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Transcript of Interiors Monthly December 2013
StresslessCity: New comfort for 2014
F U R N I T U R E F L O O R I N G B E D S C A R P E T R U G S A C C E S S O R I E S
Interiorsmonthly
f i r s t f o r f u r n i t u r e , f l o o r i n g a n d a c c e s s o r i e s
Decem
ber
2013
CarpetBestsellers of 2013
Interiors UKPreview
t h e c o m p l e t e s e r v i c e
UK: 00353 42 9 351 351 Ireland: 042 9 351 351 SERVICE QUALITY VALUE
IS YOUR BUSINESS DEFINEDBY MULTI-GROUPS?
CLAIM YOUR INDEPENDENCETCS - Professional Free In-Store Studios and Merchandise
(High Cost In-Store Displays)
RE-DEFINE YOUR BUSINESS
TCS - Solely Committed to Serving Independent Retailers
Visit us at Interiors UK 2014 - NEC Birmingham 19-22nd January Hall 4 Stand D10
tcsimports.com
EDITOR’S COMMENT
www.interiorsmonthly.co.uk 3
How are YOU?
Andrew KiddEDITOR
City: new comfort for 2014 fromStresslesswww.ekornes.co.uk
Editor: Andrew KiddT: 01273 930 029 E: [email protected] advertising (South): Tim BodenT: 01732 783 561 E: [email protected] advertising (North): Jarrod BirdT: 01565 631 397 E: [email protected], flooring, lighting and accessories advertising:Joanne PaullT: 01732 783 561 E: [email protected] sales agent: Jane DaiT: 00 86 755 8292 5229 E: [email protected]
Published by Interiors Media LimitedUnit 11, Riverside Business Centre, Riverside House,Riverlawn Road, Tonbridge, Kent TN9 1EPT: 01732 783 561 F: 01732 783 562E: [email protected] in England no. 6397722Print: Knockout Print Design by TSS DIGITAL © Interiors Media Limited ISSN 1756-2236Stressless
City: New comfort for 2014F U R N I T U R E F L O O R I N G B E D S C A R P E T R U G S A C C E S S O R I E S
Interiorsmonthly
f i r s t f o r f u r n i t u r e , f l o o r i n g a n d a c c e s s o r i e s
Decem
ber
2013
CarpetBestsellers of 2013
Interiors UKPreview
At a time when talk is generally of pre-Christmas trading and preparations forwinter sales, it is easy for people to be caughtup in the complexities of running a business:it is your livelihood after all.
Much has been written in the media aboutTrott’s return home from Australia and theimpact the modern sporting world has on itsparticipants. But what about the effects ofbusiness on its workers?
You don’t have 35,000 spectatorsscreaming at your every decision all day. But you do have the livelihoods of your staff, your family and the demands of your customers on your mind: be it how the company is performing, a late delivery,
a complaint, or your cashflow. But how much is it on your mind? Can you switch off?Does it keep you awake at night? Are yourelying on whatever-it-may-be to getthrough the day?
If so, talk to someone who can help, be it afriend, partner, doctor, colleague or a grouplike the Samaritans. An estimated one in fourpeople in the UK suffer from some form ofmental illness in a year, according to Mind. Soif you’re not feeling yourself make the step tobeing who you were or who you’d like to be.
Victoria Carpets’ £16m deal to buy Westexcould transform the company. Westex hasincreased sales and profits in the past fewyears and made £3.7m from record sales of£17.5m in the year to 2 March. Compare thatto Victoria’s £86,000 from sales of £34.5m inthe six months to the end of September.
Westex will continue to operate as aseparate company and its management havecommitted to staying for five years, bringingvaluable management success to the Victoriagroup and an enhanced product offer.
It also shows that companies can accessfunding – Victoria had just over £3m in thebank – when the right deal comes along.
A merry Christmas to all our readers.
The return home ofEngland cricketer JonathanTrott from the Ashes tourbrings the wider topic ofmental wellbeing inbusiness to the fore.
The SOONER you order - The LESS you pay comforless
SINGLE ORDERS BETTER THAN CONTAINER PRICES
RE-DEFINE YOUR BUSINESS
t h e c o m p l e t e s e r v i c e
Prices quoted excluding delivery. Terms and Conditions ApplyOwned and Operated by TCS
EMBRACE CHANGE
CLICK + BUY = SAVE
Visit us at Interiors UK 2014 - NEC Birmingham 19-22nd January Hall 5 Stand A19
Register and buy online today for exclusive deals atwww.tcsforless.com
CONTENTS
www.interiorsmonthly.co.uk 5
ale-Bridgecraft
A W ARDS 2011
WINNER
AWA
RDS
WINNER 2008 - 2013
Best customer serviceBest business support
Extra Support!
Vale-Bridgecraft Show Centres at:
Hebden Bridge, West Yorkshire, 01422 885000Gateshead, Tyne and Wear, 0191 4883682
Warrington, Cheshire, 01925 571982Sheffield, South Yorkshire, 01142 618952
Loughborough, Leicestershire, 01509 218647Draycott, Gloucestershire, 01386 700458
Nutfield, Surrey, 01737 822027Hedge End, Hampshire, 01489 796479
Bristol, Almondbury Business Centre, 01454 614650Felsted Nr. Chelmsford, Essex. Opening Jan 6th 2014
National Advertising Display Discounts
Regional Support Show CentresBest Customer/Business
Winners 2008-2013Numerous order referrals
Furniture Built to Last
INSIDE THIS ISSUENEWS
6 Polyflor settles tax tweet row
10 Positive Headlam buys Fell’s Carpets
12 Victoria buys Westex for £16m
FEATURES
20 Carpet
The bestselling carpets of the year; being cool
28 Upholstery
A bolder look for Stressless in 2014
30 Beds and bedroom
Warning over ‘deathtrap’ and dirty mattresses;
20up’s success
36 Buying groups
Benefits of joining up
44 Preview
Interiors UK, Domotex, Home, Heimtextil, IMM Cologne,
May Design Series
79 Review
Brussels Furniture Fair
REGULARS
15 Opinion
16 New products
NEXT ISSUE
Interiors UK show guide
Warranties and protection
Beds and bedroom
INTERIORS MONTHLY DECEMBER 2013
NEWS
6 Interiors Monthly December 2013
Polyflor settles tweet taxrow with charity donationPolyflor has donated £50,000 to Children in Need to settle
a legal action from Tarkett after Polyflor tweeted about
Tarkett’s tax bills.
The Polyflor tweet in December included a link to a
document called ‘The Starbucks debate’ prepared
by Gordon Oliver, finance director of Polyflor parent
James Halstead. The document said Polyflor paid £18m
in tax between 2009 and 2011 while Tarkett had paid
nothing.
Tarkett said the tweet was defamatory and had been
widely read in the flooring industry. At the time Polyflor had
about 800 followers.
Restructuring at Tarkett triggered a tax loss in 2008 that
reduced its tax liabilities on subsequent years.
A Polyflor statement says ‘it did not seek to allege that
Tarkett had avoided paying corporation tax in the UK for the
financial years ending 2009-2011 through the use of
artificial profit-shifting devices. On the basis of the
information and assurances received from Tarkett, Polyflor
accepts that Tarkett does not use such practices.’
NEWS
US push forFurniture ClinicGrowth in online sales has led to the
opening of a US showroom for leather
repair and cleaning company Furniture
Clinic.
The company has opened a 3,000sqft
premises in New York to allow it to offer
its products to customers and suppliers
across the US.
‘We felt like it was the right time to go
ahead with our plans. Many customers in
the US can be put off by a company that
does not have a base in the country and
we felt that the opening of this office
would really help us to expand as a
business and firmly establish our brand
internationally,’ says Ben Staerck,
Furniture Clinic founder.
Roche Bobois celebrated the official opening of its new UK
flagship store last month with hundreds of guests in Chelsea.
The 4,500sqft store was officially opened by Gilles Bonan,
Roche Bobois ceo as the chain marked its 250th branch. The
Chelsea branch is the ninth in the UK for the upmarket chain.
‘It’s exciting to be opening in Chelsea, a district long
associated with eclectic design, fashion and style. Today it’s
more of a hub for the design community than ever and we’re
confident that our unique blend of creativity, savoir-faire and
quality workmanship will appeal to central/west Londoners as
much as it does to their counterparts in Hampstead,
Wandsworth and Harrods where loyalty to our well-established
stores continues to grow,’ says Martin Gleize, Roche Bobois
international director.
New store? Have a party
A furniture distributor has been fined
£4,000 plus £5,500 costs for supplying a
sofa that failed flammability regulations.
Tests on a Carol sofa bought by
Northamptonshire Trading Standards
officials in February found that the foam
filling was illegal.
The sofa was supplied to the retailer by
UK Sofa Distribution, which pleaded
guilty to contravening the Consumer
Protection Act 1987 at Northampton
Magistrates Court in November.
The company initially denied
supplying the upholstery but pleaded
guilty after Trading Standards seized
documents and computer evidence.
The labelling on the sofa falsely stated
that the foam had been tested to ensure
compliance with the regulations.
A spokesman for Northamptonshire
County Council said: ‘Research shows
that these regulations save 54 fatalities
and 780 casualties each year and
therefore compliance with them is vital.
The company failed to take proper steps
to ensure they only supplied safe
products. We will continue to carry out
proactive tests to ensure consumers are
protected from unsafe products.’
The retailer that Trading Standards
bought the sofa from recalled the other
sofas it had sold.
Distributor fined forsupplying illegal sofa
The opening party
SECONIQUE PLC
CAIRO BEDROOM FURNITUREIN DARK KENNEDY PINE EFFECT VENEER
ADDITIONS TO OUR CAMBOURNE RANGEIN SONOMA OAK EFFECT VENEER
SECONIQUE PLC, GLENDALE HOUSE, WODEN ROAD WEST, WEDNESBURY, WEST MIDLANDS, WS10 7SF
TEL: 0121 506 4888 FAX: 0121 506 4889 EMAIL: [email protected] WEBSITE: www.seconique.co.uk
STAND B16
RIO DINING SETDISTRESSED WAXED PINE
WINCHESTER DROP LEAF DINING SETNATURAL OAK/MINK MICROSUEDE
HARLEQUIN 4’ DINING SETCLEAR GLASS/BLACK BORDER/BLACK GLASS/
SILVER/BLACK PU/CHROME
showoff er
showoff er
CORONA TRIO
DISTRESSED WAXED PINE
SOL SUPER TRIO
OAK
Look
for
the
Butt
er
y
Sales office open until Christmas Eve
To ensure you get the carpet you require oursales office is open until Christmas Eve, we arealso open Saturday mornings throughout Novemberand early December. We have invested in ourdelivery fleet throughout 2013 and will continueour programme of investment into 2014. Thismakes sure you carry on receiving your carpet ontime and as efficiently as possible.
Ring in the New Year for 2014We will make sure you are first in the queue for sales in 2014. Be the firstto see the new Associated Weavers collection at Domotex - Hall 6, StandA20. Alternatively your AW sales manager will be calling to give you a fullnew collection update. We will be adding new trend colours to many of ourexisting best selling products. We will be launching three innovative rangesto further increase sales in our StainAway brand. We will also be addingsmart new POS material and finally we will build on our reputation forinnovation with a brand new concept in carpet fibre development.
This years best selling saxony, Sophistication,offers exceptional levels of comfortcombined with high performance in allareas of the home. There is still time to getit fitted on your customer’s floor beforethe Christmas rush. This carpet featuresa luxurious soft deep pile, using a highperformance fibre that is smart anddurable. Available in three weights 70oz
Sophistication, 45oz Promenade and 30ozBellaire. All are supported by 20, 15 and 10year StainAway warranties. Currentlyavailable in 10 up-to-date fashionablecolours and manufactured in 4m andmoney saving 5 metre widths.
The perfect choice for any home.
Ass
ocia
ted
Wea
vers
Sale
s:01
42
24
3110
0Em
ail:
sale
s@as
soci
ated
wea
vers
.co.
uk
Sophisticationis a seasonal success story
To all our customers have a Happy Christmas and a Prosperous New Year
The high performance luxury saxony carpet
Sophistication
Sophistication is ideal for any home where comfort and style is paramount. The 20 year
StainAway Warranty and wear guarantee have made this the best selling range in 2013.
