
46%
50,000-99,00030%
25,000-49,00016%
Convention Center Size Breakout Square Convention Center Size Breakout Square FeetFeet
Source: Tradeshow Week
![Page 10: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/10.jpg)
New VenuesExpansions
Renovations
2
7
9
0
2
4
6
8
10
New Builds and Expansions August 2006 to New Builds and Expansions August 2006 to July 2007July 2007
2.5 million square feet of new exhibit space
Source: Tradeshow Week
![Page 11: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/11.jpg)
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
49
6557
7787
94 96
87
68
5762 60 62
010203040
50
60
70
80
90
100
New Venues and Expansions in New Venues and Expansions in DevelopmentDevelopment
Source: Tradeshow Week
![Page 12: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/12.jpg)
So
uth
east
Mid
west
West
Co
ast
No
rth
east
So
uth
west
Mo
un
tain
Mid
-Atl
an
tic
119
81
64
5245
36
200
20
40
60
80
100
120
Number of U.S. Venues by Location Number of U.S. Venues by Location
Source: Tradeshow Week
![Page 13: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/13.jpg)
Las VegasOrlando
AtlantaDallas
HoustonNew York
City
16
1110
8
77
0
2
4
6
8
10
12
14
16
Number of U.S. Venues by CityNumber of U.S. Venues by City
Source: Tradeshow Week
![Page 14: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/14.jpg)
22 new venues in-process
40 expansions
16 major renovations in process
7.8 million square feet of exhibit space in pipeline – up 3% for total projects reported in 2006.
Pipeline meeting space is up 4.7%.
New Convention Centers & ExpansionsNew Convention Centers & Expansions
Source: Tradeshow Week
![Page 15: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/15.jpg)
New Exhibit SpacePipeline New Meeting Space
Pipeline
3.0%
4.7%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
2006 vs. 2007 Exhibit & Meeting Space 2006 vs. 2007 Exhibit & Meeting Space Pipeline Forecast Increase (Projects 2007 to Pipeline Forecast Increase (Projects 2007 to 2010+)2010+)
Source: Tradeshow Week
![Page 16: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/16.jpg)
New Convention Centers in DevelopmentNew Convention Centers in Development
500,000 or more0%
100,000-499,000
47%
50,000-99,00041%
25,000-49,00012%
Average Exhibit Space: 148,896 square feet
Source: Tradeshow Week
![Page 17: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/17.jpg)
1,529,000
1,125,5001,164,182
1,440,914
395,676
1,116,000
153,000
866,551
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2007-2008 2008-2009 2009-2010 2010+
Timeline for Projected Added Exhibit Timeline for Projected Added Exhibit SpaceSpace
EXPANSIONS NEW BUILDSSource: Tradeshow Week
![Page 18: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/18.jpg)
MarketingMarketing
![Page 19: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/19.jpg)
How is Convention Center Success How is Convention Center Success Measured?Measured?
1. Total number of booked hotel rooms 79%
2. Total economic impact 68%3. Hotel community occupancy levels 38%4. Total number of visitors 36%5. Convention center profit/loss 45%6. Visitor-related tax revenues 30%7. Public relations 21%8. Bureau profit/loss 2%9. Hotel community gross sales/profit 7%
Do not measure 11%Other 16%
Source: Tradeshow Week, ACME
![Page 20: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/20.jpg)
Re-Branding?Re-Branding?
Are you undergoing a re-branding?
• Yes, we conducted this in 2006 31%
• Yes, this is underway for 2007 18%
• Planned for 2008 13%
• No 38%
When was previous re-branding?
• Before 1999 36%
• 2000 to 2001 23%
• 2002 to 2006 41%Source: Tradeshow Week, ACME
![Page 21: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/21.jpg)
Do You Maintain Incentive Funds?Do You Maintain Incentive Funds?
YesNo
Don't know
60%
32%
9%
0%
10%
20%
30%
40%
50%
60%
Source: Tradeshow Week, ACME
![Page 22: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/22.jpg)
How are Incentive Funds Allocated?How are Incentive Funds Allocated?
