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INTERNATIONAL COLLEGE

FOR GIRLS

Deptt. of Masters of International Business (MIB)

Syllabus for Autonomous System

2007-2009

I Semester

Paper 1: Management Concepts and Organization Behaviour

Paper Code: MIB 121

MM : 100 (CA : 30, SEE: 70)

Total Number of Lectures Allocated: 60

Credit: 4 Contact Hrs/week: 4 Hrs

Objective:

Paper has been designed such that it acquaints the students with the basic management

concepts and organizational processes in the organization.

Unit Contents Lectures

I Management-Concepts, Functions, Significance of

management. Schools of management thought (a

brief study)

Principles of management-Meaning, Need,

Importance, Contribution of Henry Fayol and F.W

Taylor towards the development of management

principles.

08

II Planning-Concept , Nature, Processes, Types of

plans, Significance of planning ,Planning process,

Management by Objectives

( elementary knowledge only)

Organization-Concept, Nature, Principles of

Organization, Types-Formal and Informal.

Organization Structure-Concept, Features, Types

of Organization Structure, Delegation and

13

Decentralization of Authority

III Decision Making-Meaning, Significance, Types

and process of decision making, Techniques of

decision making.

Controlling-Concepts, Features, Steps of

controlling,Importance,Techniques-Traditional and

Modern ( elementary knowledge only),Pre-

requisites of effective controlling

13

IV Motivation-Meaning, Types of motivation,Concept

of morale, Theories of motivation-Maslaw’s need-

hierarchy theory,Mc. Gregor’s theory X and theory

Y,Herzberg motivation-hygeine model,Ouchi’s

motivation theory.

14

V Leadership-Defination, Importance, Functions of a

leader, Styles of Leadership, Theories of

leadership.

12

* Case studies related to the entire topics are to be tought.

Books Recommended:

1. Essential Readings

• Chhabra T.N “Principles and Practice of Management” Dhanpat Rai &

Co. Pvt Ltd,New Delhi.

• Pareek, Udai, “Organisational Process”. Oxford and IBH, New Delhi.

• Nolakha, R.L “Principles of Management” .RBD Publishers,Jaipur.

• Sudha, G.S “Management” RBSA Publishers,Jaipur.

2. Reference Books

• B.P.Singh & T.N.Chhabra: Management Concepts & Practices Dhanpat Rai

Publishing Co.,Nai-Sarak, Delhi.

• Mathew, M.J “Business Management” Sheel Sons Publishers,Jaipur.

• Koontz, Herold and Weihrich, Heinz. “Management”, McGraw Hill, New York.

• Kast, F.E and Rosenzweig, J.E., “Organisation and Management: A Systems and

Contingency Approach”. McGraw Hill, New York.

• Stoner, James A.F. and Freeman, R.Edward, “Management”., New Delhi.

Paper 2: International Business

Code: MIB-122

MM : 100 (CA : 30, SEE: 70)



Objective: The purpose of paper is to give students an in-depth knowledge of

International Business Environment with an analysis of strategies adopted by exporters

while positioning their product globally.


I Nature of International Business: Introduction,

Nature, Drivers of International Business,

International Business Vs Domestic Business,

International Business Decisions, Types of

International Business

12

II International Business Environment:

Environment And Its Significance, Economic

Environment, Cultural Environment, Technological

Environment, Political Environment, Legal

Environment

12

III International Trading Environment: : Concept,

Meaning, Commodity Agreement, State Trading,

NAFTA, SAARC, SAPTA

14

IV International Pricing: Exporter’s Cost, Pricing

Objectives, Factors Affecting Pricing, Pricing

Methods, Transfer Pricing, Dumping,

Export Price Structure

09

V International Business Organizations: Meaning,

Types, Development Cycle of International

Organizations.

International HRM Strategy: Meaning,

Importance, Factors affecting International HRM

13

*Case studies related to the various topics are to be tought.

Books Recommended:

1. Essential Readings • Cherunilam Francis , “ International Business”,Himalaya Publishing

House,New Delhi.

• Bhattacharya Varshney “International Marketing Management”. (Sultan

Chand and Sons),New Delhi.

• International Marketing: Rakesh Mohan Joshi.,Oxford University Press,New

Delhi.

2. Reference Books o Sundaram Anant K & Blade J Steward, “The International Business Environment-Text

and Cases” .Prentice Hall Publishing House,New Delhi. o Onkvisit Sak & Shaw John J “International Marketing-Analysis and Strategy”. Prentice

Hal Publishing House,New Delhi.

o Singh Nawnihal, “ International Business” , Anmol Publications.

Paper 3: International Marketing Research

Paper Code: MIB 123

MM : 100 (CA : 30, SEE: 70)



Objective Paper has been designed such that it acquaints the students with the basic understanding

of research methodology for the purpose of managerial decision making.