Simon LewyckyjCommercial Manager Associated Weavers
Sophistication 34 Malm
“ ”
NEWS
10 Interiors Monthly December 2013
Support centre for Essex: Upholstery manufacturer Vale-Bridgecraft
is to open its 10th retailer support showroom in Felsted, Essex, eight
miles from Chelmsford. Opening on 27 December, the showroom will
support local stockists such as Hatfields, Fishpools, Roomes and
Chelmsford Co-op and is also expected to attract consumers from
London. The support centres will be backed by a £500,000 consumer
advertising campaign during 2014.
PositiveHeadlambuys Fell’sFlooring group Headlam has confirmed anecdotal
evidence of an autumn upturn among independent
retailers while adding to its distribution business.
The group says sales rose in October and that
momentum has continued into November.
Like for like sales rose by 0.6% in the first three quarters
of the year and by 0.8% for the 10 month period. The
group has also maintained the 30 basis points margin rise
it saw in the first half.
‘Notwithstanding the occurrence of monthly revenue
volatility in the UK, as the year has progressed, trading
for each successive quarter has shown continued
improvement with the third quarter lifting the cumulative
underlying UK performance into positive territory
compared with last year,’ says Tony Brewer, Headlam chief
executive.
‘Revenues in the UK during October maintained the
positive trend, resulting in the 10 month like for like
performance increasing to 0.8%. This upturn in market
activity evident during October, the first month of what
is traditionally the group’s most active quarter, provides
encouragement particularly since the momentum has
continued into November.’
The group says it can maintain its dividend if trading
targets for November and December are met.
Meanwhile, it paid £1.3m for North Yorkshire distributor
Fell’s Carpets. The 98 year-old company, which had sales of
£6.7m in the year to 30 April, was founded in Castleford by
Percy Fell, the great uncle of Fell’s Carpets’ md Tim Fell.
Headlam has proposed moving operations to its facility
at Gildersome, Leeds, subject to staff consultation, while
preserving the autonomy and identity of Fell’s Carpets.
‘Combining the two companies provides an excellent
opportunity for Fell’s to grow and offer a broader range
of products to our customers whilst offering a richer
experience to our staff, with the backing and resources of
a large group,’ says Fell.
NEWS
Ups and downs for M&SThe roll-out of its latest homewares format helped Marks &
Spencer achieve a double digit sales increase. The Cheshire Oaks
branch was the first store to have the format in August 2012,
since then it has been introduced at a further 54 stores. Home
sales at these stores were 10% higher than non-refreshed stores.
The rise was not enough to stop a like for like general
merchandise sales drop of 1.5% in the 26 weeks to 28 September.
After seeing consistent year-
on-year growth in the first
half of 2013 and a summer
boost across July and August,
growth in the homewares
market increased significantly
in September, with the
strongest performance for
more than a year.
According to GfK, the
market grew by 9.4%.
Glassware (+10%) and
crockery and china (+10.5%)
continued their strong
summer performances,
alongside promotion-led
growth in cookery.
For textiles, a 3.9% rise was
boosted by a 6.7% increase in
curtains. Although still down
2.6% over the last year,
September was the second
consecutive month of growth.
‘Forecasts are pointing
to increased housing
transactions aided by
Government schemes. It is
therefore likely that, after a
very subdued market over
the last few years, more
considered purchases such
as made-to-measure curtains
could benefit,’ says GfK.
Focusing on home
accessories, after negative
growth for much of 2013,
wall-art, pictures and frames
saw flat growth in the month
after an increase in August.
GfK says: ‘This indicates that
the market is recovering just
in time for the key Christmas
run-in. With sales in Q4 2012
more than 25% higher than in
the average in 2012,
Christmas this year will be
critical in determining
whether the homewares
market can further build on
the recent momentum.’
Sales rose
at new
format
stores
Homewares boost
B e a u t i f u l h o m e s d e s e r v e b e a u t i f u l f u r n i t u r e
NEWS
12 Interiors Monthly December 2013
Victoria agrees to buyWestex Carpets for £16mIn a deal that could transform Victoria, it has agreed to buy
rival Westex Carpets for £16m.
Westex will continue to operate as a separate company
and its management have agreed to stay for five years.
Westex made a pre-tax profit of £3.7m from record sales
of £17.5m in the year ended 2 March 2013.
Victoria will make further payments if future profit targets
are met. It says the enlarged group will benefit from a
strengthened senior management team, with a clear and
focused strategy for further turnaround and growth.
‘Westex is one of the finest carpet manufacturers in the
UK and I am very pleased Victoria has been able to reach
an agreement with the directors. As a result there will
not be any changes to the existing sales, production and
administrative operations at Westex following the
acquisition. Westex will continue to operate its own brands
within the Victoria group, maintaining the same level of
high quality service for its customers,’ says Geoff Wilding,
Victoria executive chairman.
NEWS
Furniture and flooring retailer Lee
Longlands has secured a six-figure grant,
covering almost 10% of the cost of its
new Derby store.
Lee Longlands is investing £1.7m in a
65,000sqft store in the former Co-op
department store in Derby’s city centre.
The four-storey Exchange Street shop,
which was closed in April, is due to
re-open on Boxing Day creating 35 jobs.
The retailer has been awarded a
£160,000 grant from the £20m Derby
Enterprise Growth Fund, which is part of
the Government’s Regional Growth Fund
and run by Derby City Council.
Darren Campo, Lee Longlands financial
director, says the support from the Derby
Enterprise Growth Fund was the deal
clincher in its decision to come to Derby.
He says the company will be investing
heavily both in the refurbishment of the
building and in the marketing of the new
store.
‘We are confident that this will drive
significant footfall into the city centre
with knock-on benefits for all our
neighbouring businesses,’ says Campo.
‘We are therefore delighted that Derby
City Council has recognised the wider
positive effect that our plans will have on
the city centre and have supported us
through the Derby Enterprise Growth
Fund,’ he adds.
Paul Bayliss, Derby City Council leader
and chairman of the DEGF panel, says:
‘This is an iconic building at the heart of
St Peters Quarter and it was vital that we
attracted a high quality retailer to drive
footfall to this part of the city centre.’
Lee Longlands wins grant for new store
Shareholders will vote on the deal on 13 December.
Victoria has returned to the black in the past six months
after cutting costs and ‘focusing on selling product at an
acceptable margin, rather than seeking sales at any cost,’
according to Wilding. UK and Ireland sales rose by 2% to
£14.05m in the six months to 28 September. An operating
loss of £235,000 became a profit of £1,000.
For its Australian operations, sales fell by 7.8% but profits
rose from £752,000 to £918,000.
A group pre-tax loss of £1.1m became a profit of £63,000.
Wilding described the performance as satisfactory, saying
a considerable amount of work had been done to remove
unnecessary cost from the business and improve the group’s
working capital position, although more remains to be done
before the group starts to deliver acceptable results.
Net debt was cut from £7.51m to £2.97m. ‘Stock levels
have been reduced, lowering the risk and resultant expense
of obsolete product and materially improving the group’s
working capital. Cash locked up in stock is dead money and
this improved stock management position means that
growth in the future will consume less capital than
previously, allowing funds to either be deployed into
productive assets elsewhere in the business or returned to
shareholders,’ he says.
‘The market outlook remains mixed. Although there
appears to be more positive consumer sentiment in both
the UK and Australia, we share the view that conditions
remain challenging. Wool prices, a key driver of our costs,
have appreciated significantly in the last six months and,
overall, consumer demand for carpet remains soft. However,
residential construction and property sales activity continue
to improve, which shows encouraging signs of growth in
consumer confidence,’ adds Wilding.Victoria’s Rosewood
OPINION
www.interiorsmonthly.co.uk 15
GREENWOOD RETAIL LTDBritain’s Leading Experts in Retail Sales Promotion
1 Wilmslow House, Grove Way, Wilmslow, Cheshire, SK9 [email protected] www.greenwoodretail.com
WHY CHOOSE GREENWOOD?
ASK OUR CLIENTS…“Having hired both the best known sales
companies, I’ve learned a valuable lesson – whichone is the best! With Greenwood you just get a
better job. It’s in the detail, the preparation, andthe guys they send to work in store are excellent.Most importantly, the results are better. Based on
my actual experience, I really can recommendGreenwood as the number one sales company.”
Neil Richardson, Hampton & McMurray, Glasgow
DON’T HIRE A SALESCOMPANY UNTIL YOU’VE
SPOKEN TO GREENWOOD…If you’re going to employ a sales promotion
company, you’ll want to be sure to choose the bestone. The only way to be sure, is to ask the opinionof those retailers who have previously employedmore than one of the main firms. We can provide
long lists of them.
Greenwood has planned and organised manymore retail sales events in the UK and Irelandthan our nearest competitor. Greenwood hasbecome Britain’s largest and most experienced
sales promotion specialist of its kind. Thisexperience will benefit your business by way of
sales results if you choose Greenwood.
FIND OUT MOREABOUT GREENWOOD SALES...
Take a look at our website or call us now on 01625521010, or, send an e mail enquiry, and we’ll
gladly call you to discuss the exciting possibilitieswe can offer you, without obligation.
We are now booking events for 2014 on a firstcome first served basis. Book your sales event early
to guarantee exclusivity for your business.
News seems to be prevalent in the media that a renewedconsumer confidence is under way, or at least, on its way. As we all tentatively emerge from the aftermath of a recession the industry has rightly been left cautious, perceptibly austerebut perhaps most important, surfaced with a fresh enthusiasm.Everything must work harder or it begs the question: why do itat all?
Recent data from the CBI suggests that the sales of furnitureand carpets are growing at their fastest rate for years. At last,some enthusiasm, things are looking up. Music to an eventdirector’s ears you might think, but experience tells us toproceed with caution: there is a new order in town.
The social effects of recession have been tremendous with a
make do and mend culture now firmly transplanted within thehome. Householders are doing more home improvements andspending money on their homes in a bid to, quite simply, makea house a home.
Industry will now need to adapt to safely navigate this newwave, rather than watch statically as time goes by.
Exhibitors at Interiors UK are often a steady barometer of themarket. And it is evident from the feedback the Interiors UKteam receives that the tide is turning towards better fortunes.
The team and I have worked tirelessly over the past few yearsto provide the best and most pertinent show for the industry. Aplatform, ever-relevant, for exhibitors to meet key independentand multiple retailers all under on roof.
Before we skip away into the sunset, the old adage, by failingto prepare, you are preparing to fail, rings ever true.
As the UK industry becomes far more reliant on foreign trade it is essential that our show becomes more internationalin flavour, with a greater variety of exhibitors to give our visitorsa better selection of products. In turn, by attracting moreoverseas visitors, exhibitors will gain more global exportopportunities.
While the news is encouraging and certainly going in theright direction, it now calls the time to collect together ourlearnings for a more optimistic future.Interiors UK is at the NEC, Birmingham from 19-22 January 2014,organised by UBM
Suzie AgerInteriors UK event director
A new wave ofoptimism for interiors
Experience tells us toproceed with caution: there is a new order in town
NEW PRODUCTS
16 Interiors Monthly December 2013
1 Magis has additional versions of its Troy
chair by Marcel Wanders. There is an
upholstered model in a choice of stacking
chair with or without arms, five-wheel
swivel and swivel and non-swivel four star
base chairs.
Visit: www.magisdesign.com
2 Calia Italia’s Rio would fit into any
contemporary and young living area,
thanks to its unconventional shapes and
its colours – from neutral to brilliant
green and romantic wisteria. Its corner
module has been designed to offer a
seating place to fully enjoy the entire
seating length.
Visit: www.caliaitalia.com
3 Carpenter’s Sleep Better brand has bold
and vibrant mattress covers to complement
its Spring Link
mattress range. The
soft-feel polyester
fabric provides
mattress protection
and comfort, while
being stylish. It is
available in a
selection of
designs and fabric treatments to suit
individual requirements and tastes.
Tel: 01457 892 400
4 Hyder Living’s home delivery service is for
online and independent retailers who cannot
commit to high stock levels yet want to offer
excellent service and fast deliveries. The
service has seen huge success, providing
retailers with peace of mind that customers
will receive a seamless transition from
ordering to delivery straight to their door.
Tel: 01484 531 000
5 For an inspirational user experience,
interior roomsets are displayed side-by-side
in a modern, large grid format on the Gallery
page, of Avenue Floors’ website. The entire
range from natural wood and stone styles to
contemporary bright stripes and patterns can
be browsed, compared and selected.
