A Presentation on Interflow

Presented By Nayab Ali RazaSyed Mohammad RazaHammad RajaAsad RajaJawad Hassan Butt

What is an Advertising Agency?

• An Ad Agency is a service business • It creates, plans and handles ads & other

forms of promotion for client independently. • It handles overall client’s marketing &

Branding strategies and Sales promo• Ad agency aids the selling the client's products

or services.

Interflow

• With offices in Karachi, Lahore and Islamabad • It has 300 professionals to the industry.• Mass effectiveness of electronic, print and out

of home media to the intimacy of new media.

Interflow’s Profile

• Interflow has built and re-built brands• Raised the bar on solution delivery and

brought the spirit of custodianship to life over and over again.

• Over the years, Interflow has been intimately associated with successful brands such as Pepsi, Ufone, Citibank, HBL, Unilever, PTC, Nestle etc.

Interflow’s History

• On July 1, 1983, Taher A. Khan’s determination to change the way advertising services were being delivered, gave birth to Interflow Communications.

• For almost three decades, Pakistan’s pioneer of marketing communication services

• Within 5 years became Pakistan’s one of the largest, most innovative advertising agencies

Interflow’s Philosophy

To be the Agency most valued by those who most value brands

Interflow’s Portfolio

• ElectronicIt is Above the Line (ATL) Advertising. For Instance Television and Radio

• PrintIt is Above the Line (ATL) Advertising like Newspaper

• OutdoorIt is Below The Line (BTL) Advertising link hoarding and pamphlets that happens outdoor

Electronic Media

• This is A Ufone Ad, Created by Interflow.• Ufone has been Interflow’s Valuable Client for

almost a decade.

Interflow’s Departments

• Admin• Accounts• Client Services• Creative/Design• Production• Marketing• HR• Recovery• Media – Buying, Planning, Execution, Billing

Interflow’s Organizational StructureMr. Taher A. Khan

CHAIRMAN

CEO

Regional Head - KarachiDirector Finance

Director Creativity

Director Operations

Director HR

Director Event

Management

Director Markeing

Resident Head - Islamabad

Regional Head - Lahore

Interflow’s Services

Interflow’s Clients

Interflow’s Clients

Interflow’s Group Electronic TV

• TV One – Entertainment• News One – New, Current Affairs• WasebTV – Saraiki Channel

Interflow’s Awards and Achievements

• Media Recognition - Pakistan Television Network (PTV) 1988-89Indian Abby Awards

• Pakistan Advertising Association (PAA) Advertising Excellence Awards ‘91

• A Tribute to Creativity 2001 – 2002• 18th Pakistan Advertising Association (PAA) Awards 2004• Indian Abby Awards - ABBY 2007• Aurora – Eurus Awards, March 17, 2007• 16th All Pakistan Newspapers Society (APNS) Awards 1999 - 2000• Social Marketing & Community Service • Best Single Mass Medium Advertising• Pepsi Co Award (held in NYC with worldwide participation)

Questions ?

THANK YOU