INTERNATIONAL CASE STUDY – AMWAY CHINA

When one of the world’s largest direct selling businesses, Amway China, held its annual Leadership Seminar in Sydney in January 2017, Luna Park Venues opened every door in its famous park to host thousands of delegates for dinner and entertainment in the spectacular harbour-side location.

Luna Park Venues worked closely with the Turning Point Group during the thirteen day seminar, one of the largest business events in Sydney, to host over 8,000 delegates at dinners throughout the venue on four nights in January, with approximately 2,000 delegates at each event.

Turning Point Group and Luna Park Venues provided a comprehensive and fun-filled entertainment schedule, including a number of unique event add-ons starting the moment delegates made their way to Luna Park, travelling across Sydney Harbour on a first-class Captain Cook Cruise, to be greeted by Amway China branded showtime performers.

Amway delegates were treated to a seafood platter entrée of fresh produce including Balmain bug, lobster, tiger prawns, scallops and green lip mussels. The popular main course included a slow roasted Tarra Valley sirloin, lemongrass & lime leaf marinated Tasmanian salmon and Red chilli spiced Thirlmere chicken drumsticks, all served with stir-fried vegetables and rice.

Coordinating an event of this scale ensured the Luna Park Venues team had to maintain a flexible and highly responsive approach, adjusting requirements throughout to achieve the very best outcomes for the client. Aside from wet weather considerations and budget limitations, the Luna Park team’s main challenge was to ensure each of the 2,000 guests, spread across all venues and indoor and outdoor locations, enjoyed a universal experience, including views of the fireworks and after dinner entertainment on the harbour. To accomplish this, all venues and services had to be streamlined and coordinated to see dinner finish at the same time.

Turning Point Managing Director, Peter Pecotić commented, “Working in collaboration with Luna Park Venues on the Amway China event was an absolute pleasure. The Luna Park Venues team absolutely understand business events, they were flexible and didn’t shy away from our big ideas. The impact of the stunning Sydney harbour views and the Park’s unique charm gave our international guests the most authentic, mesmerising and joyful experience. We look forward to many future collaborations”

About Luna Park Venues Luna Park Venues is one of the Sydney’s

most sought-after meeting, exhibition and

conference centres, offering 13 unique

multipurpose waterfront venues and unrivalled

vistas of the cityscape, capturing the iconic

Harbour Bridge and Sydney Opera House.

The versatile venue spaces at Luna Park can

accommodate for functions of varying sizes

and scopes - from small, intimate cocktail

gatherings of 30 people through to sit-down

banquets of 1,300 guests, exhibition space of

10,000sqm, conference facilities for up to 2,000

guests and whole of Park events for 8,000.

Luna Park Venues’ catering capabilities are

second-to-none, with internationally trained

Executive Chef, Mark Taylor, and his first-class

culinary team preparing exceptional dishes

created using high-quality local produce.

Accessible by ferry, train, bus and car with a

multi-level onsite car park, Luna Park Venues is

your central harbour-side venue.

+612 9033 7540 venueinfo@lunaparkvenues.com www.lunaparkvenues.com