Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With...
Transcript of Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With...
W W W . C H I C A G O L A N D R I S K F O R U M . O R G
Internally Marketing Your way to Success: The Risk Professional as Consultant
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Speakers:
• Liz Walker, Director, Enterprise Risk & Global InsuranceGroupon, Inc.
• Mary Friedl, Insurance and Claims ManagerRedbox Automated Retail LLC
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TRUE OR FALSE?
40% of Business Interruption Policies are Underinsured, with the average Shortfall being 45%
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Framing the Issue
THE PROBLEM: How Can I Reduce or Manage Risk if No One Wants to Talk to Me?THE PROBLEM: How Can I Reduce or Manage Risk if I Am Not Communicating Effectively?
THE SOLUTION: Demonstrate Trust and Value FIRST
Pivot how stakeholders think about risk, insurance, and your role by communicating your identity and purpose in a deliberate manner
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Understanding Trust
Why is it so important?
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Develop Your Identity
• Who are you within the organization?– What are your personal and/or professional goals? – “People don’t buy what you do, they buy why you do it.” -Simon Sinek
• Identify How You Align With Corporate Values And Strategy– How does your purpose align with your stakeholders’ goals?– Develop and use a consistent, common language
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Mind Your Language
Is there a Risk? Or an Opportunity?
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Mind Your Message
Are you seeking information? Or providing a service?
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Mind Your Form
WHAT ARE YOU TRYING TO COMMUNICATE? AND HOW?
The Data Dump The Limbic Appeal
The Bottom Line
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What percentage of a meeting do participants find unproductive?
34%
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Use of Meetings
What do you meet about?
― Exposure Review (renewals)― Claim Reviews― Training Opportunities
― M&A― Claims
― Operating Plans
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Reaping the Benefits
• Increased visibility of your identity and purpose – becoming part of the conversation
• Increased reach within the organization
• Better ability to forecast and prepare (proactive vs reactive)
• Cautions:– Patience (this is the long game)– Workload (when you offer to help, people will take you up on it)
QUESTIONS?