ISI-2, RIICO Institutional Area, Sitapura, Jaipurwww.poornima.org

conferencedmspgc@gmail.com

Small and Medium Enterprises in the GlobalEconomy : Opportunities and Challenges

February 06 – 07, 2015

Venue Arbuda Convention Centre (Auditorium),

Poornima Group of Colleges, Jaipur

The participants/delegates are requested to make their own arrangements for travel. Assistance for boarding and lodging, if required, will be provided by the Conference Secretariat.

ORGANIZERS Patron Dr. S. M. Seth, Chairman, PGC and Chancellor, Poornima University

AdvisorShri R. K. Agarwal, Advisor, PGC and Poornima JIET Education Foundation

Conference Chair/Co–Chair Dr. Devi Singh, Vice Chancellor, JK Lakshmipat University, Jaipur (formerly Director, IIM, Lucknow and MDI, Gurgaon), Conference ChairDr. Namjae Cho, Professor, School of Business and Director, Indo Asean Center, Hanyang University, Seoul (South Korea), Conference Co–chair

Chief Organizer Shri Shashikant Singhi, Director General, PGCDr. K. K. S. Bhatia, Vice Chancellor, Poornima University

Finance and Other ArrangementsShri M. K. M. Shah, Director (Admn. and Finance), PGCShri Rahul Singhi, Assistant Director, Poornima Foundation

Organising CommitteeAbhayjeet Singh, OSD, PGCDr. Ranu Sharma, Associate ProfessorJitendra Singh Rathore, Assistant ProfessorJaya Pareek, Assistant ProfessorPriyanka Khandelwal, Assistant ProfessorSakshi Sharma, Assistant ProfessorAmit Kumar Thakore, Assistant ProfessorAshutosh Nandwana, Assistant ProfessorHariom Gurjar, Assistant Professor

Conference Secretariat Dr. Swati Jain (9829222732), Associate ProfessorArpita Mehta (8769668005), Assistant Professor

INTERNATIONAL CONFERENCE

Participants/delegates should send the registration form in the format appended along with requisite registration fee by way of Demand Draft in favour of 'Poornima School of Management' payable at Jaipur. The registration fee (that includes the conference kit, lunch and tea) is:

Poornima School of Management and Poornima University, Jaipur

Organized by

In collaboration with

Supported by

Review and Selection for Presentation

Submitted research papers will be subjected to blind review by experts and the short listed papers will be accepted for presentation in each of the technical sessions.

Guidelines for Contributors

The abstracts as well as the accepted papers should provide on the cover page, the title of the paper, name of author (s), institutional/professional affiliation, address, contact number and email Id for communication. The full paper, not exceeding 5000 words, adhering to APA style, should be submitted in duplicate along with a CD to the Conference Secretariat. Papers should be typed on A–4 format with 1.5 spacing, left-aligned, with a one and a half inch margin and typed in 12–point font (Times New Roman) in MS Word. PDF format would not be accepted. Graphs or pictures should be in JPEG format or compatible with MS Office formats such as Excel or Word. Abstracts/papers can also be submitted as email attachments.

Participants/audience will include, besides the contributors of research papers and guests, industry delegates, academicians, research scholars and management students.

PROGRAM SCHEDULE

Day 1 – Friday (February 06, 2015)

Session Time Activity

Inaugural Session 10:00 – 11:30 Inauguration and Keynote Address

Tea Break (11:30 – 11:45)

Plenary Session 1 11:45 – 13:30 Views on the theme by experts

Lunch Break (13:30–14:15)

Technical Session 1 14:15 – 15:45 Area – Finance

Technical Session 2 15:45 – 17:15 Area – Human Resource

Tea Break (17:15–17:30)

Cultural Program 17:30 – 18:30 Performances by MBA students

Special Session(to be led by Shri Rajiv Chawla) 20:00 – 22:00

Interaction of Dignitaries with Industry Delegates

Day 2 – Saturday (February 07, 2015)

Session Time Activity

Plenary Session 2 10:00 – 11:45 Views on the theme by experts

Tea Break (11:45–12:00)

Technical Session 3 12:00 – 13:30 Area – Marketing

Lunch Break (13:30–14:15)

Technical Session 4 14:15 – 15:45 Area – Entrepreneurship, Technology, Production and Operations

Tea Break (15:45–16:00)

Valedictory Session 16:00 – 17:00 Distribution of awards (to two best adjudged research papers in each sub-theme) and valedictory address

Academic Output

� The abstracts of papers will be included in the Conference Souvenir. Selected papers shall be published in an edited book/journal with an ISBN/ISSN number.