I Meaning of Research, Definition of Marketing

Research, Scope of Marketing Research,

Distinction between Market and Marketing

Research, The Need for Marketing Research

14

II Meaning and Scope of International Marketing

Research Need for International Marketing

Research, Overseas Market Research.

12

III Applications of International Marketing Research,

Limitations of International Marketing Research

Sources of International Marketing Research-

primary and Secondary Sources

14

IV Recent Developments in International Marketing

Research

Research in the Internet Era

10

V Ethical Issues in Marketing Research

10 * Case studies related to various topics are to be covered.

Books Recommended:


• Marketing Research: Beri Tata Mc Graw Hill Publication.,New Delhi.

• Research Methodology : R. Panneerselvam.,Prentice Hall of India,New Delhi.

• Research Methodology : C.R Kothari.,

2. Reference Books

• Marketing Research:S shajahan.,Mc Millan India Ltd., New Delhi.

• Marketing Research:Naresh K Malhotra Prentice Hall of India Pvt

Ltd.,New Delhi.

Paper 4: Managerial Economics

Paper Code: MIB 124

MM : 100 (CA : 30, SEE: 70)



Objective The Objective of this course is to acquaint the participants with concepts and techniques

used in Micro-Economic Theory and to enable them to apply this knowledge in

business decision-making. Emphasis is given to changes in the nature of business firms in

the context of globalization


I Managerial Economics: Meaning, Nature and

Scope

Role of Micro and Macro Economic Analysis in

Formulation of Business Policies

Demand Analysis: Utility Approach and

Indifference Curve Approach

13

II Consumer Surplus

Law of Demand, Elasticity of Demand

Law of Supply and Elasticity of Supply

Demand Forecasting

12

III Cost and Output Analysis: Cost Concepts and Cost

Output Relationship

Concepts of Revenue, General Theory of Price

Determination

Role of Time Element in Price Determination

12

IV Production Function: Short Run and Long Run

Inflation: Definition of Inflation, Demand Pull

Inflation, Cost Push Inflation, Causes of Inflation,

Control of Inflation – Monetary Measures, Fiscal

Measures, Non – Monetary Measures

13

V Economic Policies of India: Fiscal Policy,

Monetary Policy, Trade Policy

10

Books Recommended:

1. Essential Readings • Dwivedi N.D. Managerial Economics, Vikas Publications,New Delhi

• I C Dhingra “Business Economics”.,Sultan Chand & Sons,New Delhi.

• Adhikary, M. Business Economics., New Delhi, Excel Books, 2000.

2 Reference Books • Keat, Paul G & Philips K. Y. Young, Managerial Economics, Prentice Hall, New Jersey, 1996.

• Mathur, Yadav, Vyas, Business Economics, RBSA, Jaipur

• Mathur N.D. Business Economics, Shivam Publication, Jaipur

Paper 5: International Marketing Management I

Paper Code: MIB 125

MM : 100 (CA : 30, SEE: 70)



Objective Purpose of this course is to develop an understanding of the underlying concepts,

strategies and issues involved in the marketing of products and services.


I Marketing concepts, Selling Vs. Marketing,

Marketing mix (4 Ps of Marketing), Difference

between International and Domestic marketing,

International Marketing management process,

12

II International Marketing environment: Macro and

Micro environmental factors influencing

international marketing practices.

12

III International market segmentation: Definition,

bases, essentials of effective segmentation,

advantages.

International Market targeting, International Market

positioning

14

IV Foreign market selection: Process, Criteria for

selection of target countries

International Market entry modes: Exporting,

licensing, franchising, Contract manufacturing,

Assembly, Joint venture, Strategic alliance, Merger

and acquisition.

10

V International Product planning: Product concepts,

levels, International Product Life Cycle (IPLC),

process of new product development

Branding: Concepts, advantages, trademark, service

mark, brand familiarity levels

12

Books Recommended:


• Varshney, R.L. and Bhattacharyya, B., International Marketing Management: An

Indian perspective, Sultan Chand & Sons, New Delhi.

• Jain, Subhash C., International Marketing Management, CBS Publishers &

Distributors, New Delhi.

• Kotler, Philip and Keller, Kevin Lan, Marketing Management, Pearson Education

(Singapore) Pte. Ltd., Indian branch, New Delhi, 12 ed.

2. Reference Books

• Onkvisit Sak & Shaw John J “International Marketing-Analysis and

Strategy”. Prentice Hal Publishing House,New Delhi.

• Cateora Philip R & Graham John L , “International Marketing” .Irwin Mc

Graw Hill, New Delhi

• Vasudeva P K, “ International Marketing”. Excel Books,New Delhi.

• Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning,

Implementation & Control, Macmillan India Ltd., New Delhi.

Paper 6 : Seminar

Paper Code: MIB 126

MM : 100 (CA : 30, SEE: 70)



Objective:

To create awareness regarding current trends, issues and researches related to various

aspects of International Business.

