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![Page 1: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/1.jpg)
International Business Environment & Strategy
Drivers of GlobalisationApril 2014
Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)
“Exploring Corporate Strategy”, 9th edition
[email protected]://cambridgemba.wordpress.com/strategy
Robert Jones © 2010-2013
![Page 2: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/2.jpg)
What is globalisation?
Causes?
Effects?
Pros & cons?
![Page 3: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/3.jpg)
Johnson, Scholes & Whittington (2006) Exploring Corporate Strategy, FT Prentice HallBased on G. Yip, Total Global Strategy, Prentice Hall, 1995, chapter 2
• Trade policies• Technical standards• Host government
policies
Globalstrategies
• Scale economies• Sourcing efficiencies• Country-specific costs• High product
development costs
• Similar customer needs• Global customers• Transferable marketing
• Interdependence• Competitors global• High exports /
imports
Drivers of globalisation
Government influence
Cost advantages
Global market convergence
Global competition
![Page 4: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/4.jpg)
Globalstrategies
• Similar customer needs• Global customers• Transferable marketing
Drivers of globalisation
![Page 5: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/5.jpg)
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Other examples of global market convergence?
1.
2.
3.
4.
5.
![Page 9: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/9.jpg)
Globalstrategies
• Scale economies• Sourcing efficiencies• Country-specific costs• High product
development costs
• Similar customer needs• Global customers• Transferable marketing
Drivers of globalisation
Global market convergence
![Page 10: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/10.jpg)
Cost advantagesScale economies
Larger, more efficient factoriesSmaller factories closing
Country-specific costsOff-shoring to lower cost nationsLow or High salary costsBUT … Low or high productivity & quality?
Sourcing efficienciesJust-in-time (Toyota production system)Large, local suppliersTime & distance & cost of 12,000 km logisticOn-shoring – we make things in the UK !
High product development costs Constant innovation Research & DevelopmentConstant improvementNew product every 3 years or every 3 months?
![Page 11: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/11.jpg)
What are the implications of these Cost drivers?
1.
2.
3.
4.
5.
![Page 12: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/12.jpg)
Employees at a call centre in the southernIndian city of Bangalore.
![Page 13: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/13.jpg)
Is my Toyota Corolla a Japanese car or………?
![Page 14: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/14.jpg)
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Globalstrategies
• Scale economies• Sourcing efficiencies• Country-specific costs• High product
development costs
• Similar customer needs• Global customers• Transferable marketing
• Interdependence• Competitors global• High exports /
imports
Drivers of globalisation
Cost advantages
Global market convergence
![Page 16: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/16.jpg)
Global competition
InterdependenceGlobal alliances – car industry
- airlines- electronics / digital
Competitors globalTop firms have #1 / #2 market shares in many nationsGlobal car makers
High exports / importsMany electronic products are made in ChinaShoes are made in Vietnam“Home” markets are disappearing
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Airbus A-380How many nations are in the Airbus (EADS) group?How many suppliers to Airbus? How many nations supply? How many in USA?The A-380 costs $280 million. What % of that price ticket is made in UK?
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A global airline alliance:-
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Why do competitor firms come together in alliances / collaborations?
1.
2.
3.
4.
5.
![Page 20: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/20.jpg)
Global brands – where next?
![Page 21: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/21.jpg)
Johnson, Scholes & Whittington (2006) Exploring Corporate Strategy, FT Prentice HallBased on G. Yip, Total Global Strategy, Prentice Hall, 1995, chapter 2
• Trade policies• Technical standards• Host government
policies
Globalstrategies
• Scale economies• Sourcing efficiencies• Country-specific costs• High product
development costs
• Similar customer needs• Global customers• Transferable marketing
• Interdependence• Competitors global• High exports /
imports
Drivers of globalisation
Cost advantages
Global market convergence
Global competition
![Page 22: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/22.jpg)
Government influence Trade policies
Falling barriers to tradeLiberalisation & deregulationWTO / EU and trading bloc policies
Technical standards
ISO replaces national standards (BS, DIN, ASA) Computer software is internationalSafety & quality standards:-Pharmaceutical, aviation, automobile sectors
Host government policiesSensitivity is neededNational differences still exist
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European Union
How many member nations?
What are the otherTrading Blocs ?
€ Euro pros and cons
How many member nations?
![Page 24: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/24.jpg)
http://wto.http.internapcdn.net/WTO/wmv/2013_09_11_pf_teaser.wmv
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ArgentinaAustraliaBrazilCanadaChinaFranceGermanyIndiaIndonesiaItalyJapanMexicoRussiaSaudi ArabiaSouth AfricaRepublic of KoreaTurkeyUnited KingdomUnited States of America
![Page 27: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/27.jpg)
Johnson, Scholes & Whittington (2006) Exploring Corporate Strategy, FT Prentice HallBased on G. Yip, Total Global Strategy, Prentice Hall, 1995, chapter 2
• Trade policies• Technical standards• Host government
policies
Globalstrategies
• Scale economies• Sourcing efficiencies• Country-specific costs• High product
development costs
• Similar customer needs• Global customers• Transferable marketing
• Interdependence• Competitors global• High exports /
imports
Drivers of globalisation
Government influence
Cost advantages
Global market convergence
Global competition
![Page 28: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/28.jpg)
How do these Drivers of Globalisation affect us?
