Design, creativity and emotionality are essential components in the interior decor and home textiles sector. Combining these and the aim of bringing young talent in the lime light, Messe Frankfurt and The Guild Designers and Artists (GDA) takes pride in announcing the Interior Lifestyle Awards.

Held concurrently with Ambiente India and Heimtextil India, the awards will honour upcoming talents in the categories of Interior Decor and Home Furnishing.

Applications are invited until 29th February, 2016.

Sabyasachi Mukherjee, a graduate from the National Institute of Fashion Technology in India is one of the most highly regarded fashion designers of the country. After winning the Femina British Council’s most outstanding young Designer of India award and an internship in London, he returned home with edgier ideas and started retailing at major Indian cities.

Sabyasachi’s design philosophy is very simple and clear- ‘Personalized imperfection of the human hand’. He uses unusual fabrics, texturing and detailing, ‘fusion’ of styles, ‘patch-worked’ with gorgeous embellishments in a vibrant diverse color palette to make the feeling of going back to the ‘soul’.

He pioneered the use of Indian textiles, albeit in a modern context. His unique contribution was the use of indigenous methods like bandhani, gota work, block printing, hand dyeing etc in construction of modern silhouettes.

He has won many accolades at the Mercedes Benz New Asia Fashion week in Singapore, Miami Fashion Week of America and Lakme India Fashion Week. He earned the distinction of being the only Indian designer to be invited to showcase at the Milan Fashion week 2004 facilitated by Indo-Italian Chamber Of Commerce.

He opened his first flagship store in Kolkata. Sabyasachi aspires to grow a ‘people tree’ enterprise that encompasses Indian tradition, culture, and history and converts it into an intellectually and aesthetically aspirational global super brand. In 2011, he was selected as ”Designer of the Year” by ELLE magazine.

Sunil Sethi, connoisseur of Fashion, Luxury & Lifestyle products (Made in India), set up Alliance Merchandising Company, a sourcing and buying agency in 1988. Over the years he has represented elite designers and world’s reputed & well known stores including Anthropologie, Crate & Barrel, Armani Casa etc for their product development and buying out of India.

Since 2002, he has taken more than 25 Indian Fashion Designers to the International platform, selling their products under their own brands to notable stores like Selfridges, Golf & Co, Tsum, The Conran Shop, Habitat, Coin and other through his own company. He is also associated with many Indian Fashion & Design Colleges as Jury, speaker and Adjunct Professor.

To honour his contribution in the field of exports, he was awarded the Lifetime Achievement Award by Export Promotion Council for Handicrafts which was presented by the Union Textiles Minister of India. Later, in 2006, the Carpet Export Promotion Council accoladed Sunil with yet another Lifetime Achievement Award for his contribution to the exports sector. Sunil Sethi Design Alliance has made significant contribution by taking Brand India and Indian Designers to the International markets in the field of Fashion, Textiles and Handicrafts.

Currently Sunil is a part of the Li & Fung Group as Sr. V.P, heading divisions LIA, B and C in India. Li & Fung is a multinational company with extensive global presence and operating a sourcing network with 70 offices across 40 countries.

Lipika Sud is a leading Interior Designer of India and has been practicing for over two decades. She has designed several prestigious projects in India and Abroad and is the Founder Director of ‘Lipika Sud Interiors Pvt. Ltd’,

She is the President of “The Guild of Designers & Artists”. She is the Co-Chairperson of the Indo American Chamber of Commerce (Infrastructure) and a Director on the Board of the National Federation of Tourism and Transport Co-operatives of India.

She also extensively works with craftsmen at the grass-root level in villages. Her Campaign “Proud to be Indian” is a step towards bringing the community together and create opportunities for these artisans, financially empowering them and giving them a life of dignity. This will also help in revival of the dying crafts of India. She was honoured with the “FICCI FLO Outstanding Women Achievers Award 2013-14”. She is the recipient of Entrepreneur of the Year Award “13” by Yes Bank – SRCC Alumnus.

She was awarded the“Design Professional of the Year” by Indian Home Congress’12, adjudged the “Interior Designer of the Year” by Builder Information Bureau and the “Best Designer” for Creative Excellence – Society Interiors”.

She has also received the Excellence in Women’s Empowerment Award 2014 and “Female Professional of the Year” by Eminence Awards, Beigh Foundation.

She has been acknowledged for her work in Corporate Social Responsibility & has been given a citation for being one of the “50 Most Talented Green Leaders” in India at the World CSR Congress Day in February 2015.

Meet tHe Jury

The two winners of Interior Lifestyle Awards (one from each category) will be awarded a visit to Heimtextil Frankfurt 2017 and Ambiente Frankfurt 2017 inclusive of air travel and hotel accommodation for three nights.

All finalists will be awarded a Trophy as well as a Certificate of recognition for their achievement. These will be given at an exclusive Award Ceremony held on 22nd June 2016 at the Exhibitor Gala Dinner in New Delhi.