Each student will be assigned a topic in the beginning of semester. They will be required

to prepare and submit a project report on the same. The panel of external examiners will

evaluate the project

II Semester

Paper 1: Fundamentals of Information Technology

Paper Code: MIB 221

MM : 100 (CA : 30, SEE: 70)



Objective Paper has been designed such that it acquaints the students with fundamentals and

understanding about the various office automation tools.


I MS-Windows:Introduction,Features (Desktop and

its components,the window,the application

window(various bars),the document window,the

dialog window,the icons,)Installing windows,new

printer,modem,mouse and new fonts.

Exploring the windows-Windows explorer,control

panel,setting wallpaper,screen

saverbackgruond,managing files nand folders.

Creating a folder,Scandisk,Checking and

formatting disk space,compressing or zipping

files,Virus and Antivirus.

12

II Introduction to Word processing-Features of word

processor,Getting started with MS word,working

ewith word documents,quitting words,shortkeys.

Formatting Documents: selectin text,formatting

characterchanging cases,paragraph

formatting,indents,drop cap,using format painter

,page formatting,headerer and footer, bullets and

numbering,tabs,formatting tables.

Editing Text-Finding and replacing text,proffing

text,reversing actions,macros,inserting

pictureshyperlinks,mail merging

10

III Excel basics

Various tools and functions in excel

Making charts in excel.

15

IV Power point basics

Tools in PowerPoint

Use of advance tools in making PowerPoint

12

V Computer and networks

Introduction to E-Commerce

11

Books Recommended:


• Elementary Computer Application-Dr.Leena Bhatia & Dr. Indu Jain,Swati

Publications,Jaipur.

• Elementary Computer Application-Shubhi Lall. National publication

house,Delhi

• Frontiers of Electronic Commerce-Ravi Kalakota.,BPB publications,New

Delhi.

2 Reference Books

• Mastering DOS-Robbins, BPB Publication Delhi

• Mastering Windows. -Robbins, BPB Publications, Delhi.

Paper 2: International Business and Finance

Paper Code: MIB 222

MM : 100 (CA : 30, SEE: 70)



Objective: The purpose of paper is to give students an in-depth knowledge of

International Business Environment with a special emphasis on position of India in the

era of Globalization. In addition, it provides an exhaustive study of functioning of

International Organizations with their relevance towards International Trade.


I Globalization of Indian Business: India – An

Emerging Market, India in Global Trade,

Liberalization and Integration

with the Global Economy

13

II Theories of Trade: Introduction, Trade Based on

Absolute Advantage, Trade Based on Comparative

Advantage, Trade Based on Opportunity Costs,

Terms of Trade, Tariffs, Quotas, Dumping

12

III The Balance of Payments: Introduction, Balance

of Payment Accounts Of India, Convertibility of

Rupee, Devaluation, Counter Trade

10

IV International Monetary System And Foreign

Exchange Market: Exchange Rate System Prior to

IMF – Gold Currency Standard, Gold Bullion

Standard, Gold Exchange Standard

Exchange Rate System Under IMF: Original

Scheme, Working of The System, Breakdown of

Bretton Wood System And Emergence of Managed

Floating, Emergence of SDR, Determination of

Foreign Exchange Rates, Exchange Rate Systems,

Exchange Rate Classifications

12

V GATT/WTO And Global Liberalisation: GATT,

Uruguay Round, GATS, TRIMs, TRIPs, IPRs,

Patents, World Trade Organisation, WTO and India

13

Books Recommended:

Essential Readings • Cherunilam Francis , “ International Business”,

• Singh Nawnihal, “ International Business” , Anmol Publications.

• International Marketing Management: Varshney, Bhattacharya (Sultan

Chand and Sons)

• International Marketing: Rakesh Mohan Joshi.,Oxford University Press,New

Delhi.

Reference Books: o Sundaram Anant K & Blade J Steward, “The International Business

Environment-Text and Cases” .Prentice Hall Publishing House,New Delhi. o Onkvisit Sak & Shaw John J “International Marketing-Analysis and Strategy”.

Prentice Hal Publishing House,New Delhi.

Paper 3: Application of Research Methods in Management

Paper Code: MIB 223

MM : 100 (CA : 30, SEE: 70)



Objective Paper has been designed such that it acquaints the students with the application of

modern analytical tools and techniques of research methodology.


I Planning the Research Project-

Research Process and Design- Research Design,

Features of Good Research Design

Data Collection- Primary and Secondary Data,

Sources of Data, Basic Methods of Primary and

Secondary Data, Advantages and Disadvantages of

Primary and Secondary Data.

12

II Performing-The Data Collection:

Scaling- Types of Scales, Forms of Scales,

Selection of Scale

Questionnaire- Functions and classification of a

Questionnaire, Questionnaire Design, Types of

Questions, Advantages and Disadvantages of

Questionnaire.