1. To only select event producers with a certain combination of a high level of historical economic impact and total hotel room nights (65%)
2. To all event producers with a certain level of historical total hotel room nights (29%)
3. To event producers that will sign long term agreements to anchor to our city or to add the city to a set rotation pattern (23%)
4. To event producers that ask for discounts and incentives from the bureau or venue (19%)
5. To all event producers with a certain level of historical economic impact (16%)
6. To all event producers with a certain level of historical attendance (10%)
Source: Tradeshow Week, ACME
![Page 23: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/23.jpg)
What is the Source of the Incentive FundingWhat is the Source of the Incentive Funding
1. CVB budget item (42%)
2. Tax revenues (32%)
3. A special fund allocated by the hotel and hospitality (23%)
4. Municipal (or other) governmental general fund (13%)
5. Convention Center operating income or reserves (10%)
6. Other (16%)
Source: Tradeshow Week, ACME
![Page 24: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/24.jpg)
Do You Provide Attendance Marketing Do You Provide Attendance Marketing SupportSupport
60%
40%
Yes
No
Source: Tradeshow Week, ACME
![Page 25: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/25.jpg)
Venue Attendance Marketing SupportVenue Attendance Marketing Support
1. Public relations support: 87%
2. Adding event information to the venue web site(s): 71%
3. Enhanced signage in airport(s), around the city before the event: 58%
4. Liaison with city, state, regional affiliated groups or government agencies: 52%
5. Emails to potential local attendees: 45%
6. Venue discounts/rebates: 42%7. Mailings to potential local attendees: 39%8. Hotel discounts/rebates: 29%9. Entertainment, sports, cultural event or facility discounts: 29%10.Assistance securing event speakers, keynoters: 19%11.Advertisements for the event paid for by the CVB or venue: 16%12.Marketing to international attendees: 16%13.Travel and/or lodging incentives, discounts: 16%14.Cash payments/rebates/marketing support fees: 13%15.Telemarketing to potential attendees: 3%
Source: Tradeshow Week, ACME
![Page 26: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/26.jpg)
New Services Being Offered by VenuesNew Services Being Offered by Venues
• Attendance promotion
• Adding or enhancing business centers
• Expanding greeter, concierge and VIP desk programs
• Offering a single point of contact for all services
• Expanding special taxi and bus departure areas
• Valet parking at the venue
• Video conferencing services
• Wireless internet
• Streaming video for attendance building
Source: Tradeshow Week, ACME
![Page 27: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/27.jpg)
Does the Venue have Green Initiatives?Does the Venue have Green Initiatives?
53%
38%
9%
0%
10%
20%
30%
40%
50%
60%
Yes No Don't know
Source: Tradeshow Week, ACME
![Page 28: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/28.jpg)
Have Green Initiatives Helped Win Have Green Initiatives Helped Win
Business?Business?
17%
68%
15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes No Don't know
Source: Tradeshow Week, ACME
![Page 29: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/29.jpg)
Has Lack of Green Initiatives Lost Business?Has Lack of Green Initiatives Lost Business?
9%
71%
20%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes No Don't know
Source: Tradeshow Week, ACME
![Page 30: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/30.jpg)
Are You Going for LEED Certification? Are You Going for LEED Certification?
23%
49%
28%
0%
10%
20%
30%
40%
50%
60%
Yes No Don't know
Source: Tradeshow Week, ACME
![Page 31: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/31.jpg)
Biggest Marketing ChallengesBiggest Marketing Challenges
Besides concerns about being a second or third tier city, budgets, exhibition space size and quality, and number of hotel rooms, the main challenges are:
• Available dates – “everyone wants the same window for dates”
• Breaking through to reach decision makers
• Building destination awareness or trying to change perception
• Getting meeting planners to visit the market
• Helping event planners to market the destination
• Differentiating from competition – “having a unique message”
• Third-parties that are between the client and the venue/destination/hotels
• Venue and CVB relationships
Source: Tradeshow Week, ACME
![Page 32: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/32.jpg)
Biggest Marketing OpportunitiesBiggest Marketing Opportunities
Marketing affordability and safety – especially in second tier markets
• Continued economic development
• New hotel development, new venues and expansions
• Healthy hotel tax revenues
• Enhancing customer service
• Online marketing initiatives
• Customized, customer-specific marketing
• Strong face-to-face marketing and meetings industry
Source: Tradeshow Week, ACME
![Page 33: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/33.jpg)
TechnologyTechnology
![Page 34: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/34.jpg)
““Every show is a Every show is a
tech show.”tech show.”-- IT Director with one of the largest convention centers in the U.S.