Think of the 4 Cs:-
Competition is increasing
Costs must be reduced constantly
Customers are ever more demanding
Country differences are still important
![Page 29: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/29.jpg)
R Jones (2006) - Based on Johnson, Scholes & Whittington (2006) Exploring Corporate Strategy, FT Prentice Hall
Based on G. Yip, Total Global Strategy, Prentice Hall, 1995, chapter 2
• Trade policies• Technical standards• Host government
policies
Globalstrategies
• Scale economies• Sourcing efficiencies• Country-specific costs• High product
development costs
• Similar customer needs• Global customers• Transferable marketing
• Interdependence• Competitors global• High exports /
imports
The 4 Cs of globalisation
Government influence
Cost advantages
Global market convergence
Global competition
Country
Customer
Cost
Competition
![Page 30: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/30.jpg)
But is this the full picture of globalisation ?
What else is important in business ?
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Sources of Culture
Language/sNationalityEducationProfessionEthnic groupReligionFamilySexSocial classCorporate or organisational culture
Culture
Based on Usunier (2000) Marketing Across Cultures, Pearson Education Ltd
Sources of Culture
![Page 32: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/32.jpg)
A famous (infamous) Benetton advertisement
![Page 33: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/33.jpg)
A famous (infamous) Benetton advertisement
![Page 35: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/35.jpg)
A famous (infamous) Benetton advertisement
![Page 36: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/36.jpg)
A famous (infamous) Benetton advertisement
![Page 37: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/37.jpg)
R Jones (2006) - Based on Johnson, Scholes & Whittington (2006) Exploring Corporate Strategy, FT Prentice Hall
Based on G. Yip, Total Global Strategy, Prentice Hall, 1995, chapter 2
• Trade policies• Technical standards• Host government
policies
Globalstrategies
• Scale economies• Sourcing efficiencies• Country-specific costs• High product
development costs
• Similar customer needs• Global customers• Transferable marketing
• Interdependence• Competitors global• High exports /
imports
The 5 Cs of globalisation
Government influence
Cost advantages
Global market convergence
Global competition
Country
Customer
Cost
Competition
Culture
![Page 38: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/38.jpg)
What factors are we seeing here?
![Page 39: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/39.jpg)
R Jones (2006) - Based on Johnson, Scholes & Whittington (2006) Exploring Corporate Strategy, FT Prentice Hall
Based on G. Yip, Total Global Strategy, Prentice Hall, 1995, chapter 2
• Trade policies• Technical standards• Host government
policies
Globalstrategies
• Scale economies• Sourcing efficiencies• Country-specific costs• High product
development costs
• Similar customer needs• Global customers• Transferable marketing
• Interdependence• Competitors global• High exports /
imports
The 6 Cs of globalisation
Government influence
Cost advantages
Global market convergence
Global competition
Country
Customer
Cost
Competition
Culture Converging technologies,E-business
![Page 40: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/40.jpg)
R Jones (2006) - Based on Johnson, Scholes & Whittington (2006) Exploring Corporate Strategy, FT Prentice Hall
Based on G. Yip, Total Global Strategy, Prentice Hall, 1995, chapter 2
• Trade policies• Technical standards• Host government
policies
Globalstrategies
• Scale economies• Sourcing efficiencies• Country-specific costs• High product
development costs
• Similar customer needs• Global customers• Transferable marketing
• Interdependence• Competitors global• High exports /
imports
The 6 Cs of globalisation
Government influence
Cost advantages
Global market convergence
Global competition
Country
Customer
Cost
Competition
Culture Converging technologies,E-business
![Page 41: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/41.jpg)
Other factors
![Page 42: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/42.jpg)
http://www.bankofengland.co.uk/monetarypolicy/assetpurchases.htm
The Credit Crunch
![Page 43: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/43.jpg)
Quantitative easing
![Page 44: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/44.jpg)
Where are we now with the financial crisis?
How is the economy doing?
How are conditions for business?
It depends on the nation and the region
It depends on the industry
![Page 45: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/45.jpg)
Currency exchange rate fluctuations
http://uk.reuters.com/business/currencies
![Page 46: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/46.jpg)
© R Jones (2009) - Based on Johnson, Scholes & Whittington (2006) Exploring Corporate Strategy, FT Prentice Hall
Based on G. Yip, Total Global Strategy, Prentice Hall, 1995, chapter 2
• Trade policies• Technical standards• Host government
policies
Globalstrategies
• Scale economies• Sourcing efficiencies• Country-specific costs• High product
development costs
• Similar customer needs• Global customers• Transferable marketing
• Interdependence• Competitors global• High exports /
imports
More Cs of globalisation
Government influence
Cost advantages
Global market convergence
Global competition
Country
Customer
Cost
Competition
Culture Converging technologies,E-business
Creditcrunch Currency
![Page 47: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/47.jpg)
Is competition between companies “pure” or ………..
