International Conference on New Trends in...

International Conference on New Trends in Communication



10.30-10.45

10.45-12.30Moderator

12.30-13.30

13.30-14.45

Moderator

14.45-15.00

15.00-16.15

Moderator

16.15-16.30

17.30-19.30

09.30 - 9.40

09.40-09.5010.00-10.15

10.15-10.30

09.30 - 9.40

09.40-09.5010.00-10.15

10.15-10.30

09.30 - 9.40

09.40-09.5010.00-10.15

10.15-10.30

Assoc. Prof. Dr. Gülay ÖZTÜRK - Faculty of Communication Public Relations and Advertising ChairProf. Dr. Nazım EKREN - RectorAssoc. Prof. Dr. Kerem RIZVANOĞLU - Keynote Speaker - Galatasaray University, Faculty of Communication, Informatics Division ChairEnder MERTER - Keynote Speaker - TAAN Worldwide (Turkey) and İlancılık Agency Co-President



Opening Speeches Opening Speeches Opening Speeches

Programme of Activities for 1st Day: 4 May, 2017 Programme of Activities for 1st Day: 4 May, 2017 Programme of Activities for 1st Day: 4 May, 2017

Coffee Break

BKS1st Session: New Marketing Trends of Digital AgeAssoc. Prof. Dr. Gözde ÖYMENAssoc. Prof. Dr. Figen YILDIRIM and Prof. Dr. Özgür ÇENGEL(Retail Technology: A Challenge on Shopper Oriented Perception)

Assoc. Prof. Dr. Sibel ONURSOY(Deep Metaphors Of Social Media Consumers: A Zmet Study On Social Media)

Assoc. Prof. Dr. Şule Yüksel ÖZMEN, Assoc. Prof. Dr. Haluk BİRSEN and Assoc. Prof. Dr. Özgül BİRSEN(Communications Strategy of Turkish Cittaslow Cities)

Res. Assist. Ayşegül ÇAYCI, Res. Assist. Berk ÇAYCI and Lec. İhsan EKEN(Analysing the Mobile-Tech Based Transformation of Youth’s Leisure Time Activities to the MTUAS Scale)

Res. Assist. Selçuk BAZARCI and Begüm MUTLU(Real-Time Marketing As A New Approach To Marketing Communication:

A Review On The Shares Of Brands In Social)

Lunch Break

2nd Session: New Marketing Trends of Digital AgeProf. Dr. Mete ÇAMDERELİ

Assoc. Prof. Dr. Gözde ÖYMEN(The Impact Of Wearable Technology On Fashion Industry)

Assoc. Prof. Dr. Özgül BİRSEN, Assoc. Prof. Dr. Haluk BİRSEN,Assoc. Prof. Dr. Şule Yüksel ÖZMEN and Res. Asst. Onur OĞUR(Rereading Cittaslow studies in Turkey)

Assist. Prof. Dr. Can DİKER(Internet Speed, Consumer Culture And The Necessities: Effects Of Transition To

4.5 G Infrastructure In The Concept Of Consumption)

Assist. Prof. Murat KOÇYİĞİT and Dr. Ersin DİKER (A Research towards Measuring the Effect of Interactive Communication in Social Networks on Brand Loyalty)

Coffee Break

3rd Session: New Marketing Trends of Digital AgeAssoc. prof. Dr. Gülay ÖZTÜRK

Assist Prof. Burak YENITUNA(Digital Game Development in Turkey; Current Situation and Problems)

Res. Assist. Tülay YAZICI and Res. Assist. Deniz KEBA EKİNCİ(A Review on the Use of Corporate Web Sites by Slow Cities: Comparison of Web

Site Main Pages of Cittaslow Turkish Municipalities)

Lec. Selen BUTGEL TUNALI(Airport Marketing: An Airport Marketing Analysis on Istanbul New Airport (IGA)

Brand Identity)

Gülhan GÜNDOĞDU and TARKAN KILIÇ(The Impact of Using Social Media in the Health Promotion: Turkish Health

Ministry’s Use of Social Media)

Coffee Break

Cocktail

10.30-10.45

10.45-12.00

Moderator

12.30-13.30

13.30-14.30

Moderator

14.30-14.45


15.30-15.4516.00-17.00

17.30-19.30

Coffee Break

A-6041st Session: Social Media And The Perception Of New NewsAssist. Prof. Dr. Nihal Kocabay ŞENERAssoc. Prof. Dr. Deniz KILIÇ and Assoc. Prof. Dr. N. Bilge İSPİR(User Perception of News Credibility in Social Media)

Dr. Zafer KIYAN and Prof. Dr. Nurcan TÖRENLİ (Social Media and Journalism: An Assessment of Turkish Experience)

Assoc. Prof. Dr. Funda ERZURUM(How do the television news use social media?)