![Page 35: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/35.jpg)
Venue GMs on Technology Attributes that Will Venue GMs on Technology Attributes that Will Become More Important Over the Next 10 Become More Important Over the Next 10 YearsYears
High techmeetingrooms
Wirelessinternet Multi-function
space High techauditoriums Improved
environment(AC, lights)
88% 85%
72%
61%
50%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Source: Tradeshow Week Research, HNTB
![Page 36: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/36.jpg)
Exhibitors’ “Must Have” Booth FeaturesExhibitors’ “Must Have” Booth Features
Lead capturetechnology High tech
signs/graphics Bright lightingVideo screens
WirelessInternet
64%
57%
50%
44%
20%
0%
10%
20%
30%
40%
50%
60%
70%
• 50% of exhibitors say they’ll need “upgraded telecommunication and internet services” at shows in the next 2 to 3 years.
Source: Tradeshow Week Research
![Page 37: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/37.jpg)
• Faster, better, cheaper internet (especially wireless)
• More and better qualified customer service staff and technicians
Venue Users Want Two Technology Features Venue Users Want Two Technology Features Today Today
![Page 38: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/38.jpg)
Top Show Producers: How Important Will Top Show Producers: How Important Will Online Video be Over the Next Two to Three Online Video be Over the Next Two to Three Years?Years?
Extremelyimportant Somewhat
important Not veryimportant Not at all
important
24%
45%
28%
3%0%
5%
10%
15%
20%
25%
30%
35%
40%
45%• Only 8% of show producers
live stream online content during their shows today.
Source: Tradeshow Week Research
![Page 39: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/39.jpg)
Implications for Convention Center Implications for Convention Center Owners, Administrators and StakeholdersOwners, Administrators and Stakeholders
• Technology services, like F&B, have been an area where venues can hold rates.
• Service levels and staffing will likely be more important than major technology upgrades in the near term.
• A venue technology arms race in the mid- to long-term is likely – as online content explodes.
![Page 40: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/40.jpg)
Facilities
to
Facilitators
Technology Will Help Convention Centers Technology Will Help Convention Centers Migrate from… Migrate from…
![Page 41: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/41.jpg)
ExhibitorsExhibitors
![Page 42: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/42.jpg)
Exhibitors on Improving Convention CentersExhibitors on Improving Convention Centers
Exhibitor Survey Question: In your opinion, how can convention centers and exhibition halls be improved from a design and functionality standpoint?
F&B
• “More dining options within the halls.”
• “More food courts and seating areas within exhibition area.”
• “Better restaurants so that we do not have to leave the center to entertain a customer.”
• “More seating areas and more places to get something to eat or drink. What good is finding food and drink if there's no place to sit down and enjoy it?”
![Page 43: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/43.jpg)
Exhibitors on Improving Convention CentersExhibitors on Improving Convention Centers
Exhibitor Survey Question: In your opinion, how can convention centers and exhibition halls be improved from a design and functionality standpoint?
Services & Technology
• “Have more than one service desk located in each hall.”
• “Easier installs for electrical, internet and satellite/cable feeds.”
• “More wireless internet, better cell phone access, ease of getting around in large halls, less prohibitive internet fees.”
• “Specifically, I'd like to see Wifi available very inexpensively or for free in common areas. more access/entrance points.”
![Page 44: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/44.jpg)
Exhibitors on Improving Convention CentersExhibitors on Improving Convention Centers
Exhibitor Survey Question: In your opinion, how can convention centers and exhibition halls be improved from a design and functionality standpoint?
