Join our workshop!

Establishing your brand in China's omnichannel retail eraWhat overseas brands need to know before starting business in China

Room Aspekt, Hall 3.C, West Side2pm, 10 Feb (Saturday)

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13－15.9.2018 Shanghai Exhibition Centre

Interior Lifestyle China 2018

Date & Opening Hours:

Venue:

Exhibition Space:

Organisers:

Participation fee:

Contact:

Schedule:

Early bird deadline

Booth allocation – raw space

Application deadline

Booth allocation – standard booth

Interior Lifestyle China

13 – 15 September 2018 (Thursday to Saturday) 10:00 – 18:0015 September open to public

Shanghai Exhibition Centre, (Address: No.1000, Yan’an Mid Road, Shanghai, China)

23,500sqm

Messe Frankfurt (Shanghai) Co LtdJiangsu United Asia International Exhibition Co Ltd (UAEC)

Raw space (minimum 36sqm)• Zone A: RMB 2,160/sqm• Zone B: RMB 1,710/sqmStandard booth (Minimum 9sqm)• Zone A: RMB 2,660/sqm• Zone B: RMB 2,210/sqm

* Additional fee - 2-side opened: +5% of total cost - 3-side opened: +10% of total cost - 4-side opened: +15% of total cost* 6% VAT included in all price

Early bird discount: 10% early bird discount for submitting application on or before 31 March 2018

Messe Frankfurt (Shanghai) Co LtdContact: Mr. Lucan Ng / Ms Cymie KwokPhone: +852 2230 9237 / 9902

Jiangsu United Asia International Exhibition Co Ltd (UAEC)Contact: Ms. Zhang Mingming / Ms. Wang AnningPhone: +86 25 8452 1101, ext. 571 / 570

31 March

April

30 June

July

13－15 September

Concurrent promotion activities• Road Shows across China• Marketing campaigns• Buyer invitations

Interior Lifestyle China, the foremost and trendsetting international event for the Chinesemid to high-end consumer goods market, is the perfect stage to expand your business.

Drawing from the success of Ambiente, the world's leading international consumer-goods fair, Interior Lifestyle China is not only an effective platform for national brands to intensify their businesses, but also the ideal stepping stone for international brands to enter the Chinese market.

Meeting the right people at the right placeIn a fast-growing yet ever-changing market, getting the right contacts is essential for your business development. Being the only trade-show in the China market for mid-to-high end housewares and interior design products, Interior Lifestyle China is the most effective platform for businesses to engage with high-quality business partners in China.

An integrated marketing solutionGoing beyond a trade fair, the fair offers well-developed marketing solutions for businesses that are eager to tap into or further expand their China business. Through the fair's official social media platforms like WeChat & Facebook, coverage in the fair's press releases and e-newsletters, road shows, onsite business matching as well as the theme display, your brand will be known in this profitable market long before the fair opens.

Discover the bigger pictureNot only where business gets done, the fair is also a place for you to discover the whole market picture and strengthen your marketing strategies. And a series of discussion forums and special display zones for new products and trends will reveal the latest market and technology trends, expertise, industry insights and design ideas.

Better Life Starts Here

Effective and Comprehensive

China Premier Supplier ZoneBest value and high quality sourcing options from selected premier suppliers, covering all dining, living and giving product categories.

Products

Special Zones & Displays On Design Show & ForumA stage for local and international designers to showcase their talent, share their insights and get connected with the retail market.

Venue

Shanghai Exhibition CentreNO. 1000 Yan'an Mid Road

Products & Zones

GivingTrend-setting and creative designs that make perfect giftsCategories: design and trend oriented gifts, arts and crafts, beauty and wellness products, gadgets, personal and fashion accessories, travel accessories

Theme DisplayThe fair's focal point for latest design and market trends. We work with top industry experts to provide all attendees with inspiring and practical solution.

Living

Dining

Giving

China PremierSupplier Zone

Home Style AwardGrowing with the show, the Home Style Award is an annual celebration of the industry's creative product designs, innovation as well as retail excellence.

DiningIn the kitchen, on the table, products enrich your cooking and dining experienceCategories: cookware, tableware, kitchen accessories, storage, small home appliances

LivingEverything you need for daily life and an exquisite lifestyleCategories: interior decoration, design accessories, small furniture, lighting, houseware, home textiles and home fragrances

City Map

Hongqiao Transportation Hub

East Nangjing Road Station

East Nangjing Road

The Portman Ritz-Carlton

East Yanan Road

Jingan Temple Station

Line 7 Line 12

Shanghai Exhibition Center

Huang

pu R

iver

Line 2

Pudong Airport

Promotion Tools

Matchmaking Programme

Roadshows

• Year-round promotion for exhibitors in key cities throughtout China

• Reach out to even more retail channels and learn more about the Chinese market in different cities

With a wide variety of promotion tools provided, a comprehensive marketing / promotional plan can be tailored to facilitate your business development in the market.

2017 VIP Buyers (selected)

Once you sign up for the fair, you will be included in the matchmaking programme, which is a programme to connect you with your target buyers. Through a series of pre-show events and personal contacts, we aim to set up one-on-one meetings for you during the fair.

Key buyer programme in line with the matchmaking programme:

ILC VIP ClubEstablished in 2015, with over 500 professional buyers as club members, covering major department and chain stores, large scale retailers, wholesalers, importers, e-commerce, hotels and gift agencies in China.

Lifestyle EverywhereA newly developed campaign to gather small and medium retailers like lifestyle stores, selection shops and buyer shops.