November 15, 2014

November 20, 2014

December 31, 2014

January 10, 2015

January 31, 2015

Industry Delegates INR 1800

Academicians INR 1500

Research Scholars INR 1200

Student Delegates from INR 900other Institutions

Foreign Delegates USD 50

ASSOCIATION OFINDIAN MANAGEMENT SCHOOLS

Iam ofIndiaSME

About Jaipur – the City hosting the Conference

� The famous city of Jaipur (India) is the capital of Rajasthan State and known as the "Pink City" with beautiful palaces, havelis and forts. Jaipur was built in year 1727 and is 262 km from Delhi. The city is well connected by air, rail and road. Jaipur is predominantly known for its musicians, artisans, craftsmen and fairs and festivals. It has attractive monuments where one can breathe the fragrance of history. Comfortable and luxurious hotels, once the pride of kings, parks, gardens, and excursions of nearby places of interest, make Jaipur a tourist's paradise.

About Poornima Group

� The Poornima Group is comprised of four colleges including Poornima School of Management, devoted to engineering and management disciplines, all located at Jaipur and affiliated to Rajasthan Technical University. The group came into existence in year 2000. Poornima University was established in year 2012 under Rajasthan Private Universities Act.

The Poornima Group lays great emphasis on the activities and programs undertaken meticulously with a view to developing multi–dimensional skills of the students and their overall personality and professional competence.

About the Conference

The current global environment describes intense competition and dynamic changes in the business world. Understanding the nature of global trends with context to development of small and medium enterprises in the global economy has never been more important than now. As a driving force for innovation, employment and economic development, micro, small and medium–sized enterprises (MSMEs) play an important role in a country’s economy. Financing has been a problem for MSMEs for a long time, which restrains their growth and development. As the gap in access and use of financial services and products by MSMEs still remains a challenge, there is an urgent need to critically review the various existing parameters, efficacy of existing institutional arrangements and systems from different perspectives.

During the last decade or so, India has recognized the role and importance of what was earlier termed, cottage industries or ‘tiny’ or small scale industries, or ‘the informal sector’ enterprises. These were seen mainly as employment creating or capital saving sectors and, therefore, requiring special place in the planned program for industrialization. Today most observers have recognized that not only in India but also in the developed world the SMEs play an important part in creating output, employment and exports. In India itself the number of SMEs is estimated as about 20 million enterprises. They account for 45% of industrial output, 40% of exports and employ 60 million workers. The range of the products produced in the sector is vast. UNIDO has listed about 400 SME clusters in the country. The list excludes the SMEs in the service industries such as tourism, healthcare, education etc. The international institutions such as the Europe–India Business Council and the Indo–US Chamber of Commerce are also providing platforms for the SMEs.

In view of the growing importance of this sector, the Conference has been planned to provide a forum for sharing knowledge and information to form the basis for discussion and policy making. One of the important aspects is that management education so far has addressed issues relating mainly to the corporate world. The SME sector is dominated by non–corporate entities in which the organizational structures do not fit easily into familiar categories. They have enormous opportunities for growth, both internally and globally. The challenges being faced by them and their concerns, therefore, need to be looked at in different viewpoints. The sub–themes in the Conference have been identified taking into consideration the technology and institution related issues of finance, marketing, entrepreneurship, technology and upgrading skills of workers and managers. This has been done in the hope that management

The conference will be inaugurated by Padmabhushan Shri D. R. Mehta,

Ex–Chairman, SEBI and Dy. Governor, RBI. In the inaugural session, the

keynote address will be delivered by Dr. I. M. Pandey, Director General, Delhi

School of Business, New Delhi (formerly Vice President, School of

Management, Asian Institute of Technology, Bangkok and Professor at IIM,

Ahmedabad). �� The plenary sessions on 06.02.2015 and 07.02.2015 will be chaired by

Shri Inderjit Khanna, IAS (Retd)., Ex Chief Secretary, Govt. of Rajasthan and

Dr. Namjae Cho, Professor, School of Business and Director, Indo Asean

Center, Hanyang University, Seoul (South Korea) respectively. The other

panelists will include:

Plenary Session – 1

1. Prof. (Dr.) Kanta Ahuja, Ex Vice Chancellor, University of Rajasthan

and MDS University (a renowned economist of international repute)