Overall Design and Layout, Other
• “Have more than one service desk located in each hall.”
• “Better load in/load out docks, better storage areas.”
• “Trucking and shipping continue to be the biggest headaches.”
• “Get away from conventional layouts and do other things, all toward making attendance/participation a real ‘experience’.”
• “Always improving directional signage, better cell reception, variety of food and beverage venues, additional networking areas.”
• “Higher ceilings, larger freight doors.”
![Page 45: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/45.jpg)
Shifted Event FundsShifted Event Funds
• In 2006, 30% of exhibitors had some of their event marketing funds shifted to web sites and email marketing.
• This percentage has held steady since 2003.
Source: Tradeshow Week
![Page 46: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/46.jpg)
Source: Tradeshow Week Research
Exhibitors on Today’s AttendeesExhibitors on Today’s Attendees
Attendees are fact-finding Attendees are
there for education Attendees aredecision-makersand are ready to
buy
76%
44%
35%
0%
10%
20%
30%
40%
50%
60%
70%
80%
![Page 47: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/47.jpg)
Source: Tradeshow Week Research
39%34% 32%
29%
20%
13%9%
16%
61%
0%
10%
20%
30%
40%
50%
60%
70%
Challenges Facing ExhibitorsChallenges Facing Exhibitors
![Page 48: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/48.jpg)
Source: Tradeshow Week Research
27%
73%
Yes No
Is there more pressure from corporate to Is there more pressure from corporate to prove ROI?prove ROI?
![Page 49: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/49.jpg)
Source: Tradeshow Week Research
65%
35%
Yes No
How Many Exhibitors Track ROI?How Many Exhibitors Track ROI?
![Page 50: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/50.jpg)
80%
69%64%
49%
38%
29%
22%
18%18%
0%
25%
50%
75%
100%
Source: Tradeshow Week Research
Must Have Booth FeaturesMust Have Booth Features
• 50% of exhibitors say they’ll need “upgraded telecommunication and internet services” at shows in the next 2 to 3 years.
![Page 51: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/51.jpg)
Source: Tradeshow Week Research
Salesmeetings Training
ConferencesSponsorship
IncentivesRoad shows
72%
62%
57%
39%37%
37%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Exhibitors’ Other EventsExhibitors’ Other Events
![Page 52: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/52.jpg)
Las VegasLas Vegas
![Page 53: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/53.jpg)
Why Las Vegas is so StrongWhy Las Vegas is so Strong
• Hotel rooms; 6 million square feet of exhibition space
• Hospitality and tradeshow culture
• Food, shopping
• Marketing
• Access to California, Southwest and Asian markets
• Air lift
• Attendance growth and exhibitor positives
• Reinvention
![Page 54: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/54.jpg)
Source: Tradeshow Week 200
TSW200 Leading Host Cities: 2006 vs. TSW200 Leading Host Cities: 2006 vs. 19961996
1996Las Vegas: 36Chicago: 25New York: 21Atlanta: 14Dallas: 13Anaheim: 11Orlando: 10New Orleans: 8San Francisco: 8Houston: 6Los Angeles: 6
2006Las Vegas: 45 Orlando: 20 Chicago: 18 New York: 16Atlanta: 14 Dallas: 8 San Francisco: 7 Anaheim: 6 Los Angeles: 6Rosemont: 6 San Diego: 6
![Page 55: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/55.jpg)
Top Convention & Exhibition Host Cities Top Convention & Exhibition Host Cities 20082008
1. Las Vegas 248
2. Toronto 131
3. New York 121
4. Chicago 117
5. Orlando 108Source: Tradeshow Week
![Page 56: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/56.jpg)
• The most expensive privately funded construction project in U.S. History. Phase one is scheduled to open in November, 2009.