Visit: www.avenuefloors.co.uk ���
1 2
5
3
4
NEW PRODUCTS
18 Interiors Monthly December 2013
6
7
8
6 In October the Quick-Step Academy
ran a Foundation course in wood and
laminate fitting, with all attendees new
to floor fitting with little or no industry
experience. Many had never fitted or
even cut a laminate floor, yet by the end
of the two-day course all competently
completed an entire installation.
Tel: 0161 877 6955
7 As a pioneer of floorcoverings suitable
for allergy sufferers, Vorwerk has
updated its product branding with the
introduction of the Life Balance seal.
This seal stands for an approach
towards environmentally aware and
health-conscious manners and was
developed in cooperation with leading
German testing institutes.
Tel: 020 7096 5090
8 Cormar Carpets has added the
Sensation Twist collection to its
Sensation portfolio of luxurious easy
clean carpets. It has been crafted from
the same two-fold specialised yarn to
create a lustrous handle but with a finer
twist definition. In 16 plain colours, it is
available in 4m and 5m widths.
Visit: www.cormarcarpets.co.uk
9 Crown Floors’ Roseland offers a fresh
and modern interpretation on the
traditional salt and pepper classic
carpet; encapsulating a multi-tonal
heather effect that harmonises small
and large spaces alike, adding subtle
visual interest to interiors. The carpet
comes in 12 earth-inspired colourways
that nod to the latest interior trends.
Tel: 0800 0773 301
10 Leoline has updated its www.
leoline.co.uk website with a stylish
layout featuring inspirational lifestyle
photography showing the diverse range
of styles from Leoline cushion flooring.
The website has a clear, streamlined
design tailored for the needs of UK
consumers, making it easy to explore
the collections.
Tel: 0800 0323 970
9
10
Copyright 2013 Lynch Brothers Licensing Corporation
Serving the United States, Canada, and the United Kingdom
Contact: Gareth Price29 Warblington Road, Emsworth, Hampshire PO10 7HE
Tel: +44 (0) 1243 378369 • www.lynchsales.co.uk
Not All Sales Promotion
Companies AreCreated Equal.
S I N C E 1 9 1 4
We recognise that you have a choice in your promotional partner, which is why Lynch continues
to innovate, developing new materials and techniquesto attract customers through your doors. Below
are clients who have tried “look-a-like” sales promotion firms, but found good reasons
to turn to Lynch.
“The difference being that one is left with the lastingimpression of a Lynch sale that the organisation is very
much “batting for your side.”“Richard Nunn
Richard Cook Furnishers LTD, 14th October 2013
“The previous events were run by another organisingcompany with different event managers, and I can unreservedly say that the Exeter event ran by Lynch
was executed better than these previous two.”Peter Betteridge
The Bed Expert, 9th September 2013
“Congratulations on helping Habels to close our Andover store with pride and great aplomb – andthank you to Ray for a job done magnificently.”
Danny HabelHabels, 20th June 2013
For results that you can bank on, choose Lynch,the original Sales Promotion company.
CARPET
20 Interiors Monthly December 2013
The bestsellerslistInteriors Monthly asked leading carpet suppliers what their top
three bestsellers of 2013 were, in terms of range and colour
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22 Interiors Monthly December 2013
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��
News from
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C ontact informationT: +44 (0)1297 33533F: +44 (0)1297 35241
E: [email protected]: www.axminstercarpets.co.uk
Ian McDermidNorthern RegionalAccount ManagerT: +44 (0)7836 521658E: [email protected]
Seamus FoodyNorthern Ireland andthe Republic of IrelandAccount ManagerT: 353 86 0400552E: [email protected]
Dave WilliamsAccount ManagerT: +44 (0)7702 208790E: [email protected]
Marc HelliwellSouthern RegionalAccount ManagerT: +44 (0)7734 558608E: [email protected]
Rob SimpkinsAccount ManagerT: + 44 (0)7702 208789E: [email protected]
Marcus BowesAccount ManagerT: + 44 (0)7802 588758E: [email protected]
Dave WoodAccount ManagerT: +44 (0)7702 208800E: [email protected]
Mike O’BrienAccount ManagerT: +44 (0)7702 208792E: [email protected]
Nick Du ellAccount ManagerT: + 44 (0)7702 208794E: n.du [email protected]
NEW Account Manager
Jamie BeddardAccount ManagerT: + 44 (0)7500 847355E: [email protected]
NEW Account Manager
NEW Account Manager
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Steve ClentCommercial Account ManagerT: + 44 (0)7818 575652E: [email protected]
NEW Commercial Account Manager
Meet our New Account ManagersAxminster CarpetsTM is pleased to announce that we now have an account manager for every region in the UK & ROI. Please join us in welcoming our new team members.
CARPET
24 Interiors Monthly December 2013
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.
26 Interiors Monthly December 2013
Alternative Flooring has become the first exclusively flooring
brand to be named as a CoolBrand, in the annual initiative to
identify the UK’s coolest brands.
The CoolBrands list, now in its 12th year, follows a vote by a
combination of 3,000 consumers and a panel of 37 designers,
style experts, media personalities and prominent figures from
the worlds of TV, fashion and music. Helping rate coolness this
year were the likes of TV chef Gizzi Erskine, musicians Laura
Mvula and Charli XCX, Bestival founder Rob da Bank, and model
Daisy Lowe.
‘The pressure on consumers’ disposable income is still
considerable, so having a loved and desired brand can provide
a much-needed edge in the battle for discretionary spend. The
brand qualities we examine in the CoolBrands survey – such as
authenticity and innovation – can be key influences on
consumer purchasing, so performing well is not just a thumbs
up for Alternative Flooring’s reputation, but an indication of its
future success,’ says Stephen Cheliotis, CoolBrands Expert
Council chairman.
Chris Brammall, Alternative md, says: ‘Alternative Flooring
strives to be original, stylish and desirable, creating products
and campaigns that reflect what we are all about. Being
alternative and letting our brand’s personality shine was our
goal and to have this recognised by CoolBrands is a brilliant
endorsement of everything that Alternative Flooring stands for.’
The company has also updated its POS with the Beacon stand
displaying everything in one unit – wool, naturals, runners and
Make Me A Rug – each headed by lifestyle images and graphics.
The sections have stories to tell with bestsellers, mix and match,
fine and chunky textures.
The Be Stand has had a facelift with the latest lifestyle images
and graphics designed to link with seasonal campaigns. Its
latest brochure features a section devoted to runners and is
accompanied by revamped Colourscapes and Borderlines
leaflets and a new Runnerways pocket guide.
Alternative’s new range of runners now comes in pre-cut
widths designed to create a cost effective option for consumers
looking to have stand-out runners on their stairs.
Alternative’s runners comprise more than 80 designs from
Quirky prints, Rock’n’Roll stripes, Fine Lines and iconic wools.
In wool there are 23 Quirky patterns, 31 stripes from
Rock‘n’Roll, Pinstripe and Blocstripe and 11 plain Cord. There are
17 in natural fibres from Sisal Super Bouclé to Sisal Herringbone.
Quirky is available in 69cm widths with a selvedge, with other
designs available in 66cm widths with a whipped edge.
A number of the runners also come as carpets so the same
design can be used throughout the home.
The company has also produced a video celebrating its
CoolBrand status: www.youtube.com/user/alternativeflooring.
Visit: www.alternativeflooring.com
Really cool
Left: Tutti Frutti
Right: Tess runner
in pink
Below right:
Rock’n’Roll Purple
Rain
The CoolBrand list includes its
first exclusively flooring brand
CARPET
Next Day Express Delivery On All Orders Placed Before 1.00pm
Please contact the Next Day team via:
T: 0121 505 0278 F: 0121 505 4516
Our New Next DayExpress Delivery Service...
It’s as Wide as Our Range.
Our new Next Day Express Delivery has been designed to provide
stockists with unbeatable service. Order before 1pm stating that you
wish to take advantage of the new express dispatch and goods will
be delivered to you the next working day.*
The new NATIONWIDE service will be managed by our own
logistics team to ensure every aspect of the operation is
handled to the highest of standards. It is aimed at
providing you with fast and efficient delivery on orders
– doing all we can to assist you in securing a sale
and keeping your customers happy.
Next Day Express Delivery On All Orders Placed Before 1.00pm
Our new Next Day Express Delivery has been desi
stockists with unbeatable service. Order before 1p
wish to take advantage of the new express disp
be delivered to you the next working day.*
The new NATIONWIDE service will be ma
logistics team to ensure every aspect of
handled to the highest of standards. It i
providing you with fast and efficien
– doing all we can to assist you
and keeping your customers
* Based on orders requesting the Next Day Express Delivery service and received before 1pm. The new Next Day Express Delivery service is based on the next working day (Monday to
Friday, excluding Bank Holidays). Delivery charge applies and varies depending on items being dispatched. Unless requested on order, deliveries will be dispatched on our usual 7-10
day service. Excludes delivery to: Isle of Wight, Scottish Highlands, Isle of Man, Channel Isles, Northern Ireland & EIRE.
UPHOLSTERY
28 Interiors Monthly December 2013
Ekornes has adopted a bolder
look for its 2014 designs
Ekornes has taken a bold step in terms of design with
the introduction of its Stressless Metro and
Stressless City recliners. Both recliners feature slim,
elegant lines and a metal base, which Ekornes has
designed with a younger, more design focused
consumer in mind.
‘The combination of the chrome rotating base
and sleek lines is absolutely unique. All the
ergonomic Stressless advantages and functions are of
course included, plus the chairs can be ordered in two
different seat heights’ says Arve Ekornes, Ekornes product
development director.
‘The high back edition, with the matching footstool, gives
perfect support to your body in every position. The low back
edition works very well in groups,’ he says.
Like the other models in the Stressless collection, Metro and
City can be ordered in both leather and fabric options
plus numerous colours. Metro also features a unique headrest
that can be adjusted to suit individual needs.
To complete the contemporary look, the company has also
expanded its table collection. ‘Our
new glass table, Urban, is the
epitome of sleek and stylish looks,’
he says.
The tables have steel legs and
a round tabletop in toughened
glass and come in two sizes – large
and a convenient small size that
fits alongside any Stressless
recliner.
‘The Urban table – either small or
large – will give your living room a
truly distinctive look,’ says Ekornes.
Metro, City and Urban from
Stressless will be available from
next spring.
Visit: www.ekornes.co.uk
Left: Stressless City
low back recliner in
Paloma Clementine
and Stressless
Urban large table
Below: Stressless
Metro recliner and
stool in Paloma
Clementine and
Stressless Flexi
table
Bottom: Stressless
Metro low back
recliner in Paloma
Coffee and
Stressless Urban
large table
City brights
ZAHRRA Divan Set• 1000 pocket Mattress with a Latex top.
• Non turn available in Firm or Soft feel.
• Ultra soft knit Velvet fabric.
• Airflow border system.
• Hand tufted with woollen tufts.
• Hypo Allergenic.
• Six Divan Base Colours.
Dreamland Beds UK Ltd.Unit 4, Bertha Road
Greet, Tyseley
Birmingham B11 2NN
Telephone 0121 771 3663
w: www.healthiposture.co.uk
DreamLandBeds
w: www.dreamlandfurnishings.co.uk
BEDS AND BEDROOM
30 Interiors Monthly December 2013
Call for action ondeath trap mattressesBed firms are concerned about dangerous and dirty mattresses sold in the UK
The UK’s largest bed manufacturer has
hit out at what it calls ‘death trap’
mattresses that are proliferating the
market and says retailers haven’t realised
how damaging these could be to their
businesses.
‘Many beds and mattresses are simply
a death trap: this is an issue that the
industry cannot shy away from and
urgent action must be taken to ensure
that UK consumers are not unknowingly
being put at risk,’ says Steve Freeman,
Silentnight Group md.
‘The consumer votes with their wallet
and there are manufacturers out there
trying to improve the bottom line so
they will cut corners. Why should people
get away with not testing? It’s a problem
that needs to be flushed out.’
Freeman claims the non-compliant
mattresses are mainly foam and spring
products that can be rolled and are often
imported from the Far East and Eastern
Europe. He says they are also devaluing
consumers’ view of what a quality
mattress should be.
He stresses that retailers have failed to
appreciate the damage selling such
products could do to their reputations.
