The Death of the Intranet

• Surviving in the 21st century

• Margaret Manning OBE

Group CEO

• Advertising and PR Entrepreneur of the year

• First Woman in Science and Technology

• Awarded by Blackberry for advancing women in technology

• 150 staff in 5 countries

• European Gold marketing award winners

• Forrester rated – top digital branding

• Marketing – marketing directors favourite digital agency

Adelphi Digital

Adelphi Digital in Singapore

• 3 February 2016

Adelphi Digital

The digital tipping point

Social Networks already dwarf most

countries

“Everything has changed” Apple

A new generation of connectivity

So what’s holding us

back?

Cultural norms

Need a mocked up image, for a contract

“Big clunky inflexible contract, monolithic systems ltd”

Long-range planning (Over long-term strategy)

• “At my previous companies building a website would be like

unveiling the new Taj Mahal, and then you had the next one

two years later. Now you start in a caravan and upgrade it bit

by bit and keep things moving forward, it’s a more iterative

process.”

• Ryanair CMO Kenny Jacobs

Big technology commitments

Need a mocked up image, for a contract

“Big clunky inflexible contract, monolithic systems ltd”

Form over function

Gamification

http://www.youtube.com/watch?v=yr-kKEylrJ8&feature=related