• $7.4 billion
• 68 acre project
• CityCenter will have a 1/4 mile Strip frontage
MGM CityCenterMGM CityCenter
Source: Vegastodayandtomorrow
![Page 57: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/57.jpg)
MGM CityCenterMGM CityCenter
• 4,000-room 60-story CityCenter Resort-Casino • 165,000-square-foot casino • 400-room Mandarin Oriental Hotel/Residences • 400-room The Harmon Hotel/Residences • 1500-unit Vdara Condo/Hotel tower • Twin, 350-unit luxury condo towers Veer • 500,000 square feet of retail and entertainment
space • 225,000 square feet of convention and meeting space • 900,000 square feet for back-of-house operations • 2,000-seat theater • 70,000-square-foot spa • 7,500-car parking garage • Fire station • People movers (trams) • On-site power plant
Source: Vegastodayandtomorrow
![Page 58: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/58.jpg)
Echelon Las VegasEchelon Las Vegas
• $4.8 billion project; 87 acres, once home to The Stardust
4,713 rooms divided into five towers:
• 2,300 room Echelon Hotel• 650 room Suites at Echelon• 353 room Shangri-La Las Vegas• 860 room Mondrian Las Vegas• 550 room Delano Las Vegas
All four hotels at a glance:
• 140,000 sq. ft casino (the third largest in Las Vegas)• 300,000 sq. ft. shopping venue• 750,000 sq. ft. convention center• 30 restaurants and bars• 4,000 seat stadium-style theater (for resident production shows)• 1,500 seat theater (for touring acts) • The project will be completed in the third quarter of 2010
Source: Vegastodayandtomorrow
![Page 59: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/59.jpg)
Airports & Airports & Convention Convention
CentersCenters
![Page 60: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/60.jpg)
Convention Center and Airport TrendsConvention Center and Airport Trends
Airports Convention Centers
Expansion/renovation/new build Tighter budgets; cost containment Expanded technologies Enhanced security Traffic flow (pedestrian/auto) Aesthetics that mesh with surroundings Increased spatial efficiency Increasing number of self-service options Green, sustainable design Internal environment focus, HVAC, lighting Enlarged arrival halls, equipped with added services Passenger way-finding Open plazas with concession “villages” Enhanced food services Retail and restaurant franchises within the complex Displays of public art Hotel development “Airport City” – complex as a “destination” Offices within the airport Apartments within the airport
![Page 61: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/61.jpg)
OutlookOutlook
![Page 62: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/62.jpg)
Source: Tradeshow Week 200
3.2%
2.6%
1.5% 1.4%
3.5%3.1%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
Net Sq Ft ExCos Attendees
TSW200 Growth TSW200 Growth 20052005 and 2006 and 2006
![Page 63: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/63.jpg)
3.2%
3.9%
2.7%
3.5%
-0.1% -0.2%
2.8%
2.2%2.6%
2.7%
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
Q12005
Q22005
Q32005
Q42005
Q12006
Q22006
Q32006
Q42006
Q12007
Q22007
Source: Tradeshow Week Research
Recent Growth in Net Square Feet Recent Growth in Net Square Feet DemandDemand
![Page 64: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/64.jpg)
3.5%
-0.1% -0.2%
2.8%2.2%
4.0%
6.7%
1.6%
0.3%
2.8%
-1.6%
7.6%
3.9%
3.2%
2.6% 2.7% 2.7%
-1.3%
0.2%
-2.9%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
Q12005
Q22005
Q32005
Q42005
Q12006
Q22006
Q32006
Q42006
Q12007
Q22007
Source: Tradeshow Week Research
Exhibitor & Attendee DisconnectExhibitor & Attendee Disconnect
Attendance Net Square Feet
![Page 65: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/65.jpg)
Convention & Exhibition Attendance Convention & Exhibition Attendance Growth 2000 to 2007 (ytd)Growth 2000 to 2007 (ytd)
4.0%
-5.8%
-2.2%
3.6%2.7% 3.1%
0.5%
3.0%
-8.0%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
2000 2001 2002 2003 2004 2005 2006 2007 YTD
Source: Tradeshow Week
![Page 66: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/66.jpg)
GDP vs. B2B Exhibition Net Square FeetGDP vs. B2B Exhibition Net Square Feet
4.8%
2.7%
2.4%
3.5%
1.1%
-0.1%
2.1%
-0.2%
0.6%
2.8%
3.8%
2.2%
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
2006 Q1 2006 Q2 2006 Q3 2006 Q4 2007 Q1 2007 Q2
US GDP
Net Sq. Ft.