‘The retailer doesn’t perceive how
important it is to their business. They are
liable for what they sell. God forbid there
should be a fatality, one death is too
many, directly linked to a mattress. It
could be very detrimental to the whole
industry. We can’t afford that to happen.
‘We all saw the impact that the horse
meat scandal had on the frozen food
ready meal market with the negative
impact and bad publicity that it had on
the named retailers involved in selling
these items. Clearly we do not want the
same to happen within our industry, but
unless we take action now – going into
Christmas especially – this is exactly the
situation we could find ourselves in.’
Silentnight Group has performed 977 ���
flammability tests on raw materials and
2,778 tests on finished products this year.
To highlight the problem it has
released a video comparing the
difference in a controlled burn test of a
compliant Silentnight mattress to that of
a non-compliant imported mattress
bought online from a UK retailer.
The compliant Silentnight mattress
fails to ignite, but the non-compliant
mattress sets alight and within three
minutes is filling the room with toxic
fumes. After six minutes the room is
completely ablaze: far quicker than the
average of nine minutes it takes for
firefighters to reach a fire.
According to statistics from the
Department of Communities and Local
Government, in 2011/12 fires in England
and Wales that started in bedrooms
accounted for 8.8% (3,315) of the 37,601
total accidental fires in dwellings, but
they claim a much a higher proportion of
casualties.
The 37,601 accidental dwelling fires
caused 244 deaths, with bedroom fires
accounting for 28.7% (70) of these
deaths, with only fires started in
After four
minutes
75% of
people will
die as a
result of
smoke
inhalation
After six
minutes
the room is
destroyed
‘Why shouldpeople get awaywith not testing?’
• Flammability • Health & Hygiene • Trade Descriptions
To find out more visit:
www.bedfed.org.uk
The mark ofapproval the publicwill be looking for.Welcome to a new era of reassuranceNow there’s a new way to be completely assured the beds you buy are everythingthey say they are. Every NBF Approved Member manufacturer has undergonerigorous independent auditing to certify that they have robust procedures in place toensure they are complying with regulatory requirements for flammability, cleanliness offillings and trade descriptions. Buy from an NBF Approved Member with confidence,safe in the knowledge that what you buy is safe, clean and honest.
BEDS AND BEDROOM
32 Interiors Monthly December 2013
achieve acceptable standards. What we
hope is that the code will reinforce the
credibility of NBF members and help
improve standards across the wider
industry.
‘Most companies make every effort to
do things properly. But it isn’t always all
that straightforward. The flammability
regulations in particular are both
complex and in parts quite confusing.
The independent audits aren’t just
designed to catch companies out – they
are there to help them get it right, too,
which is exactly what’s been happening.
The feedback from the auditors is that
even the most assiduous companies may
have had to make a few adjustments to
get it right,’ he says.
The code of conduct will drive out
living rooms causing more fatalities.
Bedroom blazes claim a higher ratio of
non-fatal casualties than fires started in
other rooms (351 per 1,000 fires,
compared with 292 per 1,000 for
living/dining room/lounge fires and 201
per 1,000 for kitchen fires).
For all types of fires, 13 out of 287
deaths and 228 out of 8,926 injuries were
caused by beds or mattresses. Where
beds and mattresses were ‘mainly
responsible’, they accounted for 2.2% of
fires in 2010/11 (the latest statistics
available) but 13.7% of deaths.
Freeman added that overseas
manufacturers need to reassure
consumers their products comply with
the regulations, as long as the message
was consistent with the National Bed
Federation’s new code of conduct.
‘Honest trading has become a hot
issue and as a result third party auditing
is becoming more commonplace,’ says
Stuart Hibbert, NBF president. ‘We want
to reassure trade customers and the
consumer that NBF members’ products
are safe, clean and honest – that is, what
they say they are.
‘It’s a mark of approval but not to be
confused with a quality mark. We’re
looking at best practice and processes
within each company and helping them
‘cowboy’ bed companies passing off old
mattresses as new, according to Ebrahim
Patel, Vogue Beds Group md.
‘There are cowboy bed/mattress
manufacturers that have been behaving
very badly and are bringing this industry
into disrepute. Some of these companies
are simply recovering dirty, soiled
mattresses in new fabric and selling
them to retailers. There’s been a massive
influx of zipped mattresses in the market
recently, they are a cheap and easy way
to recover old, soiled mattresses without
the need of any machinery,’ he claims.
‘It’s pretty clear that they don’t play by
the same rules and probably don’t even
fire test their normal mattresses – or
even have a scheme set up to do this.
‘The code represents what’s good
about the industry and to ensure that all
retail customers will be aware that upon
seeing this logo, it will mean they are
buying quality, clean divans beds and
mattresses. It will also start the process to
stop these rogue businesses for passing
off new mattresses for old mattresses.’
Under the NBF code of conduct
introduced on 1 November, members are
audited by an independent company
covering flammability, cleanliness of
fillings and trade descriptions.
Visit: www.bedfed.org.uk
After three minutes the flames on the Silentnight mattress have fully extinguished
Steve Freeman says mattresses must be testedNBF says its members’ products are safe
‘The independentaudits aren’t justdesigned to catchcompanies out –they are there tohelp them get itright too’
See us atINTERIORS UKHall 1 Stand F7
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BEDS AND BEDROOM
34 Interiors Monthly December 2013
UpwardsandonwardsRauch’s customisable bedroom
collection continues to prosper
Just over a year since it was revealed and
10 months since it was introduced to the
UK market, German cabinet company
Rauch is continuing to enjoy success
with its 20up customisable bedroom
range.
Part of its Steffen collection, 20up
allows consumers to select a multitude
of options, creating an almost bespoke
bedroom.
‘20up continues to be a success story
for us. After 10 months of actively
offering 20up in the UK market, the
programme has exceeded our
expectations. The 20up concept has
proven to be inspirational to both
consumers and retailers alike,’ says
Joachim Salomon, Rauch UK export
manager.
Salomon points out that Rauch is also
enjoying success across its other ranges.
‘20up is not Rauch’s only asset: in fact our
versatility is our greatest strength.
Retailers are able to select their
programmes out of the wide ranges of
our four brands [Steffen, Dialog, Select
and Packs]. This enables them to obtain
their complete range requirements from
one supplier. We can offer retailers a
small wardrobe retailing at
approximately £129, all the way through
the hard to beat variety of mid-market
models up to our top end range of 20up.
Retailers are in a position to give the end
customers attractive, contemporary
products at almost every price point.’
The products for UK stockists were
decided by Salomon and the company’s
UK and Ireland agents during its annual
at-home show in October where about
200 new models, including updates and
new colours, were shown.
‘We have definitely taken our time to
look at all the models and to select the
best products for the UK market. Who
knows better than the agents what is
selling and what is not. The agents are in
the market every day; they speak to
retailers on a continuous basis. We also
collect feedback from selected retailers,
groups and key accounts,’ he explains.
‘Of course, if we were to select all the
models available, our UK catalogue
would explode, so we sometimes have to
make tough decisions. But that said it is
always nice to have something in reserve
from which you can choose if there is an
additional demand in the market.
‘Without telling too much, based on
our latest selection in October, we are
confident we have assembled a great
portfolio for 2014 with a lot of
interesting, surprising new models and
colours which we’ll reveal at Interiors UK,’
Salomon adds.’
Visit: www.rauchmoebel.com
More than 200 models were debuted in October and its latest UK products will be unveiled at Interiors UK
20up is part of the Steffen collection
Stylish. Versatile. Universal. And amazingly easy. “20up” –
a range of stand-alone wardrobes with multiple choices
in design, colours, widths and heights that fits anywhere!
Experience “20up” and the new Rauch collection for 2014,
perfectly suited to your needs. Join us at Interiors UK!
JOIN US ATINTERIORS NEC
19.-22.01.2014
Hall 5, Stand 5F56
Through our agency we are close to your markets and thus always close to you:
U.K. Agents · Easterhill Furniture · 86, High Street · Evesham, Worcs. WR 11 4 EU
Telephone 01386 41333 · Fax 01386 765065 · www.rauchmoebel.com
BUYING GROUPS
36 Interiors Monthly December 2013
‘For more than 30 Years AIS/Flooring One has provided
excellent support for our growing membership. Year after year
our services to members evolve and expand to meet their
changing needs. As trade and technology progresses so do we,
as we constantly adjust and evolve to meet the ever changing,
challenging marketplace,’ says Glenn Harding, Flooring One
controller.
‘Our main aim is to make members more profitable. We can’t
sell the flooring for them but we can give them the tools to do
the job.’
Harding highlights several services:
Marketing: the marketing manual contains everything from an
image library, templates and headlines, to complete colour
advertisements for seasonal campaigns. The manual comes
with easy to follow instructions and CDs allowing members to
create their own individual yet highly professional campaigns.
Own label product: Harding says Flooring One is the only
flooring buying group to offer a collection of ranges in a clear
range plan structure enabling members to protect margins.
Annual rebate scheme: Many major suppliers participate in
these schemes allowing members to earn more.
Central payment system: Flooring One’s centralised payment of
accounts system guarantees regular payments to suppliers and
the process greatly reduces the time members spend on
administration. It also offers above industry settlement terms
and preferential group prices, according to Harding.
POS: Flooring One has developed an innovative colourful style
of POS, brightening and visually lifting displays dominated by
beige carpets, all supported by features and benefits of each
own label range, simplifying the buying process for consumers
and staff alike.
Training: Courses or online training programmes are available
to members from the group’s training partner.
Consumer website: To meet all of the multi-channelling needs
of the Internet today, www.flooringone.co.uk is a
comprehensive colourful website with lots of product
information, care, advice and a retailer locator facility.
Member trade show: The May event is supported by over 60
suppliers annually.
Harding stresses that: ‘As a member of our buying group you
have 200 like-minded retailers all working together with you to
compete and succeed in this challenging marketplace. We do
not interfere in your business – we support and want to help
grow your business more profitably.’
Flooring One, tel: 0121 683 1427
Reasons to joinBeing a member of a buying group can offer many advantages
The Flooring One marketing pack
Flooring One’s website offers
consumers information and
details of where to find members
Join us today
If you are interested in finding out more about Flooring One and all of the services available
Please contact: Glenn HardingT: 0121 683 1427 E: [email protected]
Be part of a professionalflooring buying group
RETAIL
38 Interiors Monthly December 2013
John Lewis reveals its understanding of UK shoppers
John Lewis is now the second largest
retailer in the £22bn UK home market,
with a 5% market share, and 6.8% share
in the smaller £10.8bn homewares
market, according to Verdict. Its How We
Shop, Live and Look report provides an
insight into today’s consumer and John
Lewis’ understanding of them.
‘We are meeting changing customer
expectations with the launch of new
ranges and activities such as Open
House, a pop-up shop with a difference,
which used cultural and culinary events
to give customers an immersive John
Lewis experience,’ says Andy Street, John
Lewis md.
‘With recessionary times still fresh in
the memory, our customers are looking
for high quality pieces that are built to
last. This is expressed through the
durable statement pieces of our Design
Icons collection, which is selling well.
These established pieces were cutting-
edge when they were created, yet
continue to stand the test of time. They
include the Noguchi coffee table,
Herman Miller office chair and Eames
lounger.’
Affordable home furnishings for those
seeking value and design is also a key
trend. Street says its House by John Lewis
is a one-stop-shop for affordable
furniture and homewares, offering a solid
range of basics which can be built on in
the future.
‘The range targets younger, urban
customers, for whom space is a big
concern. By offering them products that
can fit comfortably into smaller living
spaces, but without compromising on
design, the sales of the range have
rocketed. In fact, over 20% of new John
Lewis customers over the past year have
been acquired as a result of the House
launch,’ he says.
Also responding to rising house prices
and shrinking living space, John Lewis
launched furniture designed for small
homes, from multipurpose dining tables
– such as those incorporating drawers for
extra storage space – to petite sofas,
which from August to October 2013 sold
almost half the total they did in the
whole of 2012. Three-piece suites
continued to fall out of fashion, with
these making up just 6% of John Lewis
upholstery sales.
Street says a slower housing market at
the start of the year also led people to
see their garden as a viable extension of
the house and innovations such as
garden spheres, which provide an
additional ‘room’ outside the house, have
proved popular in spite of their £7,000
price tag.