2. Dr. Upinder Dhar, Group Additional Vice Chancellor, Amity University,

Noida

3. Shri Rajiv Chawla, Chairman, Integrated Association of MSMEs of

India

4. Dr. O. P. Gupta, Senior Advisor and Campus Head, ICFAI Business

School, Gurgaon

5. Shri N. K. Maini, CMD, Small Industries Development Bank of India

Plenary Session – 2

1. Dr. Devi Singh, Vice Chancellor, JK Lakshmipat University, Jaipur

(formerly Director, IIM Lucknow and MDI, Gurgaon)

2. Dr. Nimit Chowdhary, Professor, Indian Institute of Tourism and Travel

Management, Noida

3. Dr. Vinod Kalia, Professor, MDI, Gurgaon

4. Shri Ravindra Nath, CMD, National Small Industries Corporation�5. Shri S. Venkataraman, Chief General Manager, SBBJ

The four technical sessions for presentation of research papers will be

chaired respectively by Dr. O. P. Gupta, Dr. Upinder Dhar, Dr. Dheeraj

Sharma and Dr. Nimit Chowdhary who will also be acting as panelists in the

plenary sessions as indicated above.

There will also be a dinner session for interaction with industry delegates

to be led by Shri Rajiv Chawla, Chairman, IAMSME of India.

The Chief Guest at the valedictory session will be Padmabhushan Prof.

V. S. Vyas, Ex Member of Prime Ministers Economic Council and Dy.

Chairman, State Finance Board (formerly Director, IIM Ahmedabad).

Dr. Devi Singh, Vice Chancellor, JK Lakshmipat University, Jaipur

(formerly Director, IIM, Lucknow and MDI, Gurgaon) and Dr. Namjae Cho,

Professor, School of Business and Director, Indo Asean Center, Hanyang

University, Seoul (South Korea) will be the Conference Chair and Conference

Co–chair respectively.

Submission and Selection of Papers

Abstracts of papers on the conference theme must be submitted to the

Conference Secretariat by 15 November, 2014. Papers will be invited on the

basis of abstracts submitted by the authors. The abstract should not exceed 400

words and should summarize the objectives, methodology and main results of

the study.

education and training would be able to provide fresh thinking to deal with SME related issues.

The conference is being organized jointly by the Poornima School of Management, Poornima Group of Colleges and the Poornima University, Jaipur in collaboration with Hanyang University Business School, Seoul, South Korea and JK Lakshmipat University, Jaipur.

Objectives of the Conference

• to bring academicians, researchers and others from the international and national community on a common platform to explore and examine the diverse facets of current status of small and medium enterprises and to offer implementable managerial inputs across management disciplines and various sub–themes there under;

• to bridge the gap between industry and academia and develop an understanding of the opportunities and challenges being faced by MSMEs in the global context and find appropriate solutions; and

• to expose the young students of management, who are the potential leaders of the future, to ideas and practices that will equip them with relevant background to meet the emerging trends across the globe.

Theme and Sub–Themes of the Conference

The main theme 'Small and Medium Enterprises in the Global

Economy : Opportunities and Challenges' will cover the various sub–themes

under the following areas :

Finance

• Financial Architecture for SMEs : Financing Innovations and Risk Management

• Micro Finance and Financial Inclusion

• Financing Initiatives – Mobilizing Capital through Capital Market Institutions

• Accounting Practices and Standards

Human Resource

• Executive Training and Up–grading Skills – Leadership and Management Practices

• Talent Management and Employee Engagement

• Awareness for Social, Ethical and Environmental Concerns

• Social Security and Welfare of Workers

Marketing

• Establishing Market Linkages for the Global Market

• Explosion of E–Commerce and Online Marketing

• Branding, Customer Engagement and Establishing Market Identity

• Environment and Green Marketing

Entrepreneurship, Technology, Production and Operations

• Small Business Entrepreneurship and Entrepreneurship Education

• Upgrading Technology at Plant Production Level

• Product Standards and Total Quality Management

• Information Technology in Production and Processes

Conference Sessions

� Besides the inaugural and valedictory sessions, there will be two ‘Plenary

Sessions’, one on each day, in which the panelists will express their expert views

and four ‘Technical Sessions’, two on the first day and two on the second day, for

presentation of short–listed research papers in each area. There will also be a

special session exclusively for interaction with industry delegates.