12

III Market Survey- Survey Conducting, Survey

Techniques

Sampling- Definition of Sampling, Objective of

Sampling, Factors Determining Sample Size,

Problems with Sampling

10

IV Processing and Analyzing Data:

Data preparation and processing- Approach of Data

processing

Data Analysis and Interpretation

13

V Presentation and Follow Through:

Presentation of Research Findings- Types of

Reports, Report content, Principles of Report

Writing, Various Graphic Representation.

Managing Market Research- Client/ Researcher

Interface, Resources of Marketing Research

12

Books Recommended:


• Marketing Research: Beri Tata Mc Graw Hill Publication.,New Delhi.

• Research Methodology : R. Panneerselvam.,Prentice Hall of India,New Delhi.

• Research Methodology : C.R Kothari.,

2. Reference Books

• Marketing Research:S shajahan.,Mc Millan India Ltd., New Delhi.

• Marketing Research:Naresh K Malhotra Prentice Hall of India Pvt

Ltd.,New Delhi.

Paper 4: Financial and Management Accounting

Paper Code: MIB 224

MM : 100 (CA : 30, SEE: 70)



Objective:

The basic purpose of this subject is to develop an insight of postulates, principles and

techniques of accounting and utilization of financial and accounting information for

planning, decision-making and control.


I Financial Accounting: Concept, Scope and

Importance; Accounting concepts and

Conventions (Generally Accepted Accounting

Principles).

12

II Introduction to Books of accounts, Journal entries,

Ledger posting, Trial Balance

Final Accounts Capital and Revenue Expenditure

and receipts – Trading Account,

Profit and Loss Account and Balance Sheet (with

Adjustments)

15

III Capital Budgeting: Concept, need and objectives;

Methods of capital budgeting –

Average Rate of Return, Payback period, Net

present value, Internal Rate of Return;

Risk and uncertainty, Profitability Index.

12

IV Analysis of Financial Statements: Ratio Analysis –

Importance, Limitations.

Classification of Ratios – Profitability Ratio,

Turnover Ratio, Liquidity Ratio.

Funds Flow Statement – Objectives & uses

schedule of changes in working capital (theory

only)

11

V Cost Volume Profit Analysis: Break Even

Analysis- Objectives, Advantages and

Limitations.

Budgetary Control – Concept and Need for Budget,

Cash Budget, Flexible Budget;

Performance Budgeting, Zero Based Budgeting.

10

Recommended Books


• Mukharjee Hanif, “Modern Accountancy”. Tata Mc Graw Hill, New

Delhi.

• Khan & Jain, “Financial Management”.

• I M Pandey “Management Accountancy”

.

2. Reference Books:

• Bierman, H. “Financial and Management Accounting: An Introduction”.

Macmillan, New York.

• Maheshwari S N, “Management Accounting”.Vikas Publishing House,

New Delhi.

• Hingorani, C.T. “Accounting for Management Control: An Introduction”.

PHI., New Delhi

Paper 5: International Marketing Management II

Paper Code: MIB 225

MM : 100 (CA : 30, SEE: 70)



Objective:

The objective of this course is to acquaint the students with environmental, procedural,

institutional and decisional aspects of international marketing.


I International Pricing: Pricing objectives, factors

affecting pricing decisions, pricing process, pricing

methods, types of export price quotation, Transfer

pricing-concepts and methods

International Packaging: Packaging concepts,

importance, levels, and factors influencing

packaging.

12

II International Distribution: Meaning, importance,

types of export distribution intermediaries, factors

affecting choice of distribution channel.

10

III International Advertising: Definition, Budgeting

methods, adaptation vs. standardization, Direct

mail, Legal aspect of international advertising

Personal Selling: Concepts, importance, process,

steps in sales force management.

Publicity: Concepts, methods, difference with

advertising, Negative advertising.

Sales Promotion: Concepts, difference with

advertising and personal selling, tools and

techniques of Consumer & dealer promotion

15

IV International Marketing Research: Concepts,

importance, International Marketing Research

process.

Data collection: Data concepts, Types of data

sources, methods of data collection, sampling

concepts, types of sampling.

Data analysis: Steps in data analysis

Report writing, format of marketing research

report.

11

V International marketing control: Concepts, process,

need, tools and techniques of marketing control.

12

Books Recommended:


• Varshney, R.L. and Bhattacharyya, B., International Marketing

Management: An Indian perspective, Sultan Chand & Sons, New

Delhi.

• Ramaswamy, V.S. and Namakumari, S, Marketing Management:

Planning, Implementation & Control, Macmillan India Ltd., New

Delhi.

• Jain, Subhash C., International Marketing Management, CBS

Publishers & Distributors, New Delhi.

• Kotler, Philip and Keller, Kevin Lan, Marketing Management,

Pearson Education (Singapore) Pte. Ltd., Indian branch, New Delhi,

12 ed.