As the housing market began to show
signs of recovery during 2013, sales of
items associated with buying and selling
a home rose for the company. Carpet
sales are up 6% year on year, rugs rose by
4% and door knobs increased by 13%.
‘Customers today have a desire to
stamp their own mark on living spaces
and move away from the one-size-fits-all
model. The quest to cater for customers
as individuals has meant expanding
choice in-store. We introduced the Any
Shape, Any Fabric service, which reflects
this appetite for personalised style, as
customers can now choose from 400
fabrics to upholster an item of their
choice. In total, John Lewis now offers a
range of 112,203 combinations,’ says
Street.
Further evidence of a desire to express
individual tastes was seen in an
explosion in the personalisation of art in
the home, with a 14% rise in photo
frames. Globes also had a major return,
with sales 400% higher than last year.
‘We have also recognised that lighting
is a key style statement for many of
Britain’s homes, with sales overall
increasing by 35%. And it wasn’t just
grown-up living spaces that people
invested in. With birth rates in the UK at
their highest for 40 years, more shoppers
than ever before were preparing their
homes for the pitter-patter of tiny feet,
with sales of cribs up 27%,’ adds Street.
In the year to October, the chain
attracted 1million new customers. Some
64% of its customers shop online and
in-store, 20% in-store only and 16%
online only. Some 42% of customers
have a household income of under
£30,000, 56% of customers are women,
39% of shoppers are under 34 and only
28% are over 55.
Visit: www.johnlewispartnership.co.uk
What customerswant
The House range attracted more than 200,000 new customers to John Lewis
See us atINTERIORS UK
Hall 5 Stand D37
In-StoreEPoS
Stock Management
OnlineShop
Happy Customers & Increased Sales
Visit us at Interiors UK - Stand 4E3601823 669 122 www.swanretail.co.uk [email protected]
Create products for any channel
Process stock and orders
Manage sales
Control stock in-store and online
RUGS
40 Interiors Monthly December 2013
Force for goodA flooring initiative is helping Afghan workers
Following its launch at The Rug Show in
New York in September, the AfghanMade
Carpets initiative will unveil its first
designs at Domotex next month.
AfghanMade Carpets is part of an
initiative promoting indigenous
industries in Afghanistan led by the Task
Force for Business and Stability
Operations of the US Department of
Defense. TFBSO is working to revitalise
the Afghan carpet industry by facilitating
the cooperative work of international rug
importers and Afghan producers.
It has hired industry experts to provide
training on wool selection, spinning
techniques, colouration and design. Two
state-of-the-art facilities have been set
up in Mazar-e-Sharif and Herat for the
washing and finishing of rugs. All
employees receive training, so that
premium quality washes according to
international standards can be produced.
All this means that Afghanistan can
now sell its finished products directly to
international markets, rather than having
the work finished, packaged, and sold by
neighbouring countries.
AfghanMade has secured partnerships
with Matt Camron, Oritop, Michaelian &
Kohlberg, Ignacio Larrain, James Opie
Collection and Eliko.
‘Afghan rugs have become the most
modern and versatile,’ says Fritz
Langauer, Oritop director, praising the
Afghan industry’s ability to maintain old
values with the use of hand-spun wool
and natural dyes while embracing
contemporary designs and colours.
James Opie, owner of the eponymous
company, says he is proud to be
connected with the work as he is helping
to create positive change as weavers
now earn a fair living wage. He says he
prefers to have his rugs woven in a
‘nation where weavers instinctively
understand and “feel” their work.’
As well as its first designs, AfganMade
– which has also set up cashmere and
jewellery projects – will be unveiling the
winners of a design competition at
Domotex with the creations of the three
students and three young designers on
show. Each has had their designs
handmade in Afghanistan using hand-
spun wool, all-natural vegetable dyes
and traditional hand-knotted techniques.
Visit: www.afghanmade.com
Colouring wool with natural dyes in Kabul
Below: Sheep farming in Mazar
Right: Rug weaving in Kabul
State-of-the-art facilities have been set up for the washing and finishing of rugs
Est. 1986
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Please quote promo code INT91
19 – 22 JANUARY 2014NEC BIRMINGHAM
Trade only. No children.
PREVIEW
44 Interiors Monthly December 2013
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More than 500 companies will be showing their
latest furniture, flooring, lighting and accessories
across five halls of the NEC next month. Here
are some of the highlights
���
Winter warm up
Distributor Clifton Lighting will
launch two modular ranges from
Venetian brand Metallux featuring
faultless chromation so they won’t
become tarnished or discoloured. It
will also be showing Voltolina’s
handmade Murano fittings.
Dar Lighting is showing several
designs including the Atticus 5
Light Ceiling Pendant, Equator 12
Light Ceiling Pendant, Ottaman 1
Light Pendant French Gold
Deknudt Decora’s Nick Silver mirror
Metallux’s Circle from Clifton Lighting
uk
For copies of our
brochures please call
our Sales Team
on:
0121 505 0270or Email:
Innovative design and quality
manufacturing, all at exceptional value.
www.serenefurnishings.co.uk
NEC, Birmingham, 19th - 22nd January 2014
We Look ForwardTo Seeing You At
The
Prec
ious
Met
als
Colle
ctio
n
The
Met
alCo
llect
ion
The
Faux
Leat
herC
olle
ctio
n
The
Uph
olst
ered
Colle
ctio
n
The
Hev
eaCo
llect
ion
The
Oak
Colle
ctio
n
HALL 5STAND A38
Followus on
Serene Furnishings is proud to be exhibiting itslargest ever range of beds at INTERIORS UK.
You are invited to witness the launch of new designs andview key collections in a variety of materials, includingmetal, wood, fabric and faux leather; accompanied by awide choice of ottomans, sofa beds and headboards.
Visit stand A38 in Hall 5 and be among the first to see what will have so many people talking in the aisles of the UK's definitive Interiors event for furniture, lifestyle & design.
Standards have never beenso high, for our widest
range to date.
46 Interiors Monthly December 2013
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and Phoenix 4 Light Pendant.
Deknudt Decora will uncover the Nick
Silver mirror with its edgy design and
reflective silver frame that is suitable for
both modern and classic homes.
New to the show, Italian brand
Egoitaliano offers its contemporary
designs. The Alice Sofa makes its debut
in the UK, renowned for its simple yet
functional design.
Ercol is unveiling the Romana dining
collection, with soft curves and solid pale
oak. Also new to the show is the Teramo
bedroom range in clear lacquered oak
with a spindled headboard.
Mirror supplier Gallery Direct has
expanded its offer by almost two-thirds
to include furniture and accessories and
will launch British-designed sofas and
chairs, console tables and occasional
furniture ranges.
G Plan Upholstery is introducing a
leather version of its G Plan Vintage The
Fifty Nine. It will also relaunch its iconic
6250, known as The World’s Most
PREVIEW
Several of Tomasella’s designs will make their UK debut
Kettle Interiors’ Pembridge Twist
Egoitaliano’s Audrey
PREVIEW
48 Interiors Monthly December 2013
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Comfortable Chair, with a version called
The Sixty Two inspired by James Bond.
First-time exhibitor Hitch Mylius
presents its award-winning designs
alongside its latest models. Clean lines,
strong shapes and bold colours are the
calling card of the British furniture
manufacturer.
One year old firm, Julia Brendel, makes
its NEC debut with its Origins fabric
collection. The range includes richly
indulgent fabrics, with intricate patterns
and refined colour palettes paying
homage to a creative fusion of cultural
influences in lavish silks and cottons.
Kettle Interiors will introduce a
country-style oak collection. ‘Visitors to
the show will be the first to discover the
flexibility and diversity of this new living
and occasional oak collection. We firmly
expect this new collection to become
one of our most successful, following on
from the runaway success of last year’s
launch, Oakham,’ says Simon Ainge,
Kettle sales director.
Alongside the new collection, Kettle
will showcase a metal handle, which is
now a supplied option on the Chunky
Oak collection. The handle helps to boost
the contemporary look of the collection
for modern apartments and new homes,
while the existing wood handle still
continues to provide a more neutral
option. Both handles will be supplied
with every piece of Chunky Oak.
La-Z-Boy returns to the event
with two new ranges going in a G Plan Upholstery’s The Sixty Two
Julia Brendel’s Origins
Spires Art will expand its range of pictures
For a copy of ourPrecious Metals brochureplease call our Sales Team
on:
0121 505 0270or Email:
Innovative design and qualitymanufacturing, all at exceptional value.www.serenefurnishings.co.uk
Our New Brochure Is Worth It’s Weight In Gold.Introducing the new Precious Metals Collection.
Now is the perfect time to unveil this premium range of bedsteads that presents an eclectic revival of historic styles. It’s a collection that breathes new life into the modern day bedroom, successfully combining aspects of the traditional and contemporary with luxurious features. Nine exquisite designs present beauty ofform and the finest materials shaped by the hands of quality craftsman.
Immerse yourself in inspired design, unbounded luxury and comfort.
50 Interiors Monthly December 2013
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novel direction. The ranges will boast
sleek designs and unique coloured
leathers, with a second range centred
on a popular vintage look and feel.
Parker Knoll will highlight its
Seattle range while unveiling two
additions to the Classic collection as
well as two fabrics for its Glamour
and Classic ranges.
Rug-Maker.com relaunches its
website at the show to update the
way customers are able to design
their own bespoke rugs.
Spires Art will debut a range of
glass design pictures.
A British designed range is being
launched by Stil-Furniture. Inspired
by the brand’s Anglo-Scandinavian
roots, it will unveil a range of
contemporary occasional furniture
that melds functionality, style and
design.
Italian cabinet and bed company
Tomasella showcases its latest ranges
not yet seen in the UK.
Visit: www.interiorsuk.com
PREVIEW
Parker Knoll’s Seattle
Dar Lighting’s
Atticus 5 Light
Ceiling Pendant
Stil-Furniture’s Pad coffee table
Gallery Direct’s Niccolo
AM UK24 Lintot Square, Fairbank Road, Southwater, West Sussex RH13 9LAPhone 01403-734999Fax [email protected]
a u t h e n t i c m o d e l s . c o m
PREVIEW
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Serene Furnishings likes to give its customers what they want.
This year has seen it increase warehouse space, enlarge stock
levels and offer fast delivery, as well as introduce new ranges.
‘The arrival of the Oak Collection in the summer came at
exactly the right time for retailers and is selling extremely well.
It’s a well thought out range,
which though small in number,
presents three core sellers that
are testimony to our awareness
of the market and design
process,’ says Tasleem Tasab,
Serene Furnishings founder and
creative director.
‘As with all our collections, a beautifully put together
brochure and sales support makes selling the Oak Collection as
effortless as possible and retailers can take confidence in the
large levels of stock held at our state of the art warehouse
facility in West Bromwich. It’s from here that quick turnaround
on orders helps retailers achieve a sale, helped by our next-day
dispatch service and direct home delivery.’
The launch of this service followed the implementation of
extensive software and logistical upgrades. ‘Systems were put in
place to make this a viable proposition, giving Serene stockists
even greater levels of customer service and support. It’s
essential that we meet the increasing demand from consumers
to receive their purchases as quickly as possible,’ Tasab says.
Warehouse space was increased, more staff were taken on
and a sophisticated internal stock management system was
introduced to optimise operational procedures, all to ensure
Serene’s already high levels of customer service were exceeded.
‘A few months on since launch and the new service has
received a very positive reception from retailers. Customers are
glad we have again listened to their requirements and with the
support of our new dispatch service, many have seen how it has
contributed to an uplift in their sales,’ he says.
Plenty of fresh additions to the Serene portfolio will greet
visitors at Interiors UK. ‘We’re keeping our plans largely under
wraps until the doors open at the NEC. However, there will be
welcome new arrivals across a series of collections, including
designs offering inspired storage solutions, along with the
launch of a range in luxurious faux leather, adding to the
bestselling faux leather models that continue to perform
extremely well,’ says Tasab.
The Precious Metals collection will also feature strongly.
Launched mid-way through 2013, it is a premium range of
bedsteads presenting an eclectic revival of historic styles.
Solomon is one of the collection’s nine designs and captures
the grandeur of a bygone era with the detailing in a choice of
brass or nickel finish making a charming statement piece for
any bedroom capable of accommodating its distinguished
proportions. The Victoria inspired design measures 1.5m in
height and is available in two sizes (5ft and 6ft), with hand-
poured castings and a birch veneered slatted base.
