Interim Report of AGIL

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Interim report of

ASIAN GRANITO INDIALTD.

Submitted to: Mr. Tushar solanki

(Faculty guide)

Submitted by: Chaudhary Alpesh j

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Index

Sr. no. Contents Page no.

1. Acknowledgement 3

2. Preface 4

3. Company Profile 5

4. Product Profile &

Analysis

7

5. SWOT Analysis 9

6. ET Details 10

7. Achievements 118. Strategy 13

9. Limitations 14

10. Conclusion 15

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Acknowledgement

Motivation and co-operation are themain two pillars on which the success of anyproject relies. It is very interestingphenomenon that everybody is obliged tosomeone or the other. This obligation createsa sense of belongings and bondage, abeautiful world of people and friends. I must

say that I have a feeling that I belong to sucha world.

The project of such magnitude could notbe accomplished without the assistance andco-operation of several people. So let me havethis privilege of expressing my gratefulness to

all those who have helped me in thecompletion of this project report.This list of such people is indeed

comprehensive but a few people need specialmention. Firstly, with a deep sense ofgratitude and indebtedness, I sincerely andwhole heartedly thank Mr. Jagdish Patel & Mr.

Jayraj Thaker, My project Guide for giving mevaluable suggestions and advice throughoutthe execution of the project.

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Chaudhary Alpesh J

Preface

As we were given the interim report of ASIAN

GRANITO INDIA LTD. So, I am visited to Mr. Jayraj

Thaker and Mr. Jagdish Patel.

We all know the importance of the live project

in this marketing era, so we are grateful to ICFAI National

Collage to give us the opportunity to do the project in SIP

and we are sure that it will help us in future. Through this

project we learn how implement theorical knowledge in to

real corporate life problem.

Companies operating in the global markets,constantly strive to develop new and innovative

techniques to enhance the logistics process. They try to

provide the best quality product to their customer

according to their preference.

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Company Profile

Asian Tiles Limited has been churning out floor

tiles since year 2000. Company have established fully

automated manufacturing plant at Idar (Gujarat-India) and

their products are well accepted in the market.

Asian Granito India Ltd. has established

manufacturing plant at Ceramic Zone, Dalpur,

Sabarkantha District, Gujarat, India. The dynamic &

experienced entrepreneurs Mr. Kamlesh Patel, Mr.

Hasmukh Patel, Mr. Ramesh Patel and Mr. Mukesh Patelare the promoters and display acumen, exuberance and

professionalism. Their in-depth knowledge, far sighted

business policies, has strategically positioned Asian

Granito as Indias leading manufacturer of vitrified tiles

with in a short spun of time.

Driven by innovation and passion to excel, Asian

Granito provides the most exotic and aesthetic range ofvitrified tiles in sprawling designs and Asian Granito is

the formidable choice of architects, interior designers,

constructions companies and customers due to the

distinctive product range that comes with irreplaceable

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quality of international repute. Highly acclaimed for

quality, our products are popular in India and overseas.

At Asian Granito India Ltd. modernization plays a

pivotal role we embrace technological developments;

changes are made in the technology and processes to meet

the constantly changing requirements of clients. Our

sophisticated manufacturing facility comprises of highly

advanced technology and experienced workforce. AsianGranito takes pride for installing its manufacturing unit

with India's Longest Roller Kiln, Indias first Horizontal

Dryer from SACMI, Biggest Press 3590 from SACMI,

India's Biggest Ball Mill, Roto Printer etc.

With a total production capacity of plants, 15,000

Sq. Meter of tiles per day, our unit stands among one of

the largest producers of vitrified tiles in India. As a resultof our undeviating commitment to quality Asian Granito

has created an enviable position in the industry and has

been regular supplier to some of the most prestigious

projects. Asian Granito aims to fully explore international

avenues and emerging markets around the world.

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Product Profile & Product

Analysis

Product Profile:-1. VITRIFIED2. ROCK SLAB

3. THE DRAND ROCK

4. MULTICHARGE

5. VITRIFIED RUSTIC

6. AQUART

7. STEPS

8. RISERS

9. ELEVATION

10. SKIRTING

Product Analysis:-

Design consistency :

Compared to natural stones like marble, Asian

Granito has far more consistency in design for greater

aesthetic appeal.

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Polish retention :

Unlike marble, Asian Granito retains its polish for

long.