AWArDS

1. INTERIOR LIFESTYLE AWARDS

a. Home Textile Category b. Home Décor Category

2. Both the competitions are open to all individual designers / design firms with a minimum of 2 years of experience.

3. Multiple submissions are allowed up to a maximum of 5 submissions per participant.

4. For each submission, a separate entry form must be filled and submitted.

5. Each submission should be original and should be created in India in the past 2 years. However, the firm / individual may be based out of India and still be eligible.

6. In case of plagiarism, the participant will stand disqualified.

7. The design submission should have sufficient use of home textiles products for home textile category and sufficient use of home décor products for home décor category.

8. Concept design with 3D visuals / photographs of prototype will be accepted at the stage of form submission.

9. If selected as one of the EIGHT finalists, actual products of these finalists should be available in finished form.

eLIGIBILIty CrIterIA

SuBMISSION PrOCeSS1. Participants submit their application form to The GDA along with

materials described in SUBMISSION REQUIREMENTS The Guild of Designers & Artists (The GDA) C-9, LGF, Panchsheel Enclave, New Delhi-110017.

2. EIGHT finalists will be selected, FOUR finalist in the home textile category and FOUR finalist in the home décor category. These EIGHT finalists will get an opportunity to showcase their shortlisted entries within the “Experience Zone” created on the show floor of the exhibition which will be held from 22 – 24 June 2016 at Pragati Maidan, New Delhi.

3. All eight finalists will be selected by the Jury. Each team will be given a topic pertaining to the trend laid down by Messe Frankfurt which will have relevance on the current international design trends. The ideas created by each team will be showcased at the “Experience Zone” at the fair.

4. The concept note should be submitted to The GDA on or before 10th May. Topics shall be given to the finalists at the time of selection.

5. Each finalist will be given a designated space to exhibit their ideas and concepts at the exhibition.

6. The finalists will have to display their products or ideas at their own cost. However they will get assistance from the exhibitors to source materials subject to availability & discretion of the exhibitor. The responsibility to return the products sourced would be on the participants. These should be returned on the last day without any damages.

7. The travel and stay cost of the 8 finalists to be borne by them.

8. Stand space will be provided to all finalists three days prior to the exhibition i.e. – 19th June 2016.

The jury of the Interior Lifestyle Awards consists of leaders of the Design Community. The entries will be evaluated based on the following criteria:1. Innovation 2. Style3. High Quality 4. Functionality

SeLeCtION PrOCeSS

Each submission should consist of a respective entry form along with the following:

1. CD Presentation – Optional.

2. 2-4 Photographs (6”x8”) of the entry.

a. Preferably from different angles b. Only ACTUAL photographs should be submitted

Computer generated/modified photographs will not be accepted c. File type: JPEG d. Resolution: 72 dpi (maximum) e. Size: 5MB Maximum f. Captions for each image should be included on the image itself

3. A CAD drawing or a hand-sketch of the product with dimensions to determine scale.

4. Passport size photograph of the participant(s).

5. Swatch (quarter meter of fabric) for the Home Textile Category.

SuBMISSION reQuIreMeNtS

# Incase of any query regarding

Design Submission, contact:Mahima Sachdeva – The Guild of Designers and Artists+91 11 4181 1491 | +91 99106 99181theguildofdesigners@gmail.com

Sourcing of Material from exhibition, contact:Priyanka Pawar – Heimtextil India +91 22 6144 5990priyanka.pawar@india.messefrankfurt.com

SCHeDuLe

1. Samples/photos will not be returned, and will be the property of The GDA / Messe Frankfurt.

2. No correspondence will be entertained after receiving entries.

3. Categories may be changed at The GDA’s / Messe Frankfurt’s discretion.

4. The GDA / Messe Frankfurt may nominate directly and also reserve the right to modify / reschedule / cancel the awards without giving any reason or prior notice.

5. The GDA / Messe Frankfurt will not be responsible for any postal delays or damaged entries, and shall not entertain any correspondence in this regard.

6. Entry forms cannot be modified, cancelled or withdrawn.

7. If any of the above requirements are not complied with, the entry will be rejected.

8. Disputes are subject to Delhi jurisdiction.

9. The decision of the judges shall be final and binding on the participants.

10. Any complaints need to be addressed in writing within 15 days of the announcement of awards.

11. Forms are available online.

terMS & CONDItIONS

DAte ACtION

1st Jan - 28th Feb 2016 Announcement and Contest Opens for “ILA 2016”

15th March 2016 1st Jury evaluation

30th March 2016 Declare the 8 finalists and announcement of the topics for the finale

31st May 2016 Final presentation with the sourcing of the products should be ready

20th June 2016 The finalists need to report to the fair grounds for the display of their experience zone

22nd June 2016 Final jury evaluation and declaration of the two winners of Interior Lifestyle Award at the Gala Dinner Night