![Page 48: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/48.jpg)
Common platform(Collaboration)Where is this car built ?
![Page 49: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/49.jpg)
Competition or collaboration or collusion ?
British Airways fined £58.5m for fuel price-fixingBritish Airways is to pay a reduced £58.5m fine for colluding with rival Virgin Atlantic on fuel surcharges, finally putting to bed an investigation that has lasted more than five years.
(c) Robert Jones 2013
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The Competition Commission takes action against anti-competitive behaviour
http://www.competition-commission.org.uk/(c) Robert Jones 2013
![Page 51: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/51.jpg)
http://ec.europa.eu/competition/index_en.html(c) Robert Jones 2013
![Page 52: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/52.jpg)
Agreements between two or more independent market operators which restrict competition are prohibited by Article 101 of the European Treaty. The most flagrant example of illegal conduct infringing Article 101 is the creation of a cartel between competitors (which may involve price-fixing and/or market sharing).
Article 102 of the Treaty prohibits firms holding a dominant position on a determined market to abuse that position, for example by charging unfair prices, by limiting production, or by refusing to innovate to the prejudice of consumers.
http://ec.europa.eu/competition/antitrust/overview_en.html(c) Robert Jones 2013
![Page 53: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/53.jpg)
United States Antitrust Division
http://www.justice.gov/atr/about/index.html(c) Robert Jones 2013
![Page 54: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/54.jpg)
© R Jones (2009) - Based on Johnson, Scholes & Whittington (2006) Exploring Corporate Strategy, FT Prentice Hall
Based on G. Yip, Total Global Strategy, Prentice Hall, 1995, chapter 2
• Trade policies• Technical standards• Host government
policies
Globalstrategies
• Scale economies• Sourcing efficiencies• Country-specific costs• High product
development costs
• Similar customer needs• Global customers• Transferable marketing
• Interdependence• Competitors global• High exports /
imports
More Cs of globalisation
Government influence
Cost advantages
Global market convergence
Global competition
Country
Customer
Cost
Competition
Culture Converging technologies,E-business
Creditcrunch Currency
Collaborationor collusion?
Commonplatform
![Page 55: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/55.jpg)
http://unfccc.int/essential_background/feeling_the_heat/items/3157.php
![Page 56: International Business Environment & Strategy Drivers of Globalisation April 2014 Slides based on Yip, G. (1995):- Johnson, Scholes & Whittington (2011)](https://reader035.fdocuments.in/reader035/viewer/2022062321/56649e105503460f94afbb63/html5/thumbnails/56.jpg)
© R Jones (2009) - Based on Johnson, Scholes & Whittington (2006) Exploring Corporate Strategy, FT Prentice Hall
Based on G. Yip, Total Global Strategy, Prentice Hall, 1995, chapter 2
• Trade policies• Technical standards• Host government
policies
Globalstrategies
• Scale economies• Sourcing efficiencies• Country-specific costs• High product
development costs
• Similar customer needs• Global customers• Transferable marketing
• Interdependence• Competitors global• High exports /
imports
More Cs of globalisation
Government influence
Cost advantages
Global market convergence
Global competition
Country
Customer
Cost
Competition
Culture Converging technologies,E-business
Creditcrunch Currency
Climate change CO2
Collaboration
Commonplatform
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© R Jones (2009) - Based on Johnson, Scholes & Whittington (2006) Exploring Corporate Strategy, FT Prentice Hall
Based on G. Yip, Total Global Strategy, Prentice Hall, 1995, chapter 2
• Trade policies• Technical standards• Host government
policies
Globalstrategies
• Scale economies• Sourcing efficiencies• Country-specific costs• High product
development costs
• Similar customer needs• Global customers• Transferable marketing
• Interdependence• Competitors global• High exports /
imports
More Cs of globalisation
Government influence
Cost advantages
Global market convergence
Global competition
Country
Customer
Cost
Competition
Culture Converging technologies,E-business
Creditcrunch Currency
Climate change CO2
Collaboration
Commonplatform
ConferenceUNCCC
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More Cs:
Consolidation e.g. pharmaceuticals
Connectedness
Communication / Crowd
Corruption – is it a gift? Is it ever right to pay a bribe? Lobbying?
Capital – FDI foreign direct investment
Control (and Governance) / Coordination
Complexity
Centralization <-> decentralization e.g. Unilever, MacDonalds
Copying (and IP protection)
Cluster – regional or global ?
More Cs
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Is this the full picture?
How do these factors affect your company?
How will you adapt your strategies to survive / succeed?
Any questions?