More Tools

Sponsorship and advertising opportunitiesIncrease your brand awareness and exhibiting effectiveness by sponsoring the on-site billboards, show bags as well as special zones.

Digital support • ILC Shop – an online platform, operated by the fair

organisers, to provide an on-going promotional service for your brand and products.

• Connect exhibitors with renowned e-commerce and e-tailer platforms, and provide hands on support in local communication and logistics to ensure the success of setting up your e-store in China.

Media Exposure

Take advantage of the show's extensive media resources with a coverage of over 500,000 readers to maximise your promotion efforts.• Offical social media channels• Cooperation with all major home and lifestyle press in China• Industry experts, opinion leaders

Media network (selected)

置爱中文logo

The show always enjoys a high reputation in the industry. We came from Dalian just to visit the show. All the latest design products and coolest design styles can be found here. I'm also highly impressed with the Home Style Award. Works of many talented young designers were also included in the award list, which was very inspiring. This is a great show to learn the industry design trends.

Mr Zhou Liang, Design Director, Dalian Wo Ge Home Design Co., Ltd, China

It is a unique exhibition, which can provide various international brands that are not available in other exhibitions in China.

Ms Ivee Lin, Operations Director, He Tuo Innovation Co., Ltd, China

This is a focused trade show, which really does me a big favour on purchasing the right goods.

Mr Weng Min, Business Partner, Yonghui Superstores, China

2017 Fair Review

Visitor Review

Visitor figures

23,108 visitors from 44 countries / regions

* Total percentage is over 100% because of multiple selections

Source: visitor registration.Source: exhibitor and visitor survey conducted by Wissler & Partner Trade Fair Marketing, Basel, Switzerland

Source: visitor registration.

95%China

5%Overseas

64% Shanghai18% Northern China9% Eastern China7% Southen China2% Central China

Trade visitors' objectives in visiting the fair *

42%

36%

27%

27%

26%

25%

24%

21%

10%

9%

View/get to know product variants

View/get to know innovations, new developments

Conduct purchases Initiate new business relations

Prepare purchasing decisions

Achieve an overall impression of the market situation

Expand specialist knowledge

Exchange experience

Cultivate existing business relations

Compare competitiors

23,108Visitors

Source: exhibitor and visitor survey conducted by Wissler & Partner Trade Fair Marketing, Basel, Switzerland

Source: exhibitor and visitor survey conducted by Wissler & Partner Trade Fair Marketing, Basel, Switzerland

* Total percentage is over 100% because of multiple selections

Source: exhibitor and visitor survey conducted by Wissler & Partner Trade Fair Marketing, Basel, Switzerland

Source: exhibitor and visitor survey conducted by Wissler & Partner Trade Fair Marketing, Basel, Switzerland

2016 2017

8% increase

Trade visitors per business sector Influence on purchasing procurement decisions

Satisfaction with the attainment of fair visiting objectives

Visitors' interests *

53%

38%

33%

27%

25%

23%

21%

16%

14%

12%

Houseware

Kitchenware

Arts & crafts Furnitures

Gift items

Interior pruducts

Home textiles

Tableware

Seasonal decoration

Garden & accessories

31% Retail

21% Wholesale

26% Services

10% Industry

12% Others

93% very satisfied & satisfied

89%Decisive+Collective+Consulative

2017 Fair Review

2017 Participant Brands (selected)

Global FairSchedule

Ambiente

9 – 13 February 2018 Frankfurt, Germany

Interior Lifestyle Tokyo

30 May – 1 June 2018 Tokyo, Japan

Ambiente India

27 – 29 June 2018 New Delhi, India

Tendence

30 June – 3 July 2018 Frankfurt, Germany

IFFT / Interior Lifestyle Living

14 – 16 November 2018 Tokyo, Japan

Exhibitor Review

395Exhibitors

19Countries & regions

France Germany

Belgium Malaysia New Zealand

Spain Italy

Japan

Canada

Sweden

UK

The NetherlandsFinland

Denmark Korea

USA

Number of exhibitors Exhibitor country of origin

Visitors are interested in all series of our products. The visitor flow is more than last year. We've had many professional buyers from shopping malls, as well as agents who intended to introduce our products to their department store clients, visit our booth. Most of the visitors are from the high end of the market, so we have a great chance to launch further cooperation with them.

Ms Michelle Wong, General Manager, LEONARDO, China

The experience of the fair has been good as there's been lots of people interested in our products. The quality of the buyers is good too – it matches with our brand. Amongst the buyers were also other exhibitors such as distributors that are here, so this is a bonus. We can also learn more about the Chinese market from them. There were some e-commerce buyers visit us as well, which is pleasing as this is definitely a trend in China.

Mr Jason Ho, Design Manager, Kool Ltd, Hong Kong

Interior Lifestyle China is aimed at the high-end household market, which is suitable for the brands we have such as SMEG, WESCO and Blendtec. This is the optimum platform for us to do our promotion in every year.

Ms Wendy Zhao, Marketing Manager, Living Kitchen, China

China

Taiwan

Hong Kong

Product Groups *

42%

31%

52%

Dining

Giving

Living

Source: exhibitor registration.

Source: exhibitor registration.* Total percentage is over 100% because of multiple selections

Our initiative for your rightWith Messe Frankfurt against Copying we have launched an initiative against brand and product piracy. During the fair we assist you with professional advice, information material and an on-site legal service.

Making sure your innovations continue to have a promising future in a fair business environment.

In case of queries, please contact our hotline: +49 69 75 75-12 73 againstcopying@messefrankfurt.com