Intercultural journalismHow to strengthen shared identity in

a divided, local community

Or:

People´s right to take place in the news reporting as communicating, problem-solving citizens

51 000 copiesDistributed to all households in the

areaFounded in 2006 as a private

enterpriseFinanced by advertisementsFills a gap – something was missing…

What was missing?The whole picture

The power of the image

What is this place? Who are my neighbors? Do I belong here? What role is ascribed to me

(by the media)?

The eye of the journalist

- Victims?- People in need of help?or- Active citizens?- Competent problem solvers?

Does this effect how we view each other?

Does it effect how we relate to one another?

What was missing?The whole picture

What was missing?The whole picture

Solutions

What was missing?The whole picture

Solutions

Meetingplaces

Media logic and structure

A shared, public space

Who do I meet in the newspaper?

Anybody there who wants the same things as I?

Is it possible to change anything?

Do my neighbors seem interested in cooperating?

Public dialogue Listening

Trying to understand other people´s point of wiew

Searching for solutions together

What we don´t do We don´t polarize We don´t look for conflict We don´t make a big deal out of

ethicity We don´t treat people as victims

What we do We always ask for people’s

own solutions

”Personally I believe that Södra Sidan in the years to come will be regarded as the most important contribution ever to social and ethnic integration in our local community.”

Local mayor Jan Jönsson (lib)