There is an impressive talent
for capturing the imagination
with inspired design that
resonates throughout the
business, Tasab says. ‘This year
we pushed boundaries to
present an incredible portfolio
in a wide variety of materials and as we look ahead to 2014, the
passion for design and quality manufacturing will take centre
stage once more. We will never run out of ideas, there are no
limits to creativity,’ he adds.
Visit: www.serenefurnishings.co.uk
‘There are no limitsAt the NEC, Serene Furnishings will celebrate a busy
past 12 months and show off its latest designs
Tasleem Tasab
‘The passion for design and quality manufacturingwill take centre stage’
Faux leather models, Roma (above) and Tuscany (below)
PREVIEW
www.interiorsmonthly.co.uk 53
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to creativity’
Salisbury is part of the Oak Collection
Solomon
54 Interiors Monthly December 2013
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Wholesaler Julian Bowen has seen sales climb this year
Buoyed by a 15% increase in sales this year, Julian Bowen is
looking forward to greater success in 2014, fuelled by products
it will introduce at Interiors UK.
‘With the introduction of new products we are looking
forward to significant growth during the coming 12 months.
The warehouse has been extended to 140,000sqft and plans are
afoot to make further investments in our infrastructure and
supply chain to improve their service to customers,’ says
Emmett Lenaghan, Julian Bowen commercial director.
In August the company expanded its bedroom offer with the
Marlborough Oak collection, a comprehensive range of chests
of drawers, wardrobes and dressing tables featuring 30mm
chunky tops, solid oak frame construction doors and dovetail
joints in the drawer sides, with a waxed finish. This has proved
to be a bestseller with the first containers already sold and more
stock on the way.
Lenaghan also highlights the success of the Crantock and
Lucy space-saving dining sets
during 2013.
‘The stylish glass and chrome
Boston and Tempo dining sets
have also been among the top
performers for Julian Bowen.
Children’s furniture continues to
be an important product area for
us and we have dominated the
market with our sleepstations and
cabin bed designs. The recent
introduction of the Kimbo cabin
bed, combining white and pink
and white and blue, and the
Scorpion Racer in a high gloss red
are very eye-catching and selling
well.’
He also says the Gold DHD service has enabled it to recruit
retailers. ‘It’s proving to be a great success. We pride ourselves
on providing a fully responsible door to door quality service
with seven to 10 day
delivery with a two-
man room of choice
option. Customers
are contacted no
less than 48 hours
beforehand and
given an am or pm
slot. This hassle free
service has attracted
a lot of new
customers in 2013.’
Visit: www.julian-
bowen.co.uk
PREVIEW
Continued growth
Lucy
Marlborough Oak
Kimbo
Marlborough Oak Bedroom
Voted UK'sNumber 1FurnitureWholesaler
2012
Voted UK'sNumber 1FurnitureWholesaler
2013
Bentinck House, Park Lane Business Park, Kirkby in Ashfield, NG17 9LETel: (01623) 727374, Fax: (01623) 754555, e-mail: [email protected], www.julian-bowen.co.uk
All products are available on the Julian Bowen Gold Direct Home Delivery Service
Julian Bowen Limited
PREVIEW
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Diverse styles Premier Housewares is part of a family
run group of companies with more than
50 years of trading experience combined.
Founded in 1988, Premier has become a
market leader in the housewares sector
and has a 340,000sqft facility in Glasgow,
including a 7,000sqft furniture and living
showroom and an 8,000sqft kitchen and
bathroom showroom.
Its extensive product portfolio has
recently been expanded to include
furniture, with the company building on
the success of its kitchenware, tabletop,
bathroom and decorative accessories,
soft furnishings and lighting. Its aim is to
provide retailers, both large and small,
with a complete sourcing solution to
housewares and home lifestyle retailing.
Premier will again be taking part in
Interiors UK. It will bring the 1950s up to
date with its Idun collection of coffee and
square tables. For two of the Idun tables,
the welcoming natural wood-effect
veneer of the body is offset by pristine
white drawers, bringing a pleasing
contrast that highlights the angularity of
the design recalling 1950’s chic.
Taking its muse from the 18th century
grandeur of the French estate of the
same name, the Chateau Chantilly
collection brings a taste of bygone
decadence and glamour into the
modern home. Emulating the finesse
of the great French craftsmen, each item
is complemented by an understated
cream finish.
With eight items in the range,
including a graceful dressing table,
chair, chests of drawers of varying sizes,
a characterful corner unit, mirror and
console table, the Chateau Chantilly
furnishings could be used collectively to
transform a contemporary room into a
classic boudoir, or lend character and a
feeling of cohesion when scattered
throughout a home.
Combining solid hard wood and
cambric, Valentina is a positively regal
range of seating. Consisting of a softly
curving sofa and matching bucket chair,
a characterful hooded armchair in the
Orkney style, and a more classically
ornate sofa and armchair, the collection
combines archetypal design principals
with modern aesthetics and the need for
comfortable seating.
Taking equal inspiration from art deco
and the 1980s, the Crocodile Mirror
collection offers clean sharp lines and
defined angles, highlighted by the rich
Premier Housewares will unveil several looks
crocodile-effect insets and stainless steel
detailing. Every item in this range speaks
of glamorous minimalism while invoking
glitter balls and urban chic.
The nine-drawer cabinet and five-
piece table and stool set vie for
supremacy as the centrepiece of this
collection, but with simple shelves,
nested and console tables, storage trunks
and wall mirrors to choose from, any
room can be revamped with a touch of
Crocodile Mirror flare.
Also on show will be the 1950s-
inspired Lighting Colours collection, the
Cordoba occasional range, while the
Industrial Cubic range has been
expanded with metal chairs, chairs with
arms, stools, tall stools and small tables
in eight powder-coated finishes.
Premier Housewares, tel: 0141 579 2000
Idun
Crocodile Mirror
Chateau Chantilly and Valentina chair
PREVIEW
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Sweet Dream’s latest products
are designed to stand out
Attentiongrabbers
Sweet Dreams will be showing a mix of bedroom and living
room products at Interiors 2014.
Almost all Sweet Dreams’ bed collections were revamped in
September and many of the new models will be exhibited,
including divans from the new, streamlined Pocket Spring
collection comprising Showcase, Memory and Traditional
ranges.
These are likely to include Admiral, a Traditional Pocket
Spring bed with exceptionally high spring count and Celebrity
Cool, a Showcase Pocket Spring bed featuring Sweet Dreams’
CoolGel filling.
Also on show will be popular upholstered hybrid beds from
the Opulence and Vision (TV ready) ranges. All divans and
hybrids are made by Sweet Dreams in the UK.
In addition there were will be new sofabeds and sofas,
including the British-made Illinois and Ohio, as well as Panache,
a contemporary attention-grabber.
Panache, an imported model, comes in four vibrant
colourways and features a clic-clac action and a concealed leg.
Sweet Dreams will also be showing an array of its latest
occasional tables in pine.
Visit: www.sweetdreamsuk.com
Panache
Admiral
Opulence Chic
PREVIEW
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19 JANUARY11am-11.45am The ghost in the
machine: Charles Leon, Charles Leon
Associates and British Institute of Interior
Design council of directors.
12pm-12.45pm From interior design to
the design studio: Simon Hamilton, BIID
international director.
Hamilton speaks to one of House and
Garden’s top 100 leading interior
designers, Staffan Tollgard. Tollgard runs
an award-winning architectural interior
design service in London and has just
opened Staffan Tollgard Design.
1.30pm-2.15pm Key colour and material
trends for autumn/winter 2014/2015:
Hannah Malein, Global Color Research
colour and trend consultant.
Malein profiles four key colour stories for
2014/15: Blush, Frame, Axis and Herald.
Based on the forecast book Mix Trends,
she will explore the how these trends
inform colour choices, inspire design
concepts and influence material and
surface application for interior and
exterior decoration. The trends covered
are two of those explored on the
installation display at the Birmingham
City University Institute of Design and Art
stand.
2.30pm-3.15pm Ecommerce for
independent retailers: British
Independent Retailers Association.
BIRA has launched target200 with
MyHigh.St to help retailers and their high
streets to embrace the Internet to build
sales, to build destinations and to inform
future town development. The
Charles Leon
A host of industry experts will take over two stages at the
NEC during Interiors UK: one stage dedicated to interiors, the
other to lighting. The panel of speakers will approach all
aspects of the industry – from business, retail and customer
service, to the latest trends, designs and ecommerce.
George Davies, former Next chief executive, George at
Asda and Per Una creator, and Andrew McMillan, former
John Lewis head of customer service, head the list of
speakers.
Davies’ seminar, What should George do next?, will focus on
how to inject success into business, and how to make
retailing work.
In his talk MacMillan challenges the concept of
globalisation and web development and explains how to
differentiate your business from the competition. ‘Many
retailers quite rightly focus on product when they try to
differentiate themselves from their competition, but with
globalisation and the Internet that is getting harder to do.
Inspiring curation of product assortment will make your
brand distinctive, but what is the personality of your
business?’ he asks.
The dedicated lighting stage coincides with the Lighting
Show’s reintroduction as a separate event. Keynote speaker
Mike Simpson from Philips Lighting delves into the Future of
Light drawing experience from his role at the forefront of the
lighting revolution with a global market leader.
Other speakers include Jonathan Rush, Hoare Lea associate
lighting designer and Steve Allen, Connect Intelligence.
Talking shop… and more
62 Interiors Monthly December 2013
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campaign will build an ecommerce
network of 200 pioneering towns and
thousands of retailers to ensure
communities are embracing the digital
marketing channels available to them.
3.30pm-4.15pm Launching an effective
ecommerce website – a start up
experience: Rob Pollard, Rock My Roost
director.
Rock My Roost recently set up an
ecommerce website, selling homeware,
furnishings, gifts and fashion. During this
session, Pollard will offer advice from his
experience of starting up a website and
the challenges surrounding the process.
20 JANUARY11am-11.45am Grow your business with
social media: Justyna Sowa, Decorum
co-founder.
Sowa will discuss how to stop wasting
time on social media and instead use it
strategically, with the core focus on your
business and its growth. Topics covered
include: How to find your target
audiences online; How best to reap the
benefits of daily communications with
your potential clients and customers;
How to strategically use social media
networks to contribute to your business
goals and How to integrate social media
with your overall marketing and sales
activity.
12pm-12.45pm What should George do
next?: George Davies.
Davies will focus on how to inject success
into business, and his bite-sized formula
on how to make retailing work.
1.30pm-2.15pm Enhancing your store:
Unlock the potential of your store
through the expertise of visual
merchandising: Lynda Murray,
International Visual founder.
Find out innovative ways to present your
merchandise to encourage customers to
buy. This presentation showcases great
ideas that attract customers to stores and
the products inside. Discover clever
techniques you can use to handle
products. These ideas come from a
variety of retailers across all product
categories both in the UK and abroad.
During the presentation you will see
ideas for windows and interior displays.
Get ideas for your store and gain
inspiration for future merchandising
projects.
3.30pm-4.15pm Retail in fashion: Anshu
Srivastava, MRA Architecture and Interior
Design, director.
Srivastava shares some of the firm’s
recent high-profile projects and shows
how these captivating environments
convey the brands’ message and create
spaces that sell.
4.30-5.15pm Lightning talks:
Birmingham City University students.
Final year students from BCU’s Textile
Design (Retail Management), Interior
Design and Product Design courses are
given five-minutes to share their
imaginative ideas and concepts.
21 JANUARY11am-11.45am How to utilise trend data
to stimulate innovation and improve
business performance: Simon Bolton,
Birmingham Institute of Art and Design,
associate dean for research and
enterprise.
12pm-1pm Differentiation through
service: Andrew McMillan, former John
Lewis head of customer service.
Many retailers quite rightly focus on
product when they try to differentiate
themselves from their competition, but
with globalisation and the web that is
getting harder to do. Inspiring curation
of product assortment will make your
brand distinctive, but what is the
‘personality’ of your business in terms of
the sort of experience your staff deliver
for customers? Is that personality
engaging enough to stand out from your
competitors and ensure your customers
become loyal to your brand for your
products and the experience of buying
them?
1.30pm-2.15pm The house that £100k
built: Piers Taylor, Invisible Studio
founder and co-presenter of BBC2 series,
The house that £100k built.
