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Chief PatronShriAshok Mittal, Chancellor, LpUPatronsSmt. Rashmi Mittal, Pro Chancellot LpUDr. Ramesh Kanwar, Vice Chancellot LpU

Conference DirectorDr. Sanjay Modi, Executive DeanFaculty of Business and Arts, LpU

O rga n izi n g SecretariesDr. Rajesh Verma, Associate Dean, LpUMr. Suresh Kashyap, Deputy Dean, LpU

Co nf e re nce Co o r d i n ato rsMr. Sunil Budhiraja (M) +91 -9988345122Dr.Vishal Sareen (M)+91 -81 46s297s7AdvisoryCouncilMr. Mahesh Munjal, Chairman & ManagingDirector, Majestic Auto Ltd., LudhianaMr. Pramod Saxena, Chairman & ManagingDirector, Oxigen Services (lndia) pv't. Ltd., GurgaonProf. S.P. Parashar, President & CEO at AmericanDental Education lnstitute, USA (Former Director,llM Lucknow)

Prof. Yogendra Verma, Vice Chancellot CentralUniversityof Himachal Pradesh, HpProf. Biju Varkkey, Professor, llM Ahmedabad,AhmedabadProf. Sucha Singh Gill, Director General, CRRID,ChandigarhProf. Vipin Gupta, Associate Dean and MBADirector, California State University, USAProf. L.M. Bhole, Professor (Rtd.), Department ofEconomics, llT Bombay, MumbaiProf. R.S. Ghuman, Professor, Nehru-SAIL Chair,CRRID, ChandigarhProf. D.P. Goyal, Professor, MDl, Gurgoan

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Jalandhar-Delhi G.I Road (NH-l), Phagwara,Punjab (lndia) 144411For General Enquiry: Ph.: 01824-444212Toll Free: 1800-102-4402 Fax.'.01824-506100Email: sgceg@lpu.co.inVisit us at http://wvvw.lpu. in/conference/sgceg

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Guidelines for Submission; Selection of papers forpresentation will be based on abstracts. An abstractmust include a clear indication of the purpose ofresearch, methodology, major results, implications andkey references. The author should adhere to thefollowing:

Length of Abstract: The abstract should not exceed 300words including the title and major references.

Page margins: The page margins should be one inch on allsides.

Font: Times New Roman in 12 pointfont size.

Line spacing: The abstract should be typed in 1.5 linespacing.

Title Page: The abstract should be accompanied by aseparate title page. The title page should include the tifle ofthe paper in about 5-10 words, the authors of the papersalong with their institutional affiliations and contact details.The author is also expected to mention the ,Track & Sub-track'for their paper from the above listed topics in the titlepage ofthe abstract.

Keywords: The authors are requested to provide at leastfour keywords associated with the submitted paper toenable its placement in the appropriate theme and sub-theme,

All papers must be submitted at sgceg@lpu.co.in. pleaseindicate the track in the subject of the mail. Acceptance ofthe paper implies that at least one of the authors will registerand presentthe paper.

Review process: All papers will be blind reviewed and onlythose papers approved by the reviewers will be selected forpresentation. The assessment of the papers shall be madeon the basis of relevance to the theme, originality, clarity,completeness and research contribution.

Paper Presentation and Publication: All papersselected after review would be called for presentation.Out of the accepted papers, select papers will bepubllshed in a Scopus listed Journal. The other paperswill be published in the conference proceeding bookbearing an ISBN number.

Accommodation on Request: Accommodation facility willbe provided to outstation participants on nominal chargesi.e. Rs. 300 per person (Twin Occupancy) or Rs. 600 perperson (Single Occupancy) in the University Guest House.

Hotel accommodation inside the campus is also availablefor the participants and delegates at Rs. 1500 (taxesincluded) on twin occupancy and Rs. 2500 (taxesincluded) on single occupancy.

For further details on the conference and registration,please visit: http://www. lpu.in/conf erence/sgceg

Weather Conditions: Weather during August month israiny and humid. Temperature during day time is between30'cto 40"c.

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Lovely Professional UniversityLovely Professional University (LPU) is lndia's largestsingle Campus University with more than 25000 studentsfrom 28 lndian states and 26 countries. LPU offersdynamic and inspiring multicultural learning environmentwith its faculty too drawn from 25 different states of thecountry. The University has worked relentlessly tobenchmark against top institutions of the world, furtherinnovating its curriculum and pedagogy to improvestudent learning and support ecosystem. The Universityhas tie-ups with more than 35 Universities and institutionsof USA, Australia, Canada, UK, Singapore,Brazil, Polandetc. LPU has an enviable track record of launching itsstudents into successful careers and our alumni areworking in 300+ Global and lndian Super Brands. Knownfor its mammoth efforts to transform lndian education tobring it at par with Global standards, LPU has been ratedas the best private University by ASSOCHAM in 2013.

School of Business, LPU

Vision-To be among the top 20 National and Top 200 GlobalBusiness Schools by 2025.

Mission- Enabling application oriented learning, cultivatingcapacity for research, analytical decision making, buildingentrepreneurial orientation and holistic development ofstudents for professional as well as social leadership roles.

School of Business (SOB) which has internationalaccreditation byAccreditation Council of Business Schoolsand Programs (ACBSP) is among the prime businessschools of the region. The School is known for its innovativecourses, application oriented teaching, entrepreneurshiporientation and pedagogy which contributes to holisticdevelopment of its students.

School of Business has always demonstrated professionaldynamism and adopted the latest international practiceslike experiential learning, simulation and entrepreneurialexposure for grooming its graduates for global careers. lthas forged close ties with the industry by offering

consultancy, training and researchbased problem solving support. The

School attracts a large number ofsatisfied corporate houses for campus

recruitment with its alumni regularlyexcelling in performance on the strength of

their professional competencies andbusiness ethics.

