Interior Design Coaching - Introduction (Oct 23, 2012 at HUB Prague)

31
[ INTERIOR DESIGN COACHING ]

description

Introduction into a new unique concept called 'Interior Design Coaching', that I have developed to help my clients to reveal their own interior style. The concept is a blend of my experience and passion for facilitation/coaching and interior design and addresses my need to work with my design clients in a completely different, more cooperative, way. It was first presented at HUB Prague on Oct 23, 2012.

Transcript of Interior Design Coaching - Introduction (Oct 23, 2012 at HUB Prague)

Page 1: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

[ INTERIOR DESIGN COACHING ]

Page 2: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com 2

WHY ARE WE HERE

Have you ever designed an interior with a professional?

Do you like home decorating?

Are you living in a home that makes you feel good?

Would you like to change something about your interior?

Page 3: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com 3

WHAT HAS BROUGHT ME HERE

1st Fashion Show

1979

1990

2004

2005

2007

Ready!

Facilitation & Coaching

Project Management

Customer Experience

2011

2009

Facilitation & Coaching

Interior Design

2012

Process management

Interior Design Coaching

Page 4: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com 4

What was the one beautiful thing I saw today?

‘Krása nemající svědka není k užitku.’ Cicero Marcus Tullius

Page 5: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com 5

JOURNEY OF DESIGN

How do you create interiors?

Page 15: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com 15

1. Pick an image of an interior, that appeals to you.

2. What do you like about it?

• Think about its qualities and the way you think it was created, the people who live there, the process of construction...

JOURNEY OF DESIGN

Page 16: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com 16

JOURNEY OF DESIGN

Beauty is individual

...each of us has it his or her own journey

EXERCISE: Journey Mapping

1. Think of a time when you were creating an interior or house

• with a professional (architect or designer)

• by yourself

2. Draw a journey of the whole design process and de!ne major touchpoints on it.

3. For each touchpoint, think about its high vs. low points. Use stickies.

4. Each group to come up with 3 major low points and 3 major high points of your journey.

Page 17: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com 17

WHAT’S NOT WORKING TODAY

We go to same places all the time.

We are often lost in number of trends, that come and go.

Many people are not clear about their own tastes and preferences.

People hesitate to work with designers thinking they will be too expensive.

Some clients are afraid designers will push them to choose particular style.

Architects and designers often spend more time by convincing rather than listening.

Page 18: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com 18

AESTHETICS & FUNCTION

What we see today is a “2D” perspective.

Page 19: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com

FEEL- FUNCTION - FLOW

How do I want to FEEL?

What do I need?

How to put things together?

19

I want to work in “3F” perspective.

Page 20: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com 20

SO WHAT’S MISSING HERE

Physiological needsbreathing, food, water, sex, sleep, homeostasis, excretion

Safety needssecurity of body, of employment, of resources, of morality, of the family, of health, of

property

Belongingness and Love needsfriendship, family, sexual intimacy

Esteem needscon!dence, achievement, independence,

self-respect, esteem from others

Home as satisfaction of Esthetic needs

Home as satisfaction ofSocial needs

Home as satisfaction ofPsychological needs

Home as Shelter

Page 21: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com 20

SO WHAT’S MISSING HERE

Physiological needsbreathing, food, water, sex, sleep, homeostasis, excretion

Safety needssecurity of body, of employment, of resources, of morality, of the family, of health, of

property

Belongingness and Love needsfriendship, family, sexual intimacy

Esteem needscon!dence, achievement, independence,

self-respect, esteem from others

Self-actualization

morality, creativity, spontaneity, self-ful!llment

Home as satisfaction of Esthetic needs

Home as satisfaction ofSocial needs

Home as satisfaction ofPsychological needs

Home as Shelter

Home as Self-actualization

Page 22: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com 21

DESIGN PSYCHOLOGY BASICS

• Design Psychology evolved from Environmental psychology, now a respected !eld of applied psychology dealing with our symbiotic relationship with the environment.

• Human-environment behaviors deriving from a combination of different aspects:

• Sociocultural: based on learning and behavioral perspectives. Actions might derive from a unique cultural, religious, social and/or personal experiences.