2.30pm-3.15pm Delivering exquisite
retail experience: Richard Vickery,
Harvey Nichols Birmingham general
manager.
Vickery will talk about his experience of
facing some of the challenges in
restructuring struggling businesses and
those when growing a new one as well
as delivering growth in well established
luxury businesses.
4.30pm-5.15pm Keeping up with today’s
digital consumer: Google.
Taking the best of the web in-store and
vice versa through the smart use of
digital technology.
22 JANUARY11am-11.45am Lightning talks:
Birmingham City University students.
12pm-1pm A guide to working with a
retailer: Paul Tanner, Marks & Spencer
furniture buyer and product developer.
Tanner will talk from experience on how
designers can get their foot in the door,
and how to keep the relationship alive.
Having been on both sides of the story,
working for Habitat, Made.com and now
Marks & Spencer, he will speak about the
good and bad ways of working with
retailers.
1.30pm-2.15pm Key colour and material
trends for autumn/winter 2014/2015:
Hannah Malein, Global Color Research
colour and trend consultant.
Malein profiles four key colour stories for
2014/15: Blush, Frame, Axis and Herald.
PREVIEW
George Davies
Andrew McMillan
Staffan Tollgard
19th - 21st January 2014
This is THE Show for all furniture retailers. AIS Ltd have brought together over 40
leading Brands and we’re opening the doors to non members to show the very
latest in furniture and accessories.
THE Show takes place at one of the UK’s premier exhibition venues - Cranmore
Park with unrivalled show facilities, excellent catering and ample FREE car parking
just minutes from J4 M42, only 8 miles from the NEC.
Complimentary lunch for all pre-registered guests.
19th - 21st January 2014
Scan now to register
or visit www.thefurniture-show.co.uk for more information
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Cranmore Park Exhibition Centre
Cranmore Avenue, Shirley, Solihull, West Midlands B90 4LF
PREVIEW
64 Interiors Monthly December 2013
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ary AfghanMade Carpets, the initiative to
rebuild the carpet industry in
Afghanistan through funding from the
US Task Force for Business and Stability
Operations, will show its progress and
designs from Michaelian & Kohlberg,
Matt Camron, Eliko, Ignacio Larrain and
Oritop which are all having collections
woven by the Afghan weavers.
Ball & Young is using the show to
gauge customers’ reactions to its latest
product launch, as it did with
Connoisseur in 2012.
Balta Broadloom will display three
Sensit collections: Supreme, Twist and
Infinity. Also on show in Hannover for the
first time will be Melrose Twist and
Paramount Twist, featuring Balta’s newest
X-Tron extra strong yarn. The berber
classic Corsa will be updated and
relaunched together with a the 65oz
80/20 wool twist, Royal Signature Twist.
British Wool will promote the fibre and
British Wool products from licensed
manufacturers.
Carpenter adds to the 14 ranges of PU
underlay it already produces for the
domestic, commercial and marine
markets.
Chromatone will introduce a range of
60 Chromatone shades inspired by
nature called Contemporary Style,
display its full colour range and selected
recent bespoke shades. ���
Taking the floorSome 1,400 companies will make Domotex
the centre of the flooring world next
month. Here are some of the highlights
Granorte’s Vita
Crucial Trading’s Biscayne Balta’s Sensit Glenmore
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HALL 6 - BOOTH C30
PREVIEW
66 Interiors Monthly December 2013
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Cavalier will showcase products
including the new Couture Collection;
spinner Danspin highlights its Laneve
ranges; Martinelli’s new yarns on display
include a wool braided lustre, a wool
boucle, space-dyed wool chenille, a wool
cable and a wool/metallic; while Grentex
– the only Laneve brand partner in Asia –
will display its wool yarns and wool tops.
Visit: www.domotex.de
The Atlantis, The Palm, Dubai, is among Interfloor’s overseas clients
Lano’s Startwist Supreme
Karndean’s latest POS
Alongside updates to its cork
collections, Granorte will show the latest
developments to its Vita range which
uses advanced high definition digital
printing, with several new colourways
and surface texture options.
Interfloor will continue to target
overseas markets at the show. It already
has customers in more than 70 countries
including China and South East Asia, and
has been particularly successful this year
in the Middle East. ‘Our international
success has been based on the enduring
strength of our brands, product quality,
and product range. Major customers
around the world know that they can rely
on Interfloor to provide the optimum
solution for underlay and flooring
accessories wherever they do business,’
says Tony Capon, Interfloor export
director.
Karndean Designflooring’s new
Designflooring German subsidiary, will
show its latest POS showroom concept.
Several new qualities from Lano
Carpets will be at Domotex including
Treasure; a luxurious cutpile consisting of
Perlana fibres made from 100% recycled
content. Three notable additions to
current collections include a woven
Venice Wilton design, Zen Heather
showcasing a two-tone finish and Heavy
Loop Bamboo joining the Bamboo
family, featuring 40% Bamboo content
mixed with soft polyamide. There are
also several colour updates.
Wools of New Zealand has increased
its stand giving greater exposure to its
partners. The stand will have four main
areas: the Laneve studio showing new
and existing Laneve ranges; the Styling
Studio showing WoNZ’s predictions for
2015 colours which will be shown in
cutpile and loop pile carpets; the
Innovation section and the nine partners.
The stand’s carpets will be a print made
by Halbmond inspired by the tiled floors
of Italy’s great villas and a three colour
100% wool loop pile Wilton produced by
New Franco Belge which is an abstract
mosaic frieze design.
There will be nine partners: Crucial
Trading will show its entire collection;
Brockway celebrates its 50th anniversary
with new concepts; Flock-Living launches
three flatweave ranges – Classics,
Contemporary and Retro; Cormar makes
its Domotex debut; Westex will launch
Exquisite, an 80/20 velvet Wilton in 60
colours and five colour-matching widths;
PREVIEW
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Laminate company Balterio will use Domotex to introduce 110decors across 20 collections in different plank sizes and thicknesses.
Among them the Tradition Quattro collection will be upgradedwith six new decors and seven new decors are being added to theImpressio collection, complete with knots and cracks. A uniquefeature on Impressio is Panoramic Design: the decor opticallycontinues from one plank to another creating the illusion of anever-ending plank.
The show will also see the launch of the Quattro Vintage range in11 fashionable vintage style decors.
‘With True-to-Nature, the Balterio embossing-in-registertechnology, the laminate is hardly distinguishable from real woodand parquet. 3D-Wood technology further enhances this effect,’says Franky Terrijn, Balterior marketing director. ‘3D-Wood not onlyensures that the structure perfectly follows the underlying design,but also means that the decor shows depth thanks to varyingdegrees of gloss.’
The company will also introduce a number of new collectionsfeaturing Balterio’s PressXpress (PXP) click system, developed in-house offering quick installation. PressXpress (PXP) won theInnovation Award at Domotex in 2011.
‘We will also be visiting three new families in different countrieswho have installed Balterio laminate for the 2014 brochure andupdated website, which will be available from February,’ adds Terrijn.Visit: www.balterio.com
Balterio will debut more than 100 decors
Century maker
Tradition Quatrro Carbon Black
Impressio Boathouse Pine
Impressio Imperial Oak
PREVIEW
68 Interiors Monthly December 2013
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the most comprehensive collections of
design-led interior accessories ever
presented at a UK trade event, according
to Ian Rudge, Home brand director.
‘Home is the fastest growing event of
its type in the UK. It has doubled in size
since launching two years ago,’ he says.
Now in its third year, Home has
become the go-to event for professionals
seeking the latest and best in interior
accessories and homeware, says Rudge.
Sitting alongside Top Drawer at Earl’s
Court, London, and at the beginning of
the trade show calendar, January will see
the largest Home, with more new
products, exhibitors and exclusive
launches than before. More than 80% of
the exhibitors aren’t exhibiting at any
other UK event this spring, he says.
From furniture and lighting to
wallpaper, soft furnishings, tableware
and accessories, Home presents high
quality design products from furniture
and lighting brands including Coach
House, Another Country, Assemblyroom,
Wayfarer Furniture, HemingwayDesign,
Seletti, Bloomingville, Garden Trading,
Grand Illusions, Latitude 22, Lozi, PR
Home, Broste, Parlane, 95%, Authentics
and in its first UK appearance in many
years, Artek.
Another Country, nominated for an Elle
Decoration British Design Award 2013,
has quickly established a loyal following
due to its reputation for contemporary
furniture and home accessories built to
last. The brand has a strong British
identity; the designs fit a British country
kitchen setting but are also heavily
influenced by Scandinavian and
Japanese woodwork. At Home, you can
expect to see its Series Three collection, a
range of beech oak furniture which is its
most functional to date. The collection is
characteristically unfussy and
hardworking yet also demonstrates
stylish flourishes such as soft rounded
corners and splashes of colour. It will also
showcase the Soft Series, working with
textile designer Ruth Duff. This collection
fuses complex patterns with a diverse
colour palette.
Lozi was founded in 2012 by Soroush
Pourhashemi, a graduate of Brunel
University with an MSc in Advanced
Engineering Design. Pourhashemi’s
passion for innovation and simplicity
underpins the brand ethos of Lozi, and
instructs all the pieces he creates
Spotlight
on designNow in its third year,
Home continues to grow
Above: Seletti
Right: Plumen
Below: Lozi
���
12—14JANUARY2014
REGISTER YOUR INTEREST AT
WWW.HOME-LONDON.NET
THE DEFINITIVEHOMEWARES ANDACCESSORIES EVENT
WWW.HOME-LONDON.NET
FURNITURE AND ACCESSORIES HAVE A NEW HOME
FOLLOW US @home_london
Co-located with Top Drawer & Craft
HemingwayDesign- G Plan/ Assemblyroom/ Coach House/ Artek/ Ella Doran/ Grand Illusions/ Another Country/ House Doctor/ Garden Trading/ PR Home/ Jonathan Adler/ Pad Home/ By Nord/ Broste/ Eightmood/ Ferm Living/ Seletti/ Scarlet & Argent/ L-Living and hundreds more
KITCHEN/DINING/INTERIOR ACCESSORIES/SOFT FURNISHINGS/LIGHTING/SMALL & OCCASIONAL FURNITURE/GARDEN ACCESSORIES
EARLSCOURT 2LONDON
PREVIEW
70 Interiors Monthly December 2013
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ary as chief designer for the collection.
Lozi will be bringing a range of its
products to showcase at the event,
including bookcases, dining tables,
shelves and chests of drawers. Every item
is hand-crafted in its central London
workshop, combining modern
technologies with traditional
woodworking methods, to produce
pieces with a distinct character that no
factory-made piece can deliver.
Since 2012, Home has championed
British design talent, from the best
emergent designers to the more
established brands in the market. The
Homegrown section is a popular part of
the show: a dedicated space for new
British designers that ensures buyers will
be the first to catch the freshest talent
and hottest trends. The best home-
grown talent has been selected with a
commercial eye.
Among the companies in Homegrown
will be Assemblyroom, founded in 2010
by Peter and Cathy Wall. The duo have
spent several years working in
commercial interior design, which has
highlighted to them the fundamental
needs of their consumers. Creating
pieces that both exude style and deliver
comfort is the primary focus.
The Assemblyroom collection is
manufactured employing the best of
British craftsmanship using the highest
quality materials that have been selected
for their function, aesthetics and
durability. Some of the products
expected at the show are its Burgess
compact table, Finsbury armchair and
Hyde Stacking range – a collection of
colourful upholstered stools.
Visit: www.home-london.net
Top: PR Home
Above: Latitude 22
Right: Graham & Brown
Below: HemingwayDesign
Below right: Another Country
Experience how textile interior design reinvents itself. Meet
more big names, up-and-coming companies and creative
individuals than anywhere else in the world. And gain direct
access to a dynamic start to the season.
For information and tickets at advance sale prices visit:
[email protected], Tel. +44 (0) 14 83 48 39 83
Where next is now!
8 –11. 1. 2014
PREVIEW
72 Interiors Monthly December 2013
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Science meets natureHeimtextil’s Trend Book panel has identified four key trends for 2014/2015
Progress! – Generate Collision! To accommodate the demand for unique, individualised products, designers
increasingly experiment with novel materials and technologies. Computer
algorithms and similar technologies facilitate the mass production of
customised items because, for example, panels of fabric can be printed
digitally without the design having to be repeated. Similarly, playful printing
and marking techniques enable uncontrolled artistic expression. Colours are
swiped over or drawn, dabbed or splattered on surfaces. Designers
experiment with ways to allow production processes to determine the look
and texture of the final product.