Assoc. Prof. Dr. Oya Şaki AYDIN(New Media, New Television: Is this new era an end to collective viewing dream?)

Lunch Break

2nd Session: Social Media And The Perception Of New NewsAssoc. Prof. Dr. Oya Şakı AydınAssist. Prof. Dr. Nihal Kocaba ŞENER(Whose Are Social Media Accounts: Keeping Social Media Accounts of

Journalists Under Surveillance)

Res. Asst. Mehmet GÜLNAR(New Arenas And Approaches In Agenda Settıng)

Mert CİVELEKER(New Media and Changing Discourse on News: Example of Hurriyet Daily and

Its Online Site)

Coffee Break

3rd Session: Digitalization of ImageLec. Zafer TOPALOĞLU

Prof. Dr. Huriye KURUOĞLU and Res. Asst. Elçin AKÇORA(New Narrative Forms In Documentary Films In Digital Media)

Assoc. Prof. Dr. Ala Sivas GÜLÇUR(Reading Early Film History In The Digital Era)

Coffee BreakStorytelling Workshop “Sinan SÜLÜN”

Cocktail

10.30-10.45

10.45-12.00

Moderator

12.30-13.30

13.30-14.30

Moderator

14.30-14.45


17.30-19.30

Coffee Break

A-6051st Session: New Trends in Corporate Communication and Public Relations StudiesAssoc. Prof. Dr. Hilal Özdemir ÇakırAssoc. Prof. Dr. Banu KARSAK and Assist. Prof. Gaye Aslı SANCAR(New Generation Opinion Leaders in Public Relations: A Research on Snapchat)

Lec. Selen BUTGEL TUNALI(Logo Meanıng And Logo Lıkabılıty Relatıonshıp: A Research on Istanbul Grand

Airport (IGA) Logo Design)

Res. Asst. Oğuz GÖKSU(Consistency Of Public Opinion Polls In Turkey)

Lunch Break

2nd Session: New Trends in Corporate Communication and Public Relations StudiesAssoc. Prof. Dr. Ala Sivas GÜLÇUR

Lec. Beyza Nur KALAYCI(Crisis Communication in Social Media: Case of Turkcell)

Dr. Gözde SUNAL and Cansu SUNAL(The Role Of New Media In Social Movements Within The Frame Of Corporate

Social Responsibility: Adım Adım Formation)

Arzu KARA(Creatıng The Manager Of Emotıonal Intellıgence In The Dıgıtal Age)

Coffee Break

3rd Session: Digitalization in Political CommunicationAssist. Prof. Dr. Erdem TATLIAssoc. Prof. Dr. N. Bilge İspir and Assoc. Prof. Dr. Deniz KILIÇ(Comparison of Columnists’ Twitter Agenda on Turkey June 7th and November

1st General Election)

Assist. Prof. Gaye Aslı SANCAR(The Role of Instagram in Digital Diplomacy: The Case Study of “Come See

Turkey”)

Assist. Prof. Süleyman GÜVEN(Communication Tecnologies, Political Communication And Public Sphere)

Cocktail



Programme of Activities for 2nd Day: 5 May, 2017 Programme of Activities for 2nd Day: 5 May, 2017


11.15-11.30


12.30-13.30


14.45-15.00


BKS

1st Session: New Digital CultureAssist. Prof. Dr. Ayşe Simin Erdemir KaraAssoc. Prof. Dr. Noureddine MOUHADJER(Social Media and its Impact on Intercultural Communication)

Prof. Dr. Şükrü BALCI and Lec. Mevlüt Can KOÇAK(The Relation between Social Media Usage and Life Satisfaction: A Survey on