• Neurobiological: our actions, behaviors, and preferences result from genetics and our biological composition.

• Humanistic: based on the notions of free will and the desire for self-actualization. Our primary motivation in life is to ful!ll our potential.

The practice of planning, architecture, interior design in which psychology is the principle design tool.

Page 23: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com 22

I HAVE COME TO BELIEVE THAT...

Our sense of SELF and sense of the ENVIRONMENT are intimately and profoundly intertwined.

The seeds of this connection between self and place are planted in CHILDHOOD.

The places we create are a REFLECTION of who we are, thus the ultimate source of inspiration lies inside.

Our sense of self-place connection continues to GROW and CHANGE throughout our lives.

Page 24: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com 23

INTERIOR DESIGN COACHING

I help both non-professionals as well as professionals to:

1. uncover and de!ne their own interior style

2. create interiors that will go beyond aesthetics and function

3. get clients engaged more in the design process itself

because I want.....

To change the way people think about designing their interiors.

Page 25: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com

INTERIOR DESIGN COACHING

[ MODUL 1 ] [ MODUL 2 ]

Key elements of style

[ MODUL 3 ]

De!ning the Style

• Find the right mood for client’s interior

• Choosing the best color scheme

• De!ning the !nishes, textures, materials etc.

• Resolving eventual con#icts of different style preferences

Space Plan

• De!ning functional needs of the client and others

• Distinguishing private vs. public spaces

• Zoning the space

• Find the right layout of the room to support the chosen style

My own interior style My space

24

Personality & Place

• What shapes the client’s relationships with environment

• What is the actual connection between self and place

• What the client really wants and what are potential concerns

• What does the client value

Page 26: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com

INTERIOR DESIGN COACHING

[ MODUL 1 ] [ MODUL 2 ]

Key elements of style

[ MODUL 3 ]

De!ning the Style

• Find the right mood for client’s interior

• Choosing the best color scheme

• De!ning the !nishes, textures, materials etc.

• Resolving eventual con#icts of different style preferences

Space Plan

• De!ning functional needs of the client and others

• Distinguishing private vs. public spaces

• Zoning the space

• Find the right layout of the room to support the chosen style

My own interior style My space

24

Personality & Place

• What shapes the client’s relationships with environment

• What is the actual connection between self and place

• What the client really wants and what are potential concerns

• What does the client value

MUST HAVE

Page 27: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com

EXERCISES EXAMPLE

[ MODUL 1 ] [ MODUL 2 ]

Key elements of style

[ MODUL 3 ]

De!ning the Style

• Mood Board creation

• Attributes of my style

• Special Objects inventory

• Colors Scheme

• Style battles

Space Plan

• Environmental Timeline

• Environmental Sociogram

• Havens at home

My own interior style My space

25

De!ning the Style

• Childhood space visualization

• Environmental Family Tree

• My Dream House

• Mental Map

• Some Place Like Home

• Appreciation exercise

Page 28: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com 26

ENVIRONMENTAL FAMILY TREE

• Fill in the blank Environmental Family Tree by using nouns or adjectives to describe the large-scale places or homes of your ancestors.

• These don’t need to be places you have experienced. They can just be places you’ve heard about. The homes and places you describe can be environments of your grand parents, aunts and uncles, cousins or even friends who had a major impact on you/your family. There's no right or wrong: you can write inside or outside the boxes. Simply do this exercise at a level that feels comfortable to you.

Re"ection1. In what way(s), if any, did your family's environmental experiences differ or stayed the same from

generation to generation?2. In what way(s), if any, do you think your environmental genealogy in"uenced your own

environmental perspective and values?3. In what way(s), if any do you think that in"uence was positive or negative?4. Do you have any further re"ections on how your environmental family tree may have in"uenced

you ?

Page 30: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

Interior Designer | [email protected] | www.andreahylmarova.com 28

CLOSURE

What do you think about the whole concept?

Do you have any interesting insights on where to go next with designing your interior?

Page 31: Interior Design Coaching  - Introduction (Oct 23, 2012 at HUB Prague)

‘INTERIOR DESIGN COACHING’WWW.ANDREAHYLMAROVA.COM