Durable colour :Unlike marble which turns yellowish with passage

of time, Asian Granito exhibits nil discoloration.

Stronger than granite and abrasion-resistant :

Asian Granito tiles look good year after year and

makes for a long-term investment.

Full-body-design :

As the design pattern runs through the body ofAsian Granito tile, surface wear over a period of time does

no expose different patterns.

Water absorption lower than 0.05% :

Make Asian Granito stain-resistant, cleaner, more

hygienic and maintenance-friendly.

Chemical-resistance :Chemicals like light acids, can be used to remove

the most stubborn of stains.

Flatter joints :

Less dirt collects at the joints.

Skid-resistance when dry :

Safe for the young and the aged.

Pre-polished and pre-sized tiles :Ready-to-use Asian Granito tiles saves time in

laying.

ISO 9001:2000 accredited company :

Customer can rest assured on product quality.

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SWOT Analysis

The strengths of the ceramic tile sector include a

consolidated industrial system, the process of technological

modernization that has taken place over the last fifteen years, the

advantages in terms of production costs, which are as much as

30% lower than those of Europe and the United States ofAmerica, and well trained, expert personnel. But there are also

weaknesses, which include fairly low per capita tile consumption

(although this could well be considered an opportunity); a high

degree of industrial fragmentation with a very large number of

small and medium-sized companies that do not exploit

economies of scale and have very small operating margins; the

current threat from Chinese manufacturers who are able tomarket products with even lower prices; the substantial impact of

an unorganised sector that is fairly resistant to technological

modernisation and absorbs state incentives; the high costs or lack

of availability of several factors such as energy and transport

systems; raw materials that are not always of high quality; an

underdeveloped local manufacturing good sector.

In spite of these difficulties, the prospects suggest an

annual growth rate of 15%, at least for the next 3-5 years, with

potential for considerably increasing export share and the

prospect for local manufacturers of a reduction in energy costs

due to the growing availability of natural gas. Opportunity of the

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company is that they started largest Wall plant and Artificial

marble plant.

ET Details

ET Title:-To sell 3000 boxes of vitrified tiles (i.e. 250 boxes

per week) through company display room.

Objectives:-

To increase sales through AGIL display room.

To increase the market value of the AGIL

through sales.

Convert the visiting customer into the loyal

customer.

Target\ Task:-1. Overall Target:-

To sell 3000 boxes (of vitrified tiles) of

Asian Granito India Ltd.

2. Weekly Target:-

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To sell 250 boxes (of vitrified tiles) of Asian

Granito India Ltd.

Achievements

Out of 1250 boxes of vitrified tiles, I sold 1178

boxes of vitrified tiles and achieved 94% targets in 7week.

Weekly Achieved Target

Week No. Weekly target Achievement

1 Nil Familiarized with company

2 Nil Product knowledge

3 250 Boxes 215 Boxes


5 250 Boxes 240 Boxes6 250 Boxes 238 Boxes


Total 1250 Boxes 1178 Boxes

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Date-wise Achievements DetailsWeek No. Date Selling Boxes

3rd Week 9-4-2008 80

10-4-2008 90

11-4-2008 45

Total 215

4th Week 14-4-2008 150

18-4-2008 80

Total 230

5th

Week 21-4-2008 175

23-4-2008 65

Total 240

6th Week 28-4-2008 166

1-5-2008 72

Total 238

7th Week 6-5-2008 90

9-5-2008 165

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Total 255

Strategy

To achieve a goal successfully one needs to

sketch a perfect roadmap or strategy to the

destination and also need to follow the path strictly.

The strategies applied to achieve the above

mentioned targets are as follow:

1.Handling walking customer to the display

room.

2.Through dealers approach

0%

10%

20%

30%

40%

50%

60%

70%

% of sales

Handling walking

customers

Through dealersapproach

Strategy % of sales

Handling walking customers 65%

Through dealers approach 29%

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LimitationsTo achieved the targets, we have certain

limits from the company and the limits are as

follow:

Limited time period

Can not accessed sales assigned to the

sales executive.

Can not sell product at a special rate.

We can not sell product through door-to-

door selling.

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ConclusionI have achieved 94% of the target

which is given to me till 7th week. By learnt some

special selling skills and improve communication

skills I will achieved more than 100% target in the

remaining 7

week. In addition to it by splitting up theoverall targets into weekly targets, the goal can be

achieved thoroughly.

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