2. Reference Books

• Onkvisit Sak & Shaw John J “International Marketing-Analysis

and Strategy”. Prentice Hal Publishing House,New Delhi.

• Cateora Philip R & Graham John L , “International Marketing”

.Irwin Mc Graw Hill, New Delhi

• Vasudeva P K, “ International Marketing”. Excel Books,New

Delhi

Paper 6 : Seminar

Paper Code: MIB 226

MM : 100 (CA : 30, SEE: 70)



Objective:

To create awareness regarding current trends, issues and researches related to various

aspects of International Business.

Each student will be assigned a topic in the beginning of semester. They will be required

to prepare and submit a project report on the same. The panel of external examiners will

evaluate the project

(A Student has to opt for any one of the two foreign languages i.e. either French or German)

III Semester

Paper 1: Service Marketing

Paper Code: MIB 321

MM : 100 (CA : 30, SEE: 70)



Objective Paper has been designed such that it acquaints the students with the emerging trends in

the service sector and handling the issues involved in the management of service.


I Introduction: Concept of Services, Characteristics,

Difference between Goods and Services, Concept

of Service Marketing, Significance, Importance of

Services in International Marketing, Emerging key

services.

12

II Marketing Mix: Concept of Marketing mix of

services,Relevance,Importance,Types of marketing

mix of services-Product, Price Place,

Promotion,People,Process and Physical Evidence.

13

III Total Quality Management : Concept, Service

Quality, TQM-Dimensions, Effects, Quality Circles

10

IV Bank Marketing-Concept, Need, Importance,

Marketing mix for banking services.

Insurance Marketing-Concept, Need, Importance,

Marketing mix for insurance services

12

V Tourism Marketing- Concept, Need, Importance,

Marketing mix for tourism services

Case studies related to the topic.

13

Recommended Books:

1. Essential Readings • Lovelock, Christopher H, “Marketing of Services”, Prentice-Hall, Englewood

Cliffs, N.J.

• Jha S M , “Service Marketing”, Himalaya Publishing House, Bombay.

• Melver, Colin and Geoffery Naylor, “Marketing Financial Services”, Hobson

Press,Cambridge.

2. Reference Books • Rathmell, J., “Marketing in Service Sector”, Prentice Hall, Englewood Cliffs,

N.J.

• Perez, R.C., “Marketing Financial Services”, Praeger, New York.

• Ravi Shankar, “Marketing of Services”,

• Harsh Verma, “Marketing of Services”

• M.Y. Khan, “Financial Services.S.M. Jha, “Services Marketing”

Paper 2: India’s Foreign Trade Policy

Paper Code: MIB 322

MM : 100 (CA : 30, SEE: 70)



Objective Paper has been designed such that it acquaints the students with the recent trends in

India’s foreign trade and policy related issues in foreign trade in the global context.


I India’s foreign trade: - composition and direction of

foreign trade, India’s foreign trade in global

context.

12

II Foreign Trade development and regulation act,

Recent Trends in India’s Foreign Trade, India’s

Foreign Trade Policy(Latest)

13

III Institutional Setup for Export Promotion: EXIM

banks, ECGC and Export Credit Insurance

12

IV Export Assistance Measures in India-EOU, Special

Economic Zones, Export Promotion Industrial

Parks etc.

12

V Foreign investment policy: Indian Joint ventures

abroad, Multilateralism and Bilateralism in India’s

Foreign Trade

11

Recommended Books:


• Mathur S K, “International Finance and Foreign Trade”. Shivam

Publication, Jaipur

• Bhalla V K, “International Business Environment and

Management”.Anmol Publications, New Delhi

• Rathor B S & Rathor J S, “Export Marketing”, Himlaaya Publishing

House,New Delhi

2. Reference Books

• Parasram “Export-What,Where and How”. Anupam Publishers

• Varshney, R.L. and Bhattacharyya, B., International Marketing Management: An

Indian perspective, Sultan Chand & Sons, New Delhi.

• Jain, Subhash C., International Marketing Management, CBS Publishers &

Distributors, New Delhi

Paper 3: Strategic Management

Paper Code: MIB 323

MM : 100 (CA : 30, SEE: 70)



Objective Paper has been designed such that it acquaints the students with the basic understanding

about strategic processes.


I Introduction: Nature and scope of Strategic

Management; Process of Strategic Planning and

Implementation. Concept of Strategy; Strategic

Intent and Vision Mission and objectives.

12

II Environmental Scanning: Appraisal of external

environment (Macro and Micro) & internal

environment. SWOT Analysis.

10

III Strategy Formulation: Corporate Level Strategy,

Business level strategy Functional Strategy.

