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![Page 1: International Business: An Integrated Approach to Learning Iris Varner – International Business Mark Hoelscher -- Entrepreneurship Peter Kaufman – Marketing.](https://reader035.fdocuments.in/reader035/viewer/2022070410/56649ea45503460f94ba919a/html5/thumbnails/1.jpg)
International Business: An Integrated Approach to Learning
Iris Varner – International BusinessMark Hoelscher -- EntrepreneurshipPeter Kaufman – MarketingKlaus Schmidt –TechnologyAslihan Spaulding – Agriculture
![Page 2: International Business: An Integrated Approach to Learning Iris Varner – International Business Mark Hoelscher -- Entrepreneurship Peter Kaufman – Marketing.](https://reader035.fdocuments.in/reader035/viewer/2022070410/56649ea45503460f94ba919a/html5/thumbnails/2.jpg)
Mission and Goals
• Strengthen connection between theory and practice
• Facilitate transition to workplace
• Strengthen Illinois businesses
• Develop new overseas markets
• Help create jobs for Illinois
• Bring recognition to ISU
![Page 3: International Business: An Integrated Approach to Learning Iris Varner – International Business Mark Hoelscher -- Entrepreneurship Peter Kaufman – Marketing.](https://reader035.fdocuments.in/reader035/viewer/2022070410/56649ea45503460f94ba919a/html5/thumbnails/3.jpg)
Background/Justification
• Educating Illinois emphasizes interdisciplinary approaches and partnerships with business and industry
• Program builds on Illinois’ strengths in business, agriculture, and increasingly renewable energy sources
![Page 4: International Business: An Integrated Approach to Learning Iris Varner – International Business Mark Hoelscher -- Entrepreneurship Peter Kaufman – Marketing.](https://reader035.fdocuments.in/reader035/viewer/2022070410/56649ea45503460f94ba919a/html5/thumbnails/4.jpg)
Program Structure
• Students Work with Illinois Based Companies or Trade Missions & Gain Expertise with Products.
• Each Group of Students Visits a Country to Conduct In-depth Market Research on Viability of Product.
• Companies and Trade Missions Receive One Report for Each Country.
![Page 5: International Business: An Integrated Approach to Learning Iris Varner – International Business Mark Hoelscher -- Entrepreneurship Peter Kaufman – Marketing.](https://reader035.fdocuments.in/reader035/viewer/2022070410/56649ea45503460f94ba919a/html5/thumbnails/5.jpg)
Program Structure
Companies And
Trade Groups
Student Teams
Countries
Int’lBus.
Students
Entrep. Students
MarketingStudents
Ag.Students
Tech. Students
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![Page 7: International Business: An Integrated Approach to Learning Iris Varner – International Business Mark Hoelscher -- Entrepreneurship Peter Kaufman – Marketing.](https://reader035.fdocuments.in/reader035/viewer/2022070410/56649ea45503460f94ba919a/html5/thumbnails/7.jpg)
Project Description
• Businesses
• Trade Missions
• Marketing
• Strategic Plans
![Page 8: International Business: An Integrated Approach to Learning Iris Varner – International Business Mark Hoelscher -- Entrepreneurship Peter Kaufman – Marketing.](https://reader035.fdocuments.in/reader035/viewer/2022070410/56649ea45503460f94ba919a/html5/thumbnails/8.jpg)
Phases
1. Planning
2. Semester seminar
3. In-country activity
4. Post-assessment and evaluation
![Page 9: International Business: An Integrated Approach to Learning Iris Varner – International Business Mark Hoelscher -- Entrepreneurship Peter Kaufman – Marketing.](https://reader035.fdocuments.in/reader035/viewer/2022070410/56649ea45503460f94ba919a/html5/thumbnails/9.jpg)
Phase 1: Planning
• Identify participating businesses/trade missions
• Identify potential countries
• Select students and form interdisciplinary teams
![Page 10: International Business: An Integrated Approach to Learning Iris Varner – International Business Mark Hoelscher -- Entrepreneurship Peter Kaufman – Marketing.](https://reader035.fdocuments.in/reader035/viewer/2022070410/56649ea45503460f94ba919a/html5/thumbnails/10.jpg)
Phase 1: Planning
TypeSmall Business
Trade Mission
Options:Product
TechnologyProcessService
Target Country
Ag Related
Non Ag Rel.
Student GroupsEntrepreneurship
IBMarketing
TechnologyAgriculture
Service
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Phase 2: Semester Seminar
• Approach will depend on type of participating organization: trade mission and business.
• Students study specific business, products, and processes.
• Students learn about target country.
![Page 12: International Business: An Integrated Approach to Learning Iris Varner – International Business Mark Hoelscher -- Entrepreneurship Peter Kaufman – Marketing.](https://reader035.fdocuments.in/reader035/viewer/2022070410/56649ea45503460f94ba919a/html5/thumbnails/12.jpg)
Outcome of Seminar
• Student understanding of business and products
• Understanding of target country
• Written reports
• Liaison between academia and business
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Phase 2: Pre-Seminar
Objectives
TravelPreparation
Overview of Project
Plan and Customize
SeminarOutcome Measure
Trade Mission
Business
CountrySpecifics and Final TravelPreparation
Pre-DepartureReport
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Phase 3: In-country activity
• Visit with business leaders in target country
• Identify and develop profiles of potential export partners
• Observe foreign business practices
• Learn about logistics for marketing products
• Prepare report for marketing feasibility
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In-Country Support
• To ensure safety of students, we will be seeking support from– American Chamber of Commerce– Private Industry– University Contacts
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Phase 3: In-Country Activity
CommunicationWith SupportContacts and
Home
Departure
Review andUpdate
Contacts forInterview
Actual VisitsAnd
Interviews
Write Marketing Plan Report
Establish Communication with ISU, Parents
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Phase 4: Post-country Activity
• Students will present findings to businesses and instructors
• Instructors will evaluate student work
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Phase 4: Post-assessment and evaluation
Finalize Report
PresentReport
AssessmentAnd Evaluation
Of Project
Present to Future
Students and Program
Participants
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Program Benefits
• University: Supports Educating Illinois. Helps to Recruit Top Students & Faculty. Has Potential to Become a Flagship Program in
the College of Business and College of Applied Science and Technology.
Enhances ISU’s Reputation. Increases Potential State & Federal Funding.
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Program Benefits
• Builds relationships with local & regional Communities Enhances Regional Economic
Development. Graduates Experienced Students.
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Pilot Project
• Company: AgVantage, Rockford IL
• DAL, Christchurch, NZ
• Six Students– Prepare during SPRING 06– Do Internship in NZ during June– Present final reports in September 06
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Proposed Program Time Line
• Fall semester– Recruit Companies and Students
• Spring semester– Finalize Companies & Students– Conduct Seminar
• Summer– Complete in Country Experience– Report to Companies & Funding
Organizations
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Needs
• Company Contacts
• Funding Sources– Short term funding– Long term funding
• Contacts with Government Agencies
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Program Update
• Spring/Summer 06 – Six Students to New Zealand
• Spring Summer 07 – Six Students to New Zealand– Three Students to Germany
• Spring Summer 08– Six Students to South America– Three Students to New Zealand
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Lessons Learned
• This is a process best left to the tenured– Time– Clout
• This takes passion for the process
• You must be willing to bend rules a little (sometimes it is better to seek forgiveness than permission )
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Lessons Learned
• While there are those who can help, you must be able to have in team expertise to do it all. – You are the one who understands the vision! – Only you can write the proposal! – Only you can do the financials!