The world economy is going through a difficult phasemarked by sluggish growth in the developed economies,conflict of interests between developing and the developed

world, further marred by regional economic strains andarmed conflicts, challenging international economiccooperation. While the markets in the developing worldincluding Africa, Asia and South America are waiting to beunlocked and tapped by the MNCs, the competition isgetting more intense in the existing markets.

Policymakers are struggling to find ways to cooperate andmanage the current economic challenges while preparing

their economies to perform well in an increasingly difficultand unpredictable global landscape. Amid the short-termcrisis management, it remains critical for countries toestablish the fundamentals that underpin economic growth

and development for the longer term. The complexity oftoday's global economic environment has been furtherconfounded by concerns of social and environmentalsustainability, diversity and inclusiveness.

ln the marketplace, e-commerce and the new marketentrants are becoming exceedingly aggressive and

School of Business (SOB), Lovely ProfessionalUniversity invites researchers, practitioners andprofessionals to submit papers for the 'lnternationalConference on Strategies for GIobal Competitivenessand Economic Growth'. The two-day international eventaims to bring together experts from different disciplines todiscuss diverse issues and strategies related to globalcompetitiveness and economic growth. The conlerenceshall provide a forum for dissemination of contemporaryresearch in a wide range of issues and strategies, bothacademic and practice oriented. We welcomemanuscripts/ papers from multiple disciplines anddifferent domains in economics and management. Thespecial focus of the conference will be on, but notnecessarily restricted to:

destabilization of the established players is makingfrequent headlines. The resultant dynamics call for a relook

at the pertinent strategies for Global Competitiveness aswell as Economic Growth in developing and developedeconomies.

The conference aims at bringing together academicians,corporate professionals, policy makers, practitioners and

experts working in the field of business management, inorder to exchange information and to discuss diversechallenges and strategies related to globalcompetitiveness and economic growth' The objectives of

the conference are:

1. Examining and exploring the business practices andchallenges confronted by corporate leaders, practitioners

and researchers in different functional areas for sharpening

competitive advantage.

2. Sharing insights and evaluating issues, experiences,challenges and initiatives related to economic growth.

3. An opportunity to deliberate on and set the researchagendafor competitive advantage and economic groMh.

Track A: Contemporary Business ManagementChallenges and Strategies for Global Competitiveness

41 Balancing National lnterest and Global TradeA2 Globalization and ProtectionismA3 Optimizing Family Business ManagementA4 Global Politico-economicDynamicsA5 Strategic Alliances for Competitiveness and Economic

Growth

A6 Evolving Business Models and CorporateRestructuring for Eff iciencY

A7 Role and Challenges of MSMEs and UnorganizedSeotor

A8 Corporate Governance Practices and Challenges

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A9 Dynamics of Corporate Social ResponsibilityA10 Knowledge Management and Competitiveness

A1 1 Growth Opportunities and Challenges in e-commerce

41 2 lssues and Challenges in Business Analytics

Track B: Global Challenges and Opportunities forEconomicGrowth

B1 Economic Development and lnclusive Growth82 SocialSectorand Governance83 Multilateralism vs Bilateralism84 Emerging Sectorsfor Economic Growth85 FDI and Competitiveness86 Labor Migration and Reglonal Disparities87 Structural Changes for Growth and Global

Competitiveness

B8 Fiscal and Monetary Policies for Economic GrowthBg Role of lnternational Bodies and Financial lnstitutions

in EconomicGrowth

Track C: lnnovative Marketing Strategies for GlobalCompetitiveness

C1 Building and Managing Global BrandsC2 lnnovations in Marketing StrategiesCB Global Competition and Evolving Consumer NeedsC4 CompetitivePressuresandCRMC5 StrategiesforTapping Global MarketsC6 Technology lnnovation and Marketing Strategies for

Global Competitiveness

C7 Sustainable & Societal MarketingC8 Leveraging Digital Marketing for Global

Competitiveness

C9 Strategic Marketing lnitiatives in MSMEs for GlobalCompetitiveness

Track D: Human Resource Challenges and Strategies inthe 21 st Century

D1 Workforce Diversityand Global CompetitivenessD2 Strategic Role of HRM in Alliances and Economic

Growth

D3 Strategic Leadership lssues and ChallengesD4 Performance Management System and Global

Competitiveness

D5 Employee Engagement Strategies and TalenlManagement Practices

D6 Contributionof ICTinHRMD7 Strategic Compensation and Reward SystemsD8 Changing Paradigm in National and lnternational

lndustrial Relations

D9 Contemporary lssues in HRM and OBTrack E: Developments in Financial Management forStrategic Advantage

E1 Strategic Risk Management and GlobalCompetitiveness

E2 Strategic lssues and lnitiatives in Banking SectorE3 Global Capital MarketDynamicsE4 Financial lnclusion and Economic GrowthE5 Global trends in Corporate FinanceE6 Financial Planning for Growth and CompetitivenessE7 Strategic lssues in Financial Reporting and

Accounting Standards

E8 GlobalValuation Models for Competitive AdvantageE9 Strategic lssues in FinanceTrack F: Operations Management Challenges andlnitiatives in achieving Competitive Advantage

F1 Strategic lssues in Operations ManagementF2 lnnovations in Logistics and Supply Chain

Management

F3 Emerging Applications of Operations ResearchF4 Challenges and Strategic issues in Quality

Management

F5 lnnovative Project Management StrategiesF6 Strategic MISF7 Technology for Strategic Advantage in Operations (lT

and Manufacturing)

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