12

IV Strategy Implementation: Aspects and Issues in

Strategy Implementation. 12

V Strategic Evaluation and Control: Meaning

Criteria and Techniques of Strategic Evaluation and

control

Competitive Advantage: Concept, core

competence, Value Chain Analysis. Generic

Competitive Strategies

Globalization as a Strategy. Diversification as a

Strategy. Offensive and Defensive Strategies

15

Recommended Books

1.Essential Readings: • Ramaswamy and Namakumari: Strategic Planning -Formulation of Corporate strategy;

MacMillan India Ltd. New Delhi.

• Azhar Kazmi, Business Policy; Tata McGraw Hill Publishing Co. Ltd. New Delhi.

• P.K. Ghosh: Strategic Planning and Management-Sultan Chand & Sons; New Delhi, 8th

Ed. 2000

2. Reference Books • Thompson & Strickland: Strategic Management-Concepts and Cases; Tata McGraw Hill

Publishing Co. Ltd. New Delhi; 12th Ed. 2001

• Gary Johnson, Ion Scholes: Exploring Corporate Strategy.

• Hunger J.D. and Wheelen T.L.: Strategy Management: 6th Ed. Low priced Edition-Addison

Wesley Longman, 1999.

• Michael V.P.: Business Policy and Environment-S. Chand & Co. Ltd. New Delhi; 2nd Ed.

2000.

Paper 4: Foreign Language-Fundamentals of German I

Paper Code: MIB 324

MM : 100 (CA : 30, SEE: 70)



Objective The objective of this subject is to acquaint the students with the working knowledge of

the language to make use in international business.


I The Article – Definite & Indefinite,

TheVerb - Present Tense (fragen – antworten –

sein)

Personalpronoun: er – es – sie

Verb + Accusativ Case

12

II The Noun: Singular and Plural

Accusatie Case

The Verb: haben – heissen - schlieβen

Imperative

Interrogative Pronouns

The Construction of Sentence (The Position

of Words)

The Demonstrativpronoun - das

The Time (How to ask and talk about time)

12

III TheVerb (Strong Verbs): Present ( fahren – lessen –

nehmen)

Prefixes and Verb (Separable Verbs) – (The

Position of Words)

Prepositions

Day – Month – Year

12

IV The Noun: Dative Case

Dative and Accusative Case - Verbs With

Indirect and Direct Object

The Interrogativepronoun wem ?

Possessive Pronoun

Prepositions : With Dative and Accusative Case

Positioin of Words with Conjunctions aber,

denn, und, oder, sondern

The Adverb of Time

10

V Model verbs – Position of words

Personalpronoun – Position of Words

The Watch Timing

Demonstrative pronoun dies

Usage of “Woher” –“ Wo” – “Wohin”

Prepositions with Dative and Accusative Case

14

Recommended Books:

1 Essential Readings:

• Deutsche Sprachlehre fuer Aulaender by Schulz / Griesbach

2 Reference Books:

• Pons Starting German / Anfaenger Deutsch

• Cassels Language Guides : German – A Handbook of Grammar, Current

usage and word power

• Teste dein Deutsch – Stufe I & II

• Langenscheidt’ s or Collin’ s German – English / English – German Dictionary

Paper 5: Foreign Language-Fundamentals of French I

Paper Code: MIB 325

MM : 100 (CA : 30, SEE: 70)




the language to make use in international business..


I Grammar: greetings; indefinite articles; definite

articles; the partitive article; two forms of the

contracted article (‘a” & “de” forms)

Comprehension and paragraph writing: reading

of the stories in chapter 1 of the book

Listening and Speaking Skills:activities: making

acquaintances

10

II Grammar: introduction to French verb system

(present conjugations of the regular1st group verbs

and of the irregular be, have & go verbs

Comprehension and paragraph writing reading

of the stories in chapter 1 and 2of the book

Listening and Speaking Skills inviting and

replying to an invitation

13

III Grammar:verb system ( some major verbs of the

regular 2nd

group & the irregular 3rd

group);

demonstrative, qualifying& possessive adjectives;

interrogation; negation;


of the stories in chapter 1 and 2 of the book

Listening and Speaking Skills activities :

describing people; requesting & giving orders

13

IV Grammar contracted articles (‘a” & “de” forms),

prepositions & adverbs of space and quantity;

gender & number of nouns and adjectives; position

of adjectives


of the stories in chapter2 and 3of the book

Listening and Speaking Skills: evaluating &

appreciating; thanking & congratulating

12

V Grammar:imperative mood; emphatic pronouns;

pronominal verbs;


of the stories in chapter 2 and of the book

Listening and Speaking Skills activities:

explaining; justifying; complaining;

12

Teaching material/books:

1) Le nouveau sans frontieres level- l (methode de francais

– published by CLE international Paris, 1998, Indian

edition.

2) Le nouveau sans frontiers – workbook vol-1

3)Four audiocassettes accompanying the written material

Reference books :

1)Larousse compact dictionary : Fre->Eng./Eng.->Fre

2) Conjugaison – Le Robert & Nathan

3) Larousse grammaire francaise

4) Grammaire collection “Le Nouvel Entrainez-Vous”, level

debutant.