University Students )

Assoc. Prof. Dr. Hilal ÖZDEMİR ÇAKIR(Interpersonal Relationships of Celebrities in Social Media: A Content Analysis of Famous Turkish TV Series Actors’ and Actresses’ Instagram and Twitter Messages)

Res. Assist. Merve ÇELİK(Examınatıon Of The Level Of Dependency On Socıal Medıa College Students: A Study On Students Of Istanbul Kültür Unıversıty)

Coffee Break

2nd Session: New Digital CultureAssoc. Prof. Dr. Ala Sivas GÜLÇURSema HATUN TÜRKER(Socail Media, Fashion And Design)

Gülhan GÜNDOĞDU and Tarkan KILIÇ(The Effects of New Communication Technologies to The Social Life: Internet

marriage sites)

Nesibe YARAŞ

(New Media Trends Fashion and Beauty Video Vlogs in Youtube)

Lunch

3rd Session: New Digital CultureAssoc. Prof. Dr. Hilal Özdemir ÇakırAssoc. Prof. Dr. Fevzi KASAP and Lec. Ayhan DOLUNAY(Discussing the “Freedoms” about New Media in the TRNC within the Frameworks of

“Legal” and “Ethical” Boundaries)

Res. Asst. Sena AYDIN(Fame, Power, Identity: The Fame Culture In The Context Of Social Values And Plau-

sible Identity In Turkey)

Zeynep Mine ALPTEKIN(Social Media And New Technology Education Access For New Generations)

Lec. Dr. Lukasz SWIATEK(The Growing Inequalities Produced by Recognitional Communications in the Digital

Age)

Coffee Break

4th Session: Digital Age and New AdvertisingAssist. Prof. Dr. Erdem TATLI

Assist. Prof. Dr. Mevlüde Nur ERDEM(Culture, New Consumer Capitalism And Advertising Narrative In The Digital Age)

Dr. Ersin DİKER and Assist. Prof. Dr. Zekiye Tamer GENCER(The Role Of Facebook Advertising On The Intention Of Consumer’s Purchases: An

Investigation On Purchase Behaviours Of University Students)

Res. Asst. Dr. Alev ASLAN(An Assessment on Social Networks and Online Advertisement)

Assist. Prof. Dr. Recep YILMAZ(Structural Transformation of Advertising Narration in Turkey at Digital Era)


11.15-11.30


12.30-13.30


A-604

1st Session: Social Media And The Perception Of New NewsAssist. Prof. Dr. Erdem TATLIAssist. Prof. Murad KARADUMAN and Res. Asst. Betül AKBULUTGİLLER (Journalism Education In Turkey: Comparison Of Undergraduate Curriculum Pro-

grammes)

Assoc. Prof. Dr. Mihalis KUYUCU(The Battle of Internet Journalism with Traditional Newspapers: Did Internet Jour-

nalism finish Traditional Journalism? An Update on Opinion of University Students

about Internet Journalism)

Yirgalem Abebe HAILE(Citizen Journalism Under the State of Emergency VS Anti-Terrorism Nexus in Ethio-

pia: Courses and Prospects)

Gizem GÜLER(Violence Society In The Social Media: Comments For “Reina Attack” In Instagram)

Coffee Break2nd Session: Digital Age and New AdvertisingAssoc. Prof. Dr. Gözde ÖymenAssoc. Prof. Dr. Gülay ÖZTÜRK(A Rising Trend in Digital Advertising: Micro-Video Ads)

Dr. Alparslan NAS(Goodvertising: A New Perspective in the Philosophy of Advertising)

Assoc. Prof. Dr. Emel POYRAZ and Naim ÇETİNTÜRK(Defining Search Engine Advertising Metrics According to AIDA Advertising Model)

Lunch

3rd Session: Digital Age and New AdvertisingLec. İhsan EKENFatma ŞİŞLİ(The Construction Of Orientalist And Otherization Discourse In Cumhuriyet Daily

Newspaper An Advertising Campaigns )

Duygu YILDIRIM (A New Kınd Of “Advertaınment”: Webısodes)

Zeynep Betül KAVAK(Happy in Their Own World)

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