Social Media For

Intermediates

How to use it to benefit your

business

FREE

ONE HOUR CONSULTATION

TO ALL ATTENDEES

See Phil or Nick

To give you an overall insight into the main Social Media tactics & platforms

How to generate & manage content

Software and tools

A lot of Do's and Dont's!!

AIMS OF THE SESSION

But WHAT shall I talk about?Your business history (Brand)

Your products/servicesSpecial offers/promotions/eventsYour team (new, b'days, good performers)Your sectorLocal area news and eventsLatest BREAKING newsCartoons/videos/sayingsCelebrities in the newsDirect to your Blog posts

P for PLATFORMWhere are my people hanging out?

O for OBJECTIVEWhat do I hope to achieve? Leads, sales, brand awareness etc?

S for STRATEGYWhat shall I talk about? How often? Who will do this?

T for TECHNOLOGYWhat software/gadgets/analytics shall I use?

The 4 Step Plan To Socially Succeed

Practical StepsSet up a Gmail account

Set up email on phone/tablet

Think of a name www.namechk.com

Think 5 years ahead

Get Logos/Branding/Imagery

Write Biogs using KEYWORDS

Which Platform Should I Use ?

Google + Business Pages and Personal Profiles

Integrate with Google PlacesPost to circles

Integrate with other Google products

Helps with your Google rankingHangouts may see the demise

of Skype

Google+ Circles

Google+Hangout

Google +

Questions??

Linked In

Best for Networking and Finding Leads

11 Million Profiles In The UK – 23% of Workers

Linked In Features

Post from profile or page

Great for search pre meeting

Linked In Profile

Linked InDo’s and Don’ts

Current picture

Use keywords in Biography (120)

Add contact details

List landing pages for websites

Linked In Business Page

List all services

Link all colleagues to page

Make regular updates

Get recommendations

Join groups and get involved

Respond to people who viewed profile

Put link from your website

QUESTIONS??

FREE

ONE HOUR CONSULTATION

TO ALL ATTENDEES

See Phil or Nick

Twitter

Brand awarenessDrive traffic to website

Drive traffic to FacebookBuild momentum &

excitement

Twitter Stuff

Maximum of 140 characters per tweetso use a URL shortener

Username up to 15 characters

Only 1 account per username

Only 1 account per email address

You can change name and username

Cannot assign an admin so maybe use an app to be safe?

TwitterDo’s and Don’ts

Don’t link to Facebook/Linked-In

Use keywords in biography

Add your website/location

Tweet regularly

Twitter Connect

Questions??

FREE

ONE HOUR CONSULTATION

TO ALL ATTENDEES

See Phil or Nick

77% of the UK population have an active profile

Profile, Page or Group?

Twice daily posts - topical interesting relevant

Facebook favours text over images/videos

Respond quickly

No more than 25% sales messages

About us keywords

Facebook stuff

FACEBOOK PAGE

Facebook Features

Check-InReviewsOffersEventsTabs

QUESTIONS?

Pinterest – Best for Mobile / Visual

29% of UK users (2.2m) are in the highest income bracket

ONLY Pin High Quality, Appealing Pictures

Have Striking Board Covers

Have Unique and Intriguing Concept Boards

Have Boards with HUGE Archives to Dive Into

Add humour boards

Add hyperlinks to your website

Add a link from your website

ENJOY!!!!

1) Monitor Multiple Streams in One Place

2) You Have a Team Managing Your Social Media Empire?

3) Managing Customer Service on Twitter

4) You Want to Cross Post to Your Google+ Page

5) Completely Cross Platform

6) Get Free Reports by Email

7) You Want to Connect Lots of Services Together

Analytics

FREE

ONE HOUR CONSULTATION

TO ALL ATTENDEES

See Phil or Nick

We look forward to interacting on Social

Media with you!@onlineguru2u

We look forward to interacting on Social

Media with you!@onlineguru2u

Thanks for your attention