Source: Tradeshow Week, US Commerce Dept.
![Page 67: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/67.jpg)
GDP vs. B2B Exhibition AttendanceGDP vs. B2B Exhibition Attendance
4.8%
-1.6%
2.4%
-1.3%
1.1%
0.3%
2.1%
2.8%
0.6%
-1.6%
3.8%
7.6%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
2006 Q1 2006 Q2 2006 Q3 2006 Q4 2007 Q1 2007 Q2
US GDP
Attendance
Source: Tradeshow Week, US Commerce Dept.
![Page 68: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/68.jpg)
Corporate Profits vs. B2B Exhibition Net Corporate Profits vs. B2B Exhibition Net Square FeetSquare Feet
6.5%
2.7%3.4% 3.5%
2.0%
-0.1%
-6.7%
-0.2%-0.3%
2.8%
6.2%
2.2%
-8.0%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
2006 Q1 2006 Q2 2006 Q3 2006 Q4 2007 Q1 2007 Q2
Corporate Profits
Net Sq. Ft.
Source: Tradeshow Week, US Commerce Dept.
![Page 69: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/69.jpg)
Corporate Profits vs. B2B Exhibition Corporate Profits vs. B2B Exhibition AttendanceAttendance
6.5%
-1.6%
3.4%
-1.3%
2.0%
0.3%
-6.7%
2.8%
-0.3%
-1.6%
6.2%
7.6%
-8.0%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
2006 Q1 2006 Q2 2006 Q3 2006 Q4 2007 Q1 2007 Q2
Corporate Profits
Attendance
Source: Tradeshow Week, US Commerce Dept.
![Page 70: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/70.jpg)
Markets with the Most Hotel Rooms to Open Markets with the Most Hotel Rooms to Open within Two Yearswithin Two Years
Market # Hotel Rooms % of Existing Supply
Las Vegas 14,241 9.6%
New York 7,897 9.8%
Washington, D.C. 6,832 7.4%
Chicago 6,528 6.5%
Phoenix 6,041 11.5%
San Antonio 4,416 12.7%
Los Angeles 4,211 4.5%
Source: Smith Travel Research
![Page 71: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/71.jpg)
Exhibition Net Square Feet vs. S&P 500Exhibition Net Square Feet vs. S&P 500
-30.0%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
Net Square Feet
S&P 500
• 16 Year Average Annual Growth: 2.6% exhibitions; 9.8% S&P 500
Source: Tradeshow Week, S&P
![Page 72: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/72.jpg)
Peak
Expansion3-4 years
Recovery 2-3 years
Slowdown 1-2 years
Typical Event Industry Growth CycleTypical Event Industry Growth Cycle
![Page 73: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/73.jpg)
Q&AQ&A
![Page 74: International Convention Center Conference 2007 Boston, MA Facilities to Facilitators.](https://reader031.fdocuments.in/reader031/viewer/2022012918/56649e625503460f94b5eeb4/html5/thumbnails/74.jpg)
• Associate Publisher & Director of Research Services, Tradeshow Week
• As head of Tradeshow Week’s Custom Research, Michael produces proprietary research, consulting and marketing projects for leading exhibition industry organizations around the world. He works closely with exhibition industry leaders, corporate exhibitors, entrepreneurs, investors and real estate developers to provide high-value strategic information, analysis and recommendations. His client’s include nearly all industry leaders in every segment of the industry as well as leaders in the investment and consulting community. Michael is frequently quoted by major newspapers and national magazines such as The Chicago Tribune; The Los Angeles Times; Newsweek; The New York Times; and The Wall Street Journal. In January of 2003, he was selected as a “Person to Watch” by min’s btob newsletter. Since 1999, Michael has been a presenter at over 65 industry conferences. He is also the research director and editor of Tradeshow Week’s syndicated Executive Outlook research surveys.
• Tel: (480) 483-4471• Email: [email protected]
About Michael HughesAbout Michael Hughes