Paper 6: Summer Training Report

Paper Code: MIB 326

MM : 100 (CA : 30, SEE: 70)



Objective :

At the end of second semester, students will have to undergo summer training of 8-

10 weeks with an industrial, business or service organization by taking up a project

study approved by the department.

IV Semester

Paper 1. Communication Skills for Managers

Paper Code: MIB 421

MM : 100 (CA : 30, SEE: 70)



Objective Paper has been designed such that it acquaints the students with necessary techniques and

skills of communication in the performance of their jobs.


I Importance and Nature of Business

Communication; Process of Communication,

Models, Forms-Oral & Written, Types-Vertical,

Horizontal & Grapevine.

12

II Effective Communication Skills, Principles of

Effective Communication, 7 C’s of

Communication-Visual,Audio-Visual,Verbal,Non-

Verbal(Kinesics & Body Language)

12

III Barriers of Communications

Effective Listening

10

IV Business Letter Writing: Forms, Layout, Structures

and Types of Business Letter writing, Role Play

Exercises

12

V Writing Business Reports, Presentation of Reports

Public Speaking and Negotiations. Project

Submission

14

Recommended Books:

1. Essential Readings: • Rajendra Pal and J.S. Korlahalli--Essentials of Business Communication (Sultan

Chand & Sons.)

• Krishna Mohan and Meera Banerji--Developing Communication Skills

Macmillan India Ltd

• Shirley Taylor- Communication for Business. Ronald E. Dulek and John S.

Fielder: Principles of Business Communication; Macmilan Publising Company,

London.

• Allan Pease ( Book on Body Language).

2.Reference Books: • C.B. Gupta--Business Communication & Customer Relations (Sultan Chand &

Sons.)

• P. D. Chuturvedi-- Business Communication (Prentice Hall)

• Karl Erik Rosengren--Communication--An Introduction (Sage Publications)

Paper 2: Export-Import Documentation and Procedure

Paper Code: MIB 422

MM : 100 (CA : 30, SEE: 70)




I Basic Decision Steps in Entering Export Market

Business: Export –Import Code Number, Import

Licence, Export Declaration Forms, Study of Legal

Provisions – Payment Against Imports, Ensuring

Import of Goods, Factors and Decisions Regarding

Export Market, Selection of Export Market

Discussion and Distribution of Terminology

Pertaining To The Subject

Project Assignment

13

II Documentation in Foreign Trade: Commercial

Invoice, GR Form, Letter of Credit, Bill of

Exchange, Shipping Bill, Marine Insurance Policy,

Bill of Lading, Mate’s Receipt, Certificate of

Origin, Packing List and Note, Other Documents

12

III Export – Import Procedure: Concept, and various

methods related to Export and Import Procedures

Sources of External Funds: External Debt,

External Commercial Borrowings

12

IV Terms of Payment: Payment in Advance, Payment

Under Open Account, Payment on Consignment

Basis, Bill of Exchange

Project Assignment

10

V Export Credit and Finance: Importance,

Methods and Sources of Export Credit and Finance,

Pre – Shipment Finance, Post Shipment Finance

Letter of Credit – Important Features, Mechanics,

Instructions Relating To Credit, Classification of

Letter of Credit – Revocable and Irrevocable,

Confirmed and Unconfirmed, Fixed and Revolving,

Transferable, Back to Back, Red Clause and Green

Clause, Standby Letter of Credit

Advantages of Letter of Credit

13

Recommended Books:


• Mathur S K, “International Finance and Foreign Trade”. Shivam

Publication, Jaipur

• Rathor B S & Rathor J S, “Export Marketing”, Himlaaya Publishing

House,New Delhi

• Varshney, R.L. and Bhattacharyya, B., International Marketing

Management: An Indian perspective, Sultan Chand & Sons, New Delhi.

• Jain, Subhash C., International Marketing Management, CBS Publishers

& Distributors, New Delhi

2. Reference Books

• Parasram “Export-What,Where and How”. Anupam Publishers.

• Bhalla V K, “International Business Environment and

Management”.Anmol Publications, New Delhi

Paper 3: Organization Behaviour

Paper Code: MIB 423

MM : 100 (CA : 30, SEE: 70)



Objective The objective of this subject is to acquaint the students with the basic concepts of

organization behaviour.


I Organizational Behaviour: Definition and Scope,

Approaches to Organizational Behaviour, Elements

of Organizational Behaviour, Fields contributing to

Organizational Behaviour.

10

II Foundations of Individual Behaviour: Personality,

Learning, Attitudes, Stress; Job Satisfaction.

Foundations of Group Behaviour: Process of Group

Formation and Types of Groups. Conflicts, Defense

Mechanism, Transactional Analysis, Johari

Window, Force Field Analysis.