Progress! – Engineer Nature! New textile techniques
intertwine living systems
with biological and
texture technologies
copied from nature to form
novel fabrics. Designers technicise nature
by copying nature’s processes. This
innovative approximation of biology to
materiality goes hand in hand with new
responsibilities: designers are beginning
to rethink the consequences of modifying
their former lifestyles. Where the design
sector turns biology into a new medium for
creativity, scientists leverage the
complexity of living systems using
technical processes. A design trend that
explores the concept of creating natural
works using artificial means inspired by the
interaction of science and design.
PREVIEW
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Revive! – Rejuvenate Craft! Designers work with recycled materials, conjuring up the concept of an
improvised lifestyle as a counterpoint to our technology-dominated society.
Uniformity is replaced by the collage look to stage the unexpected and
evoke alluring visual tension. Using the language of traditional craft
techniques such as embroidery, weaving or knitting, designers tell stories
about their lives. The revival of craftsmanship gives rise to a wealth of
textures.
Visit: http://heimtextil.messefrankfurt.com
Revive! – Exalt Purity! As a response to mass production, the interest in objects that have
personalities and are accompanied by stories is increasing. In the quest for
meaning, this movement honours natural materials by embracing their
imperfections and highlighting their origins deliberately. The results are
primitive yet modern aesthetics. Wild and coarse nature with its
unadulterated colours, textures and shapes acts as the generator of ideas. In
this way, designers focus on the humble, the pure, the unadorned. Pristine,
untreated materials are used, and resource-saving production processes and
the longevity of products define the main criteria. Animism, essentialism,
minimalism and reductionism prove to be the decisive trends.
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furniture for life
Glamorous textures and sophisticated
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Combining form and functionality,
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Whether an ornate or understated
look is required, the range of inspired
seating from Derry’s will create a
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VISIT US AT HALL 3STAND M10
PREVIEW
76 Interiors Monthly December 2013
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LondoncallingPlans are being put in place for the
event’s second show in the capital
With London being one of the design retail capitals of the
world, May Design Series is timed to reach an exclusive set of
London-based retailers who are often time poor, providing
them with the opportunity to view new products and curated
collections.
Andrew Vaughan, May Design Series event director, says: ‘May
Design Series has been cleverly positioned at the end of the
international show cycle to present shop-ready collections that
retailers can buy – making their jobs much easier. The show
brings a full spectrum of inspirational exhibitors and market
leaders together, providing access to the best in British and
international design all in one London location.’
He says organiser UBM is working hard to build on the
success of the launch show and increase the number of
quality retailers that attend by providing greater networking
opportunities and packages.
‘The show marks a response to industry change and demand
and, put simply, we are now better equipped to offer visitors a
broader solution to their lifestyle needs,’ he explains.
Vaughan says MDS has moved the traditional trade event
model forward and made the experience for visitors and
exhibitors both enjoyable and profitable.
‘I think the team delivered one of the best shows possible
with impeccable navigation, great design function and, perhaps
most importantly, a show that is thoroughly commercially
minded with plenty of business being done at the event and
ample more built on the relationships since,’ he says.
According to Vaughan, MDS, which combines the Interiors
LDN, kbb LDN, DX and ARC shows, signals a shift in the industry
where there is a desire for bold, new, intelligent thinking
wrapped-up in a commercially focused event.
‘We have strong ambitions for MDS and part of this will be
improving and developing the show to fulfil longer-term
strategy and goals. For example, we want to achieve significant
growth in each represented product to keep delivering return
on investment for both our visitors and exhibitors,’ he says.
‘The key to our success has been the ability to satiate the
response from those companies diversifying in the market and
we are keen, now more than ever, to adapt to this as it happens.
It’s all part of MDS’s unique charm,’ adds Vaughan.
Visit: www.maydesignseries.com
MDS combines four
shows, includes curated
areas and is timed to
appeal to busy retailers
Organised by
Be a part of it in 2014
Call Joel Butler on
+44 (0)20 7921 8712 or
email [email protected]
www.maydesignseries.com
May Design Series returns toExCeL on 18-20 May 2014
The fresh, intelligent, commercially
focused event for the architecture
and design community, attracts over
10,000 contract & retail buyers.
Hitch Mylius, KKDC, Crosswater,
Poggenpohl, Collección Alexandra,
and SITS will be there amongst over
200 exhibitors.
London’sCommercial Design Exhibition
Featuring:
May Design Series18-20 May 2014 London ExCeL
PREVIEW
78 Interiors Monthly December 2013
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New twistThe 2014 event will see changes
More than 1,100 companies from 50 countries will be on show
at IMM Cologne next month, and the show will see several
changes.
There will be an enlarged Pure design area with new formats
Pure Elegance and Pure One-Design Injection. The traditional
core of Pure and starting point of the Design Course remains in
hall 11. From there visitors are guided to hall 3.2, the home of
Pure Editions. The next stop is Pure Village in hall 2.2 with
unconventional brand and product stagings of design oriented
premium exhibitors. Pure Elegance – an exclusive range of
luxury and high quality products – will also be in hall 2.2. It will
also be the location of Das Haus, this year created by Danish
designer Louise Campbell.
Another new format can be found in hall 1. Pure One-Design
Injection is where young talents and selected participants of
the international design competition (D3) contest present
innovative ideas and interior design concepts – and transform
the hall into a creative idea laboratory.
With holistic living concepts becoming an increasingly
attractive sales catalyst, Living Interiors, the event for
bathrooms, flooring, wallcoverings and lighting, will focus on
bringing furniture together to a harmonious interior design
concept.
Due to the high demand of innovative sleeping concepts,
the segment Sleep, hosting modern sleeping comfort in hall 9,
will be extended to hall 5.2. This allows the presentation of
furniture and accessories that transform bedrooms into
recreation areas.
From the bed to a multifunctional sofa: Comfort, the world of
upholstery, invites visitors to halls 6 and 10.2 to relax and test.
Classic setups with modern stylish aesthetics and high quality
are located in hall 5.1 and 10.1.
Smart, the segment for young lifestyle, is in halls 7 and 8.
Global Lifestyles – another new segment – will be launched at
halls 2.1, 3.1 and 4.1.
Visit: www.immcologne.de
Bretz
Home
Himolla
REVIEW
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Buying timeRetailers were keen to place orders
The Brussels Furniture Fair attracted 300
exhibitors from 3-6 November, and
although the number of visitors fell
fractionally to 19,713, exhibitors reported
that retailers were keen to place orders
and many increased sales on 2012. UK
visitors rose by 12% to 556 with
exhibitors reporting extremely positive
reactions and results.
In the show’s Balthazar awards, the
2013 Best of Belgium award was won by
Kreamat for its Sparta model, designed
by Studio Segers. The bed is put in a
broader context, with lots of functional
ways of personalising it.
The Country Today Balthazar, for a
piece of furniture that is able to set a
rustic trend in a contemporary lifestyle,
went to Kluskens for its Tense table: a
super-slender solid wood table.
LS Bedding won the Most Green award
for its Circulaire bed. This concept was
devised on the basis of the cradle-to-
cradle philosophy, and is an example of
far-reaching cooperation between firms.
At the end of its useful life each bed can
be either composted – the bio range – or
recycled (the techno range).
The Balthazar for the Most Innovative
went to Mathy by Bols for Fusion
designed by David Enthoven. The eco
design for bedroom furniture in MDF
and aluminium was also founded on
a process of cradle-to-cradle thinking.
The metal connecting parts are kept to
a minimum, and the thin 4 mm
aluminium extrusion was designed
specially to provide sufficient stability
and strength.
Natuzzi’s Re-Vive recliner range made
its European debut at the show.
Designed and engineered in New
Zealand by Formway Design Studio, the
three models have no buttons or levers
and use responsive reclining with a
weight compensating mechanism to
provide a natural reclining motion. It will
be launched in March.
Next year’s event will run from 2-5
November.
Visit: www.furniturefairbrussels.be
Natuzzi’s Re-Vive Kreamat’s Sparta
LS Bedding’s Circulaire Kluskens’ Tense Mathy by Bols’ Fusion
REVIEW
80 Interiors Monthly December 2013
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Down the aislesGreendale’s suppliers attended the
buying group’s annual show in Solihull
Mr Tomkinson featured its new Gemstone Saxony display,
which shows six North American Saxonies, in a variety of
textures, weights and colours.
Visit: www.mrtomkinson.co.uk
���
‘Many visitors commented that the new Sensation range was their top seller,
which is a great achievement. I am sure that over the next 12 months the
new extended Sensation family will continue to win the hearts and minds of
Greendale retailers,’ says David Judge, Cormar md.
Visit: www.cormarcarpets.co.uk
Interfloor presented several of its flagship underlays such as Tredaire
Colours Red and Sensation, and Duralay Timbermate Excel and Kensington
Deluxe. Also featured were the unique Stikatak SpeedCatt creasing and
tucking tool and a new knee kicker and tack hammer. The latest Stikatak
metals boards were profiled, as was the latest Underlay Selection Guide.
Tel: 01706 238 810
Adam Carpets
unveiled two
ranges: Revelation
and La Dolce Vita.
Both ranges drew
interest and are
due to be launched
shortly. It also
highlighted its
iconic Fine
Worcester Twist
range which has
recently been
coordinated with
the Farrow & Ball
paint colourbank.
Pictured is FW113
Mitton Mouse with
229 Elephants
Breath paint.
Tel: 01562 822 247
‘The annual
Greendale event is
always something
that we enjoy. We
were further
honoured by being
awarded Supplier of
the Year for the first
time. We aim to not
only live up to this,
but to also ensure
that we maintain
and enhance
service to our
Independent
retailers ongoing,’
says Phil Hartley,
Edel Telenzo
Carpets chief
executive.
Tel: 01422 374 417
Westco used the
show to
demonstrate its
wide range of
laminate, cork
flooring, vinyl,
wood parquet and
carpet tiles.
Tel: 029 2037 6700
Unique, Antique, ClassicalChinese & Tibetan Furniture
Showroom: Brook Business ParkBrookway, Ivyhouse Lane
Hastings, E. Sussex, TN35 4NN01424 719800 / 07446 045587
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REVIEW
82 Interiors Monthly December 2013
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Anglo Recyclingshowed its range offlooring made fromrecycled fibres,including theRecoWool, FREndurance, Polymer-Felt and Felt-Rubbercombinationunderlays. RecoWooluses carpet off-cutsthat wouldotherwise have goneto landfil. Tel: 01706 853 513
JHS’s new Manuscript,Commodore andImpressions are allproduced on a scrollmachine with arandom formatdesign. These50cmx100cm tiles canbe laid broadloom,herringbone, brickbond and in a numberof other interestingways. Installation ofthe larger tiles cantake less time thantraditional 50x50cmstiles. Tel: 01827 831 400
WhitestoneWeavers/Hugh Mackayspotlighted four newranges at the show, withthe wool loop rangesValencia and Lumley Loop(pictured) joined by twoadditions to their growingHasslefree Collection,Luxury and LuxuryHeathers. Tel: 01429 892 555
Axminster’s standfeatured its relaunchedAxfelt premium underlayand the Devonia, SimplyNatural and MoorlandHeathers carpet ranges.It also unveiled itsupdated Ready to Weaveportfolio designed withhospitality businessesand boutique hotels inmind. Tel: 01297 32244
Ryalux showcased its Ultimate 18 velvet range. ‘Ultimate 18 is a true pinpointvelvet, and has an almost billiard table finish. Made from New Zealand wool, wecan reproduce lighter, more delicate shades, which cannot be achieved withother wools,’ says Scott Lea, Ryalux North East sales representative. Tel: 0161 762 3030
Carpet & Flooring hasgrown into one of thelargest distributors offloorcovering products -stocking and distributingproducts from Europe’sleading manufacturers, aswell as its own domesticand contractfloorcovering brandsVanguard Carpets andCFS Carpets. Tel: 01527 511 860.
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PRODUCT RANGE
www.underlay.com t: 01536 200502 A Vita Group CompanyBall & Young Ltd For people with excellent taste
Part of the award winning Cloud 9 range of underlays. Proudly made in the UK
the brand leader