13

III Motivation: Types of Motives, Theories of Maslow,

Herzberg, McGregor, job enlargement, job

enrichment

Leadership: Concept, Classical Studies on

Leadership, Theories of Leadership; Leadership

Styles.

13

IV Organizational Power and Politics- Concept of

power, sources of power,

classification of power, contingency approaches to

power. Political implications of

power. Dynamics of power and politics.

Organizational Conflict: Concept, sources, types,

functionality and dysfunctionality

of conflict. Classification of conflict-intra-

individual, inter-personal, inter-group, and

organizational. Resolution of conflict.

12

V Organizational Climate: Concept, determinants,

Organizational Culture

Organizational Change: Concept, scope, and

pressures for change. Process and

stages of change. Resistance to change,

management of change.

12

Recommended Books:

1. Essential Readings:

• Luthans, Fred, Organisational Behaviour McGraw-Hill Inc., New Delhi:

1992

• Stephen P. Robins, Organisational Behaviour, Prentice-Hall of Indian Pvt.

Ltd., NewDelhi.

• Davies, Keth, Organisational Behaviour (Human Behaviour at work), Tata

McGrawHill, NewDelhi.

2. Reference Books:

• Gangadhara Rao, M., and Rao, VSP, and Narayana, P.S., Organisational

Behaviour, Konark Publishing Pvt. Ltd., New Delhi : 1987

• John W. Newstrom and Kilth Davis, Organisational Behaviour, (Human

behaviour at work) Tata McGraw – Hill, New Delhi:

Paper 4: Foreign Language-Fundamentals of German-II

Paper Code: MIB 424

MM : 100 (CA : 30, SEE: 70)




the language to make use in international business


I Genitive Case

Past Tense &

Perfect Tense – weak and strong Verbs

Reflexive pronoun

10

II Complementing declinations

Imperative Mood

Personalpronoun es

13

III Prepositions with Genitive Case

Past and Perfect of legen / liegen, stellen / stehen,

haengen, stecken

Verbs with Prepositions

Prepositions with Interrogative Words and

Pronouns

Pronoun for Noun with indefinite Article( in

different cases

13

IV The Adjective declination

Interrogative pronoun for Adjectives welcher and

was fuer ein

Usage of Ja, Nein, Doch

The Past Perfect – Usage of Past Perfect

The Subordinate Clause : weil, daβ

12

V Adjective Declination without Artikel

Subordinate Clause : wenn und wie

Revision

12

Recommended Books:

1 Essential Readings:

• Deutsche Sprachlehre fuer Aulaender by Schulz / Griesbach

2 Reference Books: • Pons Starting German / Anfaenger Deutsch

• Cassels Language Guides : German – A Handbook of Grammar, Current usage and

word power

• Teste dein Deutsch – Stufe I & II

• Langenscheidt’ s or Collin’ s German – English / English – German Dictionary

Paper 5: Foreign Language-Fundamentals of French-II

Paper Code: MIB 425

MM : 100 (CA : 30, SEE: 70)




the language to make use in international business.


I Grammar personal pronouns (indirect, direct,

adverbial) : choice, order & place in the sentence;

indefinite adjectives & pronouns)


of the stories in chapters 3+4 of the book

Listening and Speaking Skills activities:

reprimanding; giving opinion

10

II Grammar: near future; past perfect and imperfect

tenses


of the stories in chapters 3+4 of the book

Listening and Speaking Skills relating events

using the past tenses

13

III Grammar: formation and usages; simple relative

pronouns



Listening and Speaking Skills activities : relating

events using the past tenses

13

IV Grammar reported speech; possessive pronouns



Listening and Speaking Skills: reporting

conversation using reported speech; allowing and

prohibiting;

12

V Grammar comparatives and superlatives; simple

future; recent past; present continuous



Listening and Speaking Skills making plans;

discussing & debating an issue

12

Teaching material/books:

1) Le nouveau sans frontieres level- l (methode de francais

– published by CLE international Paris, 1998, Indian

edition.

2) Le nouveau sans frontiers – workbook vol-1

3)Four audiocassettes accompanying the written material

Reference books :

1)Larousse compact dictionary : Fre->Eng./Eng.->Fre

2) Conjugaison – Le Robert & Nathan

3) Larousse grammaire francaise

4) Grammaire collection “Le Nouvel Entrainez-Vous”, level

debutant.

Paper 6: Research/Project/Dissertation

Paper Code: MIB 426

MM : 100 (CA : 30, SEE: 70)



Objective :

Each student will be assigned a project in the beginning of IVth Semester by the faculty

to work on a topical subject having a bearing on International Business and Marketing.

The student will be required to work in a business organization under the guidance of a

person belonging to business organization.

The Panel of Examiners shall evaluate the project report. The division of the marks shall

be as follows:

Project Report 35 Marks

Viva-Voice 35 Marks

Continuous Assessment 30 Marks

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